--- title: "Meaning & Key Takeaway of: Leaders establish the vision for the…" description: "\"Leaders establish the vision for the future and set the strategy for getting there.\" — John P. Kotter" image: "https://sms4smile.com/quotes/i/375/john-p-kotter-7969_dreams_leaders-establish-the-vision-for-the-fut_1993010.png" --- # Leaders establish the vision for the future and set the… ![“Leaders establish the vision for the future and set the strategy for getting there.” quote by John P. Kotter](https://sms4smile.com/quotes/i/375/john-p-kotter-7969_dreams_leaders-establish-the-vision-for-the-fut_1993010.png) [Download](https://sms4smile.com/quotes/i/375/john-p-kotter-7969_dreams_leaders-establish-the-vision-for-the-fut_1993010.png) [Open image](https://sms4smile.com/quotes/i/375/john-p-kotter-7969_dreams_leaders-establish-the-vision-for-the-fut_1993010.png) > “Leaders establish the vision for the future and set the strategy for getting there.” [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Leaders must define a clear future vision and devise a concrete strategy to achieve it. **In simple terms:** Leaders set vision and strategy. Key Takeaway Create a compelling vision and roadmap. Themes leadership strategy vision Mood purposeful determined Type strategic motivational When to use this quote - business planning - team alignment - project initiation - strategic meetings Key Concepts change management goal setting Questions to Reflect On - What is your organization’s vision? - How will you translate vision into action? A Different Perspective Vision without execution fails. ★ ★ ★ ★ ★ No ratings yet [Dreams](https://sms4smile.com/quotes/about/dreams/) [Establish Vision](https://sms4smile.com/quotes/about/establish-vision-3465334/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Leader](https://sms4smile.com/quotes/about/leader/) [Leaders Establish](https://sms4smile.com/quotes/about/leaders-establish-1699931/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Time](https://sms4smile.com/quotes/about/time/) [Vision](https://sms4smile.com/quotes/about/vision/) [Vision For The Future](https://sms4smile.com/quotes/about/vision-for-the-future/) [Vision Future](https://sms4smile.com/quotes/about/vision-future-427948/) ## Related quotes > [Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go…](https://sms4smile.com/quotes/john-p-kotter/leaders-establish-the-vision-for-the-future-and-set-the-strategy-for-2/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Delivering a vision for the future and real results is what Americans need; Donald Trump has failed on both.](https://sms4smile.com/quotes/andy-kim/delivering-a-vision-for-the-future-and-real-results-is-what-americans/) [Andy Kim](https://sms4smile.com/quotes/author/andy-kim/) > [You don't change the world by hiding in the woods, wearing a hair shirt, or buying indulgences in the form of 'Save the Earth'…](https://sms4smile.com/quotes/alex-steffen/you-don-t-change-the-world-by-hiding-in-the-woods-wearing-a-hair/) [Alex Steffen](https://sms4smile.com/quotes/author/alex-steffen/) > [If you don't have a vision for the future, then your future is threatened to be a repeat of the past.](https://sms4smile.com/quotes/a-r-bernard/if-you-don-t-have-a-vision-for-the-future-then-your-future-is/) [A. R. 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Cars will fly, and we go to the…](https://sms4smile.com/quotes/jean-michel-jarre/we-have-lost-our-vision-for-the-future-before-we-say-nothing-will-be/) [Jean-Michel Jarre](https://sms4smile.com/quotes/author/jean-michel-jarre/) > [ \[The Democrats'\] vision for the future: socialized medicine and Washington-run health care. ](https://sms4smile.com/quotes/pete-sessions/the-democrats-vision-for-the-future-socialized-medicine-and/) [Pete Sessions](https://sms4smile.com/quotes/author/pete-sessions/) > [What we need to offer is a vision for the future that addresses the needs of the American people and the direction they want…](https://sms4smile.com/quotes/jane-o-meara-sanders/what-we-need-to-offer-is-a-vision-for-the-future-that-addresses-the/) [Jane O'Meara Sanders](https://sms4smile.com/quotes/author/jane-o-meara-sanders/) > [“And so it’s a subtle balance: 1.​You have a bold vision for the future pulling you forward. 2.​Yet . . . you’re happy in…](https://sms4smile.com/quotes/vishen-lakhiani/and-so-it-s-a-subtle-balance-1-you-have-a-bold-vision-for-the-future/) [Vishen Lakhiani](https://sms4smile.com/quotes/author/vishen-lakhiani/) > [“To move people out of apathy, you must show a compelling vision for the future and contrast it to an unsatisfactory, frustrating and unacceptable…](https://sms4smile.com/quotes/edify-me/to-move-people-out-of-apathy-you-must-show-a-compelling-vision-for/) [Edify.me](https://sms4smile.com/quotes/author/edify-me/) > [When my father articulated his vision for the future, he expressed his wish that one day his children would be judged not by the…](https://sms4smile.com/quotes/martin-luther-king-iii/when-my-father-articulated-his-vision-for-the-future-he-expressed-his/) [Martin Luther King III](https://sms4smile.com/quotes/author/martin-luther-king-iii/) > [My vision for the future? ... a world completely free from poverty.](https://sms4smile.com/quotes/muhammad-yunus/my-vision-for-the-future-a-world-completely-free-from-poverty/) [Muhammad Yunus](https://sms4smile.com/quotes/author/muhammad-yunus/) > [I believe in having a vision for the future but living each day at a time.](https://sms4smile.com/quotes/miranda-kerr/i-believe-in-having-a-vision-for-the-future-but-living-each-day-at-a/) [Miranda Kerr](https://sms4smile.com/quotes/author/miranda-kerr/) > [“Increasingly, businesses must tackle more sophisticated open questions (Why? What if? How?) to thrive in an environment that demands a clearer sense of purpose,…](https://sms4smile.com/quotes/anonymous/increasingly-businesses-must-tackle-more-sophisticated-open-questions/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by John P. Kotter > [At any one time the world has a very limited number of Steve Jobs or Winston Churchills or Thomas Watson the firsts. These are…](https://sms4smile.com/quotes/john-p-kotter/at-any-one-time-the-world-has-a-very-limited-number-of-steve-jobs-or/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [In a change effort, culture comes last, not first.](https://sms4smile.com/quotes/john-p-kotter/in-a-change-effort-culture-comes-last-not-first/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Motivation is not a thinking word; it's a feeling word.](https://sms4smile.com/quotes/john-p-kotter/motivation-is-not-a-thinking-word-it-s-a-feeling-word/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [One of the most common ways to overcome resistance to change is to educate people about it beforehand. Communication of ideas helps people see…](https://sms4smile.com/quotes/john-p-kotter/one-of-the-most-common-ways-to-overcome-resistance-to-change-is-to/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Producing major change in an organization is not just about signing up one charismatic leader. You need a group - a team - to…](https://sms4smile.com/quotes/john-p-kotter/producing-major-change-in-an-organization-is-not-just-about-signing/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Congress is full of people who get reelected and reelected. How can you have urgency when there are all of those safe seats?](https://sms4smile.com/quotes/john-p-kotter/congress-is-full-of-people-who-get-reelected-and-reelected-how-can/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Commercial organisations that operate responsibly have benefitted by increased revenues of 682% compared to 166% for those that don't](https://sms4smile.com/quotes/john-p-kotter/commercial-organisations-that-operate-responsibly-have-benefitted-by/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [I am often asked about the difference between 'change management' and 'change leadership,' and whether it's just a matter of semantics. These terms are…](https://sms4smile.com/quotes/john-p-kotter/i-am-often-asked-about-the-difference-between-change-management-and/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Leadership defines what the future should look like, aligns people with that vision, and inspires them to make it happen despite the obstacles.](https://sms4smile.com/quotes/john-p-kotter/leadership-defines-what-the-future-should-look-like-aligns-people/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Over the years I have become convinced that we learn best - and change - from hearing stories that strike a chord within us.](https://sms4smile.com/quotes/john-p-kotter/over-the-years-i-have-become-convinced-that-we-learn-best-and-change/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [What's really driving the boom in coaching, is this: as we move from 30 miles an hour to 70 to 120 to 180…as we…](https://sms4smile.com/quotes/john-p-kotter/what-s-really-driving-the-boom-in-coaching-is-this-as-we-move-from-30/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [In terms of getting people to experiment more and take more risk, there are at least three things that immediately come to my mind.…](https://sms4smile.com/quotes/john-p-kotter/in-terms-of-getting-people-to-experiment-more-and-take-more-risk/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Great communicators have an appreciation for positioning. They understand the people they're trying to reach and what they can and can't hear. They send…](https://sms4smile.com/quotes/john-p-kotter/great-communicators-have-an-appreciation-for-positioning-they/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [We worry about appearing awkward in a presentation. But up to a point, most people seem to feel more comfortable with less-than-perfect speaking abilities.…](https://sms4smile.com/quotes/john-p-kotter/we-worry-about-appearing-awkward-in-a-presentation-but-up-to-a-point/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Kotter International is about leading large-scale change, not just managing it.](https://sms4smile.com/quotes/john-p-kotter/kotter-international-is-about-leading-large-scale-change-not-just/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) [Explore all 85 John P. Kotter quotes ](https://sms4smile.com/quotes/author/john-p-kotter/) ## More Dreams quotes > [“Cine a ucis stelele? Cine a surpat drumul spre viitor al celor din morminte?”](https://sms4smile.com/quotes/ionel-teodoreanu/cine-a-ucis-stelele-cine-a-surpat-drumul-spre-viitor-al-celor-din/) [Ionel Teodoreanu](https://sms4smile.com/quotes/author/ionel-teodoreanu/) > [“Once we become sensitive to dreams, we discover that every dynamic in a dream is manifesting itself in some way in our practical lives”](https://sms4smile.com/quotes/robert-a-johnson/once-we-become-sensitive-to-dreams-we-discover-that-every-dynamic-in/) [Robert A. Johnson](https://sms4smile.com/quotes/author/robert-a-johnson/) > [“Now you’re wet. You’re so wet you’re leaking down your ass. You’re soaking my pillow. I don’t think I’m ever washing it. I want…](https://sms4smile.com/quotes/susan-stoker/now-you-re-wet-you-re-so-wet-you-re-leaking-down-your-ass-you-re/) [Susan Stoker](https://sms4smile.com/quotes/author/susan-stoker/) > [“Not that it matters, when you dream, there's no outside or in. Your mind is an unimaginable bloom. A willow catkin as big as…](https://sms4smile.com/quotes/rich-shapero/not-that-it-matters-when-you-dream-there-s-no-outside-or-in-your-mind/) [Rich Shapero](https://sms4smile.com/quotes/author/rich-shapero/) > [Sometimes we wish for the feel but we never understand that we have to give a lot to get the feel !](https://sms4smile.com/quotes/robert-reynolds/sometimes-we-wish-for-the-feel-but-we-never-understand-that-we-have/) [Robert Reynolds](https://sms4smile.com/quotes/author/robert-reynolds/) > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [“As dreams are the healing songs from the wilderness of our unconscious - So wild animals, wild plants, wild landscapes are the healing dreams…](https://sms4smile.com/quotes/dale-pendell/as-dreams-are-the-healing-songs-from-the-wilderness-of-our/) [Dale Pendell](https://sms4smile.com/quotes/author/dale-pendell/) > [Alone in a world, With millions of souls Walking in circles Trapped in their dreams unhealthy, unclean walking in circles, now do not disturb…](https://sms4smile.com/quotes/chester-bennington/alone-in-a-world-with-millions-of-souls-walking-in-circles-trapped-in/) [Chester Bennington](https://sms4smile.com/quotes/author/chester-bennington/) > [“Doing the work to transform your dreams into reality is like walking across the earth. It can be that hard, and it can take…](https://sms4smile.com/quotes/dragos-bratasanu/doing-the-work-to-transform-your-dreams-into-reality-is-like-walking/) [Dragos Bratasanu](https://sms4smile.com/quotes/author/dragos-bratasanu/) > [As far as Im concerned, I didnt dream - ever.](https://sms4smile.com/quotes/theodore-sturgeon/as-far-as-im-concerned-i-didnt-dream-ever/) [Theodore Sturgeon](https://sms4smile.com/quotes/author/theodore-sturgeon/) > [I guess, it's a father's dream for his daughter to be known around the world.](https://sms4smile.com/quotes/liza-soberano/i-guess-it-s-a-father-s-dream-for-his-daughter-to-be-known-around-the/) [Liza Soberano](https://sms4smile.com/quotes/author/liza-soberano/) > [I am just enjoying the dream of being Milan coach at the age of 40.](https://sms4smile.com/quotes/gennaro-gattuso/i-am-just-enjoying-the-dream-of-being-milan-coach-at-the-age-of-40/) [Gennaro Gattuso](https://sms4smile.com/quotes/author/gennaro-gattuso/) > [Sometimes life seems like a dream, especially when I look down and see that I forgot to put on my pants.](https://sms4smile.com/quotes/jack-handey/sometimes-life-seems-like-a-dream-especially-when-i-look-down-and-see/) [Jack Handey](https://sms4smile.com/quotes/author/jack-handey/) > [“I had a dream. I had an awesome dream.”](https://sms4smile.com/quotes/anonymous/i-had-a-dream-i-had-an-awesome-dream/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 40,599 Dreams quotes ](https://sms4smile.com/quotes/about/dreams/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Leaders establish the vision for the future and set the strategy for getting there.", "creator": { "@type": "Person", "name": "John P. 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