--- title: "Meaning & Key Takeaway of: Customers want high-quality food, good…" description: "\"Customers want high-quality food, good service, and good store experience, and most retailers fail to deliver on those.\" — John Mackey" image: "https://sms4smile.com/quotes/i/37c/john-mackey-5640_customers_customers-want-high-quality-food-good-se_2051993.jpg" --- # Customers want high-quality food, good service, and good… ![“Customers want high-quality food, good service, and good store experience, and most retailers fail to deliver on those.” quote by John Mackey](https://sms4smile.com/quotes/i/37c/john-mackey-5640_customers_customers-want-high-quality-food-good-se_2051993.jpg) [Download](https://sms4smile.com/quotes/i/37c/john-mackey-5640_customers_customers-want-high-quality-food-good-se_2051993.jpg) [Open image](https://sms4smile.com/quotes/i/37c/john-mackey-5640_customers_customers-want-high-quality-food-good-se_2051993.jpg) > “Customers want high-quality food, good service, and good store experience, and most retailers fail to deliver on those.” [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Retailers often neglect quality, service, and experience, leading to customer dissatisfaction. **In simple terms:** Retail fails on quality, service, experience. Key Takeaway Prioritize quality, service, and experience. Themes customer focus quality experience Mood practical strategic Type business motivational When to use this quote - store design - staff training - product sourcing - customer feedback loops Key Concepts business strategy retail management Questions to Reflect On - How can retailers balance cost and quality? - What changes improve store experience today? A Different Perspective Cost pressures can compromise quality. ★ ★ ★ ★ ★ No ratings yet [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Want](https://sms4smile.com/quotes/about/customers-want/) [Deliver](https://sms4smile.com/quotes/about/deliver/) [Experience](https://sms4smile.com/quotes/about/experience/) [Experience Retailers](https://sms4smile.com/quotes/about/experience-retailers-3871991/) [Fail](https://sms4smile.com/quotes/about/fail/) [Food](https://sms4smile.com/quotes/about/food/) [Good](https://sms4smile.com/quotes/about/good/) [High quality](https://sms4smile.com/quotes/about/high-quality/) [Most](https://sms4smile.com/quotes/about/most/) [Quality Food](https://sms4smile.com/quotes/about/quality-food-434103/) [Retailers](https://sms4smile.com/quotes/about/retailers/) [Retailers Fail](https://sms4smile.com/quotes/about/retailers-fail-3871990/) [Service](https://sms4smile.com/quotes/about/service/) [Store](https://sms4smile.com/quotes/about/store/) [Those](https://sms4smile.com/quotes/about/those/) [Want](https://sms4smile.com/quotes/about/want/) ## Related quotes > [What you find is, you have to deliver a product that has value to the customer. When you do, and I think the wind…](https://sms4smile.com/quotes/mike-pompeo/what-you-find-is-you-have-to-deliver-a-product-that-has-value-to-the/) [Mike Pompeo](https://sms4smile.com/quotes/author/mike-pompeo/) > [When you grow up close to poultry and fields and gardens and open-air markets, you can't help but develop an instinct for quality food.](https://sms4smile.com/quotes/alain-ducasse/when-you-grow-up-close-to-poultry-and-fields-and-gardens-and-open-air/) [Alain Ducasse](https://sms4smile.com/quotes/author/alain-ducasse/) > [Access to quality food should not be a luxury, and I'm going to continue to beat the drum and bring more attention to this…](https://sms4smile.com/quotes/rick-carlisle/access-to-quality-food-should-not-be-a-luxury-and-i-m-going-to/) [Rick Carlisle](https://sms4smile.com/quotes/author/rick-carlisle/) > [In terms of the quality of food entering you, vegetarian food is definitely far better for the system than non vegetarian.](https://sms4smile.com/quotes/jaggi-vasudev/in-terms-of-the-quality-of-food-entering-you-vegetarian-food-is/) [Jaggi Vasudev](https://sms4smile.com/quotes/author/jaggi-vasudev/) > [I like to work out. I work out hard when I get to it, but it's so sporadic, I'm not sure it counts at…](https://sms4smile.com/quotes/rachael-taylor/i-like-to-work-out-i-work-out-hard-when-i-get-to-it-but-it-s-so/) [Rachael Taylor](https://sms4smile.com/quotes/author/rachael-taylor/) > [“ultimately, quality of health depends on the quality of food, and food can only be as good as the soil on which it is…](https://sms4smile.com/quotes/judith-d-schwartz/ultimately-quality-of-health-depends-on-the-quality-of-food-and-food/) [Judith D. Schwartz](https://sms4smile.com/quotes/author/judith-d-schwartz/) > [I think eating quality food that is as local as possible is the most important.](https://sms4smile.com/quotes/erling-haaland/i-think-eating-quality-food-that-is-as-local-as-possible-is-the-most/) [Erling Haaland](https://sms4smile.com/quotes/author/erling-haaland/) > [You ever go out to a restaurant now? 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The quality of the food is what we recognize is the problem.](https://sms4smile.com/quotes/catherine-bertini/food-availability-is-not-really-the-issue-the-quality-of-the-food-is/) [Catherine Bertini](https://sms4smile.com/quotes/author/catherine-bertini/) > [High-quality food is better for your health.](https://sms4smile.com/quotes/michael-pollan/high-quality-food-is-better-for-your-health/) [Michael Pollan](https://sms4smile.com/quotes/author/michael-pollan/) > [I'd like to have the first restaurant that can deliver incredible quality food to your table at your house at any time-right where you…](https://sms4smile.com/quotes/paul-prudhomme/i-d-like-to-have-the-first-restaurant-that-can-deliver-incredible/) [Paul Prudhomme](https://sms4smile.com/quotes/author/paul-prudhomme/) > [It's more than just high quality food for the family table; it's growing the food in a way that does not harm the environment.…](https://sms4smile.com/quotes/robert-patterson/it-s-more-than-just-high-quality-food-for-the-family-table-it-s/) [Robert Patterson](https://sms4smile.com/quotes/author/robert-patterson/) > [The food industry has forced people in-between two choices, either quality food that tastes great and takes a lot of work to make or…](https://sms4smile.com/quotes/gagan-biyani/the-food-industry-has-forced-people-in-between-two-choices-either/) [Gagan Biyani](https://sms4smile.com/quotes/author/gagan-biyani/) ## More by John Mackey > [The world is getting more connected through technology and travel. Cuisines are evolving. Some people are scared of globalization, but I think people will…](https://sms4smile.com/quotes/john-mackey/the-world-is-getting-more-connected-through-technology-and-travel/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [The way most people approach business - and the way they mostly teach in business school - involves the analytical mind. 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It…](https://sms4smile.com/quotes/john-mackey/the-great-thing-about-a-culture-is-that-once-you-really-get-it-going/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [A healthy society rests on three pillars: business, government and civil society, or non-profits. Each has a distinct and important role to play, and…](https://sms4smile.com/quotes/john-mackey/a-healthy-society-rests-on-three-pillars-business-government-and/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [Human beings are made up of many different values, and sometimes those values are in tension with each other.](https://sms4smile.com/quotes/john-mackey/human-beings-are-made-up-of-many-different-values-and-sometimes-those/) [John Mackey](https://sms4smile.com/quotes/author/john-mackey/) > [I was looking for the meaning of life when I was in college. 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Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/) > [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Without a customer, you don't have a business - all you have is a hobby.](https://sms4smile.com/quotes/don-peppers/without-a-customer-you-don-t-have-a-business-all-you-have-is-a-hobby/) [Don Peppers](https://sms4smile.com/quotes/author/don-peppers/) > [In open source, you really have to be near the watershed to have an impact on the source code. 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When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) [Browse all 2,036 Customers quotes ](https://sms4smile.com/quotes/about/customers/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Customers want high-quality food, good service, and good store experience, and most retailers fail to deliver on those.", "creator": { "@type": "Person", "name": "John Mackey" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/john-mackey/customers-want-high-quality-food-good-service-and-good-store/", "about": { "@type": "Thing", "name": "Customers" }, "@id": "https://sms4smile.com/quotes/john-mackey/customers-want-high-quality-food-good-service-and-good-store/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/37c/john-mackey-5640_customers_customers-want-high-quality-food-good-se_2051993.jpg", "contentUrl": "https://sms4smile.com/quotes/i/37c/john-mackey-5640_customers_customers-want-high-quality-food-good-se_2051993.jpg", "url": "https://sms4smile.com/quotes/i/37c/john-mackey-5640_customers_customers-want-high-quality-food-good-se_2051993.jpg", "width": 1080, "height": 1080, "caption": "“Customers want high-quality food, good service, and good store experience, and most retailers fail to…” — John Mackey", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "John Mackey", "item": "https://sms4smile.com/quotes/author/john-mackey/" }, { "@type": "ListItem", "position": 4, "name": "Customers want high-quality food, good service,...", "item": "https://sms4smile.com/quotes/john-mackey/customers-want-high-quality-food-good-service-and-good-store/" } ], "@id": "https://sms4smile.com/quotes/john-mackey/customers-want-high-quality-food-good-service-and-good-store/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```