--- title: "Meaning & Key Takeaway of: You're missing a whole demographic of…" description: "\"“You're missing a whole demographic of Katherines by not chasing the over-eighty market.”\" — John Green" image: "https://sms4smile.com/quotes/i/2b9/john-green-12_eighty_you-re-missing-a-whole-demographic-of-ka_37024.jpg" --- # You're missing a whole demographic of Katherines by not… ![“You're missing a whole demographic of Katherines by not chasing the over-eighty market.” quote by John Green](https://sms4smile.com/quotes/i/2b9/john-green-12_eighty_you-re-missing-a-whole-demographic-of-ka_37024.jpg) [Download](https://sms4smile.com/quotes/i/2b9/john-green-12_eighty_you-re-missing-a-whole-demographic-of-ka_37024.jpg) [Open image](https://sms4smile.com/quotes/i/2b9/john-green-12_eighty_you-re-missing-a-whole-demographic-of-ka_37024.jpg) > ““You're missing a whole demographic of Katherines by not chasing the over-eighty market.”” [John Green](https://sms4smile.com/quotes/author/john-green/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker highlights a market oversight: ignoring consumers over 80, many of whom are named Katherine, represents a missed opportunity. **In simple terms:** Overlooking seniors as a market segment. Key Takeaway Target older adults to expand reach. Themes market segmentation aging population consumer behavior inclusive marketing demographic analysis Mood thoughtful strategic optimistic Type observation advice business insight When to use this quote - product development for seniors - advertising campaigns - retail inventory planning - service design for older adults Key Concepts age demographics product relevance brand perception Practical Applications - design age‑appropriate products - create senior‑focused marketing strategies Questions to Reflect On - How could your brand better serve older customers? - What barriers prevent seniors from engaging with your product? A Different Perspective While seniors are a growing demographic, their purchasing power varies widely, and not all products suit their needs. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [When you have counted eighty years and more, Time and Fate will batter at your door; But if you should survive to be a…](https://sms4smile.com/quotes/khushwant-singh/when-you-have-counted-eighty-years-and-more-time-and-fate-will-batter/) [Khushwant Singh](https://sms4smile.com/quotes/author/khushwant-singh/) > [“I believe it's never too late to change. 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Computer: "I don't understand-" Issac: "Me neither. Pause](https://sms4smile.com/quotes/john-green/issac-i-dislike-living-in-a-world-without-augustus-waters-computer-i/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [“I just want to stay away from people and read books and think”](https://sms4smile.com/quotes/john-green/i-just-want-to-stay-away-from-people-and-read-books-and-think/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [She smiled with all the delight of a kid on Christmas morning and said, "Y'all smoke to enjoy it. I smoke to die." -…](https://sms4smile.com/quotes/john-green/she-smiled-with-all-the-delight-of-a-kid-on-christmas-morning-and/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [A Margo for each of us--and each more mirror than window.](https://sms4smile.com/quotes/john-green/a-margo-for-each-of-us-and-each-more-mirror-than-window/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [“No one ever says good-bye unless they want to see you again.”](https://sms4smile.com/quotes/john-green/no-one-ever-says-good-bye-unless-they-want-to-see-you-again/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [Neither novels or their readers benefit from any attempts to divine whether any facts hide inside a story. 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You spend your whole life stuck in the labyrinth, thinking about how you'll escape it…](https://sms4smile.com/quotes/john-green/imagining-the-future-is-a-kind-of-nostalgia-you-spend-your-whole-life/) [John Green](https://sms4smile.com/quotes/author/john-green/) [Explore all 3,614 John Green quotes ](https://sms4smile.com/quotes/author/john-green/) ## More Eighty quotes > [When you have counted eighty years and more, Time and Fate will batter at your door; But if you should survive to be a…](https://sms4smile.com/quotes/khushwant-singh/when-you-have-counted-eighty-years-and-more-time-and-fate-will-batter/) [Khushwant Singh](https://sms4smile.com/quotes/author/khushwant-singh/) > [Eighty percent of language lies to us.](https://sms4smile.com/quotes/deena-metzger/eighty-percent-of-language-lies-to-us/) [Deena Metzger](https://sms4smile.com/quotes/author/deena-metzger/) > [“True, science has conquered many diseases, broken the genetic code, and even placed human beings on the moon, and yet when a man of…](https://sms4smile.com/quotes/woody-allen/true-science-has-conquered-many-diseases-broken-the-genetic-code-and/) [Woody Allen](https://sms4smile.com/quotes/author/woody-allen/) > [It wasn't really touching to be young; it was touching not to be young, because you had less of life left. 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Consequently when I am eighty I'll have…](https://sms4smile.com/quotes/hokusai/at-seventy-three-i-learned-a-little-about-the-real-structure-of/) [Hokusai](https://sms4smile.com/quotes/author/hokusai/) > [Sex can be fun after eighty, after ninety, and after lunch!](https://sms4smile.com/quotes/george-burns/sex-can-be-fun-after-eighty-after-ninety-and-after-lunch/) [George Burns](https://sms4smile.com/quotes/author/george-burns/) > [We're told cars cause pollution. A hundred years ago city streets were ankle deep in horse excrement. What kind of pollution do you want?…](https://sms4smile.com/quotes/p-j-o-rourke/we-re-told-cars-cause-pollution-a-hundred-years-ago-city-streets-were/) [P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/) > [Brain research tells us that only twenty percent of human beings have a sense of irony, which means that eighty percent of the world…](https://sms4smile.com/quotes/douglas-coupland/brain-research-tells-us-that-only-twenty-percent-of-human-beings-have/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [The dear good people don't know how long it takes to learn to read. I've been at it eighty years, and can't say yet…](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/the-dear-good-people-don-t-know-how-long-it-takes-to-learn-to-read-i/) [Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/) > [“If an eighty-year-old wants to skydive, then so be it. If I want to blow soap bubbles in the park, then why not? Why…](https://sms4smile.com/quotes/angela-scott/if-an-eighty-year-old-wants-to-skydive-then-so-be-it-if-i-want-to/) [Angela Scott](https://sms4smile.com/quotes/author/angela-scott/) > [“Everyone should realize that today the average person lives to be about eighty years of age, the first twenty to twenty-five of which are…](https://sms4smile.com/quotes/ben-carson/everyone-should-realize-that-today-the-average-person-lives-to-be/) [Ben Carson](https://sms4smile.com/quotes/author/ben-carson/) > [One hundred and eighty, divided by three, is one dart at a time](https://sms4smile.com/quotes/sid-waddell/one-hundred-and-eighty-divided-by-three-is-one-dart-at-a-time/) [Sid Waddell](https://sms4smile.com/quotes/author/sid-waddell/) > [“I believe it's never too late to change. I'm eighty-one years old, but I still think I can be a better person tomorrow than…](https://sms4smile.com/quotes/carl-hiaasen/i-believe-it-s-never-too-late-to-change-i-m-eighty-one-years-old-but/) [Carl Hiaasen](https://sms4smile.com/quotes/author/carl-hiaasen/) > [And old Dave, he'd go up to his room, y'understand, put on his green velvet slippers - I'll never forget - and pick up…](https://sms4smile.com/quotes/arthur-miller/and-old-dave-he-d-go-up-to-his-room-y-understand-put-on-his-green/) [Arthur Miller](https://sms4smile.com/quotes/author/arthur-miller/) Browse all 414 Eighty quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“You're missing a whole demographic of Katherines by not chasing the over-eighty market.”", "creator": { "@type": "Person", "name": "John Green" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/john-green/you-re-missing-a-whole-demographic-of-katherines-by-not-chasing-the/", "about": { "@type": "Thing", "name": "Eighty" }, "@id": "https://sms4smile.com/quotes/john-green/you-re-missing-a-whole-demographic-of-katherines-by-not-chasing-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b9/john-green-12_eighty_you-re-missing-a-whole-demographic-of-ka_37024.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2b9/john-green-12_eighty_you-re-missing-a-whole-demographic-of-ka_37024.jpg", "url": "https://sms4smile.com/quotes/i/2b9/john-green-12_eighty_you-re-missing-a-whole-demographic-of-ka_37024.jpg", "width": 1080, "height": 1080, "caption": "“You're missing a whole demographic of Katherines by not chasing the over-eighty market.” — John Green", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "John Green", "item": "https://sms4smile.com/quotes/author/john-green/" }, { "@type": "ListItem", "position": 4, "name": "“You're missing a whole demographic of...", "item": "https://sms4smile.com/quotes/john-green/you-re-missing-a-whole-demographic-of-katherines-by-not-chasing-the/" } ], "@id": "https://sms4smile.com/quotes/john-green/you-re-missing-a-whole-demographic-of-katherines-by-not-chasing-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```