--- title: "Meaning & Key Takeaway of: For every curiosity headline that succeed…" description: "\"For every curiosity headline that succeed in getting results, a dozen will fail.\" — John Caples" image: "https://sms4smile.com/quotes/i/370/john-caples-19948_curiosity_for-every-curiosity-headline-that-succee_3082550.jpg" --- # For every curiosity headline that succeed in getting… ![“For every curiosity headline that succeed in getting results, a dozen will fail.” quote by John Caples](https://sms4smile.com/quotes/i/370/john-caples-19948_curiosity_for-every-curiosity-headline-that-succee_3082550.jpg) [Download](https://sms4smile.com/quotes/i/370/john-caples-19948_curiosity_for-every-curiosity-headline-that-succee_3082550.jpg) [Open image](https://sms4smile.com/quotes/i/370/john-caples-19948_curiosity_for-every-curiosity-headline-that-succee_3082550.jpg) > “For every curiosity headline that succeed in getting results, a dozen will fail.” [John Caples](https://sms4smile.com/quotes/author/john-caples/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Highlights that many attempts fail, but a few succeed, emphasizing persistence and testing. **In simple terms:** Most ideas fail; few succeed after trial. Key Takeaway Persist and test ideas. Themes failure persistence marketing Mood pragmatic encouraging Type business educational When to use this quote - product launches - ad campaigns - entrepreneurial ventures Key Concepts risk management creative testing Questions to Reflect On - What experiments will you run? - How will you learn from failures? A Different Perspective Success may require significant resources and resilience. ★ ★ ★ ★ ★ No ratings yet [Curiosity](https://sms4smile.com/quotes/about/curiosity/) [Getting Results](https://sms4smile.com/quotes/about/getting-results/) [Success](https://sms4smile.com/quotes/about/success/) ## Related quotes > [A long headline that really says something is more effective than a brief heading that says nothing.](https://sms4smile.com/quotes/john-caples/a-long-headline-that-really-says-something-is-more-effective-than-a/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.](https://sms4smile.com/quotes/john-caples/avoid-the-hard-to-grasp-headline-the-headline-that-requires-thought/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [You can write a 1st paragraph that continues the same thought you expressed in your headline. If you stop a reader with a headline…](https://sms4smile.com/quotes/john-caples/you-can-write-a-1st-paragraph-that-continues-the-same-thought-you/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [An advertisement will be a good one - that is if the headline is really a "stopper."](https://sms4smile.com/quotes/john-caples/an-advertisement-will-be-a-good-one-that-is-if-the-headline-is-really/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively…](https://sms4smile.com/quotes/john-caples/the-advertiser-s-logotype-at-the-bottom-of-the-ad-can-be-considered/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…](https://sms4smile.com/quotes/john-caples/the-purpose-of-the-headlines-must-be-to-convey-a-message-to-people/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.](https://sms4smile.com/quotes/john-caples/remember-that-the-headline-and-the-appeals-are-one-and-the-same-in/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have…](https://sms4smile.com/quotes/john-caples/every-copywriter-knows-what-it-is-to-struggle-with-a-copy-for-hours/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary…](https://sms4smile.com/quotes/john-caples/even-today-you-can-look-through-almost-any-consumer-or-professional/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.](https://sms4smile.com/quotes/john-caples/the-business-of-judging-a-headline-after-you-read-the-copy-is-wrong/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [If you are going to emphasize certain words in the headline, be sure that they are the words that say something.](https://sms4smile.com/quotes/john-caples/if-you-are-going-to-emphasize-certain-words-in-the-headline-be-sure/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…](https://sms4smile.com/quotes/john-caples/the-best-headlines-are-those-that-appeal-to-the-reader-s-self/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because…](https://sms4smile.com/quotes/john-caples/every-single-element-in-an-advertisement-headline-subhead-photo-and/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [If the headline is a good one, it is a relatively simple matter to write the copy.](https://sms4smile.com/quotes/john-caples/if-the-headline-is-a-good-one-it-is-a-relatively-simple-matter-to/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly…](https://sms4smile.com/quotes/john-caples/now-i-spend-hours-on-headlines-days-if-necessary-and-when-i-get-a/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) ## More by John Caples > [A long headline that really says something is more effective than a brief heading that says nothing.](https://sms4smile.com/quotes/john-caples/a-long-headline-that-really-says-something-is-more-effective-than-a/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [If the headline is a good one, it is a relatively simple matter to write the copy.](https://sms4smile.com/quotes/john-caples/if-the-headline-is-a-good-one-it-is-a-relatively-simple-matter-to/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because…](https://sms4smile.com/quotes/john-caples/every-single-element-in-an-advertisement-headline-subhead-photo-and/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…](https://sms4smile.com/quotes/john-caples/the-best-headlines-are-those-that-appeal-to-the-reader-s-self/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [If you are going to emphasize certain words in the headline, be sure that they are the words that say something.](https://sms4smile.com/quotes/john-caples/if-you-are-going-to-emphasize-certain-words-in-the-headline-be-sure/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.](https://sms4smile.com/quotes/john-caples/the-business-of-judging-a-headline-after-you-read-the-copy-is-wrong/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary…](https://sms4smile.com/quotes/john-caples/even-today-you-can-look-through-almost-any-consumer-or-professional/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have…](https://sms4smile.com/quotes/john-caples/every-copywriter-knows-what-it-is-to-struggle-with-a-copy-for-hours/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget…](https://sms4smile.com/quotes/john-caples/the-most-frequent-reason-for-unsuccessful-advertising-is-advertisers/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.](https://sms4smile.com/quotes/john-caples/remember-that-the-headline-and-the-appeals-are-one-and-the-same-in/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look…](https://sms4smile.com/quotes/john-caples/the-purpose-of-the-headlines-must-be-to-convey-a-message-to-people/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively…](https://sms4smile.com/quotes/john-caples/the-advertiser-s-logotype-at-the-bottom-of-the-ad-can-be-considered/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [An advertisement will be a good one - that is if the headline is really a "stopper."](https://sms4smile.com/quotes/john-caples/an-advertisement-will-be-a-good-one-that-is-if-the-headline-is-really/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [You can write a 1st paragraph that continues the same thought you expressed in your headline. If you stop a reader with a headline…](https://sms4smile.com/quotes/john-caples/you-can-write-a-1st-paragraph-that-continues-the-same-thought-you/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out…](https://sms4smile.com/quotes/john-caples/remember-that-the-reader-s-attention-is-yours-for-only-a-single/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) [Explore all 31 John Caples quotes ](https://sms4smile.com/quotes/author/john-caples/) ## More Curiosity quotes > [I'm a strange mixture of my mother's curiosity; my father, who grew up the son of the manse in a Presbyterian family, who had…](https://sms4smile.com/quotes/rupert-murdoch/i-m-a-strange-mixture-of-my-mother-s-curiosity-my-father-who-grew-up/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) > [“Metal makes everything magical. Just ask a unicorn.”](https://sms4smile.com/quotes/sybrina-durant/metal-makes-everything-magical-just-ask-a-unicorn/) [Sybrina Durant](https://sms4smile.com/quotes/author/sybrina-durant/) > [ We have no clear ideas of the agency of \[demonic\] spirits, nor is it necessary. The Scripture says little to satisfy our curiosity; but… ](https://sms4smile.com/quotes/john-newton/we-have-no-clear-ideas-of-the-agency-of-demonic-spirits-nor-is-it/) [John Newton](https://sms4smile.com/quotes/author/john-newton/) > [The four Cs of making dreams come true: Curiosity, Courage, Consistency, Confidence.](https://sms4smile.com/quotes/walt-disney/the-four-cs-of-making-dreams-come-true-curiosity-courage-consistency/) [Walt Disney](https://sms4smile.com/quotes/author/walt-disney/) > [Curiosity Can Kill.](https://sms4smile.com/quotes/anison/curiosity-can-kill/) [Anison](https://sms4smile.com/quotes/author/anison/) > [“So curious you must be. Like little calves poking their heads through the fence with big eyes and a headful of curiosity.”](https://sms4smile.com/quotes/carew-papritz/so-curious-you-must-be-like-little-calves-poking-their-heads-through/) [Carew Papritz](https://sms4smile.com/quotes/author/carew-papritz/) > [ “\[T\]he question "What is everything?" has no meaning, even though it seems to be profound. \[...\] The point is, perhaps, that I am not… ](https://sms4smile.com/quotes/alan-w-watts/t-he-question-what-is-everything-has-no-meaning-even-though-it-seems/) [Alan W. Watts](https://sms4smile.com/quotes/author/alan-w-watts/) > [ By profession a biologist, \[Thomas Henry Huxley\] covered in fact the whole field of the exact sciences, and then bulged through its four fences.… ](https://sms4smile.com/quotes/h-l-mencken/by-profession-a-biologist-thomas-henry-huxley-covered-in-fact-the/) [H. L. Mencken](https://sms4smile.com/quotes/author/h-l-mencken/) > [How do we know that we have a right to kill creatures that we are so little above, as dogs, for our curiosity or…](https://sms4smile.com/quotes/alexander-pope/how-do-we-know-that-we-have-a-right-to-kill-creatures-that-we-are-so/) [Alexander Pope](https://sms4smile.com/quotes/author/alexander-pope/) > [Be curious not judge mental](https://sms4smile.com/quotes/unknow/be-curious-not-judge-mental/) Unknow > [There is nothing so carking as the pangs of unsatisfied curiosity.](https://sms4smile.com/quotes/gertrude-atherton/there-is-nothing-so-carking-as-the-pangs-of-unsatisfied-curiosity/) [Gertrude Atherton](https://sms4smile.com/quotes/author/gertrude-atherton/) > [Curiosity is the essence of human existence. 'Who are we? Where are we? Where do we come from? Where are we going?'... I don't…](https://sms4smile.com/quotes/anonymous/curiosity-is-the-essence-of-human-existence-who-are-we-where-are-we/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Sometimes curiosity is a poison, not only for those who drink it but for everyone around it.](https://sms4smile.com/quotes/g-norman-lippert/sometimes-curiosity-is-a-poison-not-only-for-those-who-drink-it-but/) [G. Norman Lippert](https://sms4smile.com/quotes/author/g-norman-lippert/) > [As long as your curiosity is greater than your fear, you will move forward!](https://sms4smile.com/quotes/mehmet-murat-ildan/as-long-as-your-curiosity-is-greater-than-your-fear-you-will-move/) [Mehmet Murat Ildan](https://sms4smile.com/quotes/author/mehmet-murat-ildan/) > [Curiosity may have killed the cat, but it sure has earned a lot of people graduate degrees](https://sms4smile.com/quotes/robyn-irving/curiosity-may-have-killed-the-cat-but-it-sure-has-earned-a-lot-of/) Robyn Irving [Browse all 2,721 Curiosity quotes ](https://sms4smile.com/quotes/about/curiosity/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "For every curiosity headline that succeed in getting results, a dozen will fail.", "creator": { "@type": "Person", "name": "John Caples" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/john-caples/for-every-curiosity-headline-that-succeed-in-getting-results-a-dozen/", "about": { "@type": "Thing", "name": "Curiosity" }, "@id": "https://sms4smile.com/quotes/john-caples/for-every-curiosity-headline-that-succeed-in-getting-results-a-dozen/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/370/john-caples-19948_curiosity_for-every-curiosity-headline-that-succee_3082550.jpg", "contentUrl": "https://sms4smile.com/quotes/i/370/john-caples-19948_curiosity_for-every-curiosity-headline-that-succee_3082550.jpg", "url": "https://sms4smile.com/quotes/i/370/john-caples-19948_curiosity_for-every-curiosity-headline-that-succee_3082550.jpg", "width": 1080, "height": 1080, "caption": "“For every curiosity headline that succeed in getting results, a dozen will fail.” — John Caples", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "John Caples", "item": "https://sms4smile.com/quotes/author/john-caples/" }, { "@type": "ListItem", "position": 4, "name": "For every curiosity headline that succeed...", "item": "https://sms4smile.com/quotes/john-caples/for-every-curiosity-headline-that-succeed-in-getting-results-a-dozen/" } ], "@id": "https://sms4smile.com/quotes/john-caples/for-every-curiosity-headline-that-succeed-in-getting-results-a-dozen/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```