---
title: "Meaning & Key Takeaway of: Down in the south, it's how we find the…"
description: "\"Down in the south, it's how we find the brownfield sites without taking too much land take to meet the tremendous demand for housing, and that's what I..."
image: "https://sms4smile.com/quotes/i/a09/john-prescott-14667_demand_down-in-the-south-it-s-how-we-find-the-b_1052702.jpg"
---

#  Down in the south, it's how we find the brownfield sites…

![“Down in the south, it's how we find the brownfield sites without taking too much land take to meet the tremendous demand for housing, and that's what I've done.” quote by John Prescott](https://sms4smile.com/quotes/i/a09/john-prescott-14667_demand_down-in-the-south-it-s-how-we-find-the-b_1052702.jpg)   [Download](https://sms4smile.com/quotes/i/a09/john-prescott-14667_demand_down-in-the-south-it-s-how-we-find-the-b_1052702.jpg) [Open image](https://sms4smile.com/quotes/i/a09/john-prescott-14667_demand_down-in-the-south-it-s-how-we-find-the-b_1052702.jpg)

> “Down in the south, it's how we find the brownfield sites without taking too much land take to meet the tremendous demand for housing, and that's what I've done.”

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He advocates using brownfield sites for housing to meet demand while preserving land.

**In simple terms:** Use previously developed land for new housing to protect green space.

Key Takeaway

Prioritize redevelopment of unused sites.

Themes

urban planning environment housing sustainability

Mood

pragmatic concerned

Type

policy strategic

When to use this quote

- city planning
- government policy
- environmental conservation

Key Concepts

brownfield redevelopment land use efficiency housing shortage

Questions to Reflect On

- How to address site cleanup costs?
- What incentives encourage developers?

A Different Perspective

Redevelopment may face contamination or community opposition.

★ ★ ★ ★ ★   No ratings yet

[Demand](https://sms4smile.com/quotes/about/demand/) [Housing](https://sms4smile.com/quotes/about/housing/)

## Related quotes

> [A strong economy causes an increase in the demand for housing; the increased demand for housing drives real-estate prices and rentals through the roof.…](https://sms4smile.com/quotes/william-baldwin/a-strong-economy-causes-an-increase-in-the-demand-for-housing-the/)

[William Baldwin](https://sms4smile.com/quotes/author/william-baldwin/)

> [The most critical factor subduing the demand for housing is that home ownership is no longer seen as the great, long-term buildup in equity…](https://sms4smile.com/quotes/mortimer-zuckerman/the-most-critical-factor-subduing-the-demand-for-housing-is-that-home/)

[Mortimer Zuckerman](https://sms4smile.com/quotes/author/mortimer-zuckerman/)

> [There are lots of brownfield sites in Stoke, but they are not suitable for building executive homes. It needs to be surrounded by fields.…](https://sms4smile.com/quotes/john-caudwell/there-are-lots-of-brownfield-sites-in-stoke-but-they-are-not-suitable/)

[John Caudwell](https://sms4smile.com/quotes/author/john-caudwell/)

> [Politically, sometimes you get situations where rent control will go through. It is especially true in an emergency, where there is a sudden, sharp…](https://sms4smile.com/quotes/james-m-buchanan/politically-sometimes-you-get-situations-where-rent-control-will-go/)

[James M. Buchanan](https://sms4smile.com/quotes/author/james-m-buchanan/)

> [Why can't we, with a more intelligent policy, actually have houses that are affordable, built at higher densities than they are at the moment…](https://sms4smile.com/quotes/john-prescott/why-can-t-we-with-a-more-intelligent-policy-actually-have-houses-that/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [We are making the fundamental changes. It was like the decent housing target. We said by 2010, we'd have taken a million houses and…](https://sms4smile.com/quotes/john-prescott/we-are-making-the-fundamental-changes-it-was-like-the-decent-housing/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [People really do not have time to read all the newspapers in the world and all the sites that we now commonly use on…](https://sms4smile.com/quotes/felix-dennis/people-really-do-not-have-time-to-read-all-the-newspapers-in-the/)

[Felix Dennis](https://sms4smile.com/quotes/author/felix-dennis/)

> [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [The locus of the modern struggle with its enemy of death is clearly the body (not mind, society, or the afterworld). The body is…](https://sms4smile.com/quotes/margaret-m-lock/the-locus-of-the-modern-struggle-with-its-enemy-of-death-is-clearly/)

[Margaret M. Lock](https://sms4smile.com/quotes/author/margaret-m-lock/)

> [The founders of a new colony, whatever Utopia of human virtue and happiness they might originally project, have invariably recognized it among their earliest…](https://sms4smile.com/quotes/nathaniel-hawthorne/the-founders-of-a-new-colony-whatever-utopia-of-human-virtue-and/)

[Nathaniel Hawthorne](https://sms4smile.com/quotes/author/nathaniel-hawthorne/)

> [To the millions of Americans whove attempted to use HealthCare.gov to shop and enroll in health-care coverage, I want to apologize to you that…](https://sms4smile.com/quotes/marilyn-tavenner/to-the-millions-of-americans-whove-attempted-to-use-healthcare-gov-to/)

Marilyn Tavenner

> [A new survey found that 12 percent of parents punish their kids by banning social networking sites. The other 88 percent punish their kids…](https://sms4smile.com/quotes/jimmy-fallon/a-new-survey-found-that-12-percent-of-parents-punish-their-kids-by/)

[Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/)

> [Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense.…](https://sms4smile.com/quotes/mark-zuckerberg/facebook-is-inherently-viral-there-are-lots-of-sites-that-include-a/)

[Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/)

> [I strongly reject any conceptual scheme that places our options on a line, and holds that the only alternative to a pair of extreme…](https://sms4smile.com/quotes/stephen-jay-gould/i-strongly-reject-any-conceptual-scheme-that-places-our-options-on-a/)

[Stephen Jay Gould](https://sms4smile.com/quotes/author/stephen-jay-gould/)

> [Going to a site with more users seems obviously better to me, but at the same time, having a bland, middle of the road…](https://sms4smile.com/quotes/christian-rudder/going-to-a-site-with-more-users-seems-obviously-better-to-me-but-at/)

[Christian Rudder](https://sms4smile.com/quotes/author/christian-rudder/)

## More by John Prescott

> [I was the one that brought it in, but not only for the north-east, for every area so we can develop all the regional…](https://sms4smile.com/quotes/john-prescott/i-was-the-one-that-brought-it-in-but-not-only-for-the-north-east-for/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [What government has been doing, we've got major programmes now, of billions of pounds, which are directed by central government into these areas of…](https://sms4smile.com/quotes/john-prescott/what-government-has-been-doing-we-ve-got-major-programmes-now-of/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [From 1997 when we came in, you guys and the public bought seven million more cars. You didn't get rid of the second car,…](https://sms4smile.com/quotes/john-prescott/from-1997-when-we-came-in-you-guys-and-the-public-bought-seven/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [I will have failed in this if in five years there are not many more people using public transport and far fewer journeys by…](https://sms4smile.com/quotes/john-prescott/i-will-have-failed-in-this-if-in-five-years-there-are-not-many-more/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [We are making the fundamental changes. It was like the decent housing target. We said by 2010, we'd have taken a million houses and…](https://sms4smile.com/quotes/john-prescott/we-are-making-the-fundamental-changes-it-was-like-the-decent-housing/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [ He made an enormous contribution to British politics in opposition and in government \[on Robin Cook\] ](https://sms4smile.com/quotes/john-prescott/he-made-an-enormous-contribution-to-british-politics-in-opposition/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [Perhaps they thought I was on a fact-finding mission, never for one moment thinking that a man of my age and build could be…](https://sms4smile.com/quotes/john-prescott/perhaps-they-thought-i-was-on-a-fact-finding-mission-never-for-one/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [I've always felt very proud of Wales and being Welsh. People are a bit surprised when I say I'm Welsh. I was born in…](https://sms4smile.com/quotes/john-prescott/i-ve-always-felt-very-proud-of-wales-and-being-welsh-people-are-a-bit/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [The only break I ever took was to eat. That's all I did. Work, and then quickly eat something. It became my main pleasure,…](https://sms4smile.com/quotes/john-prescott/the-only-break-i-ever-took-was-to-eat-that-s-all-i-did-work-and-then/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [Why can't we, with a more intelligent policy, actually have houses that are affordable, built at higher densities than they are at the moment…](https://sms4smile.com/quotes/john-prescott/why-can-t-we-with-a-more-intelligent-policy-actually-have-houses-that/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [We now have a satisfactory solution not only to coalition forces, but also to the Iraqi authorities themselves.](https://sms4smile.com/quotes/john-prescott/we-now-have-a-satisfactory-solution-not-only-to-coalition-forces-but/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [I have only been seeking to get them to the negotiating table and, thank God, that's where they are.](https://sms4smile.com/quotes/john-prescott/i-have-only-been-seeking-to-get-them-to-the-negotiating-table-and/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [My roots, my background and the way I act is working class, but it would be hypsocritical to say I'm anything else than middle…](https://sms4smile.com/quotes/john-prescott/my-roots-my-background-and-the-way-i-act-is-working-class-but-it/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [Improving the quality of life for people of this country is perhaps the most important duty of Government](https://sms4smile.com/quotes/john-prescott/improving-the-quality-of-life-for-people-of-this-country-is-perhaps/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

> [It's moving in the right direction. It was in decline under the previous administration.](https://sms4smile.com/quotes/john-prescott/it-s-moving-in-the-right-direction-it-was-in-decline-under-the/)

[John Prescott](https://sms4smile.com/quotes/author/john-prescott/)

[Explore all 45 John Prescott quotes ](https://sms4smile.com/quotes/author/john-prescott/)

## More Demand quotes

> [Our times demand the declaration of the world's resources as the common heritage of all people.](https://sms4smile.com/quotes/jacque-fresco/our-times-demand-the-declaration-of-the-world-s-resources-as-the/)

[Jacque Fresco](https://sms4smile.com/quotes/author/jacque-fresco/)

> [Parents who are stressed or disturbed will have more difficulty in meeting their children's needs. Parents who have little support--from friends, relatives, neighbors, or…](https://sms4smile.com/quotes/sheila-kamerman/parents-who-are-stressed-or-disturbed-will-have-more-difficulty-in/)

Sheila Kamerman

> [If a person does not listen to the demands of their own spiritual and heart life and insists on a certain program, you're going…](https://sms4smile.com/quotes/joseph-campbell/if-a-person-does-not-listen-to-the-demands-of-their-own-spiritual-and/)

[Joseph Campbell](https://sms4smile.com/quotes/author/joseph-campbell/)

> [Empires fall, ids explode, great symphonies are written, and behind all of it is a single instinct that demands satisfaction.](https://sms4smile.com/quotes/sherwin-b-nuland/empires-fall-ids-explode-great-symphonies-are-written-and-behind-all/)

[Sherwin B. Nuland](https://sms4smile.com/quotes/author/sherwin-b-nuland/)

> [My dogs can't do anything--and what a relief. I don't make any demands of them, and I don't try to shape them or their…](https://sms4smile.com/quotes/amy-chua/my-dogs-can-t-do-anything-and-what-a-relief-i-don-t-make-any-demands/)

[Amy Chua](https://sms4smile.com/quotes/author/amy-chua/)

> [The trouble is. . .that everybody sneers at restrictions and demands freedom, till something annoying happens; then they demand angrily what has become of…](https://sms4smile.com/quotes/dorothy-l-sayers/the-trouble-is-that-everybody-sneers-at-restrictions-and-demands/)

[Dorothy L. Sayers](https://sms4smile.com/quotes/author/dorothy-l-sayers/)

> [You be greater than your feelings. I don't demand this of you - life does. Otherwise you'll be washed away by feelings. You'll be…](https://sms4smile.com/quotes/philip-roth/you-be-greater-than-your-feelings-i-don-t-demand-this-of-you-life/)

[Philip Roth](https://sms4smile.com/quotes/author/philip-roth/)

> [Christianity does not oppose debauchery and uncontrollable passions and the like as much as it opposes... flat mediocrity, this nauseating atmosphere, this homey, civil…](https://sms4smile.com/quotes/soren-kierkegaard/christianity-does-not-oppose-debauchery-and-uncontrollable-passions/)

[Soren Kierkegaard](https://sms4smile.com/quotes/author/soren-kierkegaard/)

> [It is an interesting law of romance that a truly strong woman will choose a strong man who disagrees with her over a weak…](https://sms4smile.com/quotes/roger-ebert/it-is-an-interesting-law-of-romance-that-a-truly-strong-woman-will/)

[Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/)

> [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/)

[S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/)

> [If our faith in God is not the veriest sham, it demands, and will produce, the abandonment sometimes, the subordination always, of external helps…](https://sms4smile.com/quotes/alexander-maclaren/if-our-faith-in-god-is-not-the-veriest-sham-it-demands-and-will/)

[Alexander MacLaren](https://sms4smile.com/quotes/author/alexander-maclaren/)

> [Money should be ones demand and command one should not become slave of money..](https://sms4smile.com/quotes/melchor-lim/money-should-be-ones-demand-and-command-one-should-not-become-slave/)

[Melchor Lim](https://sms4smile.com/quotes/author/melchor-lim/)

> [There was no mistake in us making abortion legal and available on demand. That was what we call progress. Just like it was no…](https://sms4smile.com/quotes/mark-ruffalo/there-was-no-mistake-in-us-making-abortion-legal-and-available-on/)

[Mark Ruffalo](https://sms4smile.com/quotes/author/mark-ruffalo/)

> [Most enjoyable activities are not natural; they demand an effort that initially one is reluctant to make. But once the interaction starts to provide…](https://sms4smile.com/quotes/mihaly-csikszentmihalyi/most-enjoyable-activities-are-not-natural-they-demand-an-effort-that/)

[Mihaly Csikszentmihalyi](https://sms4smile.com/quotes/author/mihaly-csikszentmihalyi/)

> [Azerbaijan unleashed the war, and was defeated in that war; Azerbaijan asked for truce (including from the Commander of Karabakh's forces) and later started…](https://sms4smile.com/quotes/serzh-sargsyan/azerbaijan-unleashed-the-war-and-was-defeated-in-that-war-azerbaijan/)

[Serzh Sargsyan](https://sms4smile.com/quotes/author/serzh-sargsyan/)

[Browse all 3,809 Demand quotes ](https://sms4smile.com/quotes/about/demand/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Down in the south, it's how we find the brownfield sites without taking too much land take to meet the tremendous demand for housing, and that's what I've done.",
            "creator": {
                "@type": "Person",
                "name": "John Prescott"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/john-prescott/down-in-the-south-it-s-how-we-find-the-brownfield-sites-without/",
            "about": {
                "@type": "Thing",
                "name": "Demand"
            },
            "@id": "https://sms4smile.com/quotes/john-prescott/down-in-the-south-it-s-how-we-find-the-brownfield-sites-without/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/a09/john-prescott-14667_demand_down-in-the-south-it-s-how-we-find-the-b_1052702.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/a09/john-prescott-14667_demand_down-in-the-south-it-s-how-we-find-the-b_1052702.jpg",
                "url": "https://sms4smile.com/quotes/i/a09/john-prescott-14667_demand_down-in-the-south-it-s-how-we-find-the-b_1052702.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Down in the south, it's how we find the brownfield sites without taking too much land take to meet the…” — John Prescott",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "John Prescott",
                    "item": "https://sms4smile.com/quotes/author/john-prescott/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Down in the south, it's how...",
                    "item": "https://sms4smile.com/quotes/john-prescott/down-in-the-south-it-s-how-we-find-the-brownfield-sites-without/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/john-prescott/down-in-the-south-it-s-how-we-find-the-brownfield-sites-without/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```