--- title: "Meaning & Key Takeaway of: To tap this deep wellspring of human…" description: "\"“To tap this deep wellspring of human motivation, companies need to shift their emphasis from profit maximization to purpose maximization.19”\" — John E..." image: "https://sms4smile.com/quotes/i/d97/john-e-mackey-86763_business_to-tap-this-deep-wellspring-of-human-mot_962948.jpg" --- # To tap this deep wellspring of human motivation, companies… ![“To tap this deep wellspring of human motivation, companies need to shift their emphasis from profit maximization to purpose maximization.19” quote by John E. Mackey](https://sms4smile.com/quotes/i/d97/john-e-mackey-86763_business_to-tap-this-deep-wellspring-of-human-mot_962948.jpg) [Download](https://sms4smile.com/quotes/i/d97/john-e-mackey-86763_business_to-tap-this-deep-wellspring-of-human-mot_962948.jpg) [Open image](https://sms4smile.com/quotes/i/d97/john-e-mackey-86763_business_to-tap-this-deep-wellspring-of-human-mot_962948.jpg) > ““To tap this deep wellspring of human motivation, companies need to shift their emphasis from profit maximization to purpose maximization.19”” [John E. Mackey](https://sms4smile.com/quotes/author/john-e-mackey/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies should prioritize purpose over profit to unlock deeper employee motivation. **In simple terms:** Focus on purpose to motivate people. Key Takeaway Shift strategy to purpose. Themes purpose motivation leadership business ethics Mood inspired thoughtful Type strategic motivational When to use this quote - product development - employee engagement - brand positioning - CSR initiatives Key Concepts human motivation purpose-driven strategy organizational culture Questions to Reflect On - How can purpose be measured? - What trade‑offs exist between profit and purpose? A Different Perspective Purpose alone may not guarantee financial sustainability. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Human Motivation](https://sms4smile.com/quotes/about/human-motivation-664590/) [Maximization Purpose](https://sms4smile.com/quotes/about/maximization-purpose-1793700/) [Motivation](https://sms4smile.com/quotes/about/motivation/) [Motivation Companies](https://sms4smile.com/quotes/about/motivation-companies-1793699/) [Purpose Maximization](https://sms4smile.com/quotes/about/purpose-maximization-1793698/) ## Related quotes > [My motivation for all my companies has been to be involved in something that I thought would have a significant impact on the world.](https://sms4smile.com/quotes/elon-musk/my-motivation-for-all-my-companies-has-been-to-be-involved-in/) [Elon Musk](https://sms4smile.com/quotes/author/elon-musk/) > [In the 1950s and early 1960s, psychoanalysis swept through the intellectual community, and it was the dominant mode of thinking about the mind. 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