--- title: "Meaning & Key Takeaway of: I think ad networks is an ongoing story…" description: "\"I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.\" — John Battelle" image: "https://sms4smile.com/quotes/i/2b7/john-battelle-7041_ad_i-think-ad-networks-is-an-ongoing-story_2847028.png" --- # I think ad networks is an ongoing story. Federated was a… ![“I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.” quote by John Battelle](https://sms4smile.com/quotes/i/2b7/john-battelle-7041_ad_i-think-ad-networks-is-an-ongoing-story_2847028.png) [Download](https://sms4smile.com/quotes/i/2b7/john-battelle-7041_ad_i-think-ad-networks-is-an-ongoing-story_2847028.png) [Open image](https://sms4smile.com/quotes/i/2b7/john-battelle-7041_ad_i-think-ad-networks-is-an-ongoing-story_2847028.png) > “I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.” [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ad networks evolve; federated learning adds a new chapter to the story. **In simple terms:** Ad tech keeps changing. Key Takeaway Stay adaptable to new advertising models. Themes technology advertising evolution Mood analytical forward‑looking Type informative strategic When to use this quote - Programmatic ads - privacy‑first campaigns - AI‑driven targeting - industry conferences Key Concepts Federated learning data privacy market dynamics Questions to Reflect On - What ethical concerns arise with federated ads? - How can marketers stay ahead responsibly? A Different Perspective Rapid change can outpace regulatory frameworks. ★ ★ ★ ★ ★ No ratings yet [Ad](https://sms4smile.com/quotes/about/ad/) [Ad Networks](https://sms4smile.com/quotes/about/ad-networks-3765621/) [Chapter](https://sms4smile.com/quotes/about/chapter/) [Continues](https://sms4smile.com/quotes/about/continues/) [Federated](https://sms4smile.com/quotes/about/federated-2181894/) [I think](https://sms4smile.com/quotes/about/i-think/) [Networks](https://sms4smile.com/quotes/about/networks/) [Networks Ongoing](https://sms4smile.com/quotes/about/networks-ongoing-3765623/) [New](https://sms4smile.com/quotes/about/new/) [Ongoing](https://sms4smile.com/quotes/about/ongoing/) [Ongoing Story](https://sms4smile.com/quotes/about/ongoing-story-2697893/) [Story](https://sms4smile.com/quotes/about/story/) [Story Federated](https://sms4smile.com/quotes/about/story-federated-3765622/) [Think](https://sms4smile.com/quotes/about/think/) [Write](https://sms4smile.com/quotes/about/write/) ## Related quotes > [When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision…](https://sms4smile.com/quotes/john-battelle/when-you-bring-the-scale-and-precision-of-data-driven-platforms-to/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Television provides the opportunity for an ongoing story - the opportunity to meld the cast and the characters and a world, and to spend…](https://sms4smile.com/quotes/david-lynch/television-provides-the-opportunity-for-an-ongoing-story-the/) [David Lynch](https://sms4smile.com/quotes/author/david-lynch/) > [One of my first jobs was in a soap opera, five days a week. And what I found is, although there are different directors…](https://sms4smile.com/quotes/idris-elba/one-of-my-first-jobs-was-in-a-soap-opera-five-days-a-week-and-what-i/) [Idris Elba](https://sms4smile.com/quotes/author/idris-elba/) > [The themes, ideas and the characters from 'Skyfall' can obviously continue on, because it is a franchise, and it is an ongoing story.](https://sms4smile.com/quotes/john-logan/the-themes-ideas-and-the-characters-from-skyfall-can-obviously/) [John Logan](https://sms4smile.com/quotes/author/john-logan/) > [Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad -…](https://sms4smile.com/quotes/john-battelle/advertising-and-content-have-always-been-bound-together-in-print-on/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a…](https://sms4smile.com/quotes/gene-ween/basically-pizza-hut-just-backed-out-on-the-ad-agency-at-the-last/) [Gene Ween](https://sms4smile.com/quotes/author/gene-ween/) > [We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [When I found this opportunity to answer the ad, I got the job and I've been there ever since.](https://sms4smile.com/quotes/dan-decarlo/when-i-found-this-opportunity-to-answer-the-ad-i-got-the-job-and-i-ve/) [Dan DeCarlo](https://sms4smile.com/quotes/author/dan-decarlo/) > [The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.](https://sms4smile.com/quotes/steve-stoute/the-ad-business-has-some-of-the-great-artists-but-because-there-are/) [Steve Stoute](https://sms4smile.com/quotes/author/steve-stoute/) > [Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…](https://sms4smile.com/quotes/sendhil-mullainathan/marketing-is-selling-an-ad-to-a-firm-so-in-some-sense-a-lot-of/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and there's my picture from the show. It's…](https://sms4smile.com/quotes/mark-margolis/i-saw-an-emmy-ad-that-amc-took-out-with-all-the-breaking-bad-nominees/) [Mark Margolis](https://sms4smile.com/quotes/author/mark-margolis/) > [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/) [Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/) > [The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her…](https://sms4smile.com/quotes/jill-lepore/the-very-first-television-ad-targeted-to-women-was-produced-by-the/) [Jill Lepore](https://sms4smile.com/quotes/author/jill-lepore/) > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) ## More by John Battelle > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.](https://sms4smile.com/quotes/john-battelle/increasingly-search-is-our-mechanism-for-how-we-understand-ourselves/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social…](https://sms4smile.com/quotes/john-battelle/you-happily-give-facebook-terabytes-of-structured-data-about-yourself/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' 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Wouldn't you rather…](https://sms4smile.com/quotes/john-battelle/there-will-soon-be-streams-of-data-coming-from-all-manner-of-products/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,…](https://sms4smile.com/quotes/john-battelle/the-smart-phone-isn-t-a-perfect-device-as-we-all-know-it-forces-the/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,…](https://sms4smile.com/quotes/john-battelle/the-truth-is-truly-passionate-media-creators-don-t-get-into-the-media/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.…](https://sms4smile.com/quotes/john-battelle/building-out-a-professional-profile-on-linkedin-certainly-makes-sense/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > ['Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the…](https://sms4smile.com/quotes/john-battelle/dependent-web-platforms-such-as-twitter-facebook-google-and-yahoo-are/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind…](https://sms4smile.com/quotes/john-battelle/i-like-diaspora-because-it-s-audacious-it-s-driven-by-passion-and-it/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end…](https://sms4smile.com/quotes/john-battelle/i-ve-been-a-mac-guy-for-almost-my-entire-adult-life-i-wrote-my-first/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of…](https://sms4smile.com/quotes/john-battelle/as-our-society-tips-toward-one-based-on-data-our-collective-decisions/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Explore all 95 John Battelle quotes ](https://sms4smile.com/quotes/author/john-battelle/) ## More Ad quotes > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a…](https://sms4smile.com/quotes/gene-ween/basically-pizza-hut-just-backed-out-on-the-ad-agency-at-the-last/) [Gene Ween](https://sms4smile.com/quotes/author/gene-ween/) > [I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and there's my picture from the show. It's…](https://sms4smile.com/quotes/mark-margolis/i-saw-an-emmy-ad-that-amc-took-out-with-all-the-breaking-bad-nominees/) [Mark Margolis](https://sms4smile.com/quotes/author/mark-margolis/) > [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/) [Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/) > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her…](https://sms4smile.com/quotes/jill-lepore/the-very-first-television-ad-targeted-to-women-was-produced-by-the/) [Jill Lepore](https://sms4smile.com/quotes/author/jill-lepore/) > [Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…](https://sms4smile.com/quotes/sendhil-mullainathan/marketing-is-selling-an-ad-to-a-firm-so-in-some-sense-a-lot-of/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.](https://sms4smile.com/quotes/steve-stoute/the-ad-business-has-some-of-the-great-artists-but-because-there-are/) [Steve Stoute](https://sms4smile.com/quotes/author/steve-stoute/) > [When I found this opportunity to answer the ad, I got the job and I've been there ever since.](https://sms4smile.com/quotes/dan-decarlo/when-i-found-this-opportunity-to-answer-the-ad-i-got-the-job-and-i-ve/) [Dan DeCarlo](https://sms4smile.com/quotes/author/dan-decarlo/) > [We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow…](https://sms4smile.com/quotes/dave-ramsey/this-is-a-great-time-for-the-guerilla-marketer-the-days-when-you-used/) [Dave Ramsey](https://sms4smile.com/quotes/author/dave-ramsey/) > [What I realised is, watching some old home videos, I've always had a weird accent. It's because I spent a lot of time on…](https://sms4smile.com/quotes/alice-englert/what-i-realised-is-watching-some-old-home-videos-i-ve-always-had-a/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [I've always been a spontaneous singer. 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Sure, you can skip the ad -…](https://sms4smile.com/quotes/john-battelle/advertising-and-content-have-always-been-bound-together-in-print-on/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Browse all 92 Ad quotes ](https://sms4smile.com/quotes/about/ad/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think ad networks is an ongoing story. 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