--- title: "Meaning & Key Takeaway of: Some of the greatest businesses operating…" description: "\"Some of the greatest businesses operating from a deeper purpose have a real commitment to service, like Four Seasons, Joie de Vivre hotels, Southwest A..." image: "https://sms4smile.com/quotes/i/1fe/john-mackey-5640_airlines_some-of-the-greatest-businesses-operatin_704892.jpg" --- # Some of the greatest businesses operating from a deeper… ![“Some of the greatest businesses operating from a deeper purpose have a real commitment to service, like Four Seasons, Joie de Vivre hotels, Southwest Airlines, and JetBlue.” quote by John Mackey](https://sms4smile.com/quotes/i/1fe/john-mackey-5640_airlines_some-of-the-greatest-businesses-operatin_704892.jpg) [Download](https://sms4smile.com/quotes/i/1fe/john-mackey-5640_airlines_some-of-the-greatest-businesses-operatin_704892.jpg) [Open image](https://sms4smile.com/quotes/i/1fe/john-mackey-5640_airlines_some-of-the-greatest-businesses-operatin_704892.jpg) > “Some of the greatest businesses operating from a deeper purpose have a real commitment to service, like Four Seasons, Joie de Vivre hotels, Southwest Airlines, and JetBlue.” [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies with deep purpose, like Four Seasons and Southwest, prioritize service and create lasting value. **In simple terms:** Purpose‑driven firms excel through service. Key Takeaway Align business with a higher purpose. Themes purpose service leadership Mood optimistic thoughtful Type philosophical business When to use this quote - hospitality - airline - hotel management Key Concepts mission‑driven strategy customer centricity Questions to Reflect On - How does purpose shape your work? - What service can you improve today? A Different Perspective Profit focus can dilute purpose. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Businesses](https://sms4smile.com/quotes/about/businesses/) [Commitment](https://sms4smile.com/quotes/about/commitment/) [Four seasons](https://sms4smile.com/quotes/about/four-seasons/) [Joie de vivre](https://sms4smile.com/quotes/about/joie-de-vivre/) [Purpose](https://sms4smile.com/quotes/about/purpose/) [Seasons](https://sms4smile.com/quotes/about/seasons/) [Service](https://sms4smile.com/quotes/about/service/) [Southwest](https://sms4smile.com/quotes/about/southwest/) [Southwest airlines](https://sms4smile.com/quotes/about/southwest-airlines/) ## Related quotes > [You have a deeper purpose that drives you. You have to talk to yourself about what that purpose is. If you run through like…](https://sms4smile.com/quotes/daniel-lubetzky/you-have-a-deeper-purpose-that-drives-you-you-have-to-talk-to/) [Daniel Lubetzky](https://sms4smile.com/quotes/author/daniel-lubetzky/) > [“Worldly pursuits, attachments, all start to be left behind as you search for something new, a deeper purpose, a deeper meaning, and a fuller…](https://sms4smile.com/quotes/padma-aon-prakasha/worldly-pursuits-attachments-all-start-to-be-left-behind-as-you/) [Padma Aon Prakasha](https://sms4smile.com/quotes/author/padma-aon-prakasha/) > [Whereas the notion of purpose before was always associated with future, there is now a deeper purpose that can only be found in the…](https://sms4smile.com/quotes/eckhart-tolle/whereas-the-notion-of-purpose-before-was-always-associated-with/) [Eckhart Tolle](https://sms4smile.com/quotes/author/eckhart-tolle/) > [Successfully completing a lesser purpose doesn't feel good very good for very long, because it is simply preparation for advancing toward a greater embodiment…](https://sms4smile.com/quotes/david-deida/successfully-completing-a-lesser-purpose-doesn-t-feel-good-very-good/) [David Deida](https://sms4smile.com/quotes/author/david-deida/) > [We were created for a purpose and when our underlying assumptions don't reflect this deeper purpose, we begin to whither as human beings.](https://sms4smile.com/quotes/david-kim/we-were-created-for-a-purpose-and-when-our-underlying-assumptions-don/) [David Kim](https://sms4smile.com/quotes/author/david-kim/) > [Have a real commitment to excellence. 'Pretty good' and 'not bad' are not good enough.](https://sms4smile.com/quotes/jim-mora-jr/have-a-real-commitment-to-excellence-pretty-good-and-not-bad-are-not/) Jim Mora Jr > [I am offering you a real commitment— a place in my life forever. Even if our relationship ended, our tie to each other never…](https://sms4smile.com/quotes/jeaniene-frost/i-am-offering-you-a-real-commitment-a-place-in-my-life-forever-even/) [Jeaniene Frost](https://sms4smile.com/quotes/author/jeaniene-frost/) > [Real men are real friends, showing their real commitment.](https://sms4smile.com/quotes/anonymous/real-men-are-real-friends-showing-their-real-commitment/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Commitment is a process that you can’t just jump into. To be truly successful, real commitment is actually a number of different commitments:”](https://sms4smile.com/quotes/tim-fargo/commitment-is-a-process-that-you-can-t-just-jump-into-to-be-truly/) [Tim Fargo](https://sms4smile.com/quotes/author/tim-fargo/) > [It's the same thing with faith, by the way." We don't want to get stuck having to go to services all the time, or…](https://sms4smile.com/quotes/mitch-albom/it-s-the-same-thing-with-faith-by-the-way-we-don-t-want-to-get-stuck/) [Mitch Albom](https://sms4smile.com/quotes/author/mitch-albom/) > [I come from a background in TV, where there's a real commitment to character.](https://sms4smile.com/quotes/cord-jefferson/i-come-from-a-background-in-tv-where-there-s-a-real-commitment-to/) [Cord Jefferson](https://sms4smile.com/quotes/author/cord-jefferson/) > [I am ever thankful to my fans for making me who I am today. I feel I have a real commitment to them-the responsibility…](https://sms4smile.com/quotes/jose-jose/i-am-ever-thankful-to-my-fans-for-making-me-who-i-am-today-i-feel-i/) [Jose Jose](https://sms4smile.com/quotes/author/jose-jose/) > [This work of connecting our light to the world does not need to be done through a mass movement, or by millions of people.…](https://sms4smile.com/quotes/llewellyn-vaughan-lee/this-work-of-connecting-our-light-to-the-world-does-not-need-to-be/) [Llewellyn Vaughan-Lee](https://sms4smile.com/quotes/author/llewellyn-vaughan-lee/) > [Each recognized the fact that real commitment could be proven only through the passage of time.](https://sms4smile.com/quotes/nicholas-sparks/each-recognized-the-fact-that-real-commitment-could-be-proven-only/) [Nicholas Sparks](https://sms4smile.com/quotes/author/nicholas-sparks/) > [Southwest Airlines is successful because the company understands it's a customer service company. It also happens to be an airline.](https://sms4smile.com/quotes/harvey-mackay/southwest-airlines-is-successful-because-the-company-understands-it-s/) [Harvey Mackay](https://sms4smile.com/quotes/author/harvey-mackay/) ## More by John Mackey > [The world is getting more connected through technology and travel. Cuisines are evolving. Some people are scared of globalization, but I think people will…](https://sms4smile.com/quotes/john-mackey/the-world-is-getting-more-connected-through-technology-and-travel/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [The way most people approach business - and the way they mostly teach in business school - involves the analytical mind. It divides it…](https://sms4smile.com/quotes/john-mackey/the-way-most-people-approach-business-and-the-way-they-mostly-teach/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [“I realized that with everything I did from that point onward, I would have to ask myself this question: "How would I feel if…](https://sms4smile.com/quotes/john-mackey/i-realized-that-with-everything-i-did-from-that-point-onward-i-would/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [At a lot of companies founded on principles, the notion of making money is almost antithetical to the ethos of the place. From the…](https://sms4smile.com/quotes/john-mackey/at-a-lot-of-companies-founded-on-principles-the-notion-of-making/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [I think it's absolutely essential that the people that work for a company need to feel that they're part of something bigger - that…](https://sms4smile.com/quotes/john-mackey/i-think-it-s-absolutely-essential-that-the-people-that-work-for-a/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [If you have a mental model that says big corporations are fundamentally greedy and selfish and exploitative, you don't really want to have an…](https://sms4smile.com/quotes/john-mackey/if-you-have-a-mental-model-that-says-big-corporations-are/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [The great thing about a culture is that once you really get it going, it evolves on its own. It's self-organizing. It's dynamic. It…](https://sms4smile.com/quotes/john-mackey/the-great-thing-about-a-culture-is-that-once-you-really-get-it-going/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [A healthy society rests on three pillars: business, government and civil society, or non-profits. Each has a distinct and important role to play, and…](https://sms4smile.com/quotes/john-mackey/a-healthy-society-rests-on-three-pillars-business-government-and/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [Human beings are made up of many different values, and sometimes those values are in tension with each other.](https://sms4smile.com/quotes/john-mackey/human-beings-are-made-up-of-many-different-values-and-sometimes-those/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [I was looking for the meaning of life when I was in college. And my deal with my dad was as long as I…](https://sms4smile.com/quotes/john-mackey/i-was-looking-for-the-meaning-of-life-when-i-was-in-college-and-my/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [Starting my own business was kind of a wakeup call in a number of different ways. I had to meet a payroll every week,…](https://sms4smile.com/quotes/john-mackey/starting-my-own-business-was-kind-of-a-wakeup-call-in-a-number-of/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [Free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role…](https://sms4smile.com/quotes/john-mackey/free-enterprise-capitalism-has-been-the-most-powerful-creative-system/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [I've been doing long-distance backpacking since 2002 when I hiked the Appalachian Trail. You start to calm down and relax and get into the…](https://sms4smile.com/quotes/john-mackey/i-ve-been-doing-long-distance-backpacking-since-2002-when-i-hiked-the/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [We knew it was going to be a market, and we knew it was a food market. Well, what kind of food market? It's…](https://sms4smile.com/quotes/john-mackey/we-knew-it-was-going-to-be-a-market-and-we-knew-it-was-a-food-market/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [As a company grows, its purpose grows with it. It has the potential to evolve your purpose.](https://sms4smile.com/quotes/john-mackey/as-a-company-grows-its-purpose-grows-with-it-it-has-the-potential-to/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) [Explore all 100 John Mackey quotes ](https://sms4smile.com/quotes/author/john-mackey/) ## More Airlines quotes > [Flying small airplanes is not like being on airlines.](https://sms4smile.com/quotes/doug-liman/flying-small-airplanes-is-not-like-being-on-airlines/) [Doug Liman](https://sms4smile.com/quotes/author/doug-liman/) > [Funny, isn't it? The airlines go to all that trouble to keep you from taking a gun on board, then they just hand you…](https://sms4smile.com/quotes/dave-barry/funny-isn-t-it-the-airlines-go-to-all-that-trouble-to-keep-you-from/) [Dave Barry](https://sms4smile.com/quotes/author/dave-barry/) > [ United \[Airlines\] sucks, man. I've got like a million miles and they never bump me to first class because they think I'm just a… ](https://sms4smile.com/quotes/shaun-white/united-airlines-sucks-man-i-ve-got-like-a-million-miles-and-they/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [“Budget airlines are notorious for over selling their flights and bumping passengers when too many show up!”](https://sms4smile.com/quotes/steven-magee/budget-airlines-are-notorious-for-over-selling-their-flights-and/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [“I am a chimney which has been smoked. Out of breath and out of warmth. My air carries murky whispers and inky phantoms. Loneliness…](https://sms4smile.com/quotes/iqra-iqbal/i-am-a-chimney-which-has-been-smoked-out-of-breath-and-out-of-warmth/) [Iqra Iqbal](https://sms4smile.com/quotes/author/iqra-iqbal/) > [“Christmas 2022 revealed the hazards of flying budget airlines.”](https://sms4smile.com/quotes/steven-magee/christmas-2022-revealed-the-hazards-of-flying-budget-airlines/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [“Pick a leader who will keep jobs in your country by offering companies incentives to hire only within their borders, not one who allows…](https://sms4smile.com/quotes/suzy-kassem/pick-a-leader-who-will-keep-jobs-in-your-country-by-offering/) [Suzy Kassem](https://sms4smile.com/quotes/author/suzy-kassem/) > [I always ask for the exit row when flying. Airlines are pretty accommodating and most of the time I'll get it.](https://sms4smile.com/quotes/john-isner/i-always-ask-for-the-exit-row-when-flying-airlines-are-pretty/) [John Isner](https://sms4smile.com/quotes/author/john-isner/) > [If you've ever spent time staring at those gorgeous first class seats (more like their own rooms!) on Emirates, Etihad, Qantas - or have…](https://sms4smile.com/quotes/randi-zuckerberg/if-you-ve-ever-spent-time-staring-at-those-gorgeous-first-class-seats/) [Randi Zuckerberg](https://sms4smile.com/quotes/author/randi-zuckerberg/) > [Airlines are interesting. They not only favor celebrities, they court them.](https://sms4smile.com/quotes/phil-donahue/airlines-are-interesting-they-not-only-favor-celebrities-they-court/) [Phil Donahue](https://sms4smile.com/quotes/author/phil-donahue/) > [Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.](https://sms4smile.com/quotes/herb-kelleher/keep-costs-low-and-spirits-high-and-the-people-of-southwest-airlines/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [I consider myself a frequent flyer, flying roughly 200 times a year on mostly mainstream airlines.](https://sms4smile.com/quotes/jeffrey-gitomer/i-consider-myself-a-frequent-flyer-flying-roughly-200-times-a-year-on/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [“It only took one flight with a budget airline to discover how horrible their airline was!”](https://sms4smile.com/quotes/steven-magee/it-only-took-one-flight-with-a-budget-airline-to-discover-how/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [“Budget airlines are often making money from canceling their passengers flights and not refunding them.”](https://sms4smile.com/quotes/steven-magee/budget-airlines-are-often-making-money-from-canceling-their/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [Flying commercial airlines has become an all-too-often unpleasant experience.](https://sms4smile.com/quotes/dan-lipinski/flying-commercial-airlines-has-become-an-all-too-often-unpleasant/) [Dan Lipinski](https://sms4smile.com/quotes/author/dan-lipinski/) Browse all 82 Airlines quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Some of the greatest businesses operating from a deeper purpose have a real commitment to service, like Four Seasons, Joie de Vivre hotels, Southwest Airlines, and JetBlue.", "creator": { "@type": "Person", "name": "John Mackey" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/john-mackey/some-of-the-greatest-businesses-operating-from-a-deeper-purpose-have/", "about": { "@type": "Thing", "name": "Airlines" }, "@id": "https://sms4smile.com/quotes/john-mackey/some-of-the-greatest-businesses-operating-from-a-deeper-purpose-have/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1fe/john-mackey-5640_airlines_some-of-the-greatest-businesses-operatin_704892.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1fe/john-mackey-5640_airlines_some-of-the-greatest-businesses-operatin_704892.jpg", "url": "https://sms4smile.com/quotes/i/1fe/john-mackey-5640_airlines_some-of-the-greatest-businesses-operatin_704892.jpg", "width": 1080, "height": 1080, "caption": "“Some of the greatest businesses operating from a deeper purpose have a real commitment to service, like Four…” — John Mackey", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "John Mackey", "item": "https://sms4smile.com/quotes/author/john-mackey/" }, { "@type": "ListItem", "position": 4, "name": "Some of the greatest businesses operating...", "item": "https://sms4smile.com/quotes/john-mackey/some-of-the-greatest-businesses-operating-from-a-deeper-purpose-have/" } ], "@id": "https://sms4smile.com/quotes/john-mackey/some-of-the-greatest-businesses-operating-from-a-deeper-purpose-have/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```