--- title: "Meaning & Key Takeaway of: The experience that a publication creates…" description: "\"The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publicat..." image: "https://sms4smile.com/quotes/i/380/john-battelle-7041_audience_the-experience-that-a-publication-create_1671044.jpg" --- # The experience that a publication creates for its audience… ![“The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its…” quote by John Battelle](https://sms4smile.com/quotes/i/380/john-battelle-7041_audience_the-experience-that-a-publication-create_1671044.jpg) [Download](https://sms4smile.com/quotes/i/380/john-battelle-7041_audience_the-experience-that-a-publication-create_1671044.jpg) [Open image](https://sms4smile.com/quotes/i/380/john-battelle-7041_audience_the-experience-that-a-publication-create_1671044.jpg) > “The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.” [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A publication’s brand is defined by the experience it creates; deep engagement is essential. **In simple terms:** Brand equals audience experience; engagement fuels strength. Key Takeaway Focus on creating compelling, interactive experiences for readers. Themes media branding engagement content strategy Mood analytical strategic Type business creative When to use this quote - marketing campaigns - editorial planning - digital platforms Key Concepts experience design community building storytelling Questions to Reflect On - How can publications measure deep engagement? - What tactics turn readers into active participants? A Different Perspective Without engagement, brand identity weakens and loses relevance. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Engagement](https://sms4smile.com/quotes/about/engagement/) [Essence](https://sms4smile.com/quotes/about/essence/) [Experience](https://sms4smile.com/quotes/about/experience/) [Expresses](https://sms4smile.com/quotes/about/expresses/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Narrative](https://sms4smile.com/quotes/about/narrative/) ## Related quotes > [“I am only as good as my last publication. Guess I am doing ok in that area.”](https://sms4smile.com/quotes/sandi-johnson/i-am-only-as-good-as-my-last-publication-guess-i-am-doing-ok-in-that/) Sandi Johnson > [I think that Sappho expresses the orphaned part of ourselves. The orphaned part of ourselves that reaches out to passion for completion. That reaches…](https://sms4smile.com/quotes/erica-jong/i-think-that-sappho-expresses-the-orphaned-part-of-ourselves-the/) [Erica Jong](https://sms4smile.com/quotes/author/erica-jong/) > [I like music that expresses what I think.](https://sms4smile.com/quotes/ludovico-einaudi/i-like-music-that-expresses-what-i-think/) [Ludovico Einaudi](https://sms4smile.com/quotes/author/ludovico-einaudi/) > [It is not what he had, or even what he does which expresses the worth of a man, but what he is.](https://sms4smile.com/quotes/henri-frederic-amiel/it-is-not-what-he-had-or-even-what-he-does-which-expresses-the-worth/) [Henri Frederic Amiel](https://sms4smile.com/quotes/author/henri-frederic-amiel/) > [Proactive giving is what you do when you've found your passion. It expresses your values, interests and concerns. It engages not just your dollars,…](https://sms4smile.com/quotes/laura-arrillaga-andreessen/proactive-giving-is-what-you-do-when-you-ve-found-your-passion-it/) [Laura Arrillaga-Andreessen](https://sms4smile.com/quotes/author/laura-arrillaga-andreessen/) > [First, how to memorialize the heroes of 9/11; second, something that expresses our resolve.](https://sms4smile.com/quotes/george-pataki/first-how-to-memorialize-the-heroes-of-9-11-second-something-that/) [George Pataki](https://sms4smile.com/quotes/author/george-pataki/) > [The artist expresses only what he has within himself, not what he sees with his eyes](https://sms4smile.com/quotes/alexej-von-jawlensky/the-artist-expresses-only-what-he-has-within-himself-not-what-he-sees/) Alexej von Jawlensky > [The parent is the strongest statement that the child hears regarding what it means to be alive and real. More than what we say…](https://sms4smile.com/quotes/polly-berrien-berends/the-parent-is-the-strongest-statement-that-the-child-hears-regarding/) [Polly Berrien Berends](https://sms4smile.com/quotes/author/polly-berrien-berends/) > [Today's message to Baghdad is very clear: the UN Security Council resolution expresses the unity and determination of the entire international community to assume…](https://sms4smile.com/quotes/javier-solana/today-s-message-to-baghdad-is-very-clear-the-un-security-council/) [Javier Solana](https://sms4smile.com/quotes/author/javier-solana/) > [Art expresses man.](https://sms4smile.com/quotes/shinichi-suzuki/art-expresses-man/) [Shinichi Suzuki](https://sms4smile.com/quotes/author/shinichi-suzuki/) > [It really expresses a man in pain.](https://sms4smile.com/quotes/mark-hoppus/it-really-expresses-a-man-in-pain/) [Mark Hoppus](https://sms4smile.com/quotes/author/mark-hoppus/) > [Political art expresses the cliches you agree with, unlike propaganda, which expresses the cliches you don't.](https://sms4smile.com/quotes/brad-holland/political-art-expresses-the-cliches-you-agree-with-unlike-propaganda/) [Brad Holland](https://sms4smile.com/quotes/author/brad-holland/) > [Music is an art that expresses the inexpressible. It rises far above what words can mean or the intelligence define. Its domain is the…](https://sms4smile.com/quotes/charles-munch/music-is-an-art-that-expresses-the-inexpressible-it-rises-far-above/) Charles Munch > [Music expresses longing and love and joy better than any piece of dialogue you can ever write.](https://sms4smile.com/quotes/marsha-norman/music-expresses-longing-and-love-and-joy-better-than-any-piece-of/) [Marsha Norman](https://sms4smile.com/quotes/author/marsha-norman/) > [I cannot conceive of music that expresses absolutely nothing.](https://sms4smile.com/quotes/bela-bartok/i-cannot-conceive-of-music-that-expresses-absolutely-nothing/) [Bela Bartok](https://sms4smile.com/quotes/author/bela-bartok/) ## More by John Battelle > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.](https://sms4smile.com/quotes/john-battelle/increasingly-search-is-our-mechanism-for-how-we-understand-ourselves/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social…](https://sms4smile.com/quotes/john-battelle/you-happily-give-facebook-terabytes-of-structured-data-about-yourself/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for…](https://sms4smile.com/quotes/john-battelle/we-speak-of-software-eating-the-world-the-internet-of-things-and-we/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed…](https://sms4smile.com/quotes/john-battelle/bitcoin-woke-us-all-up-to-a-new-way-to-pay-and-culturally-i-think-a/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision…](https://sms4smile.com/quotes/john-battelle/when-you-bring-the-scale-and-precision-of-data-driven-platforms-to/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather…](https://sms4smile.com/quotes/john-battelle/there-will-soon-be-streams-of-data-coming-from-all-manner-of-products/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,…](https://sms4smile.com/quotes/john-battelle/the-smart-phone-isn-t-a-perfect-device-as-we-all-know-it-forces-the/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,…](https://sms4smile.com/quotes/john-battelle/the-truth-is-truly-passionate-media-creators-don-t-get-into-the-media/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.…](https://sms4smile.com/quotes/john-battelle/building-out-a-professional-profile-on-linkedin-certainly-makes-sense/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > ['Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the…](https://sms4smile.com/quotes/john-battelle/dependent-web-platforms-such-as-twitter-facebook-google-and-yahoo-are/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind…](https://sms4smile.com/quotes/john-battelle/i-like-diaspora-because-it-s-audacious-it-s-driven-by-passion-and-it/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end…](https://sms4smile.com/quotes/john-battelle/i-ve-been-a-mac-guy-for-almost-my-entire-adult-life-i-wrote-my-first/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of…](https://sms4smile.com/quotes/john-battelle/as-our-society-tips-toward-one-based-on-data-our-collective-decisions/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Explore all 95 John Battelle quotes ](https://sms4smile.com/quotes/author/john-battelle/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. 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