--- title: "Meaning & Key Takeaway of: As a brand marketer, I'm a big believer…" description: "\"As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.\" — John Sculley" image: "https://sms4smile.com/quotes/i/1c7/john-sculley-9738_believer_as-a-brand-marketer-i-m-a-big-believer-i_3202670.png" --- # As a brand marketer, I'm a big believer in 'branding the… ![“As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.” quote by John Sculley](https://sms4smile.com/quotes/i/1c7/john-sculley-9738_believer_as-a-brand-marketer-i-m-a-big-believer-i_3202670.png) [Download](https://sms4smile.com/quotes/i/1c7/john-sculley-9738_believer_as-a-brand-marketer-i-m-a-big-believer-i_3202670.png) [Open image](https://sms4smile.com/quotes/i/1c7/john-sculley-9738_believer_as-a-brand-marketer-i-m-a-big-believer-i_3202670.png) > “As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.” [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Branding should focus on shaping every customer interaction, not merely promoting a product. **In simple terms:** Focus on experience, not just sales. Key Takeaway Design memorable experiences for customers. Themes marketing branding customer experience strategy Mood inspirational pragmatic Type advice strategic When to use this quote - Product launch - customer service - retail environment - digital platforms Key Concepts Brand equity experience design relationship marketing Questions to Reflect On - How can you quantify experience impact? - What touchpoints need redesign? A Different Perspective Hard to measure ROI of experience branding alone. ★ ★ ★ ★ ★ No ratings yet [Believer](https://sms4smile.com/quotes/about/believer/) [Branding](https://sms4smile.com/quotes/about/branding/) [Customer experience](https://sms4smile.com/quotes/about/customer-experience/) [Marketers](https://sms4smile.com/quotes/about/marketers/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Selling](https://sms4smile.com/quotes/about/selling/) [Service](https://sms4smile.com/quotes/about/service/) ## Related quotes > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably…](https://sms4smile.com/quotes/michael-rapino/you-look-at-the-rolling-stones-it-had-the-lips-the-logo-and-the-style/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [“Great marketers see potential customers as real people. They create campaigns that appeal to their, wants, needs and desires.”](https://sms4smile.com/quotes/stacey-kehoe/great-marketers-see-potential-customers-as-real-people-they-create/) [Stacey Kehoe](https://sms4smile.com/quotes/author/stacey-kehoe/) > [If you make customers unhappy in the physical world, they might each tell 6 friends. 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There…](https://sms4smile.com/quotes/natalie-massenet/i-believe-that-all-brands-will-become-storytellers-editors-and/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-wanted-all-my-stores-to-be-the-same-to-offer-the-same-customer/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative…](https://sms4smile.com/quotes/alexander-osterwalder/a-value-proposition-creates-value-for-a-customer-segment-through-a/) [Alexander Osterwalder](https://sms4smile.com/quotes/author/alexander-osterwalder/) > [“In the innovation age customer experience is key. Your impression defines their expression”](https://sms4smile.com/quotes/fela-durotoye/in-the-innovation-age-customer-experience-is-key-your-impression/) [Fela Durotoye](https://sms4smile.com/quotes/author/fela-durotoye/) ## More by John Sculley > [I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking…](https://sms4smile.com/quotes/john-sculley/i-have-found-that-i-always-learn-more-from-my-mistakes-than-from-my/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [I believe that crisis really tends to help develop the characer of an organisation.](https://sms4smile.com/quotes/john-sculley/i-believe-that-crisis-really-tends-to-help-develop-the-characer-of-an/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [There are just moments when all the stars are aligned for breakthrough products.](https://sms4smile.com/quotes/john-sculley/there-are-just-moments-when-all-the-stars-are-aligned-for/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Over the years, I have developed a pretty good Rolodex.](https://sms4smile.com/quotes/john-sculley/over-the-years-i-have-developed-a-pretty-good-rolodex/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind,…](https://sms4smile.com/quotes/john-sculley/the-characteristics-that-i-look-for-when-i-m-looking-for-really-good/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with…](https://sms4smile.com/quotes/john-sculley/apple-does-magical-things-but-it-does-magical-things-that-are-a/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Ross Perot came and visited Apple several times and visited the Macintosh factory. 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And I was…](https://sms4smile.com/quotes/john-sculley/when-i-was-5-or-6-years-old-i-never-wanted-toys-i-wanted-electrical/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.](https://sms4smile.com/quotes/john-sculley/it-s-suddenly-practical-to-do-very-high-quality-video-wirelessly-over/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.](https://sms4smile.com/quotes/john-sculley/my-guess-is-that-apple-won-t-just-pass-microsoft-in-market/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.](https://sms4smile.com/quotes/john-sculley/the-healthcare-industry-has-never-had-a-priority-on-user-experience/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is…](https://sms4smile.com/quotes/john-sculley/is-there-anyone-out-there-who-is-the-next-steve-jobs-i-think-jeff/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [People who take risks are the people you'll lose against.](https://sms4smile.com/quotes/john-sculley/people-who-take-risks-are-the-people-you-ll-lose-against/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) [Explore all 70 John Sculley quotes ](https://sms4smile.com/quotes/author/john-sculley/) ## More Believer quotes > [I'm a true believer in prayer, a big believer in prayer.](https://sms4smile.com/quotes/janet-jackson/i-m-a-true-believer-in-prayer-a-big-believer-in-prayer/) [Janet Jackson](https://sms4smile.com/quotes/author/janet-jackson/) > [I've always been a believer in research. It's great to have an instinctual human reaction to a character, too, of course, but it has…](https://sms4smile.com/quotes/chiwetel-ejiofor/i-ve-always-been-a-believer-in-research-it-s-great-to-have-an/) [Chiwetel Ejiofor](https://sms4smile.com/quotes/author/chiwetel-ejiofor/) > [God has given believers the responsibility of spreading the Gospel to all the world, and we need to use all at our disposal to…](https://sms4smile.com/quotes/theodore-epp/god-has-given-believers-the-responsibility-of-spreading-the-gospel-to/) [Theodore Epp](https://sms4smile.com/quotes/author/theodore-epp/) > [I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or…](https://sms4smile.com/quotes/marina-warner/i-am-not-a-great-believer-in-dialectical-struggle-i-am-much-more-of-a/) [Marina Warner](https://sms4smile.com/quotes/author/marina-warner/) > [Oh, I'm a great believer in the power of the pause. Radio is a bit brasher now. My style was slower. I just used…](https://sms4smile.com/quotes/terry-wogan/oh-i-m-a-great-believer-in-the-power-of-the-pause-radio-is-a-bit/) [Terry Wogan](https://sms4smile.com/quotes/author/terry-wogan/) > [Jesus taught that the mark of the Christian is the observable love shown among all true believers.](https://sms4smile.com/quotes/francis-schaeffer/jesus-taught-that-the-mark-of-the-christian-is-the-observable-love/) [Francis Schaeffer](https://sms4smile.com/quotes/author/francis-schaeffer/) > [I'm a great believer in people and their untapped potential.](https://sms4smile.com/quotes/alfred-bester/i-m-a-great-believer-in-people-and-their-untapped-potential/) [Alfred Bester](https://sms4smile.com/quotes/author/alfred-bester/) > [Revival is the Spirit's passion within the believer to know and to obey the total will of God.](https://sms4smile.com/quotes/leonard-ravenhill/revival-is-the-spirit-s-passion-within-the-believer-to-know-and-to/) [Leonard Ravenhill](https://sms4smile.com/quotes/author/leonard-ravenhill/) > [I'm not a great believer in awards-of course the fact that I've never won one has nothing to do with it at all!](https://sms4smile.com/quotes/iain-banks/i-m-not-a-great-believer-in-awards-of-course-the-fact-that-i-ve-never/) [Iain Banks](https://sms4smile.com/quotes/author/iain-banks/) > [Intuitionists think that there are cases in which, say, some identity statement between real numbers is neither true nor false, even though we know…](https://sms4smile.com/quotes/richard-f-heck/intuitionists-think-that-there-are-cases-in-which-say-some-identity/) [Richard F. 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