--- title: "Meaning & Key Takeaway of: The advertiser's logotype at the bottom…" description: "\"The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks..." image: "https://sms4smile.com/quotes/i/d14/john-caples-19948_ads_the-advertiser-s-logotype-at-the-bottom_1348877.jpg" --- # The advertiser's logotype at the bottom of the ad can be… ![“The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.” quote by John Caples](https://sms4smile.com/quotes/i/d14/john-caples-19948_ads_the-advertiser-s-logotype-at-the-bottom_1348877.jpg) [Download](https://sms4smile.com/quotes/i/d14/john-caples-19948_ads_the-advertiser-s-logotype-at-the-bottom_1348877.jpg) [Open image](https://sms4smile.com/quotes/i/d14/john-caples-19948_ads_the-advertiser-s-logotype-at-the-bottom_1348877.jpg) > “The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.” [John Caples](https://sms4smile.com/quotes/author/john-caples/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Placing the brand logo beneath the headline ensures readers notice the company name immediately after reading the main message. **In simple terms:** Logo under headline grabs attention. Key Takeaway Design ads with logo below headline. Themes advertising design branding attention Mood analytical practical strategic Type advertising principle marketing tip design guideline When to use this quote - print ads - online banners - billboards - email newsletters Key Concepts visual hierarchy brand recall copywriting Questions to Reflect On - How can you test headline strength before finalizing layout? - What visual cues enhance logo visibility? A Different Perspective If the headline is weak, the logo may still be ignored. ★ ★ ★ ★ ★ No ratings yet [Books](https://sms4smile.com/quotes/about/books/) [Company](https://sms4smile.com/quotes/about/company/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Reading](https://sms4smile.com/quotes/about/reading/) ## Related quotes > [I probably learned more about Marion Barry listening to Chris Rock than I did reading a headline.](https://sms4smile.com/quotes/wyatt-cenac/i-probably-learned-more-about-marion-barry-listening-to-chris-rock/) [Wyatt Cenac](https://sms4smile.com/quotes/author/wyatt-cenac/) > [The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget…](https://sms4smile.com/quotes/john-caples/the-most-frequent-reason-for-unsuccessful-advertising-is-advertisers/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. 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Oaks](https://sms4smile.com/quotes/author/dallin-h-oaks/) > [Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others…](https://sms4smile.com/quotes/denis-hayes/whether-you-are-buying-a-car-or-casting-a-ballot-choosing-a-job-or/) [Denis Hayes](https://sms4smile.com/quotes/author/denis-hayes/) ## More by John Caples > [A long headline that really says something is more effective than a brief heading that says nothing.](https://sms4smile.com/quotes/john-caples/a-long-headline-that-really-says-something-is-more-effective-than-a/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [If the headline is a good one, it is a relatively simple matter to write the copy.](https://sms4smile.com/quotes/john-caples/if-the-headline-is-a-good-one-it-is-a-relatively-simple-matter-to/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because…](https://sms4smile.com/quotes/john-caples/every-single-element-in-an-advertisement-headline-subhead-photo-and/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…](https://sms4smile.com/quotes/john-caples/the-best-headlines-are-those-that-appeal-to-the-reader-s-self/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [If you are going to emphasize certain words in the headline, be sure that they are the words that say something.](https://sms4smile.com/quotes/john-caples/if-you-are-going-to-emphasize-certain-words-in-the-headline-be-sure/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The business of judging a headline AFTER you read the copy is wrong. 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In successful ads, the appeal is almost always expressed in the headline.](https://sms4smile.com/quotes/john-caples/remember-that-the-headline-and-the-appeals-are-one-and-the-same-in/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…](https://sms4smile.com/quotes/john-caples/the-purpose-of-the-headlines-must-be-to-convey-a-message-to-people/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [An advertisement will be a good one - that is if the headline is really a "stopper."](https://sms4smile.com/quotes/john-caples/an-advertisement-will-be-a-good-one-that-is-if-the-headline-is-really/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [You can write a 1st paragraph that continues the same thought you expressed in your headline. 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