--- title: "Meaning & Key Takeaway of: Google Now is one of those products that…" description: "\"Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google..." image: "https://sms4smile.com/quotes/i/be1/john-battelle-7041_android_google-now-is-one-of-those-products-that_2954446.jpg" --- # Google Now is one of those products that to many users… ![“Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google…” quote by John Battelle](https://sms4smile.com/quotes/i/be1/john-battelle-7041_android_google-now-is-one-of-those-products-that_2954446.jpg) [Download](https://sms4smile.com/quotes/i/be1/john-battelle-7041_android_google-now-is-one-of-those-products-that_2954446.jpg) [Open image](https://sms4smile.com/quotes/i/be1/john-battelle-7041_android_google-now-is-one-of-those-products-that_2954446.jpg) > “Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google search, but it's far, far more than that.” [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Google Now blurs product lines, delivering a seamless, predictive experience rather than a conventional app. **In simple terms:** It feels like a service, not a product. Key Takeaway Embrace fluid, anticipatory tech. Themes technology user experience anticipation innovation Mood analytical critical Type technological observational When to use this quote - mobile productivity - daily planning - information retrieval Key Concepts contextual computing personalization design thinking Questions to Reflect On - How does a service‑like product change user expectations? - What privacy safeguards are needed? A Different Perspective Reliance on data may raise privacy concerns. ★ ★ ★ ★ ★ No ratings yet [Experience](https://sms4smile.com/quotes/about/experience/) [Internet](https://sms4smile.com/quotes/about/internet/) ## Related quotes > [“Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my last dying breath if I need to,…](https://sms4smile.com/quotes/walter-isaacson/google-you-fucking-ripped-off-the-iphone-wholesale-ripped-us-off/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [“No one has been able to aggregate more intention data on what consumers like than Google. Google not only sees you coming, but sees…](https://sms4smile.com/quotes/scott-galloway/no-one-has-been-able-to-aggregate-more-intention-data-on-what/) [Scott Galloway](https://sms4smile.com/quotes/author/scott-galloway/) > [We do have business relationships; we do licensing relationships, and people want to use Google services on top of Android. But in theory, you…](https://sms4smile.com/quotes/sundar-pichai/we-do-have-business-relationships-we-do-licensing-relationships-and/) [Sundar Pichai](https://sms4smile.com/quotes/author/sundar-pichai/) > [People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we've also heard…](https://sms4smile.com/quotes/bradley-horowitz/people-have-told-us-that-accessing-all-of-their-google-stuff-with-one/) [Bradley Horowitz](https://sms4smile.com/quotes/author/bradley-horowitz/) > [Definitely there's growing use of machine learning across Google products, both data-center-based services, but also much more of our stuff is running on device…](https://sms4smile.com/quotes/jeff-dean/definitely-there-s-growing-use-of-machine-learning-across-google/) [Jeff Dean](https://sms4smile.com/quotes/author/jeff-dean/) > [Google's competitors argue that Google designs its search display to promote Google 'products' like Google Maps, Google Places, and Google Shopping, ahead of competitors…](https://sms4smile.com/quotes/marvin-ammori/google-s-competitors-argue-that-google-designs-its-search-display-to/) [Marvin Ammori](https://sms4smile.com/quotes/author/marvin-ammori/) > [Understanding language is core to a lot of Google products such as Gmail.](https://sms4smile.com/quotes/jeff-dean/understanding-language-is-core-to-a-lot-of-google-products-such-as/) [Jeff Dean](https://sms4smile.com/quotes/author/jeff-dean/) > [Google+ was, to my mind, all about creating a first-party data connection between Google most important services - search, mail, YouTube, Android/Play, and apps.](https://sms4smile.com/quotes/john-battelle/google-was-to-my-mind-all-about-creating-a-first-party-data/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [You don't know something? Google it. You don't know someone? Facebook it. You don't find something? MOM!](https://sms4smile.com/quotes/suga-pie-honey-bun/you-don-t-know-something-google-it-you-don-t-know-someone-facebook-it/) [Suga Pie Honey Bun](https://sms4smile.com/quotes/author/suga-pie-honey-bun/) > [This is really bad to admit but, you know, when you put your name in Google to see how many credits it's got by…](https://sms4smile.com/quotes/dolly-wells/this-is-really-bad-to-admit-but-you-know-when-you-put-your-name-in/) [Dolly Wells](https://sms4smile.com/quotes/author/dolly-wells/) > [Wikipedia: I know everything! Google: I have everything! Facebook: I know everybody! Internet: Without me, you all are nothing! Electricity: Keep talking, bitches!](https://sms4smile.com/quotes/paperjam/wikipedia-i-know-everything-google-i-have-everything-facebook-i-know/) [Paperjam](https://sms4smile.com/quotes/author/paperjam/) > [When I dont know something?google it. when I dont know someone?facebook. when I cant find anything? MOM!](https://sms4smile.com/quotes/tamika-leeigh/when-i-dont-know-something-google-it-when-i-dont-know-someone/) [Tamika-leeigh](https://sms4smile.com/quotes/author/tamika-leeigh/) > [Your boss doesn't care what you know, because the Google machine knows everything. Your boss cares about what you can do with what you…](https://sms4smile.com/quotes/thomas-friedman/your-boss-doesn-t-care-what-you-know-because-the-google-machine-knows/) [Thomas Friedman](https://sms4smile.com/quotes/author/thomas-friedman/) > [Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible.…](https://sms4smile.com/quotes/tim-wu/google-and-some-of-the-other-sites-youtube-and-you-know-google-has-an/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [You don't know something? Google it. You don't know someone? Facebook it. You can't find something? MOM!!!](https://sms4smile.com/quotes/sharon/you-don-t-know-something-google-it-you-don-t-know-someone-facebook-it-2/) [Sharon](https://sms4smile.com/quotes/author/sharon/) ## More by John Battelle > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.](https://sms4smile.com/quotes/john-battelle/increasingly-search-is-our-mechanism-for-how-we-understand-ourselves/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social…](https://sms4smile.com/quotes/john-battelle/you-happily-give-facebook-terabytes-of-structured-data-about-yourself/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for…](https://sms4smile.com/quotes/john-battelle/we-speak-of-software-eating-the-world-the-internet-of-things-and-we/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed…](https://sms4smile.com/quotes/john-battelle/bitcoin-woke-us-all-up-to-a-new-way-to-pay-and-culturally-i-think-a/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision…](https://sms4smile.com/quotes/john-battelle/when-you-bring-the-scale-and-precision-of-data-driven-platforms-to/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather…](https://sms4smile.com/quotes/john-battelle/there-will-soon-be-streams-of-data-coming-from-all-manner-of-products/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,…](https://sms4smile.com/quotes/john-battelle/the-smart-phone-isn-t-a-perfect-device-as-we-all-know-it-forces-the/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,…](https://sms4smile.com/quotes/john-battelle/the-truth-is-truly-passionate-media-creators-don-t-get-into-the-media/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.…](https://sms4smile.com/quotes/john-battelle/building-out-a-professional-profile-on-linkedin-certainly-makes-sense/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > ['Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the…](https://sms4smile.com/quotes/john-battelle/dependent-web-platforms-such-as-twitter-facebook-google-and-yahoo-are/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind…](https://sms4smile.com/quotes/john-battelle/i-like-diaspora-because-it-s-audacious-it-s-driven-by-passion-and-it/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end…](https://sms4smile.com/quotes/john-battelle/i-ve-been-a-mac-guy-for-almost-my-entire-adult-life-i-wrote-my-first/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of…](https://sms4smile.com/quotes/john-battelle/as-our-society-tips-toward-one-based-on-data-our-collective-decisions/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Explore all 95 John Battelle quotes ](https://sms4smile.com/quotes/author/john-battelle/) ## More Android quotes > [There's nothing that would keep Apple out of the Android market as a secondary phone market,](https://sms4smile.com/quotes/steve-wozniak/there-s-nothing-that-would-keep-apple-out-of-the-android-market-as-a/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) > [Android is ahead of the iPhone now,](https://sms4smile.com/quotes/eric-schmidt/android-is-ahead-of-the-iphone-now/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Microsoft makes numerous apps for both Android and iOS, as do Google, Amazon and Facebook. You can run iTunes and iCloud on Windows and…](https://sms4smile.com/quotes/walt-mossberg/microsoft-makes-numerous-apps-for-both-android-and-ios-as-do-google/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [The day of the android has dawned.](https://sms4smile.com/quotes/brian-aldiss/the-day-of-the-android-has-dawned/) [Brian Aldiss](https://sms4smile.com/quotes/author/brian-aldiss/) > [We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model…](https://sms4smile.com/quotes/steve-jobs/we-think-android-is-very-very-fragmented-and-becoming-more-fragmented/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Cyanogen has done an interesting job with their version of Android - the Cyanogenmod. And they're on 50-million-plus devices. And that's just another ecosystem…](https://sms4smile.com/quotes/peggy-johnson/cyanogen-has-done-an-interesting-job-with-their-version-of-android/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [Apple created Android, or at least created the conditions necessary for Android to come into being](https://sms4smile.com/quotes/stephen-elop/apple-created-android-or-at-least-created-the-conditions-necessary/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [One of the great things about an open system like Android is it addresses all ends of the spectrum. Getting great low-cost computing devices…](https://sms4smile.com/quotes/sundar-pichai/one-of-the-great-things-about-an-open-system-like-android-is-it/) [Sundar Pichai](https://sms4smile.com/quotes/author/sundar-pichai/) > [The iPod is a proprietary integrated product, although that is becoming quite modular. You can download your music from Amazon as easily as you…](https://sms4smile.com/quotes/anonymous/the-ipod-is-a-proprietary-integrated-product-although-that-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I need a calm down app on my android.](https://sms4smile.com/quotes/kirko-bangz/i-need-a-calm-down-app-on-my-android/) [Kirko Bangz](https://sms4smile.com/quotes/author/kirko-bangz/) > [Never trust an android! Anything could happen, really, from here on in.](https://sms4smile.com/quotes/mallory-jansen/never-trust-an-android-anything-could-happen-really-from-here-on-in/) Mallory Jansen > [Android is a major step towards an ethical, user-controlled, free-software portable phone, but there is a long way to go.](https://sms4smile.com/quotes/richard-stallman/android-is-a-major-step-towards-an-ethical-user-controlled-free/) [Richard Stallman](https://sms4smile.com/quotes/author/richard-stallman/) > [If you step back and take a holistic look, I think any reasonable person would say Android is innovating at a pretty fast pace…](https://sms4smile.com/quotes/sundar-pichai/if-you-step-back-and-take-a-holistic-look-i-think-any-reasonable/) [Sundar Pichai](https://sms4smile.com/quotes/author/sundar-pichai/) > [Overall, there isn't much difference between a high-end Android and iOS phone, despite the fact that Android is a knockoff of iOS.](https://sms4smile.com/quotes/noam-bardin/overall-there-isn-t-much-difference-between-a-high-end-android-and/) [Noam Bardin](https://sms4smile.com/quotes/author/noam-bardin/) > [I am very happy about Android obviously. I use Android, and it's actually made cellphones very usable.](https://sms4smile.com/quotes/linus-torvalds/i-am-very-happy-about-android-obviously-i-use-android-and-it-s/) [Linus Torvalds](https://sms4smile.com/quotes/author/linus-torvalds/) Browse all 99 Android quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). 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