---
title: "Meaning & Key Takeaway of: We wanted to do something different and…"
description: "\"We wanted to do something different and have a surprise release. At first, naturally, the label was getting a little scared about that, because they wa..."
image: "https://sms4smile.com/quotes/i/023/johnny-christ-15337_go_we-wanted-to-do-something-different-and_2944709.jpg"
---

#  We wanted to do something different and have a surprise…

![“We wanted to do something different and have a surprise release. At first, naturally, the label was getting a little scared about that, because they wanna sell records, and a surprise release means it might not go as quickly.” quote by Johnny Christ](https://sms4smile.com/quotes/i/023/johnny-christ-15337_go_we-wanted-to-do-something-different-and_2944709.jpg)   [Download](https://sms4smile.com/quotes/i/023/johnny-christ-15337_go_we-wanted-to-do-something-different-and_2944709.jpg) [Open image](https://sms4smile.com/quotes/i/023/johnny-christ-15337_go_we-wanted-to-do-something-different-and_2944709.jpg)

> “We wanted to do something different and have a surprise release. At first, naturally, the label was getting a little scared about that, because they wanna sell records, and a surprise release means it might not go as quickly.”

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Surprise releases challenge label expectations but may affect sales speed.

**In simple terms:** Surprise releases risk slower sales.

Key Takeaway

Balance innovation with market strategy.

Themes

music industry innovation risk

Mood

analytical strategic

Type

business creative

When to use this quote

- album launches
- digital platforms

Key Concepts

marketing strategy creative releases

Questions to Reflect On

- How to measure surprise success?
- What alternatives exist for safe releases?

A Different Perspective

Risk may reduce revenue.

★ ★ ★ ★ ★   No ratings yet

[Different Surprise](https://sms4smile.com/quotes/about/different-surprise-4407277/) [Go](https://sms4smile.com/quotes/about/go/) [Records Surprise](https://sms4smile.com/quotes/about/records-surprise-4407276/) [Release](https://sms4smile.com/quotes/about/release/) [Scared](https://sms4smile.com/quotes/about/scared/) [Sell Records](https://sms4smile.com/quotes/about/sell-records/) [Something](https://sms4smile.com/quotes/about/something/) [Surprise](https://sms4smile.com/quotes/about/surprise/) [Surprise Release](https://sms4smile.com/quotes/about/surprise-release-1058142/) [Wanted Different](https://sms4smile.com/quotes/about/wanted-different/)

## Related quotes

> [Humor comes from the surprise release of some buried tension.](https://sms4smile.com/quotes/lorrie-moore/humor-comes-from-the-surprise-release-of-some-buried-tension/)

[Lorrie Moore](https://sms4smile.com/quotes/author/lorrie-moore/)

> [No one's promised anything. You could have the biggest record on radio and sell no records.](https://sms4smile.com/quotes/nas/no-one-s-promised-anything-you-could-have-the-biggest-record-on-radio/)

[Nas](https://sms4smile.com/quotes/author/nas/)

> [My goal was never to sell many records.](https://sms4smile.com/quotes/chuck-mangione/my-goal-was-never-to-sell-many-records/)

[Chuck Mangione](https://sms4smile.com/quotes/author/chuck-mangione/)

> [It just seems like musicians want to sell a few records and put out a perfume line, and I think it's so sad that…](https://sms4smile.com/quotes/moby/it-just-seems-like-musicians-want-to-sell-a-few-records-and-put-out-a/)

[Moby](https://sms4smile.com/quotes/author/moby/)

> [I sell more records than Bruce Springsteen... If he got 100, I should have got 500. In the last five years, I've probably sold…](https://sms4smile.com/quotes/simon-cowell/i-sell-more-records-than-bruce-springsteen-if-he-got-100-i-should/)

[Simon Cowell](https://sms4smile.com/quotes/author/simon-cowell/)

> [What my whole object was is not to really sell records. I was trying to sell songs.](https://sms4smile.com/quotes/j-j-cale/what-my-whole-object-was-is-not-to-really-sell-records-i-was-trying/)

[J. J. Cale](https://sms4smile.com/quotes/author/j-j-cale/)

> [People get passionate about a song. It's been my experience if you put out radio candy, something commercial, it doesn't sell records.](https://sms4smile.com/quotes/trace-adkins/people-get-passionate-about-a-song-it-s-been-my-experience-if-you-put/)

[Trace Adkins](https://sms4smile.com/quotes/author/trace-adkins/)

> [When I put out a record or single I don't allow myself to set up expectations like, 'This song must be a number one…](https://sms4smile.com/quotes/scott-weiland/when-i-put-out-a-record-or-single-i-don-t-allow-myself-to-set-up/)

[Scott Weiland](https://sms4smile.com/quotes/author/scott-weiland/)

> [I don't rely on my figure to sell records.](https://sms4smile.com/quotes/adele/i-don-t-rely-on-my-figure-to-sell-records/)

[Adele](https://sms4smile.com/quotes/author/adele/)

> [That's a good thing for me. I own everything, I have 100% creative control, I own all my masters, everything. I'm blessed to be…](https://sms4smile.com/quotes/drake/that-s-a-good-thing-for-me-i-own-everything-i-have-100-creative/)

[Drake](https://sms4smile.com/quotes/author/drake/)

> [It's harder and harder to sell records now. You've got to give extra value. You've got to give people a reason to go out…](https://sms4smile.com/quotes/wayne-static/it-s-harder-and-harder-to-sell-records-now-you-ve-got-to-give-extra/)

[Wayne Static](https://sms4smile.com/quotes/author/wayne-static/)

> [MTV is cool. Hell, yes, they helped us sell records!](https://sms4smile.com/quotes/mc-ren/mtv-is-cool-hell-yes-they-helped-us-sell-records/)

[MC Ren](https://sms4smile.com/quotes/author/mc-ren/)

> [I need to reach a lot of people to sell records.](https://sms4smile.com/quotes/jon-crosby/i-need-to-reach-a-lot-of-people-to-sell-records/)

[Jon Crosby](https://sms4smile.com/quotes/author/jon-crosby/)

> [I love to sell records, but that's not what I'm into.](https://sms4smile.com/quotes/samuel-ervin-beam/i-love-to-sell-records-but-that-s-not-what-i-m-into/)

[Samuel Ervin Beam](https://sms4smile.com/quotes/author/samuel-ervin-beam/)

> [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/)

[Nas](https://sms4smile.com/quotes/author/nas/)

## More by Johnny Christ

> [You can have the best riff in the world, but if the drums behind it just ain't vibing it, it's not gonna be the…](https://sms4smile.com/quotes/johnny-christ/you-can-have-the-best-riff-in-the-world-but-if-the-drums-behind-it/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [We are just happy to be together and out and traveling the world together.](https://sms4smile.com/quotes/johnny-christ/we-are-just-happy-to-be-together-and-out-and-traveling-the-world/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [There were numerous times where, at the end of a week of working on a song, there was a part of it that we…](https://sms4smile.com/quotes/johnny-christ/there-were-numerous-times-where-at-the-end-of-a-week-of-working-on-a/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [If we're compared to Metallica, the greatest metal band in the world, I think that's actually a pretty damn good compliment.](https://sms4smile.com/quotes/johnny-christ/if-we-re-compared-to-metallica-the-greatest-metal-band-in-the-world-i/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [We're always trying to do something better than the last record; to do something different and evolve as a band.](https://sms4smile.com/quotes/johnny-christ/we-re-always-trying-to-do-something-better-than-the-last-record-to-do/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [If I ever wanted a gnome, I guess Id just stand out on my lawn for a while.](https://sms4smile.com/quotes/johnny-christ/if-i-ever-wanted-a-gnome-i-guess-id-just-stand-out-on-my-lawn-for-a/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [The importance of first-week sales has kind of diminished, in our opinion, in the industry, and we don't really know what it really means…](https://sms4smile.com/quotes/johnny-christ/the-importance-of-first-week-sales-has-kind-of-diminished-in-our/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [I'm Johnny Christ, and I play the tambourine.](https://sms4smile.com/quotes/johnny-christ/i-m-johnny-christ-and-i-play-the-tambourine/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [These fans are the reason why we're here. They're awesome and very crazy. They love Avenged Sevenfold, and we love them. Having that is…](https://sms4smile.com/quotes/johnny-christ/these-fans-are-the-reason-why-we-re-here-they-re-awesome-and-very/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [We always mess around with riffs and stuff and kind of jam out during sound checks, but we never actually started playing covers live…](https://sms4smile.com/quotes/johnny-christ/we-always-mess-around-with-riffs-and-stuff-and-kind-of-jam-out-during/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [We definitely want to make sure that what we are making is something that we are proud of and something that we are inspired…](https://sms4smile.com/quotes/johnny-christ/we-definitely-want-to-make-sure-that-what-we-are-making-is-something/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [The fans have always been die-hard and awesome. That's why we do a lot of the things we do.](https://sms4smile.com/quotes/johnny-christ/the-fans-have-always-been-die-hard-and-awesome-that-s-why-we-do-a-lot/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [True fans stick behind bands through thick and thin and we've been lucky enough to have some amazing fans.](https://sms4smile.com/quotes/johnny-christ/true-fans-stick-behind-bands-through-thick-and-thin-and-we-ve-been/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [You can definitely tell the record was made for the time that it was and on the budget that it was. 'Waking the Fallen,'…](https://sms4smile.com/quotes/johnny-christ/you-can-definitely-tell-the-record-was-made-for-the-time-that-it-was/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

> [We were about ready to go out on the road with Maiden, and Kerrang asked us to do an Iron Maiden tribute song. While…](https://sms4smile.com/quotes/johnny-christ/we-were-about-ready-to-go-out-on-the-road-with-maiden-and-kerrang/)

[Johnny Christ](https://sms4smile.com/quotes/author/johnny-christ/)

[Explore all 43 Johnny Christ quotes ](https://sms4smile.com/quotes/author/johnny-christ/)

## More Go quotes

> [One is a painter because one wants so-called freedom; one doesn't want to go to the office every morning.](https://sms4smile.com/quotes/marcel-duchamp/one-is-a-painter-because-one-wants-so-called-freedom-one-doesn-t-want/)

[Marcel Duchamp](https://sms4smile.com/quotes/author/marcel-duchamp/)

> [I love going to Columbia, Missouri. That is a really underrated campus. It shocked me when I went there because I really didn't know…](https://sms4smile.com/quotes/kirk-herbstreit/i-love-going-to-columbia-missouri-that-is-a-really-underrated-campus/)

[Kirk Herbstreit](https://sms4smile.com/quotes/author/kirk-herbstreit/)

> [Intel has a very complete process that I go through any time I want to sell that ensures I have no insider information.](https://sms4smile.com/quotes/brian-krzanich/intel-has-a-very-complete-process-that-i-go-through-any-time-i-want/)

[Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/)

> [Some shows just go away - and that's fine. They serve their purpose and their entertainment value, but there are shows that touch people…](https://sms4smile.com/quotes/michael-cudlitz/some-shows-just-go-away-and-that-s-fine-they-serve-their-purpose-and/)

[Michael Cudlitz](https://sms4smile.com/quotes/author/michael-cudlitz/)

> [Unfortunately, we all go through bad phases.](https://sms4smile.com/quotes/sushmita-sen/unfortunately-we-all-go-through-bad-phases/)

[Sushmita Sen](https://sms4smile.com/quotes/author/sushmita-sen/)

> [I go out there and I work.](https://sms4smile.com/quotes/nick-chubb/i-go-out-there-and-i-work/)

[Nick Chubb](https://sms4smile.com/quotes/author/nick-chubb/)

> [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/)

[Robert Caro](https://sms4smile.com/quotes/author/robert-caro/)

> [Whether it was Little League or playing with your brothers or sisters, that was always a problem. If I would lose - because I…](https://sms4smile.com/quotes/cal-ripken-jr/whether-it-was-little-league-or-playing-with-your-brothers-or-sisters/)

[Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/)

> [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/)

[Mike Colter](https://sms4smile.com/quotes/author/mike-colter/)

> [Racism is a cancer. You cannot ignore it and it'll go away. If you ignore cancer, it simply metastasizes and consumes the whole body.](https://sms4smile.com/quotes/daryl-davis/racism-is-a-cancer-you-cannot-ignore-it-and-it-ll-go-away-if-you/)

[Daryl Davis](https://sms4smile.com/quotes/author/daryl-davis/)

> [I just think my own ambition would not allow me to sit on the gifts that my creator had given me. And so that's…](https://sms4smile.com/quotes/janelle-monae/i-just-think-my-own-ambition-would-not-allow-me-to-sit-on-the-gifts/)

[Janelle Monae](https://sms4smile.com/quotes/author/janelle-monae/)

> [As much as you want to improve or help the team, as a centre-back your job is to go under the radar and keep…](https://sms4smile.com/quotes/tyrone-mings/as-much-as-you-want-to-improve-or-help-the-team-as-a-centre-back-your/)

[Tyrone Mings](https://sms4smile.com/quotes/author/tyrone-mings/)

> [I don't know what successful journaling really looks like... I think it really does look so different for everyone who does it, I'm always…](https://sms4smile.com/quotes/gracie-abrams/i-don-t-know-what-successful-journaling-really-looks-like-i-think-it/)

[Gracie Abrams](https://sms4smile.com/quotes/author/gracie-abrams/)

> [“Everywhere is home, let is go home”](https://sms4smile.com/quotes/dzuco-hu-nh/everywhere-is-home-let-is-go-home/)

[Dzuco Huỳnh](https://sms4smile.com/quotes/author/dzuco-hu-nh/)

> [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/)

[Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/)

[Browse all 23,138 Go quotes ](https://sms4smile.com/quotes/about/go/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "We wanted to do something different and have a surprise release. At first, naturally, the label was getting a little scared about that, because they wanna sell records, and a surprise release means it might not go as quickly.",
            "creator": {
                "@type": "Person",
                "name": "Johnny Christ"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/johnny-christ/we-wanted-to-do-something-different-and-have-a-surprise-release-at/",
            "about": {
                "@type": "Thing",
                "name": "Go"
            },
            "@id": "https://sms4smile.com/quotes/johnny-christ/we-wanted-to-do-something-different-and-have-a-surprise-release-at/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/023/johnny-christ-15337_go_we-wanted-to-do-something-different-and_2944709.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/023/johnny-christ-15337_go_we-wanted-to-do-something-different-and_2944709.jpg",
                "url": "https://sms4smile.com/quotes/i/023/johnny-christ-15337_go_we-wanted-to-do-something-different-and_2944709.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“We wanted to do something different and have a surprise release. At first, naturally, the label was getting…” — Johnny Christ",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Johnny Christ",
                    "item": "https://sms4smile.com/quotes/author/johnny-christ/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "We wanted to do something different...",
                    "item": "https://sms4smile.com/quotes/johnny-christ/we-wanted-to-do-something-different-and-have-a-surprise-release-at/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/johnny-christ/we-wanted-to-do-something-different-and-have-a-surprise-release-at/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
