--- title: "Meaning & Key Takeaway of: The real challenge is not to get people…" description: "\"The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can..." image: "https://sms4smile.com/quotes/i/709/john-sculley-9738_able_the-real-challenge-is-not-to-get-people_1789829.png" --- # The real challenge is not to get people to remember more… ![“The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students…” quote by John Sculley](https://sms4smile.com/quotes/i/709/john-sculley-9738_able_the-real-challenge-is-not-to-get-people_1789829.png) [Download](https://sms4smile.com/quotes/i/709/john-sculley-9738_able_the-real-challenge-is-not-to-get-people_1789829.png) [Open image](https://sms4smile.com/quotes/i/709/john-sculley-9738_able_the-real-challenge-is-not-to-get-people_1789829.png) > “The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.” [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The main difficulty lies in improving comprehension, not just memorization, using technology to create new learning experiences. **In simple terms:** Understanding matters more than memorizing. Key Takeaway Focus on tools that deepen comprehension. Themes education technology learning innovation Mood optimistic thoughtful Type educational inspirational When to use this quote - classroom instruction - online courses - personalized tutoring - curriculum design Key Concepts cognitive development educational technology constructivism Questions to Reflect On - How can we measure deeper understanding? - What tools best support conceptual learning? A Different Perspective Technology alone cannot replace skilled teaching. ★ ★ ★ ★ ★ No ratings yet [Apples](https://sms4smile.com/quotes/about/apples/) [Challenges](https://sms4smile.com/quotes/about/challenges/) [Education](https://sms4smile.com/quotes/about/education/) [Educator](https://sms4smile.com/quotes/about/educator/) [Interest](https://sms4smile.com/quotes/about/interest/) [Learning](https://sms4smile.com/quotes/about/learning/) [People](https://sms4smile.com/quotes/about/people/) [Providers](https://sms4smile.com/quotes/about/providers/) [Students](https://sms4smile.com/quotes/about/students/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Tools](https://sms4smile.com/quotes/about/tools/) ## Related quotes > [Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price…](https://sms4smile.com/quotes/john-sculley/apple-makes-really-good-products-and-samsung-makes-really-good/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more…](https://sms4smile.com/quotes/john-sculley/i-think-that-apple-has-revolutionized-every-other-consumer-industry/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Unless we remember we cannot understand.](https://sms4smile.com/quotes/e-m-forster/unless-we-remember-we-cannot-understand/) [E. M. Forster](https://sms4smile.com/quotes/author/e-m-forster/) > [“We remember what we understand; we understand only what we pay attention to; we pay attention to what we want."  - Edward Bolles The”](https://sms4smile.com/quotes/stefan-cain/we-remember-what-we-understand-we-understand-only-what-we-pay/) Stefan Cain > [I hear and I forget. I see and I remember. I do and I understand.](https://sms4smile.com/quotes/confucius/i-hear-and-i-forget-i-see-and-i-remember-i-do-and-i-understand-2/) [Confucius](https://sms4smile.com/quotes/author/confucius/) > [There, that is our secret: go to sleep! You will wake, and remember, and understand.](https://sms4smile.com/quotes/elizabeth-barrett-browning/there-that-is-our-secret-go-to-sleep-you-will-wake-and-remember-and/) [Elizabeth Barrett Browning](https://sms4smile.com/quotes/author/elizabeth-barrett-browning/) > [“Someone says that I haven’t taught him anything that he can remember. He can’t understand yet that that’s precisely what I am aiming at…”](https://sms4smile.com/quotes/idries-shah/someone-says-that-i-haven-t-taught-him-anything-that-he-can-remember/) [Idries Shah](https://sms4smile.com/quotes/author/idries-shah/) > [What you hear, you forget; what you see, you remember; what you do, you understand.](https://sms4smile.com/quotes/t-harv-eker/what-you-hear-you-forget-what-you-see-you-remember-what-you-do-you/) [T. Harv Eker](https://sms4smile.com/quotes/author/t-harv-eker/) > [I hear, I know. I see, I remember. I do, I understand.](https://sms4smile.com/quotes/confucius/i-hear-i-know-i-see-i-remember-i-do-i-understand/) [Confucius](https://sms4smile.com/quotes/author/confucius/) > [Conscience is the inner voice which warns us that someone might be looking. Hear and you forget, see and you remember, do and you…](https://sms4smile.com/quotes/confucius/conscience-is-the-inner-voice-which-warns-us-that-someone-might-be/) [Confucius](https://sms4smile.com/quotes/author/confucius/) > [I got a fortune cookie that said, "To remember is to understand." I have never forgotten it. A good judge remembers what it was…](https://sms4smile.com/quotes/anna-quindlen/i-got-a-fortune-cookie-that-said-to-remember-is-to-understand-i-have/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [“Imagine you are sitting down in a chair and on a screen before you you are shown a bloody, ripping film of yourself undergoing…](https://sms4smile.com/quotes/douglas-coupland/imagine-you-are-sitting-down-in-a-chair-and-on-a-screen-before-you/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [It was pivotal in making you but you don't remember it. Or do you? Do we understand the events that make us who we…](https://sms4smile.com/quotes/douglas-coupland/it-was-pivotal-in-making-you-but-you-don-t-remember-it-or-do-you-do/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [In order to see where we are going, we not only must remember where we have been, but we must understand where we have…](https://sms4smile.com/quotes/ella-baker/in-order-to-see-where-we-are-going-we-not-only-must-remember-where-we/) [Ella Baker](https://sms4smile.com/quotes/author/ella-baker/) > [“I hear and I forget. I see and I remember. I do and I understand.” - Chinese proverb”](https://sms4smile.com/quotes/alvin-toffler/i-hear-and-i-forget-i-see-and-i-remember-i-do-and-i-understand/) [Alvin Toffler](https://sms4smile.com/quotes/author/alvin-toffler/) ## More by John Sculley > [I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking…](https://sms4smile.com/quotes/john-sculley/i-have-found-that-i-always-learn-more-from-my-mistakes-than-from-my/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [I believe that crisis really tends to help develop the characer of an organisation.](https://sms4smile.com/quotes/john-sculley/i-believe-that-crisis-really-tends-to-help-develop-the-characer-of-an/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [There are just moments when all the stars are aligned for breakthrough products.](https://sms4smile.com/quotes/john-sculley/there-are-just-moments-when-all-the-stars-are-aligned-for/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Over the years, I have developed a pretty good Rolodex.](https://sms4smile.com/quotes/john-sculley/over-the-years-i-have-developed-a-pretty-good-rolodex/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind,…](https://sms4smile.com/quotes/john-sculley/the-characteristics-that-i-look-for-when-i-m-looking-for-really-good/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with…](https://sms4smile.com/quotes/john-sculley/apple-does-magical-things-but-it-does-magical-things-that-are-a/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.](https://sms4smile.com/quotes/john-sculley/ross-perot-came-and-visited-apple-several-times-and-visited-the/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.](https://sms4smile.com/quotes/john-sculley/we-expect-teachers-to-handle-teenage-pregnancy-substance-abuse-and/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…](https://sms4smile.com/quotes/john-sculley/everything-at-apple-can-be-best-understood-through-the-lens-of/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was…](https://sms4smile.com/quotes/john-sculley/when-i-was-5-or-6-years-old-i-never-wanted-toys-i-wanted-electrical/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.](https://sms4smile.com/quotes/john-sculley/it-s-suddenly-practical-to-do-very-high-quality-video-wirelessly-over/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.](https://sms4smile.com/quotes/john-sculley/my-guess-is-that-apple-won-t-just-pass-microsoft-in-market/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.](https://sms4smile.com/quotes/john-sculley/the-healthcare-industry-has-never-had-a-priority-on-user-experience/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. 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I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/) [Nas](https://sms4smile.com/quotes/author/nas/) > [I have that need in me, I want everyone to love me, but I'm embarrassed by that need, so I wanted to cover it…](https://sms4smile.com/quotes/anthony-jeselnik/i-have-that-need-in-me-i-want-everyone-to-love-me-but-i-m-embarrassed/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Thinking about the things that happened, I don't know any other ball player would could have done what he (Jackie Robinson) did. 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I think I have managed to function pretty successfully on the fringes of the music…](https://sms4smile.com/quotes/pat-metheny/i-don-t-know-if-i-would-qualify-as-mainstream-i-think-i-have-managed/) [Pat Metheny](https://sms4smile.com/quotes/author/pat-metheny/) > [What we're supposed to do as actors is be able to portray real human beings and emotions. 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