--- title: "Meaning & Key Takeaway of: Way back in 2008, when the iPhone was new…" description: "\"Way back in 2008, when the iPhone was new and Instagram was a gleam in Kevin Systrom's eye, I was involved in creating a service called CrowdFire. It w..." image: "https://sms4smile.com/quotes/i/8f1/john-battelle-7041_back_way-back-in-2008-when-the-iphone-was-new_2562994.png" --- # Way back in 2008, when the iPhone was new and Instagram… ![“Way back in 2008, when the iPhone was new and Instagram was a gleam in Kevin Systrom's eye, I was involved in creating a service called CrowdFire. It was a way for fans at a festival (the first was Outside Lands) to share photos, tweets, and texts in a location and event specific way.” quote by John Battelle](https://sms4smile.com/quotes/i/8f1/john-battelle-7041_back_way-back-in-2008-when-the-iphone-was-new_2562994.png) [Download](https://sms4smile.com/quotes/i/8f1/john-battelle-7041_back_way-back-in-2008-when-the-iphone-was-new_2562994.png) [Open image](https://sms4smile.com/quotes/i/8f1/john-battelle-7041_back_way-back-in-2008-when-the-iphone-was-new_2562994.png) > “Way back in 2008, when the iPhone was new and Instagram was a gleam in Kevin Systrom's eye, I was involved in creating a service called CrowdFire. It was a way for fans at a festival (the first was Outside Lands) to share photos, tweets, and texts in a location and event specific way.” [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Early social media tools let event attendees share content locally, foreshadowing modern location‑based platforms. **In simple terms:** Event apps let people share photos and messages at festivals. Key Takeaway Leverage location‑based sharing for community engagement. Themes social media technology community events Mood enthusiastic innovative Type observational informative When to use this quote - festival coverage - brand activation - local news gathering - emergency alerts Key Concepts user‑generated content real‑time interaction network effects Questions to Reflect On - How can location data be used responsibly? - What privacy safeguards are needed? A Different Perspective Requires robust moderation to prevent spam and misinformation. ★ ★ ★ ★ ★ No ratings yet [Creating](https://sms4smile.com/quotes/about/creating/) [Festival](https://sms4smile.com/quotes/about/festival/) [Service](https://sms4smile.com/quotes/about/service/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [“Ally, these are only for me. For my pleasure. I’d kill someone before I share these photos. I just want to be able to…](https://sms4smile.com/quotes/s-l-jennings/ally-these-are-only-for-me-for-my-pleasure-i-d-kill-someone-before-i/) [S.L. Jennings](https://sms4smile.com/quotes/author/s-l-jennings/) > [People want to share photos with only their friends and loved ones.](https://sms4smile.com/quotes/mike-krieger/people-want-to-share-photos-with-only-their-friends-and-loved-ones/) [Mike Krieger](https://sms4smile.com/quotes/author/mike-krieger/) > [People want to share their photos publicly with lots of people.](https://sms4smile.com/quotes/mike-krieger/people-want-to-share-their-photos-publicly-with-lots-of-people/) [Mike Krieger](https://sms4smile.com/quotes/author/mike-krieger/) > [I love to take, process and share photos - it fills me up.](https://sms4smile.com/quotes/bren-brown/i-love-to-take-process-and-share-photos-it-fills-me-up/) [Brene Brown](https://sms4smile.com/quotes/author/bren-brown/) > [While our budget shortfall is temporary, ruining pristine national lands is permanent.](https://sms4smile.com/quotes/ric-keller/while-our-budget-shortfall-is-temporary-ruining-pristine-national/) [Ric Keller](https://sms4smile.com/quotes/author/ric-keller/) > [Cows, after leaving the low lands near the coast, are found to be plentiful everywhere, and to produce milk in small quantities, from which…](https://sms4smile.com/quotes/anonymous/cows-after-leaving-the-low-lands-near-the-coast-are-found-to-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The word of the oldest of the old of our peoples didn't stop. It spoke the truth, saying that our feet couldn't walk alone,…](https://sms4smile.com/quotes/subcomandante-marcos/the-word-of-the-oldest-of-the-old-of-our-peoples-didn-t-stop-it-spoke/) [Subcomandante Marcos](https://sms4smile.com/quotes/author/subcomandante-marcos/) > [We would not have our politics distracted and embittered by the dissensions of other lands.](https://sms4smile.com/quotes/henry-cabot-lodge/we-would-not-have-our-politics-distracted-and-embittered-by-the/) [Henry Cabot Lodge](https://sms4smile.com/quotes/author/henry-cabot-lodge/) > [While the West tries to turn its civilization into cultural variety hour, Islam tries to turn Muslim lands into a cultural monolith. The same…](https://sms4smile.com/quotes/ben-shapiro/while-the-west-tries-to-turn-its-civilization-into-cultural-variety/) [Ben Shapiro](https://sms4smile.com/quotes/author/ben-shapiro/) > [“...I have often wondered why we do it. Uproot ourselves, I mean. Why we feel the need to travel and wander into strange soil.…](https://sms4smile.com/quotes/v-j-campilan/i-have-often-wondered-why-we-do-it-uproot-ourselves-i-mean-why-we/) V.J. Campilan > [“S:uch is Heaven on Earth, in all land A:s the sun brightens to the moon N:ails the Creation in a palm of a hand,…](https://sms4smile.com/quotes/ana-claudia-antunes/s-uch-is-heaven-on-earth-in-all-land-a-s-the-sun-brightens-to-the/) [Ana Claudia Antunes](https://sms4smile.com/quotes/author/ana-claudia-antunes/) > [“Ocean separates lands, not souls..”](https://sms4smile.com/quotes/munia-khan/ocean-separates-lands-not-souls/) [Munia Khan](https://sms4smile.com/quotes/author/munia-khan/) > [Professional camera crews are rarely there when a bomb goes off or a rocket lands. They usually show up afterwards.](https://sms4smile.com/quotes/rebecca-mackinnon/professional-camera-crews-are-rarely-there-when-a-bomb-goes-off-or-a/) [Rebecca MacKinnon](https://sms4smile.com/quotes/author/rebecca-mackinnon/) > [He that hath lands hath quarrells.](https://sms4smile.com/quotes/george-herbert/he-that-hath-lands-hath-quarrells/) [George Herbert](https://sms4smile.com/quotes/author/george-herbert/) > [O lands! O all so dear to me - what you are, I become part of that, whatever it is.](https://sms4smile.com/quotes/walt-whitman/o-lands-o-all-so-dear-to-me-what-you-are-i-become-part-of-that/) [Walt Whitman](https://sms4smile.com/quotes/author/walt-whitman/) ## More by John Battelle > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.](https://sms4smile.com/quotes/john-battelle/increasingly-search-is-our-mechanism-for-how-we-understand-ourselves/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social…](https://sms4smile.com/quotes/john-battelle/you-happily-give-facebook-terabytes-of-structured-data-about-yourself/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for…](https://sms4smile.com/quotes/john-battelle/we-speak-of-software-eating-the-world-the-internet-of-things-and-we/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed…](https://sms4smile.com/quotes/john-battelle/bitcoin-woke-us-all-up-to-a-new-way-to-pay-and-culturally-i-think-a/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision…](https://sms4smile.com/quotes/john-battelle/when-you-bring-the-scale-and-precision-of-data-driven-platforms-to/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather…](https://sms4smile.com/quotes/john-battelle/there-will-soon-be-streams-of-data-coming-from-all-manner-of-products/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,…](https://sms4smile.com/quotes/john-battelle/the-smart-phone-isn-t-a-perfect-device-as-we-all-know-it-forces-the/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,…](https://sms4smile.com/quotes/john-battelle/the-truth-is-truly-passionate-media-creators-don-t-get-into-the-media/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.…](https://sms4smile.com/quotes/john-battelle/building-out-a-professional-profile-on-linkedin-certainly-makes-sense/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > ['Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the…](https://sms4smile.com/quotes/john-battelle/dependent-web-platforms-such-as-twitter-facebook-google-and-yahoo-are/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind…](https://sms4smile.com/quotes/john-battelle/i-like-diaspora-because-it-s-audacious-it-s-driven-by-passion-and-it/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end…](https://sms4smile.com/quotes/john-battelle/i-ve-been-a-mac-guy-for-almost-my-entire-adult-life-i-wrote-my-first/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of…](https://sms4smile.com/quotes/john-battelle/as-our-society-tips-toward-one-based-on-data-our-collective-decisions/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Explore all 95 John Battelle quotes ](https://sms4smile.com/quotes/author/john-battelle/) ## More Back quotes > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I honestly would like to get that Frankie fight back.](https://sms4smile.com/quotes/chad-mendes/i-honestly-would-like-to-get-that-frankie-fight-back/) [Chad Mendes](https://sms4smile.com/quotes/author/chad-mendes/) > [Drumming's pretty physical. We sit at the back of the stage getting beat up like a workhorse.](https://sms4smile.com/quotes/tommy-lee/drumming-s-pretty-physical-we-sit-at-the-back-of-the-stage-getting/) [Tommy Lee](https://sms4smile.com/quotes/author/tommy-lee/) > [I never want to look back on any moment and say I could have done more. So I go all in.](https://sms4smile.com/quotes/scott-haze/i-never-want-to-look-back-on-any-moment-and-say-i-could-have-done/) [Scott Haze](https://sms4smile.com/quotes/author/scott-haze/) > [I wish that I had known back then that a mastery of process would lead to a product. Then I probably wouldn't have found…](https://sms4smile.com/quotes/elizabeth-george/i-wish-that-i-had-known-back-then-that-a-mastery-of-process-would/) [Elizabeth George](https://sms4smile.com/quotes/author/elizabeth-george/) > [It's what the people wanted at the time, but the country could not be half-segregated and half-integrated, just as it could not be half-slave…](https://sms4smile.com/quotes/george-wallace/it-s-what-the-people-wanted-at-the-time-but-the-country-could-not-be/) [George Wallace](https://sms4smile.com/quotes/author/george-wallace/) > [I've always stuck my arms behind my back anyway when trying to block a shot in the penalty area.](https://sms4smile.com/quotes/millie-bright/i-ve-always-stuck-my-arms-behind-my-back-anyway-when-trying-to-block/) [Millie Bright](https://sms4smile.com/quotes/author/millie-bright/) > [I'm sure at some point I will get back into coaching, but right now I need to focus completely on my kids.](https://sms4smile.com/quotes/patrick-ewing/i-m-sure-at-some-point-i-will-get-back-into-coaching-but-right-now-i/) [Patrick Ewing](https://sms4smile.com/quotes/author/patrick-ewing/) > [Any time someone achieves success before they've earned it, it always comes back to haunt them.](https://sms4smile.com/quotes/ron-white/any-time-someone-achieves-success-before-they-ve-earned-it-it-always/) [Ron White](https://sms4smile.com/quotes/author/ron-white/) > [In Congress, Florida Republicans worked with the Trump administration to secure funding for coastal restoration projects following the devastating impacts of Hurricanes Irma and…](https://sms4smile.com/quotes/michael-waltz/in-congress-florida-republicans-worked-with-the-trump-administration/) [Michael Waltz](https://sms4smile.com/quotes/author/michael-waltz/) > [Back in the really olden days, dinner was seldom a ceremonial event for U.S. families. Only the very wealthy had a separate dining room.…](https://sms4smile.com/quotes/nancy-gibbs/back-in-the-really-olden-days-dinner-was-seldom-a-ceremonial-event/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [We're all painfully aware of how suddenly violence can occur, how crippling it is, and how survivors have to find a way back from…](https://sms4smile.com/quotes/paul-dini/we-re-all-painfully-aware-of-how-suddenly-violence-can-occur-how/) [Paul Dini](https://sms4smile.com/quotes/author/paul-dini/) > [Ronaldo is just an athlete. He works so hard and back to back; he is always there. But if you work hard, can you…](https://sms4smile.com/quotes/edgar-davids/ronaldo-is-just-an-athlete-he-works-so-hard-and-back-to-back-he-is/) [Edgar Davids](https://sms4smile.com/quotes/author/edgar-davids/) > [I do spend a lot of weekends on the road. I have to pace myself. It can be pretty busy, but I'm not out…](https://sms4smile.com/quotes/gary-sinise/i-do-spend-a-lot-of-weekends-on-the-road-i-have-to-pace-myself-it-can/) [Gary Sinise](https://sms4smile.com/quotes/author/gary-sinise/) > [British Forces should be in a position to give back in a ten fold measure any attack that the Germans may attempt.](https://sms4smile.com/quotes/frederick-banting/british-forces-should-be-in-a-position-to-give-back-in-a-ten-fold/) [Frederick Banting](https://sms4smile.com/quotes/author/frederick-banting/) Browse all 9,709 Back quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Way back in 2008, when the iPhone was new and Instagram was a gleam in Kevin Systrom's eye, I was involved in creating a service called CrowdFire. It was a way for fans at a festival (the first was Outside Lands) to share photos, tweets, and texts in a location and event specific way.", "creator": { "@type": "Person", "name": "John Battelle" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/john-battelle/way-back-in-2008-when-the-iphone-was-new-and-instagram-was-a-gleam-in/", "about": { "@type": "Thing", "name": "Back" }, "@id": "https://sms4smile.com/quotes/john-battelle/way-back-in-2008-when-the-iphone-was-new-and-instagram-was-a-gleam-in/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8f1/john-battelle-7041_back_way-back-in-2008-when-the-iphone-was-new_2562994.png", "contentUrl": "https://sms4smile.com/quotes/i/8f1/john-battelle-7041_back_way-back-in-2008-when-the-iphone-was-new_2562994.png", "url": "https://sms4smile.com/quotes/i/8f1/john-battelle-7041_back_way-back-in-2008-when-the-iphone-was-new_2562994.png", "width": 1080, "height": 1080, "caption": "“Way back in 2008, when the iPhone was new and Instagram was a gleam in Kevin Systrom's eye, I was involved…” — John Battelle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "John Battelle", "item": "https://sms4smile.com/quotes/author/john-battelle/" }, { "@type": "ListItem", "position": 4, "name": "Way back in 2008, when the...", "item": "https://sms4smile.com/quotes/john-battelle/way-back-in-2008-when-the-iphone-was-new-and-instagram-was-a-gleam-in/" } ], "@id": "https://sms4smile.com/quotes/john-battelle/way-back-in-2008-when-the-iphone-was-new-and-instagram-was-a-gleam-in/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```