--- title: "Meaning & Key Takeaway of: Never in the history of cinema has a…" description: "\"Never in the history of cinema has a medium entertained an audience. It's what you do with the medium.\" — John Lasseter" image: "https://sms4smile.com/quotes/i/13a/john-lasseter-2122_audience_never-in-the-history-of-cinema-has-a-med_1972265.jpg" --- # Never in the history of cinema has a medium entertained an… ![“Never in the history of cinema has a medium entertained an audience. It's what you do with the medium.” quote by John Lasseter](https://sms4smile.com/quotes/i/13a/john-lasseter-2122_audience_never-in-the-history-of-cinema-has-a-med_1972265.jpg) [Download](https://sms4smile.com/quotes/i/13a/john-lasseter-2122_audience_never-in-the-history-of-cinema-has-a-med_1972265.jpg) [Open image](https://sms4smile.com/quotes/i/13a/john-lasseter-2122_audience_never-in-the-history-of-cinema-has-a-med_1972265.jpg) > “Never in the history of cinema has a medium entertained an audience. It's what you do with the medium.” [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The medium itself is neutral; its value depends on how creators use it to engage audiences. **In simple terms:** Medium is a tool; creators decide its impact. Key Takeaway Use media purposefully to entertain and inspire. Themes creativity media entertainment storytelling Mood thoughtful inspirational Type analytical motivational When to use this quote - Filmmaking - advertising - education - interactive media Key Concepts Film theory design thinking Questions to Reflect On - What responsibilities do creators have to their audience? - How does medium choice affect storytelling? A Different Perspective Audience preferences can limit impact. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Cinema](https://sms4smile.com/quotes/about/cinema/) [Film](https://sms4smile.com/quotes/about/film/) [History](https://sms4smile.com/quotes/about/history/) ## Related quotes > [Cinema is a medium that can translate ideas.](https://sms4smile.com/quotes/david-lynch/cinema-is-a-medium-that-can-translate-ideas/) [David Lynch](https://sms4smile.com/quotes/author/david-lynch/) > [Every time you talk about politics or religion, know that the moment you open your mouth you're isolating 50% of your audience, in any…](https://sms4smile.com/quotes/jay-mohr/every-time-you-talk-about-politics-or-religion-know-that-the-moment/) [Jay Mohr](https://sms4smile.com/quotes/author/jay-mohr/) > [Every medium has its own kind of freedom. I don't want to just cross from one to the next. I want to enjoy the…](https://sms4smile.com/quotes/takashi-miike/every-medium-has-its-own-kind-of-freedom-i-don-t-want-to-just-cross/) [Takashi Miike](https://sms4smile.com/quotes/author/takashi-miike/) > [Hollywood is a town; it's not a medium. And cinema is a medium you can practice anywhere.](https://sms4smile.com/quotes/frank-miller/hollywood-is-a-town-it-s-not-a-medium-and-cinema-is-a-medium-you-can/) [Frank Miller](https://sms4smile.com/quotes/author/frank-miller/) > [I feel that cinema can't change society or bring a revolution. I'm also not sure of cinema as a medium of education. Documentaries can…](https://sms4smile.com/quotes/naseeruddin-shah/i-feel-that-cinema-can-t-change-society-or-bring-a-revolution-i-m/) [Naseeruddin Shah](https://sms4smile.com/quotes/author/naseeruddin-shah/) > [Cinema is a medium that can translate ideas. But wood can translate ideas, too. You have wood and then you get a chair. Some…](https://sms4smile.com/quotes/david-lynch/cinema-is-a-medium-that-can-translate-ideas-but-wood-can-translate/) [David Lynch](https://sms4smile.com/quotes/author/david-lynch/) > [“But this is the ultimate contradiction of cinema. It's a medium BORN of technology, AFRAID of technology and evolving towards the future BECAUSE OF…](https://sms4smile.com/quotes/edward-ross/but-this-is-the-ultimate-contradiction-of-cinema-it-s-a-medium-born/) Edward Ross > [I think that cinema is medium of communication. It's as valid as novels or fine art.](https://sms4smile.com/quotes/ken-loach/i-think-that-cinema-is-medium-of-communication-it-s-as-valid-as/) [Ken Loach](https://sms4smile.com/quotes/author/ken-loach/) > [I took to cinema because I found cinema was the medium for what I wanted to say through 'Shutter;' it was something beyond the…](https://sms4smile.com/quotes/joy-mathew/i-took-to-cinema-because-i-found-cinema-was-the-medium-for-what-i/) [Joy Mathew](https://sms4smile.com/quotes/author/joy-mathew/) > [Cinema is a medium which makes you forget your worries and present a world which you can never be a part of.](https://sms4smile.com/quotes/sajid-khan/cinema-is-a-medium-which-makes-you-forget-your-worries-and-present-a/) [Sajid Khan](https://sms4smile.com/quotes/author/sajid-khan/) > [Aggression is not a breed thing. Its a state of mind, and it comes from how the human is with the dog. There are…](https://sms4smile.com/quotes/cesar-millan/aggression-is-not-a-breed-thing-its-a-state-of-mind-and-it-comes-from/) [Cesar Millan](https://sms4smile.com/quotes/author/cesar-millan/) > [Every medium has its advantages and weaknesses and there are many things I can put down on paper that I might not be able…](https://sms4smile.com/quotes/lawrence-wright/every-medium-has-its-advantages-and-weaknesses-and-there-are-many/) [Lawrence Wright](https://sms4smile.com/quotes/author/lawrence-wright/) > [Short fiction is the medium I love the most, because it requires that I bring everything I've learned about poetry - the concision, the…](https://sms4smile.com/quotes/ron-rash/short-fiction-is-the-medium-i-love-the-most-because-it-requires-that/) [Ron Rash](https://sms4smile.com/quotes/author/ron-rash/) > [No medium is more limited than any other. It's what a person does with it. We could talk about the differences between music and…](https://sms4smile.com/quotes/bill-henson/no-medium-is-more-limited-than-any-other-it-s-what-a-person-does-with/) [Bill Henson](https://sms4smile.com/quotes/author/bill-henson/) > [The happy medium is television. And if you find a good suitor, you can do it for years. With movies, you roll the dice.…](https://sms4smile.com/quotes/bruce-campbell/the-happy-medium-is-television-and-if-you-find-a-good-suitor-you-can/) [Bruce Campbell](https://sms4smile.com/quotes/author/bruce-campbell/) ## More by John Lasseter > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [The only thing Steve Jobs has ever asked me in all the years we've been together and have been partners, the only thing he…](https://sms4smile.com/quotes/john-lasseter/the-only-thing-steve-jobs-has-ever-asked-me-in-all-the-years-we-ve/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [The hardest thing to get is true emotion. I always believe you need to earn that with the audience. You can't just tell them…](https://sms4smile.com/quotes/john-lasseter/the-hardest-thing-to-get-is-true-emotion-i-always-believe-you-need-to/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [I'm really proud of 'Cars.' 'Cars,' when it first came out, got probably the most mediocre reviews of a Pixar film.](https://sms4smile.com/quotes/john-lasseter/i-m-really-proud-of-cars-cars-when-it-first-came-out-got-probably-the/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [Car love is the sound of a throaty V-8 rumbling and revving, the acceleration throwing you back in the seat - especially when you…](https://sms4smile.com/quotes/john-lasseter/car-love-is-the-sound-of-a-throaty-v-8-rumbling-and-revving-the/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [When you make these films, they become like your children. But at a certain point, they don’t belong to you anymore; they belong to…](https://sms4smile.com/quotes/john-lasseter/when-you-make-these-films-they-become-like-your-children-but-at-a/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [A gem of a short film has a sense of pure joy in animation that is different from anything you see in a feature…](https://sms4smile.com/quotes/john-lasseter/a-gem-of-a-short-film-has-a-sense-of-pure-joy-in-animation-that-is/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [I think that as I had children, I have five sons, and they got into video games and were the prime ages through the…](https://sms4smile.com/quotes/john-lasseter/i-think-that-as-i-had-children-i-have-five-sons-and-they-got-into/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [People who get into animation tend to be kids. We don't have to grow up. But also, animators are great observers, and there's this…](https://sms4smile.com/quotes/john-lasseter/people-who-get-into-animation-tend-to-be-kids-we-don-t-have-to-grow/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [I love the villains who are really hyper-smart. When at the end of the movie you find out what they were about, and it…](https://sms4smile.com/quotes/john-lasseter/i-love-the-villains-who-are-really-hyper-smart-when-at-the-end-of-the/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [Toys are put on this Earth to be played with by a child.](https://sms4smile.com/quotes/john-lasseter/toys-are-put-on-this-earth-to-be-played-with-by-a-child/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [Humor is the easiest to achieve; the 'heart' is always the toughest, because you can't tell people to feel a certain way.](https://sms4smile.com/quotes/john-lasseter/humor-is-the-easiest-to-achieve-the-heart-is-always-the-toughest/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [I laugh very hard at work every day.](https://sms4smile.com/quotes/john-lasseter/i-laugh-very-hard-at-work-every-day/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [Short films really helped me develop as a story teller, animator, and as a director.](https://sms4smile.com/quotes/john-lasseter/short-films-really-helped-me-develop-as-a-story-teller-animator-and/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [I believe in the nobility of entertaining people and I take great, great pride that people are willing to give me two or three…](https://sms4smile.com/quotes/john-lasseter/i-believe-in-the-nobility-of-entertaining-people-and-i-take-great/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) [Explore all 184 John Lasseter quotes ](https://sms4smile.com/quotes/author/john-lasseter/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Never in the history of cinema has a medium entertained an audience. 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