--- title: "Meaning & Key Takeaway of: Businesses are going to innovate in how…" description: "\"Businesses are going to innovate in how they bring prices down so people can shop the way they want.\" — John Gerzema" image: "https://sms4smile.com/quotes/i/e53/john-gerzema-39512_bring_businesses-are-going-to-innovate-in-how_466852.jpg" --- # Businesses are going to innovate in how they bring prices… ![“Businesses are going to innovate in how they bring prices down so people can shop the way they want.” quote by John Gerzema](https://sms4smile.com/quotes/i/e53/john-gerzema-39512_bring_businesses-are-going-to-innovate-in-how_466852.jpg) [Download](https://sms4smile.com/quotes/i/e53/john-gerzema-39512_bring_businesses-are-going-to-innovate-in-how_466852.jpg) [Open image](https://sms4smile.com/quotes/i/e53/john-gerzema-39512_bring_businesses-are-going-to-innovate-in-how_466852.jpg) > “Businesses are going to innovate in how they bring prices down so people can shop the way they want.” [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies will lower prices by innovating, letting consumers shop freely. **In simple terms:** Innovation lets prices drop, giving shoppers freedom. Key Takeaway Embrace flexible pricing models. Themes innovation pricing consumer freedom Mood optimistic forward‑looking Type strategic business. When to use this quote - e‑commerce platforms - dynamic pricing - subscription models Key Concepts market disruption technology adoption Questions to Reflect On - What innovations could lower prices without sacrificing quality? - How will consumer expectations shift with easier shopping? A Different Perspective Price wars may hurt profit margins. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Businesses](https://sms4smile.com/quotes/about/businesses/) [Customer](https://sms4smile.com/quotes/about/customer/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [By mandating an even higher minimum, the living wage prices even more people out of work. The people who push these cockamamie ideas never…](https://sms4smile.com/quotes/lawrence-reed/by-mandating-an-even-higher-minimum-the-living-wage-prices-even-more/) [Lawrence Reed](https://sms4smile.com/quotes/author/lawrence-reed/) > [Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render…](https://sms4smile.com/quotes/gary-hamel/somewhere-out-there-is-a-bullet-with-your-company-s-name-on-it/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [I believe you have to be willing to be misunderstood if you're going to innovate.](https://sms4smile.com/quotes/jeff-bezos/i-believe-you-have-to-be-willing-to-be-misunderstood-if-you-re-going/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People need to understand: Businesses are going to make mistakes. They shouldn't be shot and hung every time.](https://sms4smile.com/quotes/jamie-dimon/people-need-to-understand-businesses-are-going-to-make-mistakes-they/) [Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/) > [“If all the businesses in town are run like country businesses, You are going to have a country town”](https://sms4smile.com/quotes/william-faulkner/if-all-the-businesses-in-town-are-run-like-country-businesses-you-are/) [William Faulkner](https://sms4smile.com/quotes/author/william-faulkner/) > [When you take over a company like GE, you think you're going to visit 100 businesses. You're going to go see the factories you…](https://sms4smile.com/quotes/jeffrey-r-immelt/when-you-take-over-a-company-like-ge-you-think-you-re-going-to-visit/) [Jeffrey R. Immelt](https://sms4smile.com/quotes/author/jeffrey-r-immelt/) > [What's crucial in a High Street store is a compelling reason for people to shop there. Shops must offer excellent customer service - and…](https://sms4smile.com/quotes/theo-paphitis/what-s-crucial-in-a-high-street-store-is-a-compelling-reason-for/) [Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/) > [You have to create reasons for people to shop.](https://sms4smile.com/quotes/kendra-scott/you-have-to-create-reasons-for-people-to-shop/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.](https://sms4smile.com/quotes/brian-halligan/people-shop-and-learn-in-a-whole-new-way-compared-to-just-a-few-years/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [“Even though we get a lot of people into the shop, only a small percentage of them buy anything. The best customers are the…](https://sms4smile.com/quotes/nick-hornby/even-though-we-get-a-lot-of-people-into-the-shop-only-a-small/) [Nick Hornby](https://sms4smile.com/quotes/author/nick-hornby/) > [I think we are all interested in end-times ideas and also in the current climate that we are all living in, where money is…](https://sms4smile.com/quotes/dominic-monaghan/i-think-we-are-all-interested-in-end-times-ideas-and-also-in-the/) [Dominic Monaghan](https://sms4smile.com/quotes/author/dominic-monaghan/) > [What puzzles me is the way that some of the smaller, unknown chateaux imagine that because Chinese millionaires pay ludicrous sums for the great…](https://sms4smile.com/quotes/simon-hoggart/what-puzzles-me-is-the-way-that-some-of-the-smaller-unknown-chateaux/) [Simon Hoggart](https://sms4smile.com/quotes/author/simon-hoggart/) > [In 1999, Hoffmann-LaRoche paid a $500 million criminal fine for leading a worldwide conspiracy to fix prices for certain vitamins.](https://sms4smile.com/quotes/bernie-sanders/in-1999-hoffmann-laroche-paid-a-500-million-criminal-fine-for-leading/) [Bernie Sanders](https://sms4smile.com/quotes/author/bernie-sanders/) > ['Inequality' has become the political theme/slogan of our time in both Europe and the U.S., yet political leaders do not even bother to consider…](https://sms4smile.com/quotes/paul-singer/inequality-has-become-the-political-theme-slogan-of-our-time-in-both/) [Paul Singer](https://sms4smile.com/quotes/author/paul-singer/) > [Fossil fuels, including oil, are running out and supplies are getting harder to find. If we do nothing, prices will continue to rise and…](https://sms4smile.com/quotes/lucy-powell/fossil-fuels-including-oil-are-running-out-and-supplies-are-getting/) [Lucy Powell](https://sms4smile.com/quotes/author/lucy-powell/) ## More by John Gerzema > [Companies have to be innovative in leading with values the same way they have to be innovative in their products and services.](https://sms4smile.com/quotes/john-gerzema/companies-have-to-be-innovative-in-leading-with-values-the-same-way/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [A German firm called Friendsurance relies on people forming their own groups, which apply peer pressure to keep claims and costs lower. The result…](https://sms4smile.com/quotes/john-gerzema/a-german-firm-called-friendsurance-relies-on-people-forming-their-own/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [All leaders, male or female, innately possess feminine qualities like empathy, candor and vulnerability - the difference lies in which leaders choose to suppress…](https://sms4smile.com/quotes/john-gerzema/all-leaders-male-or-female-innately-possess-feminine-qualities-like/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times.](https://sms4smile.com/quotes/john-gerzema/transparency-honesty-kindness-good-stewardship-even-humor-work-in/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [While leaders spend considerable time and effort trying to envision markets and pushing out innovation, empathy can often generate simple, yet breakthrough ideas.](https://sms4smile.com/quotes/john-gerzema/while-leaders-spend-considerable-time-and-effort-trying-to-envision/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [Businesses have to make gestures that go beyond words. Persuasion no longer works.](https://sms4smile.com/quotes/john-gerzema/businesses-have-to-make-gestures-that-go-beyond-words-persuasion-no/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [The worst thing you can do is try to manipulate or control perceptions. It's impossible, and when you are found out the result is…](https://sms4smile.com/quotes/john-gerzema/the-worst-thing-you-can-do-is-try-to-manipulate-or-control/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [If men can learn to be less defensive, more open to others, and more accepting of accountability, they will adapt well to the new…](https://sms4smile.com/quotes/john-gerzema/if-men-can-learn-to-be-less-defensive-more-open-to-others-and-more/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [The strong emergence of pro-feminine values in highly masculine societies signals that traditional masculine structures will continue to be challenged as the Millennial generation…](https://sms4smile.com/quotes/john-gerzema/the-strong-emergence-of-pro-feminine-values-in-highly-masculine/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) > [Everywhere, people are beginning to question masculine notions of control, aggression and black-and-white thinking - and instead are favoring more empathetic, nurturing and collaborative…](https://sms4smile.com/quotes/john-gerzema/everywhere-people-are-beginning-to-question-masculine-notions-of/) [John Gerzema](https://sms4smile.com/quotes/author/john-gerzema/) [Explore all 11 John Gerzema quotes ](https://sms4smile.com/quotes/author/john-gerzema/) ## More Bring quotes > [I'm gonna bring America together.](https://sms4smile.com/quotes/donald-trump/i-m-gonna-bring-america-together/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I bring a lot of myself to my work.](https://sms4smile.com/quotes/helene-yorke/i-bring-a-lot-of-myself-to-my-work/) [Helene Yorke](https://sms4smile.com/quotes/author/helene-yorke/) > [You would not exist if you did not have something to bring to the table of life.](https://sms4smile.com/quotes/herbie-hancock/you-would-not-exist-if-you-did-not-have-something-to-bring-to-the/) [Herbie Hancock](https://sms4smile.com/quotes/author/herbie-hancock/) > [Because when I arrive I, I'll bring the fire](https://sms4smile.com/quotes/kevin-rudolf/because-when-i-arrive-i-i-ll-bring-the-fire/) [Kevin Rudolf](https://sms4smile.com/quotes/author/kevin-rudolf/) > [The only person that can bring you happiness is you.](https://sms4smile.com/quotes/anonymous/the-only-person-that-can-bring-you-happiness-is-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I've been working with a holistic specialist, trying to bring my body into balance, and part of making that happen is putting my mom's…](https://sms4smile.com/quotes/corbin-bernsen/i-ve-been-working-with-a-holistic-specialist-trying-to-bring-my-body/) [Corbin Bernsen](https://sms4smile.com/quotes/author/corbin-bernsen/) > [You wind up creating from silence, like painting a picture on a blank canvas that could bring tears to somebody's eyes. As songwriters, our…](https://sms4smile.com/quotes/rodney-atkins/you-wind-up-creating-from-silence-like-painting-a-picture-on-a-blank/) [Rodney Atkins](https://sms4smile.com/quotes/author/rodney-atkins/) > [“Be Kind - If not, Bring No Harm”](https://sms4smile.com/quotes/bianca-r-west/be-kind-if-not-bring-no-harm/) Bianca R. West > [My answer is bring 'em on.](https://sms4smile.com/quotes/george-w-bush/my-answer-is-bring-em-on/) [George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/) > [People know that the Samajwadi Party will bring back Goonda Raj.](https://sms4smile.com/quotes/mayawati/people-know-that-the-samajwadi-party-will-bring-back-goonda-raj/) [Mayawati](https://sms4smile.com/quotes/author/mayawati/) > [I teach my children that in life, there is no control of what tomorrow is going to bring. There really isn't. But in whatever…](https://sms4smile.com/quotes/bebe-winans/i-teach-my-children-that-in-life-there-is-no-control-of-what-tomorrow/) [BeBe Winans](https://sms4smile.com/quotes/author/bebe-winans/) > ['Forever Evil' is my love letter to DC super villains. It's my chance to take all of the villains I've worked with and all…](https://sms4smile.com/quotes/geoff-johns/forever-evil-is-my-love-letter-to-dc-super-villains-it-s-my-chance-to/) [Geoff Johns](https://sms4smile.com/quotes/author/geoff-johns/) > [“Don't let someone bring you down they're already lower then you.”](https://sms4smile.com/quotes/anonymous/don-t-let-someone-bring-you-down-they-re-already-lower-then-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I watched Sean Penn, you know, bring Harvey Milk to life. I was on the set every day.](https://sms4smile.com/quotes/dustin-lance-black/i-watched-sean-penn-you-know-bring-harvey-milk-to-life-i-was-on-the/) [Dustin Lance Black](https://sms4smile.com/quotes/author/dustin-lance-black/) > [The reality is that the work I do is not private work. I bring all my secrets, my life, to my work. Anybody who's…](https://sms4smile.com/quotes/andy-garcia/the-reality-is-that-the-work-i-do-is-not-private-work-i-bring-all-my/) [Andy Garcia](https://sms4smile.com/quotes/author/andy-garcia/) Browse all 1,874 Bring quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Businesses are going to innovate in how they bring prices down so people can shop the way they want.", "creator": { "@type": "Person", "name": "John Gerzema" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/john-gerzema/businesses-are-going-to-innovate-in-how-they-bring-prices-down-so/", "about": { "@type": "Thing", "name": "Bring" }, "@id": "https://sms4smile.com/quotes/john-gerzema/businesses-are-going-to-innovate-in-how-they-bring-prices-down-so/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e53/john-gerzema-39512_bring_businesses-are-going-to-innovate-in-how_466852.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e53/john-gerzema-39512_bring_businesses-are-going-to-innovate-in-how_466852.jpg", "url": "https://sms4smile.com/quotes/i/e53/john-gerzema-39512_bring_businesses-are-going-to-innovate-in-how_466852.jpg", "width": 1080, "height": 1080, "caption": "“Businesses are going to innovate in how they bring prices down so people can shop the way they want.” — John Gerzema", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "John Gerzema", "item": "https://sms4smile.com/quotes/author/john-gerzema/" }, { "@type": "ListItem", "position": 4, "name": "Businesses are going to innovate in...", "item": "https://sms4smile.com/quotes/john-gerzema/businesses-are-going-to-innovate-in-how-they-bring-prices-down-so/" } ], "@id": "https://sms4smile.com/quotes/john-gerzema/businesses-are-going-to-innovate-in-how-they-bring-prices-down-so/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```