--- title: "Meaning & Key Takeaway of: Invest at the point of maximum pessimism." description: "\"Invest at the point of maximum pessimism.\" — John Templeton" image: "https://sms4smile.com/quotes/i/560/john-templeton-3668_customer_invest-at-the-point-of-maximum-pessimism_3170994.png" --- # Invest at the point of maximum pessimism. ![“Invest at the point of maximum pessimism.” quote by John Templeton](https://sms4smile.com/quotes/i/560/john-templeton-3668_customer_invest-at-the-point-of-maximum-pessimism_3170994.png) [Download](https://sms4smile.com/quotes/i/560/john-templeton-3668_customer_invest-at-the-point-of-maximum-pessimism_3170994.png) [Open image](https://sms4smile.com/quotes/i/560/john-templeton-3668_customer_invest-at-the-point-of-maximum-pessimism_3170994.png) > “Invest at the point of maximum pessimism.” [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Invest when pessimism is highest because assets are undervalued and future upside is greatest. **In simple terms:** Buy low when fear is high. Key Takeaway Seek opportunities in market downturns. Themes investment contrarian strategy risk management Mood cautious analytical Type strategic philosophical When to use this quote - stock market - real estate - venture capital - economic cycles Key Concepts value investing behavioral finance Questions to Reflect On - Are you comfortable with potential short‑term losses? - How do you assess true pessimism? A Different Perspective Timing the market is notoriously difficult and can lead to missed gains. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Pessimism](https://sms4smile.com/quotes/about/pessimism/) ## Related quotes > [Bull markets are born on pessimism, grown on skepticism, mature on optimism and die on euphoria. The time of maximum pessimism is the best…](https://sms4smile.com/quotes/john-templeton/bull-markets-are-born-on-pessimism-grown-on-skepticism-mature-on/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [The time of maximum pessimism is the best time to buy.](https://sms4smile.com/quotes/john-templeton/the-time-of-maximum-pessimism-is-the-best-time-to-buy/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [For all long-term investors, there is only one objective-maximum total real return after taxes.](https://sms4smile.com/quotes/john-templeton/for-all-long-term-investors-there-is-only-one-objective-maximum-total/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [We enjoy a considerable net inflow of capital and I am sure that a condition of its coming, and staying, is that it is…](https://sms4smile.com/quotes/john-james-cowperthwaite/we-enjoy-a-considerable-net-inflow-of-capital-and-i-am-sure-that-a/) [John James Cowperthwaite](https://sms4smile.com/quotes/author/john-james-cowperthwaite/) > [Besides, it is a shame to let yourself grow old through neglect before seeing how you can develop the maximum beauty and strength of…](https://sms4smile.com/quotes/socrates/besides-it-is-a-shame-to-let-yourself-grow-old-through-neglect-before/) [Socrates](https://sms4smile.com/quotes/author/socrates/) > [I try to be the best and give the maximum so that people can say I'm among the top players.](https://sms4smile.com/quotes/antoine-griezmann/i-try-to-be-the-best-and-give-the-maximum-so-that-people-can-say-i-m/) [Antoine Griezmann](https://sms4smile.com/quotes/author/antoine-griezmann/) > [I'm a girl who has been tamping down her emotions and keeping them tightly guarded her whole life. And that works really well for…](https://sms4smile.com/quotes/james-patterson/i-m-a-girl-who-has-been-tamping-down-her-emotions-and-keeping-them/) [James Patterson](https://sms4smile.com/quotes/author/james-patterson/) > [My most earnest wish is to see the republican element of popular control pushed to the maximum of its practicable exercise. I shall then…](https://sms4smile.com/quotes/thomas-jefferson/my-most-earnest-wish-is-to-see-the-republican-element-of-popular/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [I wish that every child could have growing space because I think children are a little like plants. If they grow too close together,…](https://sms4smile.com/quotes/peace-pilgrim/i-wish-that-every-child-could-have-growing-space-because-i-think/) [Peace Pilgrim](https://sms4smile.com/quotes/author/peace-pilgrim/) > [In giving presentations, use the 10/20/30 rule…use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.](https://sms4smile.com/quotes/guy-kawasaki/in-giving-presentations-use-the-10-20-30-rule-use-only-10-slides-take/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [There is a natural link between the effective running of my businesses and the effective direction of philanthropic funds. I apply business principles to…](https://sms4smile.com/quotes/mohammed-hussein-al-amoudi/there-is-a-natural-link-between-the-effective-running-of-my/) Mohammed Hussein Al Amoudi > [Future lawyers should be more aware that law is not a system of abstract logic, but the web of arrangements, rooted in history but…](https://sms4smile.com/quotes/felix-frankfurter/future-lawyers-should-be-more-aware-that-law-is-not-a-system-of/) [Felix Frankfurter](https://sms4smile.com/quotes/author/felix-frankfurter/) > [As the number of unexplained, irreducibly complex biological systems increases, our confidence that Darwin's criterion of failure has been met skyrockets toward the maximum…](https://sms4smile.com/quotes/michael-behe/as-the-number-of-unexplained-irreducibly-complex-biological-systems/) [Michael Behe](https://sms4smile.com/quotes/author/michael-behe/) > [Any physical practice can be a competitive sport. What level you can take postures to create the maximum challenge and show your maximum skill,…](https://sms4smile.com/quotes/rajashree-choudhury/any-physical-practice-can-be-a-competitive-sport-what-level-you-can/) [Rajashree Choudhury](https://sms4smile.com/quotes/author/rajashree-choudhury/) > [I just want to do my best, to be as close to the top as I can, and to get the maximum out of…](https://sms4smile.com/quotes/pastor-maldonado/i-just-want-to-do-my-best-to-be-as-close-to-the-top-as-i-can-and-to/) [Pastor Maldonado](https://sms4smile.com/quotes/author/pastor-maldonado/) ## More by John Templeton > [An attitude of gratitude creates blessings. Help yourself by helping others. You have the most powerful weapons on earth - love and prayer.](https://sms4smile.com/quotes/john-templeton/an-attitude-of-gratitude-creates-blessings-help-yourself-by-helping/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [I served for 42 years on the board of trustees of the largest Presbyterian seminary, Princeton Theological Seminary, and we had brilliant people -…](https://sms4smile.com/quotes/john-templeton/i-served-for-42-years-on-the-board-of-trustees-of-the-largest/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [...Making people get over the concept that they've got the total proof. To get them to feel, 'Gee, I want to learn more. I…](https://sms4smile.com/quotes/john-templeton/making-people-get-over-the-concept-that-they-ve-got-the-total-proof/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [I have no quarrel with what I learned in the Presbyterian church - I am still an enthusiastic Christian. But why shouldn't I try…](https://sms4smile.com/quotes/john-templeton/i-have-no-quarrel-with-what-i-learned-in-the-presbyterian-church-i-am/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [Anybody who had come up with a new concept would have been under suspicion for being out of step with the tradition or out…](https://sms4smile.com/quotes/john-templeton/anybody-who-had-come-up-with-a-new-concept-would-have-been-under/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [Suppose you went to your priest and asked for help; he would refer you to the Bible. But if you went the next day…](https://sms4smile.com/quotes/john-templeton/suppose-you-went-to-your-priest-and-asked-for-help-he-would-refer-you/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [Help yourself by helping others.](https://sms4smile.com/quotes/john-templeton/help-yourself-by-helping-others/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [Many media commercials encourage us to believe that if we buy a certain product, we can be physically appealing, or popular, or successful. According…](https://sms4smile.com/quotes/john-templeton/many-media-commercials-encourage-us-to-believe-that-if-we-buy-a/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [The idea that an individual can find God is terribly self-centered. It is like a wave thinking it can find the sea.](https://sms4smile.com/quotes/john-templeton/the-idea-that-an-individual-can-find-god-is-terribly-self-centered-it/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [I never ask if the market is going to go up or down because I don't know, and besides it doesn't matter. I search…](https://sms4smile.com/quotes/john-templeton/i-never-ask-if-the-market-is-going-to-go-up-or-down-because-i-don-t/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [Many of us understand giving, but some of us may still be confused about the meaning of forgiveness. Some people may go through life…](https://sms4smile.com/quotes/john-templeton/many-of-us-understand-giving-but-some-of-us-may-still-be-confused/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [Not yet have I found any better method to prosper during the future financial chaos, which is likely to last many years, than to…](https://sms4smile.com/quotes/john-templeton/not-yet-have-i-found-any-better-method-to-prosper-during-the-future/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [The best investment with the least risk and the greatest dividend is giving.](https://sms4smile.com/quotes/john-templeton/the-best-investment-with-the-least-risk-and-the-greatest-dividend-is/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [True peace is a quality you carry within yourself, regardless of external circumstances.](https://sms4smile.com/quotes/john-templeton/true-peace-is-a-quality-you-carry-within-yourself-regardless-of/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) > [The other boys at Yale came from wealthy families, and none of them were investing outside the United States, and I thought, 'That is…](https://sms4smile.com/quotes/john-templeton/the-other-boys-at-yale-came-from-wealthy-families-and-none-of-them/) [John Templeton](https://sms4smile.com/quotes/author/john-templeton/) [Explore all 125 John Templeton quotes ](https://sms4smile.com/quotes/author/john-templeton/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Invest at the point of maximum pessimism.", "creator": { "@type": "Person", "name": "John Templeton" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/john-templeton/invest-at-the-point-of-maximum-pessimism/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/john-templeton/invest-at-the-point-of-maximum-pessimism/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/560/john-templeton-3668_customer_invest-at-the-point-of-maximum-pessimism_3170994.png", "contentUrl": "https://sms4smile.com/quotes/i/560/john-templeton-3668_customer_invest-at-the-point-of-maximum-pessimism_3170994.png", "url": "https://sms4smile.com/quotes/i/560/john-templeton-3668_customer_invest-at-the-point-of-maximum-pessimism_3170994.png", "width": 1080, "height": 1080, "caption": "“Invest at the point of maximum pessimism.” — John Templeton", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "John Templeton", "item": "https://sms4smile.com/quotes/author/john-templeton/" }, { "@type": "ListItem", "position": 4, "name": "Invest at the point of maximum...", "item": "https://sms4smile.com/quotes/john-templeton/invest-at-the-point-of-maximum-pessimism/" } ], "@id": "https://sms4smile.com/quotes/john-templeton/invest-at-the-point-of-maximum-pessimism/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```