--- title: "Meaning & Key Takeaway of: What you do may not be unique, but you…" description: "\"“What you do may not be unique, but you are. This is why putting your personality into your brand is so important. You're not in a niche or industry th..." image: "https://sms4smile.com/quotes/i/8c0/john-morgan-61026_customer_what-you-do-may-not-be-unique-but-you-ar_2794434.jpg" --- # What you do may not be unique, but you are. This is why… ![“What you do may not be unique, but you are. This is why putting your personality into your brand is so important. You're not in a niche or industry that is without competition. The only difference between you and your competition is your brand.” quote by John Morgan](https://sms4smile.com/quotes/i/8c0/john-morgan-61026_customer_what-you-do-may-not-be-unique-but-you-ar_2794434.jpg) [Download](https://sms4smile.com/quotes/i/8c0/john-morgan-61026_customer_what-you-do-may-not-be-unique-but-you-ar_2794434.jpg) [Open image](https://sms4smile.com/quotes/i/8c0/john-morgan-61026_customer_what-you-do-may-not-be-unique-but-you-ar_2794434.jpg) > ““What you do may not be unique, but you are. This is why putting your personality into your brand is so important. You're not in a niche or industry that is without competition. The only difference between you and your competition is your brand.”” [John Morgan](https://sms4smile.com/quotes/author/john-morgan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Your unique personality differentiates your brand, even if the product or service isn’t unique. **In simple terms:** Personality makes a brand stand out despite competition. Key Takeaway Infuse personal traits into your brand. Themes branding authenticity competition Mood inspirational practical Type marketing personal development When to use this quote - personal branding - business differentiation - market positioning - creative expression Key Concepts personal identity marketing strategy Questions to Reflect On - How much personal detail is appropriate for a brand? - Can authenticity clash with professional expectations? A Different Perspective Overemphasis on personality may alienate some audiences. ★ ★ ★ ★ ★ No ratings yet [Brand Important](https://sms4smile.com/quotes/about/brand-important-3403312/) [Competition Brand](https://sms4smile.com/quotes/about/competition-brand-3403313/) [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Personality](https://sms4smile.com/quotes/about/personality/) [Personality Brand](https://sms4smile.com/quotes/about/personality-brand-3403310/) [Putting Personality](https://sms4smile.com/quotes/about/putting-personality-3403311/) ## Related quotes > [Every advertisement is part of the long term investment in the personality of the brand.](https://sms4smile.com/quotes/david-ogilvy/every-advertisement-is-part-of-the-long-term-investment-in-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Ambition is something you turn into a plan to create an online personality, a brand, a network.](https://sms4smile.com/quotes/cris-mazza/ambition-is-something-you-turn-into-a-plan-to-create-an-online/) [Cris Mazza](https://sms4smile.com/quotes/author/cris-mazza/) > [Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I…](https://sms4smile.com/quotes/renzo-rosso/consumers-fall-in-love-with-a-brand-and-it-s-important-for-a-brand-to/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [“Align your brand with an important cause that you are passionate about so that you may effectively use your voice to raise awareness and…](https://sms4smile.com/quotes/germany-kent/align-your-brand-with-an-important-cause-that-you-are-passionate/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [I won't do ready meals because I'm teaching people how to cook. I won't do it no matter how much you pay me, you…](https://sms4smile.com/quotes/joe-wicks/i-won-t-do-ready-meals-because-i-m-teaching-people-how-to-cook-i-won/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [Because of the nature of my brand, it's so important our readers know it really is me behind my keyboard.](https://sms4smile.com/quotes/brit-morin/because-of-the-nature-of-my-brand-it-s-so-important-our-readers-know/) [Brit Morin](https://sms4smile.com/quotes/author/brit-morin/) > [Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.](https://sms4smile.com/quotes/bozoma-saint-john/obviously-as-a-marketer-i-love-to-work-with-brands-that-aren-t-static/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's…](https://sms4smile.com/quotes/raj-patel/one-of-the-most-abused-country-on-earth-is-mexico-the-marketing/) [Raj Patel](https://sms4smile.com/quotes/author/raj-patel/) > [Someone else who liked what I did might turn around and say, "She's reworking and rethinking everything. She could just be making blankets now,…](https://sms4smile.com/quotes/tracey-emin/someone-else-who-liked-what-i-did-might-turn-around-and-say-she-s/) [Tracey Emin](https://sms4smile.com/quotes/author/tracey-emin/) > [“In the innovation age customer experience is key. Your impression defines their expression”](https://sms4smile.com/quotes/fela-durotoye/in-the-innovation-age-customer-experience-is-key-your-impression/) [Fela Durotoye](https://sms4smile.com/quotes/author/fela-durotoye/) > [The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you…](https://sms4smile.com/quotes/stephen-king/the-worst-advice-don-t-listen-to-the-critics-i-think-that-you-really/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta…](https://sms4smile.com/quotes/rick-wilson/with-every-product-the-delta-between-the-brand-and-the-reality/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small…](https://sms4smile.com/quotes/terry-bozzio/if-i-had-my-brothers-i-think-with-just-a-little-bit-of-the-correct/) [Terry Bozzio](https://sms4smile.com/quotes/author/terry-bozzio/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) ## More by John Morgan > [“Design means how something works, not how it looks – the design should evolve from the function. —James Dyson”](https://sms4smile.com/quotes/john-morgan/design-means-how-something-works-not-how-it-looks-the-design-should/) [John Morgan](https://sms4smile.com/quotes/author/john-morgan/) > [“The future of branding is marketing with people, not at them.”](https://sms4smile.com/quotes/john-morgan/the-future-of-branding-is-marketing-with-people-not-at-them/) [John Morgan](https://sms4smile.com/quotes/author/john-morgan/) > [“Design is a funny word. Some people think Design means how it looks. But, of course, if you dig deeper, it’s really how it…](https://sms4smile.com/quotes/john-morgan/design-is-a-funny-word-some-people-think-design-means-how-it-looks-2/) [John Morgan](https://sms4smile.com/quotes/author/john-morgan/) > [“Too many businesses compete on price when they should be competing on value.”](https://sms4smile.com/quotes/john-morgan/too-many-businesses-compete-on-price-when-they-should-be-competing-on/) [John Morgan](https://sms4smile.com/quotes/author/john-morgan/) [Explore all 5 John Morgan quotes ](https://sms4smile.com/quotes/author/john-morgan/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. 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