--- title: "Meaning & Key Takeaway of: I don't think there is any franchise more…" description: "\"I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including M..." image: "https://sms4smile.com/quotes/i/004/john-w-thompson-23369_consumers_i-don-t-think-there-is-any-franchise-mor_655322.jpg" --- # I don't think there is any franchise more powerful than… ![“I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft.” quote by John W. Thompson](https://sms4smile.com/quotes/i/004/john-w-thompson-23369_consumers_i-don-t-think-there-is-any-franchise-mor_655322.jpg) [Download](https://sms4smile.com/quotes/i/004/john-w-thompson-23369_consumers_i-don-t-think-there-is-any-franchise-mor_655322.jpg) [Open image](https://sms4smile.com/quotes/i/004/john-w-thompson-23369_consumers_i-don-t-think-there-is-any-franchise-mor_655322.jpg) > “I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft.” [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker claims their company’s consumer‑experience capabilities are unmatched and will not be surrendered, even to a major competitor like Microsoft. **In simple terms:** Our consumer experience is unmatched and non‑negotiable. Key Takeaway Protect and prioritize consumer experience. Themes competition consumer experience strategy confidence Mood assertive determined Type business strategic When to use this quote - launching new products - defending market share - partner negotiations Key Concepts business strategy market positioning technology leadership Questions to Reflect On - How will you maintain superiority without stifling innovation? - What risks arise from refusing to collaborate? A Different Perspective Overconfidence can blind a company to collaboration benefits. ★ ★ ★ ★ ★ No ratings yet [Consumers](https://sms4smile.com/quotes/about/consumers/) [Experience](https://sms4smile.com/quotes/about/experience/) [Franchise](https://sms4smile.com/quotes/about/franchise/) [Technology](https://sms4smile.com/quotes/about/technology/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [All of us who attended the meeting - including Microsoft - unanimously agreed that unilaterally extending the Java programming language would hurt compatibility among…](https://sms4smile.com/quotes/james-gosling/all-of-us-who-attended-the-meeting-including-microsoft-unanimously/) [James Gosling](https://sms4smile.com/quotes/author/james-gosling/) > [You can't think of a franchise from day one. It starts with the audience accepting the idea.](https://sms4smile.com/quotes/vijay-krishna-acharya/you-can-t-think-of-a-franchise-from-day-one-it-starts-with-the/) [Vijay Krishna Acharya](https://sms4smile.com/quotes/author/vijay-krishna-acharya/) > [I think, quite often, filmmakers kind of think so much about what the franchise will be and sometimes can neglect to put their efforts…](https://sms4smile.com/quotes/paul-w-s-anderson/i-think-quite-often-filmmakers-kind-of-think-so-much-about-what-the/) [Paul W. S. Anderson](https://sms4smile.com/quotes/author/paul-w-s-anderson/) > [“I think a franchise is definitely showing its fatigue when you do an evil twin story.”](https://sms4smile.com/quotes/edward-gross/i-think-a-franchise-is-definitely-showing-its-fatigue-when-you-do-an/) Edward Gross > [Over the near term there is clearly the opportunity to work with Microsoft to do to a better job of creating a more secure…](https://sms4smile.com/quotes/john-w-thompson/over-the-near-term-there-is-clearly-the-opportunity-to-work-with/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [Well we have a good working relationship with Microsoft at the development level. But let's not kid ourselves, this is a company with enormous…](https://sms4smile.com/quotes/john-w-thompson/well-we-have-a-good-working-relationship-with-microsoft-at-the/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [I think what kind of destroyed the franchise, in some ways, was ego and vanity. When that element of ego and vanity that's sitting…](https://sms4smile.com/quotes/joe-flanigan/i-think-what-kind-of-destroyed-the-franchise-in-some-ways-was-ego-and/) [Joe Flanigan](https://sms4smile.com/quotes/author/joe-flanigan/) > [If a franchise wants me, they'll take me.](https://sms4smile.com/quotes/deshaun-watson/if-a-franchise-wants-me-they-ll-take-me/) [Deshaun Watson](https://sms4smile.com/quotes/author/deshaun-watson/) > [Seeing the actual, 'The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe', I absolutely loved it. It became one of my favorite…](https://sms4smile.com/quotes/will-poulter/seeing-the-actual-the-chronicles-of-narnia-the-lion-the-witch-and-the/) [Will Poulter](https://sms4smile.com/quotes/author/will-poulter/) > [I love playing Jim. I love working with this cast and the opportunity to come back and work with them again was just way…](https://sms4smile.com/quotes/jason-biggs/i-love-playing-jim-i-love-working-with-this-cast-and-the-opportunity/) [Jason Biggs](https://sms4smile.com/quotes/author/jason-biggs/) > [I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a…](https://sms4smile.com/quotes/daniel-radcliffe/i-haven-t-always-been-thrilled-with-my-work-but-the-fear-of-not/) [Daniel Radcliffe](https://sms4smile.com/quotes/author/daniel-radcliffe/) > [Again, a franchise to me doesn't have to be a billion dollar title.](https://sms4smile.com/quotes/david-fincher/again-a-franchise-to-me-doesn-t-have-to-be-a-billion-dollar-title/) [David Fincher](https://sms4smile.com/quotes/author/david-fincher/) > [I knew very little about 'Spider-Man'. I grew up more in the 'Superman' generation. 'Spider-Man' - I didn't know so much. But it is…](https://sms4smile.com/quotes/willem-dafoe/i-knew-very-little-about-spider-man-i-grew-up-more-in-the-superman/) [Willem Dafoe](https://sms4smile.com/quotes/author/willem-dafoe/) > [I'm in 'Madagascar 2.' I'm Testy the Lion. The franchise moves to Africa, and Bernie Mac is also in the film. I loved working…](https://sms4smile.com/quotes/tom-lister-jr/i-m-in-madagascar-2-i-m-testy-the-lion-the-franchise-moves-to-africa/) [Tom Lister, Jr](https://sms4smile.com/quotes/author/tom-lister-jr/) > [Hats off to starting a franchise younger than we all did in 'Twilight' and keeping your cool. The 'Harry Potter' men and women had,…](https://sms4smile.com/quotes/kellan-lutz/hats-off-to-starting-a-franchise-younger-than-we-all-did-in-twilight/) [Kellan Lutz](https://sms4smile.com/quotes/author/kellan-lutz/) ## More by John W. Thompson > [Second issue is the rapidly accelerating increase in the number of vulnerabilities that get discovered every day. And, equally importantly, is the shortening of…](https://sms4smile.com/quotes/john-w-thompson/second-issue-is-the-rapidly-accelerating-increase-in-the-number-of/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [Well Web services are nothing more than a way for users to interact with applications.](https://sms4smile.com/quotes/john-w-thompson/well-web-services-are-nothing-more-than-a-way-for-users-to-interact/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [There has been no appreciable improvement in our country's ability to produce the kind of talent we need in this space. There have been…](https://sms4smile.com/quotes/john-w-thompson/there-has-been-no-appreciable-improvement-in-our-country-s-ability-to/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [If you accept that security is a process, and if you can eliminate the human interaction or intervention in that process by automating more,…](https://sms4smile.com/quotes/john-w-thompson/if-you-accept-that-security-is-a-process-and-if-you-can-eliminate-the/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [One of the things that has been truly incredible to observe though, is the amount of venture investment that has gone into early stage…](https://sms4smile.com/quotes/john-w-thompson/one-of-the-things-that-has-been-truly-incredible-to-observe-though-is/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [I grew up in West Palm Beach, Florida. My dad took me hunting, trapping and fishing when I was a kid.](https://sms4smile.com/quotes/john-w-thompson/i-grew-up-in-west-palm-beach-florida-my-dad-took-me-hunting-trapping/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [Well we have a good working relationship with Microsoft at the development level. But let's not kid ourselves, this is a company with enormous…](https://sms4smile.com/quotes/john-w-thompson/well-we-have-a-good-working-relationship-with-microsoft-at-the/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [So ensuring the integrity of the data and integrity and validity of the connection is a very important element in any company's strategy that…](https://sms4smile.com/quotes/john-w-thompson/so-ensuring-the-integrity-of-the-data-and-integrity-and-validity-of/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [So you will see us continue to advance the state of the art or take information that we have in our response data bases…](https://sms4smile.com/quotes/john-w-thompson/so-you-will-see-us-continue-to-advance-the-state-of-the-art-or-take/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [I've learned several lessons over the years. First, never take yourself too seriously, or work is boring. Next, people make the difference. You can…](https://sms4smile.com/quotes/john-w-thompson/i-ve-learned-several-lessons-over-the-years-first-never-take-yourself/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [We need to shift the paradigm from reactive technologies to more integrative solutions that deal with the variety and complexity of the threats that…](https://sms4smile.com/quotes/john-w-thompson/we-need-to-shift-the-paradigm-from-reactive-technologies-to-more/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [The thing we have to be careful of is that the Internet is a global communications medium, and if one country tips the balance…](https://sms4smile.com/quotes/john-w-thompson/the-thing-we-have-to-be-careful-of-is-that-the-internet-is-a-global/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [I'm an intensely competitive guy who is driven by the idea that accepting mediocrity or accepting defeat is not the way you succeed in…](https://sms4smile.com/quotes/john-w-thompson/i-m-an-intensely-competitive-guy-who-is-driven-by-the-idea-that/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [What we are seeing now is customers shifting their attention from security products like firewalls and intrusion sensors, to the policies that need to…](https://sms4smile.com/quotes/john-w-thompson/what-we-are-seeing-now-is-customers-shifting-their-attention-from/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [Over the near term there is clearly the opportunity to work with Microsoft to do to a better job of creating a more secure…](https://sms4smile.com/quotes/john-w-thompson/over-the-near-term-there-is-clearly-the-opportunity-to-work-with/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) [Explore all 26 John W. Thompson quotes ](https://sms4smile.com/quotes/author/john-w-thompson/) ## More Consumers quotes > [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/) [Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more…](https://sms4smile.com/quotes/chuck-grassley/i-ve-always-considered-making-it-legal-for-americans-to-import-their/) [Chuck Grassley](https://sms4smile.com/quotes/author/chuck-grassley/) > [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent…](https://sms4smile.com/quotes/ludwig-von-mises/the-capitalistic-social-order-therefore-is-an-economic-democracy-in/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Now that I'm more middle class, I have access to consumer goods. I do enjoy feminine frippery, feminine doo-da, stuff like that.](https://sms4smile.com/quotes/shirley-geok-lin-lim/now-that-i-m-more-middle-class-i-have-access-to-consumer-goods-i-do/) [Shirley Geok-lin Lim](https://sms4smile.com/quotes/author/shirley-geok-lin-lim/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [America always put forth this phony melting pot theory, but it's a reality now. They couldn't accomplish the melting pot economically; they couldn't accomplish…](https://sms4smile.com/quotes/russell-means/america-always-put-forth-this-phony-melting-pot-theory-but-it-s-a/) [Russell Means](https://sms4smile.com/quotes/author/russell-means/) > [Gaming provides us with some very good signals about consumers and what they're interested in.](https://sms4smile.com/quotes/peggy-johnson/gaming-provides-us-with-some-very-good-signals-about-consumers-and/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [As consumers adopt crypto, we hope that they'll also be interested in trading equities and options.](https://sms4smile.com/quotes/baiju-bhatt/as-consumers-adopt-crypto-we-hope-that-they-ll-also-be-interested-in/) [Baiju Bhatt](https://sms4smile.com/quotes/author/baiju-bhatt/) > [Metaphor isn't just a fancy turn of speech. It shapes our thoughts and feelings, reaches out to grasp new experience, and even binds our…](https://sms4smile.com/quotes/james-richardson/metaphor-isn-t-just-a-fancy-turn-of-speech-it-shapes-our-thoughts-and/) [James Richardson](https://sms4smile.com/quotes/author/james-richardson/) > [Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to…](https://sms4smile.com/quotes/john-kenneth-galbraith/consumer-wants-can-have-bizarre-frivolous-or-even-immoral-origins-and/) [John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/) > [Many of us are alarmed at the skyrocketing cost of medical care, including patients, who are the consumers. However, medical malpractice is not the…](https://sms4smile.com/quotes/joe-baca/many-of-us-are-alarmed-at-the-skyrocketing-cost-of-medical-care/) [Joe Baca](https://sms4smile.com/quotes/author/joe-baca/) > [TARIFF, n. A scale of taxes on imports, designed to protect the domestic producer against the greed of his consumer.](https://sms4smile.com/quotes/ambrose-bierce/tariff-n-a-scale-of-taxes-on-imports-designed-to-protect-the-domestic/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) [Browse all 1,606 Consumers quotes ](https://sms4smile.com/quotes/about/consumers/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft.", "creator": { "@type": "Person", "name": "John W. 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