---
title: "Meaning & Key Takeaway of: Too many businesses compete on price when…"
description: "\"“Too many businesses compete on price when they should be competing on value.”\" — John Morgan"
image: "https://sms4smile.com/quotes/i/49c/john-morgan-61026_business_too-many-businesses-compete-on-price-whe_2687818.jpg"
---

#  Too many businesses compete on price when they should be…

![“Too many businesses compete on price when they should be competing on value.” quote by John Morgan](https://sms4smile.com/quotes/i/49c/john-morgan-61026_business_too-many-businesses-compete-on-price-whe_2687818.jpg)   [Download](https://sms4smile.com/quotes/i/49c/john-morgan-61026_business_too-many-businesses-compete-on-price-whe_2687818.jpg) [Open image](https://sms4smile.com/quotes/i/49c/john-morgan-61026_business_too-many-businesses-compete-on-price-whe_2687818.jpg)

> ““Too many businesses compete on price when they should be competing on value.””

[John Morgan](https://sms4smile.com/quotes/author/john-morgan/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Competing on price alone erodes value; focus on delivering superior value instead.

**In simple terms:** Value beats low price.

Key Takeaway

Shift focus from price to value creation.

Themes

business competition value pricing strategy

Mood

strategic motivational

Type

business marketing

When to use this quote

- product development
- marketing
- pricing strategy

Key Concepts

value proposition customer focus market differentiation

Questions to Reflect On

- What unique value can your business offer?
- How to measure value beyond price?

A Different Perspective

Price wars can hurt profitability.

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[Business](https://sms4smile.com/quotes/about/business/) [Competing](https://sms4smile.com/quotes/about/competing/)

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