---
title: "Meaning & Key Takeaway of: What's most important is to have the…"
description: "\"“What's most important is to have the desire - and a strategy and structure to make it happen. If you have that, you can take your company to new heigh..."
image: "https://sms4smile.com/quotes/i/5e9/john-bly-248974_business_what-s-most-important-is-to-have-the-des_2222133.jpg"
---

#  What's most important is to have the desire - and a…

![“What's most important is to have the desire - and a strategy and structure to make it happen. If you have that, you can take your company to new heights with explosive growth, and you can do it with a minimum amount down, and perhaps not even a dollar out-of-pocket.” quote by John Bly](https://sms4smile.com/quotes/i/5e9/john-bly-248974_business_what-s-most-important-is-to-have-the-des_2222133.jpg)   [Download](https://sms4smile.com/quotes/i/5e9/john-bly-248974_business_what-s-most-important-is-to-have-the-des_2222133.jpg) [Open image](https://sms4smile.com/quotes/i/5e9/john-bly-248974_business_what-s-most-important-is-to-have-the-des_2222133.jpg)

> ““What's most important is to have the desire - and a strategy and structure to make it happen. If you have that, you can take your company to new heights with explosive growth, and you can do it with a minimum amount down, and perhaps not even a dollar out-of-pocket.””

[John Bly](https://sms4smile.com/quotes/author/john-bly/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Success requires desire, strategy, and structure, enabling explosive growth with minimal investment.

**In simple terms:** Desire plus plan yields growth with little cost.

Key Takeaway

Build a clear strategy and act.

Themes

business strategy growth entrepreneurship financial efficiency

Mood

motivational pragmatic strategic

Type

Business:1 Customer:0 Strategy:1 Make Happen:0 Strategy Structure:1 Explosive Growth:1 Desire Strategy:0

When to use this quote

- startup planning
- investment pitching
- team building
- market expansion

Key Concepts

lean startup scalable models risk management visionary leadership

Questions to Reflect On

- What minimal resources can you leverage now?
- How will you measure “explosive” growth?

A Different Perspective

Overoptimism may ignore real constraints.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Desire Strategy](https://sms4smile.com/quotes/about/desire-strategy-4964119/) [Explosive Growth](https://sms4smile.com/quotes/about/explosive-growth-4905842/) [Make Happen](https://sms4smile.com/quotes/about/make-happen/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Strategy Structure](https://sms4smile.com/quotes/about/strategy-structure-1482721/)

## Related quotes

> [If you could position the best platform media company around the world with the best content, we could get explosive growth.](https://sms4smile.com/quotes/david-zaslav/if-you-could-position-the-best-platform-media-company-around-the/)

[David Zaslav](https://sms4smile.com/quotes/author/david-zaslav/)

> [I believe that you have to understand the economics of a business before you have a strategy, and you have to understand your strategy…](https://sms4smile.com/quotes/michael-dell/i-believe-that-you-have-to-understand-the-economics-of-a-business/)

[Michael Dell](https://sms4smile.com/quotes/author/michael-dell/)

> [Stalking is an underrated startup strategy.](https://sms4smile.com/quotes/linda-rottenberg/stalking-is-an-underrated-startup-strategy/)

[Linda Rottenberg](https://sms4smile.com/quotes/author/linda-rottenberg/)

> [“Every founder has a plan until it’s time to launch. I launch first and plan later, we’re not the same.”](https://sms4smile.com/quotes/marion-bekoe/every-founder-has-a-plan-until-it-s-time-to-launch-i-launch-first-and/)

[Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/)

> [Because investors are not usually penalized for adhering to conventional practices, doing so is the less professionally risky strategy, even though it virtually guarantees…](https://sms4smile.com/quotes/seth-klarman/because-investors-are-not-usually-penalized-for-adhering-to/)

[Seth Klarman](https://sms4smile.com/quotes/author/seth-klarman/)

> [First and foremost, localization is a customer strategy, it's not a cost arbitrage or whatever.](https://sms4smile.com/quotes/john-l-flannery/first-and-foremost-localization-is-a-customer-strategy-it-s-not-a/)

[John L. Flannery](https://sms4smile.com/quotes/author/john-l-flannery/)

> [I generally disagree with most of the very high margin opportunities. Why? Because it's a business strategy tradeoff: the lower the margin you take,…](https://sms4smile.com/quotes/vinod-khosla/i-generally-disagree-with-most-of-the-very-high-margin-opportunities/)

[Vinod Khosla](https://sms4smile.com/quotes/author/vinod-khosla/)

> [I think that the first thing is you should have a strategic asset allocation mix that assumes that you don't know what the future…](https://sms4smile.com/quotes/ray-dalio/i-think-that-the-first-thing-is-you-should-have-a-strategic-asset/)

[Ray Dalio](https://sms4smile.com/quotes/author/ray-dalio/)

> [Don't make excuses and never give up. Believe it's possible, find a way and make it happen. You'll never know if you stop now.](https://sms4smile.com/quotes/anonymous/don-t-make-excuses-and-never-give-up-believe-it-s-possible-find-a-way/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Nothing happens until I make it happen.](https://sms4smile.com/quotes/scott-wilson/nothing-happens-until-i-make-it-happen/)

[Scott Wilson](https://sms4smile.com/quotes/author/scott-wilson/)

> [I sometimes say that success just happens. That's not true. You have to make it happen. When I make up my mind to do…](https://sms4smile.com/quotes/michael-grade/i-sometimes-say-that-success-just-happens-that-s-not-true-you-have-to/)

[Michael Grade](https://sms4smile.com/quotes/author/michael-grade/)

> [“Apply yourself. Get all the education you can, but then...do something. Don't just stand there, make it happen.”](https://sms4smile.com/quotes/lee-iacocca/apply-yourself-get-all-the-education-you-can-but-then-do-something/)

[Lee Iacocca](https://sms4smile.com/quotes/author/lee-iacocca/)

> [“In life you dream, you step out and you make it happen.”](https://sms4smile.com/quotes/euginia-herlihy/in-life-you-dream-you-step-out-and-you-make-it-happen/)

[Euginia Herlihy](https://sms4smile.com/quotes/author/euginia-herlihy/)

> [You can't just be a recipient of a blessing, you have to do something to make it happen.](https://sms4smile.com/quotes/t-d-jakes/you-can-t-just-be-a-recipient-of-a-blessing-you-have-to-do-something/)

[T. D. Jakes](https://sms4smile.com/quotes/author/t-d-jakes/)

> [Don't rush it. When the timing is right, God will make it happen!](https://sms4smile.com/quotes/alexa-dolmo/don-t-rush-it-when-the-timing-is-right-god-will-make-it-happen/)

[Alexa Dolmo](https://sms4smile.com/quotes/author/alexa-dolmo/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“What's most important is to have the desire - and a strategy and structure to make it happen. If you have that, you can take your company to new heights with explosive growth, and you can do it with a minimum amount down, and perhaps not even a dollar out-of-pocket.”",
            "creator": {
                "@type": "Person",
                "name": "John Bly"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/john-bly/what-s-most-important-is-to-have-the-desire-and-a-strategy-and/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/john-bly/what-s-most-important-is-to-have-the-desire-and-a-strategy-and/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/5e9/john-bly-248974_business_what-s-most-important-is-to-have-the-des_2222133.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/5e9/john-bly-248974_business_what-s-most-important-is-to-have-the-des_2222133.jpg",
                "url": "https://sms4smile.com/quotes/i/5e9/john-bly-248974_business_what-s-most-important-is-to-have-the-des_2222133.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“What's most important is to have the desire - and a strategy and structure to make it happen. If you have…” — John Bly",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "John Bly",
                    "item": "https://sms4smile.com/quotes/author/john-bly/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“What's most important is to have...",
                    "item": "https://sms4smile.com/quotes/john-bly/what-s-most-important-is-to-have-the-desire-and-a-strategy-and/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/john-bly/what-s-most-important-is-to-have-the-desire-and-a-strategy-and/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
