---
title: "Meaning & Key Takeaway of: I think average investors should not…"
description: "\"I think average investors should not trade a lot. The evidence is overpowering. The more you trade, the less you earn.\" — John C. Bogle"
image: "https://sms4smile.com/quotes/i/84b/john-c-bogle-2199_average_i-think-average-investors-should-not-tra_3219492.jpg"
---

#  I think average investors should not trade a lot. The…

![“I think average investors should not trade a lot. The evidence is overpowering. The more you trade, the less you earn.” quote by John C. Bogle](https://sms4smile.com/quotes/i/84b/john-c-bogle-2199_average_i-think-average-investors-should-not-tra_3219492.jpg)   [Download](https://sms4smile.com/quotes/i/84b/john-c-bogle-2199_average_i-think-average-investors-should-not-tra_3219492.jpg) [Open image](https://sms4smile.com/quotes/i/84b/john-c-bogle-2199_average_i-think-average-investors-should-not-tra_3219492.jpg)

> “I think average investors should not trade a lot. The evidence is overpowering. The more you trade, the less you earn.”

[John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Frequent trading erodes investor returns because costs and poor timing outweigh any benefits.

**In simple terms:** Trading too much hurts earnings.

Key Takeaway

Trade less, earn more.

Themes

investing costs behavior finance

Mood

cautious analytical

Type

advisory educational

When to use this quote

- retirement planning
- personal finance
- portfolio management

Key Concepts

efficiency behavioral finance market timing

Questions to Reflect On

- Can you identify your own trading triggers?
- What low‑cost alternatives exist?

A Different Perspective

Higher trading frequency can still be justified for active strategies.

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