---
title: "Meaning & Key Takeaway of: The mistakes we make as investors is when…"
description: "\"The mistakes we make as investors is when the market's going up, we think it's going to go up forever. When the market goes down, we think it's going t..."
image: "https://sms4smile.com/quotes/i/c16/john-c-bogle-2199_customer_the-mistakes-we-make-as-investors-is-whe_355201.jpg"
---

#  The mistakes we make as investors is when the market's…

![“The mistakes we make as investors is when the market's going up, we think it's going to go up forever. When the market goes down, we think it's going to go down forever. Neither of those things actually happen. Doesn't do anything forever. It's by the moment.” quote by John C. Bogle](https://sms4smile.com/quotes/i/c16/john-c-bogle-2199_customer_the-mistakes-we-make-as-investors-is-whe_355201.jpg)   [Download](https://sms4smile.com/quotes/i/c16/john-c-bogle-2199_customer_the-mistakes-we-make-as-investors-is-whe_355201.jpg) [Open image](https://sms4smile.com/quotes/i/c16/john-c-bogle-2199_customer_the-mistakes-we-make-as-investors-is-whe_355201.jpg)

> “The mistakes we make as investors is when the market's going up, we think it's going to go up forever. When the market goes down, we think it's going to go down forever. Neither of those things actually happen. Doesn't do anything forever. It's by the moment.”

[John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Investors overreact to short‑term market moves, assuming trends will last forever, but markets are always changing.

**In simple terms:** People think market trends are permanent, but they aren't.

Key Takeaway

Focus on long‑term fundamentals, not short‑term swings.

Themes

investing behavioral finance market cycles

Mood

cautious reflective

Type

advice educational

When to use this quote

- portfolio planning
- retirement saving
- daily market monitoring
- financial education

Key Concepts

cognitive bias probability risk management

Questions to Reflect On

- How can you guard against trend‑following bias?
- What strategies keep you disciplined during volatility?

A Different Perspective

Assuming permanence can lead to poor timing and missed opportunities.

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