---
title: "Meaning & Key Takeaway of: The shelf life of the modern hardback…"
description: "\"The shelf life of the modern hardback writer is somewhere between the milk and the yoghurt.\" — John Mortimer"
image: "https://sms4smile.com/quotes/i/b58/john-mortimer-7362_life_the-shelf-life-of-the-modern-hardback-wr_679883.jpg"
---

#  The shelf life of the modern hardback writer is somewhere…

![“The shelf life of the modern hardback writer is somewhere between the milk and the yoghurt.” quote by John Mortimer](https://sms4smile.com/quotes/i/b58/john-mortimer-7362_life_the-shelf-life-of-the-modern-hardback-wr_679883.jpg)   [Download](https://sms4smile.com/quotes/i/b58/john-mortimer-7362_life_the-shelf-life-of-the-modern-hardback-wr_679883.jpg) [Open image](https://sms4smile.com/quotes/i/b58/john-mortimer-7362_life_the-shelf-life-of-the-modern-hardback-wr_679883.jpg)

> “The shelf life of the modern hardback writer is somewhere between the milk and the yoghurt.”

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The relevance of contemporary serious writers is fleeting, comparable to perishable dairy products.

**In simple terms:** Modern serious writers have short relevance.

Key Takeaway

Value timeless literature.

Themes

literature ephemerality culture writing

Mood

contemplative critical

Type

literary philosophical

When to use this quote

- historical comparison
- creative evaluation

Key Concepts

publishing trends cultural shifts

Questions to Reflect On

- What makes a work endure beyond its era?
- How can writers create lasting impact?

A Different Perspective

Literary value can outlast trends.

★ ★ ★ ★ ★   No ratings yet

[Life](https://sms4smile.com/quotes/about/life/) [Shelf life](https://sms4smile.com/quotes/about/shelf-life/) [Writer](https://sms4smile.com/quotes/about/writer/) [Writing](https://sms4smile.com/quotes/about/writing/)

## Related quotes

> [The shelf life of the modern hardback writer is somewhere between the milk and the yogurt.](https://sms4smile.com/quotes/john-mortimer/the-shelf-life-of-the-modern-hardback-writer-is-somewhere-between-the-2/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [The average trade book has a shelf life of between milk and yogurt, except for books by any member of the Irving Wallace family…](https://sms4smile.com/quotes/calvin-trillin/the-average-trade-book-has-a-shelf-life-of-between-milk-and-yogurt/)

[Calvin Trillin](https://sms4smile.com/quotes/author/calvin-trillin/)

> [The shelf life of the average trade book is somewhere between milk and yogurt.](https://sms4smile.com/quotes/calvin-trillin/the-shelf-life-of-the-average-trade-book-is-somewhere-between-milk/)

[Calvin Trillin](https://sms4smile.com/quotes/author/calvin-trillin/)

> [What's love? Something that lasts a week or a month and that's all you can except? Or is it just that some loves have…](https://sms4smile.com/quotes/katherine-applegate/what-s-love-something-that-lasts-a-week-or-a-month-and-that-s-all-you/)

[Katherine Applegate](https://sms4smile.com/quotes/author/katherine-applegate/)

> [A hardback's harder at Christmas time because that's a good hardback buying time.](https://sms4smile.com/quotes/terry-pratchett/a-hardback-s-harder-at-christmas-time-because-that-s-a-good-hardback/)

[Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/)

> [“There was something beautiful and timeless to her about a hardback without its jacket, a book that could be known in no way except…](https://sms4smile.com/quotes/christopher-r-beha/there-was-something-beautiful-and-timeless-to-her-about-a-hardback/)

Christopher R. Beha

> [I love real books, paper books, but I also love buying online, and I think that people are more willing to take a chance…](https://sms4smile.com/quotes/caroline-leavitt/i-love-real-books-paper-books-but-i-also-love-buying-online-and-i/)

[Caroline Leavitt](https://sms4smile.com/quotes/author/caroline-leavitt/)

> [I will always prefer a hardback book, but I'm drawn to digital because it's so easy to acquire them when I'm having a need-to-read…](https://sms4smile.com/quotes/bob-saget/i-will-always-prefer-a-hardback-book-but-i-m-drawn-to-digital-because/)

[Bob Saget](https://sms4smile.com/quotes/author/bob-saget/)

> [When I was in my teens, I was very, very keen on being the author of a book. What the book was was secondary.…](https://sms4smile.com/quotes/tom-stoppard/when-i-was-in-my-teens-i-was-very-very-keen-on-being-the-author-of-a/)

[Tom Stoppard](https://sms4smile.com/quotes/author/tom-stoppard/)

> [Everything you draw is influenced. It's like yogurt. You need a little bit to start the next batch.](https://sms4smile.com/quotes/sarnath-banerjee/everything-you-draw-is-influenced-it-s-like-yogurt-you-need-a-little/)

[Sarnath Banerjee](https://sms4smile.com/quotes/author/sarnath-banerjee/)

> [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/)

[Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/)

> [I opened up a frozen-yogurt business out of college. I didnt finish college; I went halfway, and then I worked for Joel Silver, the…](https://sms4smile.com/quotes/greg-grunberg/i-opened-up-a-frozen-yogurt-business-out-of-college-i-didnt-finish/)

[Greg Grunberg](https://sms4smile.com/quotes/author/greg-grunberg/)

> [I don't think I've ever seen pie advertised. That's how you know it's good. They advertise ice cream and other desserts. They advertise the…](https://sms4smile.com/quotes/adam-carolla/i-don-t-think-i-ve-ever-seen-pie-advertised-that-s-how-you-know-it-s/)

[Adam Carolla](https://sms4smile.com/quotes/author/adam-carolla/)

> [I spent two years in Palo Alto - what an awful, suffocating place for those of us who don't care about yoga, yogurts and…](https://sms4smile.com/quotes/evgeny-morozov/i-spent-two-years-in-palo-alto-what-an-awful-suffocating-place-for/)

[Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/)

> [Everyone asks me why someone Turkish is making Greek yogurt. In Greece, it is not called 'Greek yogurt.' Everywhere in the world it is…](https://sms4smile.com/quotes/hamdi-ulukaya/everyone-asks-me-why-someone-turkish-is-making-greek-yogurt-in-greece/)

[Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/)

## More by John Mortimer

> [“Take sex, for instance.' 'What do you want me to do with it?' 'Try to be serious for a moment. Take the sex life…](https://sms4smile.com/quotes/john-mortimer/take-sex-for-instance-what-do-you-want-me-to-do-with-it-try-to-be/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [I knew nothing about farce until I read Puce a l'Oreille, and had no idea what a deadly serious business it is.](https://sms4smile.com/quotes/john-mortimer/i-knew-nothing-about-farce-until-i-read-puce-a-l-oreille-and-had-no/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [Do we want blanks, asterisks and exclamation marks which people can fill in with their own imaginations, or are we prepared and strong enough…](https://sms4smile.com/quotes/john-mortimer/do-we-want-blanks-asterisks-and-exclamation-marks-which-people-can/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [Voting Liberal is a non-thing. Historically, it might be a good idea to have a Conservative government, because change is a good thing. But…](https://sms4smile.com/quotes/john-mortimer/voting-liberal-is-a-non-thing-historically-it-might-be-a-good-idea-to/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [“I sent out words like soldiers to battle and they never returned.”](https://sms4smile.com/quotes/john-mortimer/i-sent-out-words-like-soldiers-to-battle-and-they-never-returned/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [Dying is a matter of slapstick and pratfalls. The ageing process is not gradual or gentle. It rushes up, pushes you over and runs…](https://sms4smile.com/quotes/john-mortimer/dying-is-a-matter-of-slapstick-and-pratfalls-the-ageing-process-is/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [No brilliance is required in law, just common sense and relatively clean fingernails.](https://sms4smile.com/quotes/john-mortimer/no-brilliance-is-required-in-law-just-common-sense-and-relatively/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [The people look forbidding, solemn, marked by that impossible ideal, Communism, which, like Christianity, seemed to demand too much of humanity and, falling into…](https://sms4smile.com/quotes/john-mortimer/the-people-look-forbidding-solemn-marked-by-that-impossible-ideal/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [There is always time for failure](https://sms4smile.com/quotes/john-mortimer/there-is-always-time-for-failure/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [Irritable Judges suffer from a bad case of premature adjudication.](https://sms4smile.com/quotes/john-mortimer/irritable-judges-suffer-from-a-bad-case-of-premature-adjudication/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [I try and treat my children from the age of ten months as if they were totally grown up, which I think is the…](https://sms4smile.com/quotes/john-mortimer/i-try-and-treat-my-children-from-the-age-of-ten-months-as-if-they/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [Check-ups are, in my experience, a grave mistake; all they do is allow the quack of your choice to tell you that you have…](https://sms4smile.com/quotes/john-mortimer/check-ups-are-in-my-experience-a-grave-mistake-all-they-do-is-allow/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [I don't believe in children's books. I think after you've read Kidnapped, Treasure Island, and Huckleberry Finn, you're ready for anything.](https://sms4smile.com/quotes/john-mortimer/i-don-t-believe-in-children-s-books-i-think-after-you-ve-read/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [“The main aim of education should be to send children out into the world with a reasonably sized anthology in their heads so that,…](https://sms4smile.com/quotes/john-mortimer/the-main-aim-of-education-should-be-to-send-children-out-into-the/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

> [On the three pigs he and his wife own: "We acquired the pigs last year. My wife was born on a pig farm and…](https://sms4smile.com/quotes/john-mortimer/on-the-three-pigs-he-and-his-wife-own-we-acquired-the-pigs-last-year/)

[John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/)

[Explore all 92 John Mortimer quotes ](https://sms4smile.com/quotes/author/john-mortimer/)

## More Life quotes

> [Of all the people who have affected my life and influenced the choices I've made, none has been more important than my father. I…](https://sms4smile.com/quotes/teddy-atlas/of-all-the-people-who-have-affected-my-life-and-influenced-the/)

[Teddy Atlas](https://sms4smile.com/quotes/author/teddy-atlas/)

> [What sets worlds in motion is the interplay of differences, their attractions and repulsions. Life is plurality, death is uniformity. By suppressing differences and…](https://sms4smile.com/quotes/octavio-paz/what-sets-worlds-in-motion-is-the-interplay-of-differences-their/)

[Octavio Paz](https://sms4smile.com/quotes/author/octavio-paz/)

> [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Life works most perfectly when a reciprocal love relationship is in place between man and God.](https://sms4smile.com/quotes/beth-moore/life-works-most-perfectly-when-a-reciprocal-love-relationship-is-in/)

[Beth Moore](https://sms4smile.com/quotes/author/beth-moore/)

> [I value the experiences that come with life too much to sit by and not put my full effort into them.](https://sms4smile.com/quotes/jim-miller/i-value-the-experiences-that-come-with-life-too-much-to-sit-by-and/)

[Jim Miller](https://sms4smile.com/quotes/author/jim-miller/)

> [Entertainment is a sacred pursuit when done well. When done well, it raises the quality of human life.](https://sms4smile.com/quotes/michael-chabon/entertainment-is-a-sacred-pursuit-when-done-well-when-done-well-it/)

[Michael Chabon](https://sms4smile.com/quotes/author/michael-chabon/)

> [“There's more to life than you can see. Your sight is limited.”](https://sms4smile.com/quotes/tammy-kling/there-s-more-to-life-than-you-can-see-your-sight-is-limited/)

[Tammy Kling](https://sms4smile.com/quotes/author/tammy-kling/)

> [“I've spent much of my life calling my intuition "something wrong with me.”](https://sms4smile.com/quotes/deanna-l-lawlis/i-ve-spent-much-of-my-life-calling-my-intuition-something-wrong-with/)

Deanna L. Lawlis

> [When you do things they're absolutely right at that time for you and it can always teach you something about yourself. You can take…](https://sms4smile.com/quotes/kym-marsh/when-you-do-things-they-re-absolutely-right-at-that-time-for-you-and/)

[Kym Marsh](https://sms4smile.com/quotes/author/kym-marsh/)

> [The only people who think the Internet is a calamity are people whose lives have been hurt by it; the only people who insist…](https://sms4smile.com/quotes/chuck-klosterman/the-only-people-who-think-the-internet-is-a-calamity-are-people-whose/)

[Chuck Klosterman](https://sms4smile.com/quotes/author/chuck-klosterman/)

> [The one thing that I keep learning over and over again is that I don't know nothing. I mean, that's my life lesson.](https://sms4smile.com/quotes/dwayne-johnson/the-one-thing-that-i-keep-learning-over-and-over-again-is-that-i-don/)

[Dwayne Johnson](https://sms4smile.com/quotes/author/dwayne-johnson/)

> [“THIS tale of my sore-troubled life I write,    To thank the God of nature, who conveyed    My soul to me, and with such care…](https://sms4smile.com/quotes/anonymous/this-tale-of-my-sore-troubled-life-i-write-to-thank-the-god-of-nature/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“The future is only an indifferent void no one cares about, but the past is filled with life, and its countenance is irritating, repellent,…](https://sms4smile.com/quotes/milan-kundera/the-future-is-only-an-indifferent-void-no-one-cares-about-but-the/)

[Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/)

> [Two things revolutionised life: moving to the countryside and falling in love.](https://sms4smile.com/quotes/nick-love/two-things-revolutionised-life-moving-to-the-countryside-and-falling/)

[Nick Love](https://sms4smile.com/quotes/author/nick-love/)

> [But just remember, life without me would be even more unbearable.](https://sms4smile.com/quotes/anne-rice/but-just-remember-life-without-me-would-be-even-more-unbearable/)

[Anne Rice](https://sms4smile.com/quotes/author/anne-rice/)

[Browse all 265,290 Life quotes ](https://sms4smile.com/quotes/about/life/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "The shelf life of the modern hardback writer is somewhere between the milk and the yoghurt.",
            "creator": {
                "@type": "Person",
                "name": "John Mortimer"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/john-mortimer/the-shelf-life-of-the-modern-hardback-writer-is-somewhere-between-the/",
            "about": {
                "@type": "Thing",
                "name": "Life"
            },
            "@id": "https://sms4smile.com/quotes/john-mortimer/the-shelf-life-of-the-modern-hardback-writer-is-somewhere-between-the/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/b58/john-mortimer-7362_life_the-shelf-life-of-the-modern-hardback-wr_679883.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/b58/john-mortimer-7362_life_the-shelf-life-of-the-modern-hardback-wr_679883.jpg",
                "url": "https://sms4smile.com/quotes/i/b58/john-mortimer-7362_life_the-shelf-life-of-the-modern-hardback-wr_679883.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“The shelf life of the modern hardback writer is somewhere between the milk and the yoghurt.” — John Mortimer",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "John Mortimer",
                    "item": "https://sms4smile.com/quotes/author/john-mortimer/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "The shelf life of the modern...",
                    "item": "https://sms4smile.com/quotes/john-mortimer/the-shelf-life-of-the-modern-hardback-writer-is-somewhere-between-the/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/john-mortimer/the-shelf-life-of-the-modern-hardback-writer-is-somewhere-between-the/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
