--- title: "Meaning & Key Takeaway of: In writing advertising it must always be…" description: "\"In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have..." image: "https://sms4smile.com/quotes/i/96b/john-wanamaker-25174_advertising_in-writing-advertising-it-must-always-be_2545356.png" --- # In writing advertising it must always be kept in mind that… ![“In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them...” quote by John Wanamaker](https://sms4smile.com/quotes/i/96b/john-wanamaker-25174_advertising_in-writing-advertising-it-must-always-be_2545356.png) [Download](https://sms4smile.com/quotes/i/96b/john-wanamaker-25174_advertising_in-writing-advertising-it-must-always-be_2545356.png) [Open image](https://sms4smile.com/quotes/i/96b/john-wanamaker-25174_advertising_in-writing-advertising-it-must-always-be_2545356.png) > “In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them...” [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote stresses that customers often know more about products than advertisers, so marketing should respect their experience. **In simple terms:** Customers know products better than advertisers; respect their knowledge. Key Takeaway Listen to customer insights. Themes marketing customer insight experience communication Mood analytical practical Type strategic educational When to use this quote - product development - advertising strategy - customer surveys - feedback loops Key Concepts consumer behavior knowledge asymmetry Questions to Reflect On - How do you gather genuine customer feedback? - What assumptions might you be overlooking? A Different Perspective Relying solely on assumptions can mislead campaigns. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Buying](https://sms4smile.com/quotes/about/buying/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Mind](https://sms4smile.com/quotes/about/mind/) [Psychology](https://sms4smile.com/quotes/about/psychology/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [I was not going to use writing for advertising or journalism. I would tend bar, load trucks, chauffeur - do whatever it took. But…](https://sms4smile.com/quotes/dennis-lehane/i-was-not-going-to-use-writing-for-advertising-or-journalism-i-would/) [Dennis Lehane](https://sms4smile.com/quotes/author/dennis-lehane/) > [Somebody's buying these treasury bills at 1/20th of one percent. 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Gaza cannot and must not be allowed to remain a prison camp.](https://sms4smile.com/quotes/david-cameron/humanitarian-goods-and-people-must-flow-in-both-directions-gaza/) [David Cameron](https://sms4smile.com/quotes/author/david-cameron/) ## More by John Wanamaker > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.](https://sms4smile.com/quotes/john-wanamaker/a-man-s-not-doing-much-until-the-cause-he-works-for-possesses-all/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [When a customer enters my store, forget me. He is king.](https://sms4smile.com/quotes/john-wanamaker/when-a-customer-enters-my-store-forget-me-he-is-king/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy…](https://sms4smile.com/quotes/john-wanamaker/let-those-who-follow-me-continue-to-build-with-the-plumb-of-honor-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [Nothing comes merely by thinking about it.](https://sms4smile.com/quotes/john-wanamaker/nothing-comes-merely-by-thinking-about-it/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds…](https://sms4smile.com/quotes/john-wanamaker/many-persons-have-an-idea-that-one-cannot-be-in-business-and-lead-an/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when…](https://sms4smile.com/quotes/john-wanamaker/i-cannot-too-greatly-emphasize-the-importance-and-value-of-bible/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [Confidence! Confidence! Confidence! That is your capital.](https://sms4smile.com/quotes/john-wanamaker/confidence-confidence-confidence-that-is-your-capital/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [No mistake or failure is as bad as to stop and not try again.](https://sms4smile.com/quotes/john-wanamaker/no-mistake-or-failure-is-as-bad-as-to-stop-and-not-try-again/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [Courtesies cannot be borrowed like snow shovels; you must have some of your own.](https://sms4smile.com/quotes/john-wanamaker/courtesies-cannot-be-borrowed-like-snow-shovels-you-must-have-some-of/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [I learned 30 years ago that it is foolish to scold. 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I have enough trouble overcoming my own limitations without fretting over the fact…](https://sms4smile.com/quotes/john-wanamaker/i-learned-thirty-years-ago-that-it-is-foolish-to-scold-i-have-enough/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) > [Courtesy is the one coin you can never have too much of or be stingy with.](https://sms4smile.com/quotes/john-wanamaker/courtesy-is-the-one-coin-you-can-never-have-too-much-of-or-be-stingy/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Explore all 22 John Wanamaker quotes ](https://sms4smile.com/quotes/author/john-wanamaker/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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