---
title: "Meaning & Key Takeaway of: Our reach also expanded beyond the U.S…"
description: "\"“Our reach also expanded beyond the U.S., and even the English-speaking world. Before the decade was over For Dummies books had been published in over ..."
image: "https://sms4smile.com/quotes/i/c51/john-wiley-and-sons-22858_books_our-reach-also-expanded-beyond-the-u-s-a_89380.jpg"
---

#  Our reach also expanded beyond the U.S., and even the…

![“Our reach also expanded beyond the U.S., and even the English-speaking world. Before the decade was over For Dummies books had been published in over 30 languages, from Albanian to Turkish. In the early years, many publishers questioned whether the series would work in their language market. The…” quote by John Wiley and Sons](https://sms4smile.com/quotes/i/c51/john-wiley-and-sons-22858_books_our-reach-also-expanded-beyond-the-u-s-a_89380.jpg)   [Download](https://sms4smile.com/quotes/i/c51/john-wiley-and-sons-22858_books_our-reach-also-expanded-beyond-the-u-s-a_89380.jpg) [Open image](https://sms4smile.com/quotes/i/c51/john-wiley-and-sons-22858_books_our-reach-also-expanded-beyond-the-u-s-a_89380.jpg)

> ““Our reach also expanded beyond the U.S., and even the English-speaking world. Before the decade was over For Dummies books had been published in over 30 languages, from Albanian to Turkish. In the early years, many publishers questioned whether the series would work in their language market. The answer today is a global phenomenon.””

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The Dummies series achieved global reach by adapting to many languages, proving that simple, accessible content transcends cultural barriers.

**In simple terms:** Simple guides become worldwide phenomena.

Key Takeaway

Accessibility drives global adoption.

Themes

publishing globalization translation accessibility educational content

Mood

proud informative

Type

historical marketing

When to use this quote

- publishing strategy
- educational product launch
- cross‑cultural marketing

Key Concepts

market expansion content localization

Practical Applications

- global publishing seminars
- translation services

Questions to Reflect On

- What makes a book series adaptable across cultures?
- How does language affect learning effectiveness?

★ ★ ★ ★ ★   No ratings yet

[Books](https://sms4smile.com/quotes/about/books/) [Investing](https://sms4smile.com/quotes/about/investing/)

## Related quotes

> [“decade was over For Dummies books had been published in over 30 languages, from Albanian to Turkish. In the early years, many publishers questioned…](https://sms4smile.com/quotes/john-wiley-and-sons/decade-was-over-for-dummies-books-had-been-published-in-over-30/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“wrote us letters (maybe not millions of them, but lots). They thanked us for teaching them how to use their computer, their operating system,…](https://sms4smile.com/quotes/john-wiley-and-sons/wrote-us-letters-maybe-not-millions-of-them-but-lots-they-thanked-us/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [Home to me is the world because my books have been translated into more than 30 languages.](https://sms4smile.com/quotes/nawal-el-saadawi/home-to-me-is-the-world-because-my-books-have-been-translated-into/)

[Nawal El Saadawi](https://sms4smile.com/quotes/author/nawal-el-saadawi/)

> [“Part I, Dummies Classics,”](https://sms4smile.com/quotes/john-wiley-and-sons/part-i-dummies-classics/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [If I'm being completely honest, when it comes to artificial intelligence and computer programming... I bought this little book at Barnes and Noble called…](https://sms4smile.com/quotes/karl-glusman/if-i-m-being-completely-honest-when-it-comes-to-artificial/)

[Karl Glusman](https://sms4smile.com/quotes/author/karl-glusman/)

> [I didn't want any degrees if all the ill-read literates and radio announcers and pedagogical dummies I knew had them by the peck.](https://sms4smile.com/quotes/anonymous/i-didn-t-want-any-degrees-if-all-the-ill-read-literates-and-radio/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [This is a dreadful thing to say, but I have wondered in my darker hours that, if everything were legal, wouldn't it be kind…](https://sms4smile.com/quotes/stephen-king/this-is-a-dreadful-thing-to-say-but-i-have-wondered-in-my-darker/)

[Stephen King](https://sms4smile.com/quotes/author/stephen-king/)

> [Females that think being the other woman is ok...dummies.](https://sms4smile.com/quotes/anonymous/females-that-think-being-the-other-woman-is-ok-dummies/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [If I came home with a grade of A, my father would say, 'There must have been a lot of dummies in that class.'](https://sms4smile.com/quotes/joseph-stiglitz/if-i-came-home-with-a-grade-of-a-my-father-would-say-there-must-have/)

[Joseph Stiglitz](https://sms4smile.com/quotes/author/joseph-stiglitz/)

> [Most people don't realize the many steps that a pop-up goes through. There are a variety of "Dummies" (the sketch phase of the book).…](https://sms4smile.com/quotes/tomie-depaola/most-people-don-t-realize-the-many-steps-that-a-pop-up-goes-through/)

[Tomie dePaola](https://sms4smile.com/quotes/author/tomie-depaola/)

> [Most people know nothing about learning; many despise it. Dummies reject as too hard whatever is not dumb.](https://sms4smile.com/quotes/thomas-more/most-people-know-nothing-about-learning-many-despise-it-dummies/)

[Thomas More](https://sms4smile.com/quotes/author/thomas-more/)

> [“book loan for Menopause For Dummies”](https://sms4smile.com/quotes/anonymous/book-loan-for-menopause-for-dummies/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Facts are ventriloquists dummies. Sitting on a wise man's knee they may be made to utter words of wisdom; elsewhere, they say nothing, or…](https://sms4smile.com/quotes/aldous-huxley/facts-are-ventriloquists-dummies-sitting-on-a-wise-man-s-knee-they/)

[Aldous Huxley](https://sms4smile.com/quotes/author/aldous-huxley/)

> [Just remember: you're not a 'dummy,' no matter what those computer books claim. The real dummies are the people who-though technically expert-couldn't design hardware…](https://sms4smile.com/quotes/walt-mossberg/just-remember-you-re-not-a-dummy-no-matter-what-those-computer-books/)

[Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/)

> [Always hire people who are better than you. Hiring dummies is shortsighted. You can't move up the ladder until everyone is comfortable with your…](https://sms4smile.com/quotes/lois-wyse/always-hire-people-who-are-better-than-you-hiring-dummies-is/)

[Lois Wyse](https://sms4smile.com/quotes/author/lois-wyse/)

## More by John Wiley and Sons

> [“Turn off the camera.”](https://sms4smile.com/quotes/john-wiley-and-sons/turn-off-the-camera/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“All these workers, faced with these new machines, people who thought they were reasonably intelligent, suddenly started feeling threatened and intimidated and, we dared…](https://sms4smile.com/quotes/john-wiley-and-sons/all-these-workers-faced-with-these-new-machines-people-who-thought/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“computers on everybody’s desk. The PC, which previously could have been dismissed as a technophile’s tinker-toy, was now becoming the essential business productivity tool.…](https://sms4smile.com/quotes/john-wiley-and-sons/computers-on-everybody-s-desk-the-pc-which-previously-could-have-been/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“stock into a word-of-mouth bestseller. And for the next three years they bought For Dummies books, millions of them.”](https://sms4smile.com/quotes/john-wiley-and-sons/stock-into-a-word-of-mouth-bestseller-and-for-the-next-three-years/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“Electromagnetism: Contrary to what you may believe, a flash drive (which a memory”](https://sms4smile.com/quotes/john-wiley-and-sons/electromagnetism-contrary-to-what-you-may-believe-a-flash-drive-which/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“stock into a word-of-mouth bestseller. And for the next three years they bought For Dummies books, millions of them. And wrote us letters (maybe…](https://sms4smile.com/quotes/john-wiley-and-sons/stock-into-a-word-of-mouth-bestseller-and-for-the-next-three-years-2/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“wrote us letters (maybe not millions of them, but lots). They thanked us for teaching them how to use their computer, their operating system,…](https://sms4smile.com/quotes/john-wiley-and-sons/wrote-us-letters-maybe-not-millions-of-them-but-lots-they-thanked-us/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“Setting up Windows 7 to connect to a wireless network”](https://sms4smile.com/quotes/john-wiley-and-sons/setting-up-windows-7-to-connect-to-a-wireless-network/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“some accounts initially refused to stock into a word-of-mouth bestseller. And for the next three years they bought For Dummies books, millions of them.…](https://sms4smile.com/quotes/john-wiley-and-sons/some-accounts-initially-refused-to-stock-into-a-word-of-mouth/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“decade was over For Dummies books had been published in over 30 languages, from Albanian to Turkish. In the early years, many publishers questioned…](https://sms4smile.com/quotes/john-wiley-and-sons/decade-was-over-for-dummies-books-had-been-published-in-over-30/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“files are displayed by using the horrid — and I hesitate to mention this subject — hex dump format. If this topic pleases you…](https://sms4smile.com/quotes/john-wiley-and-sons/files-are-displayed-by-using-the-horrid-and-i-hesitate-to-mention/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“Starting and quitting the DOS Shell Changing the display in the DOS Shell Moving between different parts of the shell Copying files in the…](https://sms4smile.com/quotes/john-wiley-and-sons/starting-and-quitting-the-dos-shell-changing-the-display-in-the-dos/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“using the mouse, you must first press the Ctrl (Control) key. If you forget to do it, the file is moved and the original…](https://sms4smile.com/quotes/john-wiley-and-sons/using-the-mouse-you-must-first-press-the-ctrl-control-key-if-you/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“below and select the title. http://cma.wiley.com/WileyCMA/Section... In this part . . . Classic — a word that can be used to describe not only…](https://sms4smile.com/quotes/john-wiley-and-sons/below-and-select-the-title-http-cma-wiley-com-wileycma-section-in/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

> [“People who hold rational philosophies are generally less prone to emotional disturbances, such as anxiety and depression, and are more readily able to solve…](https://sms4smile.com/quotes/john-wiley-and-sons/people-who-hold-rational-philosophies-are-generally-less-prone-to/)

[John Wiley and Sons](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

[Explore all 19 John Wiley and Sons quotes ](https://sms4smile.com/quotes/author/john-wiley-and-sons/)

## More Books quotes

> [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/)

[Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/)

> [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/)

[Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/)

> [If what I write is literature, I guess you'd better emphasize the 'litter.'](https://sms4smile.com/quotes/lydia-lunch/if-what-i-write-is-literature-i-guess-you-d-better-emphasize-the/)

[Lydia Lunch](https://sms4smile.com/quotes/author/lydia-lunch/)

> [My sentences got sharper and my stories more efficient, and I gradually learned to imagine the reader more clearly and to empathize with that…](https://sms4smile.com/quotes/karen-thompson-walker/my-sentences-got-sharper-and-my-stories-more-efficient-and-i/)

[Karen Thompson Walker](https://sms4smile.com/quotes/author/karen-thompson-walker/)

> [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/)

[Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/)

> [“Within the pages of books, I've journeyed to Mandalay, the Milky Way and Santa Fe, without once having to leave my armchair.”](https://sms4smile.com/quotes/kevin-ansbro/within-the-pages-of-books-i-ve-journeyed-to-mandalay-the-milky-way/)

[Kevin Ansbro](https://sms4smile.com/quotes/author/kevin-ansbro/)

> [The Rosary is the book of the blind.](https://sms4smile.com/quotes/fulton-j-sheen/the-rosary-is-the-book-of-the-blind/)

[Fulton J. Sheen](https://sms4smile.com/quotes/author/fulton-j-sheen/)

> [“Tacitus did not write a most dangerous book. His readers made it so.”](https://sms4smile.com/quotes/christopher-k-krebs/tacitus-did-not-write-a-most-dangerous-book-his-readers-made-it-so/)

Christopher K. Krebs

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/)

[Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/)

> [I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about…](https://sms4smile.com/quotes/floyd-cooper/i-have-many-who-keep-me-going-i-am-very-fortunate-in-this-sense-there/)

[Floyd Cooper](https://sms4smile.com/quotes/author/floyd-cooper/)

> [I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,…](https://sms4smile.com/quotes/anna-quindlen/i-think-books-in-which-people-are-really-happy-and-things-are-going/)

[Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/)

> [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/)

[Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/)

> [“Be careful about reading health books. Some fine day you'll die of a misprint.”](https://sms4smile.com/quotes/markus-herz/be-careful-about-reading-health-books-some-fine-day-you-ll-die-of-a/)

Markus Herz

> [But editors are still the world's readers. And thus the eyes of the world.](https://sms4smile.com/quotes/betsy-lerner/but-editors-are-still-the-world-s-readers-and-thus-the-eyes-of-the/)

[Betsy Lerner](https://sms4smile.com/quotes/author/betsy-lerner/)

[Browse all 59,485 Books quotes ](https://sms4smile.com/quotes/about/books/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“Our reach also expanded beyond the U.S., and even the English-speaking world. Before the decade was over For Dummies books had been published in over 30 languages, from Albanian to Turkish. In the early years, many publishers questioned whether the series would work in their language market. The answer today is a global phenomenon.”",
            "creator": {
                "@type": "Person",
                "name": "John Wiley and Sons"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/john-wiley-and-sons/our-reach-also-expanded-beyond-the-u-s-and-even-the-english-speaking/",
            "about": {
                "@type": "Thing",
                "name": "Books"
            },
            "@id": "https://sms4smile.com/quotes/john-wiley-and-sons/our-reach-also-expanded-beyond-the-u-s-and-even-the-english-speaking/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/c51/john-wiley-and-sons-22858_books_our-reach-also-expanded-beyond-the-u-s-a_89380.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/c51/john-wiley-and-sons-22858_books_our-reach-also-expanded-beyond-the-u-s-a_89380.jpg",
                "url": "https://sms4smile.com/quotes/i/c51/john-wiley-and-sons-22858_books_our-reach-also-expanded-beyond-the-u-s-a_89380.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Our reach also expanded beyond the U.S., and even the English-speaking world. Before the decade was over For…” — John Wiley and Sons",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "John Wiley and Sons",
                    "item": "https://sms4smile.com/quotes/author/john-wiley-and-sons/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“Our reach also expanded beyond the...",
                    "item": "https://sms4smile.com/quotes/john-wiley-and-sons/our-reach-also-expanded-beyond-the-u-s-and-even-the-english-speaking/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/john-wiley-and-sons/our-reach-also-expanded-beyond-the-u-s-and-even-the-english-speaking/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
