--- title: "Meaning & Key Takeaway of: I think Apple Watch might be a tougher…" description: "\"I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if they cared ab..." image: "https://sms4smile.com/quotes/i/70e/john-gruber-22664_apple_i-think-apple-watch-might-be-a-tougher-s_465115.jpg" --- # I think Apple Watch might be a tougher sell to current… ![“I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if they cared about the glance-able convenience of an always-visible watch dial, they would be wearing a traditional watch already.” quote by John Gruber](https://sms4smile.com/quotes/i/70e/john-gruber-22664_apple_i-think-apple-watch-might-be-a-tougher-s_465115.jpg) [Download](https://sms4smile.com/quotes/i/70e/john-gruber-22664_apple_i-think-apple-watch-might-be-a-tougher-s_465115.jpg) [Open image](https://sms4smile.com/quotes/i/70e/john-gruber-22664_apple_i-think-apple-watch-might-be-a-tougher-s_465115.jpg) > “I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if they cared about the glance-able convenience of an always-visible watch dial, they would be wearing a traditional watch already.” [John Gruber](https://sms4smile.com/quotes/author/john-gruber/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple Watch faces adoption challenges among existing watch users because they already have functional wrist devices. **In simple terms:** Existing watch users see little added value in Apple Watch. Key Takeaway Highlight unique benefits beyond traditional watches. Themes technology adoption consumer behavior product positioning Mood analytical critical Type business marketing When to use this quote - marketing strategy - product development - consumer research Key Concepts Value proposition network effects brand loyalty Questions to Reflect On - How can Apple differentiate the watch for current owners? - What features would persuade a traditional watch wearer? A Different Perspective Existing users may prioritize style over functionality. ★ ★ ★ ★ ★ No ratings yet [Apple](https://sms4smile.com/quotes/about/apple/) [Apple watch](https://sms4smile.com/quotes/about/apple-watch/) [Current](https://sms4smile.com/quotes/about/current/) [Dial Wearing](https://sms4smile.com/quotes/about/dial-wearing-4031245/) [I think](https://sms4smile.com/quotes/about/i-think/) [Think](https://sms4smile.com/quotes/about/think/) [Traditional Watch](https://sms4smile.com/quotes/about/traditional-watch-4031246/) [Visible Watch](https://sms4smile.com/quotes/about/visible-watch-4031244/) [Watch](https://sms4smile.com/quotes/about/watch/) [Watch Wearers](https://sms4smile.com/quotes/about/watch-wearers-4031243/) ## Related quotes > [Apple Watch is the most personal device we've ever created.](https://sms4smile.com/quotes/tim-cook/apple-watch-is-the-most-personal-device-we-ve-ever-created/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Arguably Apple's least successful core hardware product in decades, the Apple Watch could have been nursed along, like a terminal patient.](https://sms4smile.com/quotes/walt-mossberg/arguably-apple-s-least-successful-core-hardware-product-in-decades/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [We should be thanking Apple for launching the $10,000 'apple watch' as the new gold standard in douchebag detection.](https://sms4smile.com/quotes/anna-kendrick/we-should-be-thanking-apple-for-launching-the-10-000-apple-watch-as/) [Anna Kendrick](https://sms4smile.com/quotes/author/anna-kendrick/) > [I'm considering getting an Apple Watch just so I can sneak glances to make sure I'm not missing anything during class.](https://sms4smile.com/quotes/hallie-jackson/i-m-considering-getting-an-apple-watch-just-so-i-can-sneak-glances-to/) [Hallie Jackson](https://sms4smile.com/quotes/author/hallie-jackson/) > [I’m not just living in the tradition and culture and the past, I also want to be connected to the future. The Apple Watch…](https://sms4smile.com/quotes/jean-claude-biver/i-m-not-just-living-in-the-tradition-and-culture-and-the-past-i-also/) [Jean-Claude Biver](https://sms4smile.com/quotes/author/jean-claude-biver/) > [I bought an Apple Watch and that is literally my sole motivation every single day. I should have shares in Apple for the amount…](https://sms4smile.com/quotes/charlotte-crosby/i-bought-an-apple-watch-and-that-is-literally-my-sole-motivation/) [Charlotte Crosby](https://sms4smile.com/quotes/author/charlotte-crosby/) > [Things have become so bright lit because it's like you have to be able to take in everything while you're also on your computer…](https://sms4smile.com/quotes/molly-gordon/things-have-become-so-bright-lit-because-it-s-like-you-have-to-be/) [Molly Gordon](https://sms4smile.com/quotes/author/molly-gordon/) > [The difference between the TAG Heuer watch and the Apple Watch is very important. That one is called Apple and this one is called…](https://sms4smile.com/quotes/jean-claude-biver/the-difference-between-the-tag-heuer-watch-and-the-apple-watch-is/) [Jean-Claude Biver](https://sms4smile.com/quotes/author/jean-claude-biver/) > [ Under \[Tim\] Cook, Apple has a new product line with the Apple Watch, but it hasn't generated the kind of excitement that the iPod,… ](https://sms4smile.com/quotes/laura-sydell/under-tim-cook-apple-has-a-new-product-line-with-the-apple-watch-but/) [Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/) > [Hillary Clinton could use one of these Apple Watches. She could hook it up to her secret email account. If you want to contact…](https://sms4smile.com/quotes/david-letterman/hillary-clinton-could-use-one-of-these-apple-watches-she-could-hook/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [So excited for the Apple Watch. For centuries, we've checked the time by looking at our phones. Having it on your wrist? Genius.](https://sms4smile.com/quotes/ellen-degeneres/so-excited-for-the-apple-watch-for-centuries-we-ve-checked-the-time/) [Ellen DeGeneres](https://sms4smile.com/quotes/author/ellen-degeneres/) > [A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will…](https://sms4smile.com/quotes/philip-kotler/a-person-without-an-apple-watch-is-perfectly-content-with-his-present/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [I have my name down for the Apple Watch and yoga. I know it's a cliché but I need that antidote, it helps with…](https://sms4smile.com/quotes/karen-walker/i-have-my-name-down-for-the-apple-watch-and-yoga-i-know-it-s-a-clich/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [What Americans desperately need is a way to transition from the current system - which is fragmented and focuses on high-cost, high-tech interventions after…](https://sms4smile.com/quotes/matthew-heineman/what-americans-desperately-need-is-a-way-to-transition-from-the/) [Matthew Heineman](https://sms4smile.com/quotes/author/matthew-heineman/) > [The book is like the spoon, scissors, the hammer, the wheel. Once invented, it cannot be improved. You cannot make a spoon that is…](https://sms4smile.com/quotes/umberto-eco/the-book-is-like-the-spoon-scissors-the-hammer-the-wheel-once/) [Umberto Eco](https://sms4smile.com/quotes/author/umberto-eco/) ## More by John Gruber > [I went to Drexel University, majored in computer science. 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I don't follow any of them on Twitter.](https://sms4smile.com/quotes/john-gruber/there-are-a-lot-of-people-i-dislike-in-the-world-i-mean-a-lot-i-don-t/) [John Gruber](https://sms4smile.com/quotes/author/john-gruber/) > [The only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just…](https://sms4smile.com/quotes/john-gruber/the-only-people-who-don-t-love-apps-are-pundits-who-don-t-understand/) [John Gruber](https://sms4smile.com/quotes/author/john-gruber/) > [People are willing to trade money for something that they can touch, not ones and zereos.](https://sms4smile.com/quotes/john-gruber/people-are-willing-to-trade-money-for-something-that-they-can-touch/) [John Gruber](https://sms4smile.com/quotes/author/john-gruber/) > [Simply making decisions, one after another, can be a form of art](https://sms4smile.com/quotes/john-gruber/simply-making-decisions-one-after-another-can-be-a-form-of-art/) [John Gruber](https://sms4smile.com/quotes/author/john-gruber/) > ['The cloud' is effectively an augmentation of our brains' memories.](https://sms4smile.com/quotes/john-gruber/the-cloud-is-effectively-an-augmentation-of-our-brains-memories/) [John Gruber](https://sms4smile.com/quotes/author/john-gruber/) > [It sounds to me like the OLED iPhone is a phone which Apple can't make 40 million of per quarter, at least not today.…](https://sms4smile.com/quotes/john-gruber/it-sounds-to-me-like-the-oled-iphone-is-a-phone-which-apple-can-t/) [John Gruber](https://sms4smile.com/quotes/author/john-gruber/) > [There are two types of people in the world: those who wear a watch and those who don't.](https://sms4smile.com/quotes/john-gruber/there-are-two-types-of-people-in-the-world-those-who-wear-a-watch-and/) [John Gruber](https://sms4smile.com/quotes/author/john-gruber/) > [Strong ideas, loosely held. That's the path to success.](https://sms4smile.com/quotes/john-gruber/strong-ideas-loosely-held-that-s-the-path-to-success/) [John Gruber](https://sms4smile.com/quotes/author/john-gruber/) [Explore all 27 John Gruber quotes ](https://sms4smile.com/quotes/author/john-gruber/) ## More Apple quotes > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [“Most people believe the apple merely represented Knowledge. But we know better. 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