--- title: "Meaning & Key Takeaway of: People are unlikely to know that they…" description: "\"People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in..." image: "https://sms4smile.com/quotes/i/1e1/john-harvey-jones-30526_bases_people-are-unlikely-to-know-that-they-ne_391438.png" --- # People are unlikely to know that they need a product which… ![“People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.” quote by John Harvey-Jones](https://sms4smile.com/quotes/i/1e1/john-harvey-jones-30526_bases_people-are-unlikely-to-know-that-they-ne_391438.png) [Download](https://sms4smile.com/quotes/i/1e1/john-harvey-jones-30526_bases_people-are-unlikely-to-know-that-they-ne_391438.png) [Open image](https://sms4smile.com/quotes/i/1e1/john-harvey-jones-30526_bases_people-are-unlikely-to-know-that-they-ne_391438.png) > “People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.” [John Harvey-Jones](https://sms4smile.com/quotes/author/john-harvey-jones/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. It highlights that customers often cannot articulate needs for products that don't yet exist, limiting traditional market research. **In simple terms:** People can't ask for what they don't know. Key Takeaway Innovate beyond current demand. Themes innovation market research product development Mood analytical strategic Type insightful thought‑provoking When to use this quote - startup planning - R&D - design thinking Key Concepts unmet needs future trends creativity Questions to Reflect On - How can you discover hidden needs? - What methods reveal future desires? A Different Perspective May underestimate existing solutions. ★ ★ ★ ★ ★ No ratings yet [Bases](https://sms4smile.com/quotes/about/bases/) [Business](https://sms4smile.com/quotes/about/business/) [Doe](https://sms4smile.com/quotes/about/doe/) [Innovative](https://sms4smile.com/quotes/about/innovative/) [Innovative Products](https://sms4smile.com/quotes/about/innovative-products-797632/) [Knows](https://sms4smile.com/quotes/about/knows/) [Market research](https://sms4smile.com/quotes/about/market-research/) [Needs](https://sms4smile.com/quotes/about/needs/) [People](https://sms4smile.com/quotes/about/people/) [People Unlikely](https://sms4smile.com/quotes/about/people-unlikely-3235577/) [Products](https://sms4smile.com/quotes/about/products/) [Regard](https://sms4smile.com/quotes/about/regard/) [Research](https://sms4smile.com/quotes/about/research/) [Unlikely](https://sms4smile.com/quotes/about/unlikely/) [Unlikely Know](https://sms4smile.com/quotes/about/unlikely-know-3530695/) ## Related quotes > [“long odds don’t always make any difference at all. 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