---
title: "Meaning & Key Takeaway of: The number one objective is that people…"
description: "\"The number one objective is that people who make the investment in digitization, whether they are governments or service providers, get a reasonable re..."
image: "https://sms4smile.com/quotes/i/11c/john-t-chambers-7002_digitization_the-number-one-objective-is-that-people_796110.jpg"
---

#  The number one objective is that people who make the…

![“The number one objective is that people who make the investment in digitization, whether they are governments or service providers, get a reasonable return.” quote by John T. Chambers](https://sms4smile.com/quotes/i/11c/john-t-chambers-7002_digitization_the-number-one-objective-is-that-people_796110.jpg)   [Download](https://sms4smile.com/quotes/i/11c/john-t-chambers-7002_digitization_the-number-one-objective-is-that-people_796110.jpg) [Open image](https://sms4smile.com/quotes/i/11c/john-t-chambers-7002_digitization_the-number-one-objective-is-that-people_796110.jpg)

> “The number one objective is that people who make the investment in digitization, whether they are governments or service providers, get a reasonable return.”

[John T. Chambers](https://sms4smile.com/quotes/author/john-t-chambers/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Investors in digital projects should expect a fair profit relative to their costs.

**In simple terms:** Digitization should yield a reasonable return.

Key Takeaway

Demand value for digital investments.

Themes

investment digital transformation return on investment policy technology

Mood

pragmatic analytical

Type

business policy

When to use this quote

- government budgeting
- telecom rollout
- cloud migration
- smart city projects

Key Concepts

economics risk assessment public‑private partnership

Questions to Reflect On

- How do you measure ROI for long‑term digital projects?
- What safeguards ensure fair returns for public funds?

A Different Perspective

Returns may be delayed by regulatory hurdles or market volatility.

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[Digitization](https://sms4smile.com/quotes/about/digitization/) [Digitization Governments](https://sms4smile.com/quotes/about/digitization-governments-6105251/) [Goals](https://sms4smile.com/quotes/about/goals/) [Investing](https://sms4smile.com/quotes/about/investing/) [Investment](https://sms4smile.com/quotes/about/investment/) [Investment Digitization](https://sms4smile.com/quotes/about/investment-digitization-6105250/) [People](https://sms4smile.com/quotes/about/people/) [Politics](https://sms4smile.com/quotes/about/politics/) [Providers Reasonable](https://sms4smile.com/quotes/about/providers-reasonable-6105252/) [Reasonable](https://sms4smile.com/quotes/about/reasonable/) [Reasonable Return](https://sms4smile.com/quotes/about/reasonable-return-3080297/) [Service](https://sms4smile.com/quotes/about/service/)

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> [The problem was precision, perfection; the problem was digitization, which sucked the life out of everything that got smeared through its microscopic mesh.](https://sms4smile.com/quotes/jennifer-egan/the-problem-was-precision-perfection-the-problem-was-digitization/)

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## More by John T. Chambers

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> [The main difference seems to be that, whereas photography still claims some sort of objectivity, digital imaging is an overtly fictional process. As a…](https://sms4smile.com/quotes/geoffrey-batchen/the-main-difference-seems-to-be-that-whereas-photography-still-claims/)

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