--- title: "Meaning & Key Takeaway of: Founded by an ex-Apple employee, Nest…" description: "\"Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and fa..." image: "https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png" --- # Founded by an ex-Apple employee, Nest devices do for… ![“Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable.” quote by John Battelle](https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png) [Download](https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png) [Open image](https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png) > “Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable.” [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Nest transformed ordinary home devices into smart, integrated systems, increasing their value and relevance. **In simple terms:** Smart devices became more valuable and useful. Key Takeaway Leverage integration to enhance everyday tools. Themes technology innovation integration value creation Mood optimistic critical Type business technological When to use this quote - home automation - consumer electronics - smart cities Key Concepts IoT product design market dynamics Questions to Reflect On - What new value does integration bring? - How to balance convenience with privacy? A Different Perspective Reliance on tech can create privacy concerns. ★ ★ ★ ★ ★ No ratings yet [Employee](https://sms4smile.com/quotes/about/employee/) [Pcs](https://sms4smile.com/quotes/about/pcs/) [Smoke](https://sms4smile.com/quotes/about/smoke/) ## Related quotes > [PCs will go the cell-phone subsidy route.](https://sms4smile.com/quotes/ted-waitt/pcs-will-go-the-cell-phone-subsidy-route/) [Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/) > [People didn't stop spending money, they just spent it on things that complement their PCs.](https://sms4smile.com/quotes/stephen-baker/people-didn-t-stop-spending-money-they-just-spent-it-on-things-that/) [Stephen Baker](https://sms4smile.com/quotes/author/stephen-baker/) > [Dell's a company that has changed the IT landscape in making PCs and servers more affordable. There's enormous opportunities to make IT more accessible…](https://sms4smile.com/quotes/michael-dell/dell-s-a-company-that-has-changed-the-it-landscape-in-making-pcs-and/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [Phones and tablet PCs are primarily consumption devices and not typically used for creation of content. It's here that we need PCs.](https://sms4smile.com/quotes/jean-philippe-courtois/phones-and-tablet-pcs-are-primarily-consumption-devices-and-not/) [Jean-Philippe Courtois](https://sms4smile.com/quotes/author/jean-philippe-courtois/) > [You have to be very skilled in this industry. I grew in this industry; we created the very beginnings of this industry. We made…](https://sms4smile.com/quotes/shiv-nadar/you-have-to-be-very-skilled-in-this-industry-i-grew-in-this-industry/) [Shiv Nadar](https://sms4smile.com/quotes/author/shiv-nadar/) > [We've carried that over into the visual development as well. We've designed quite an exotic cast of characters, but the last thing we want…](https://sms4smile.com/quotes/sam-wood/we-ve-carried-that-over-into-the-visual-development-as-well-we-ve/) [Sam Wood](https://sms4smile.com/quotes/author/sam-wood/) > [Productivity is grounded in the PC. Where does the computing power come from? How would you run 'USA Today' without PCs? Run a hospital…](https://sms4smile.com/quotes/michael-dell/productivity-is-grounded-in-the-pc-where-does-the-computing-power/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [We didn't know the importance of home computers before the Internet. We had them mostly for fun, then the Internet came along and was…](https://sms4smile.com/quotes/burt-rutan/we-didn-t-know-the-importance-of-home-computers-before-the-internet/) [Burt Rutan](https://sms4smile.com/quotes/author/burt-rutan/) > [I hate PCs, and I hate using the mouse.](https://sms4smile.com/quotes/kano/i-hate-pcs-and-i-hate-using-the-mouse/) [Kano](https://sms4smile.com/quotes/author/kano/) > [The world got enamored with smartphones and tablets, but what's interesting is those devices don't do everything that needs to be done. Three-D printing,…](https://sms4smile.com/quotes/michael-dell/the-world-got-enamored-with-smartphones-and-tablets-but-what-s/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [I haven't heard anything or seen anything out there that would lead me to believe that all of a sudden there's an unexpected drop…](https://sms4smile.com/quotes/daniel-morgan/i-haven-t-heard-anything-or-seen-anything-out-there-that-would-lead/) [Daniel Morgan](https://sms4smile.com/quotes/author/daniel-morgan/) > [I remember watching my dad work on PCs, and I remember using Texas Instrument calculators in school. It was a bit nostalgic.](https://sms4smile.com/quotes/scott-michael-foster/i-remember-watching-my-dad-work-on-pcs-and-i-remember-using-texas/) [Scott Michael Foster](https://sms4smile.com/quotes/author/scott-michael-foster/) > [I think the only reason people use PCs is because they have to. Mac is the most streamlined computer there is. I started using…](https://sms4smile.com/quotes/cary-fukunaga/i-think-the-only-reason-people-use-pcs-is-because-they-have-to-mac-is/) [Cary Fukunaga](https://sms4smile.com/quotes/author/cary-fukunaga/) > [Mobile devices are kind of at the opposite end of PCs, in that PCs are pretty open and you can do a fair amount…](https://sms4smile.com/quotes/mitchell-baker/mobile-devices-are-kind-of-at-the-opposite-end-of-pcs-in-that-pcs-are/) [Mitchell Baker](https://sms4smile.com/quotes/author/mitchell-baker/) > [I remember having computers at my parents' house growing up. We had different desktop PCs, but my first laptop was an IBM ThinkPad laptop.…](https://sms4smile.com/quotes/scott-michael-foster/i-remember-having-computers-at-my-parents-house-growing-up-we-had/) [Scott Michael Foster](https://sms4smile.com/quotes/author/scott-michael-foster/) ## More by John Battelle > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.](https://sms4smile.com/quotes/john-battelle/increasingly-search-is-our-mechanism-for-how-we-understand-ourselves/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social…](https://sms4smile.com/quotes/john-battelle/you-happily-give-facebook-terabytes-of-structured-data-about-yourself/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for…](https://sms4smile.com/quotes/john-battelle/we-speak-of-software-eating-the-world-the-internet-of-things-and-we/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed…](https://sms4smile.com/quotes/john-battelle/bitcoin-woke-us-all-up-to-a-new-way-to-pay-and-culturally-i-think-a/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision…](https://sms4smile.com/quotes/john-battelle/when-you-bring-the-scale-and-precision-of-data-driven-platforms-to/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather…](https://sms4smile.com/quotes/john-battelle/there-will-soon-be-streams-of-data-coming-from-all-manner-of-products/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,…](https://sms4smile.com/quotes/john-battelle/the-smart-phone-isn-t-a-perfect-device-as-we-all-know-it-forces-the/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,…](https://sms4smile.com/quotes/john-battelle/the-truth-is-truly-passionate-media-creators-don-t-get-into-the-media/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.…](https://sms4smile.com/quotes/john-battelle/building-out-a-professional-profile-on-linkedin-certainly-makes-sense/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > ['Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the…](https://sms4smile.com/quotes/john-battelle/dependent-web-platforms-such-as-twitter-facebook-google-and-yahoo-are/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind…](https://sms4smile.com/quotes/john-battelle/i-like-diaspora-because-it-s-audacious-it-s-driven-by-passion-and-it/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end…](https://sms4smile.com/quotes/john-battelle/i-ve-been-a-mac-guy-for-almost-my-entire-adult-life-i-wrote-my-first/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of…](https://sms4smile.com/quotes/john-battelle/as-our-society-tips-toward-one-based-on-data-our-collective-decisions/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Explore all 95 John Battelle quotes ](https://sms4smile.com/quotes/author/john-battelle/) ## More Alarm quotes > [“We kiss until the alarm sounds off on my phone.”](https://sms4smile.com/quotes/colleen-hoover/we-kiss-until-the-alarm-sounds-off-on-my-phone/) [Colleen Hoover](https://sms4smile.com/quotes/author/colleen-hoover/) > [I don't use an alarm, though sometimes Alexa wakes me, especially if I have to get up at a certain time.](https://sms4smile.com/quotes/randy-rainbow/i-don-t-use-an-alarm-though-sometimes-alexa-wakes-me-especially-if-i/) [Randy Rainbow](https://sms4smile.com/quotes/author/randy-rainbow/) > [The fire alarm definitely just went off...I think I'll stick to microwaveable popcorn from now on.](https://sms4smile.com/quotes/candace-bailey/the-fire-alarm-definitely-just-went-off-i-think-i-ll-stick-to/) [Candace Bailey](https://sms4smile.com/quotes/author/candace-bailey/) > [There's gonna be a lot of slow singin' and flower bringin' if my burgalar alarm starts ringin'](https://sms4smile.com/quotes/biggie-smalls/there-s-gonna-be-a-lot-of-slow-singin-and-flower-bringin-if-my/) [Biggie Smalls](https://sms4smile.com/quotes/author/biggie-smalls/) > [I have slight attention-span issues, so I will often wander off, and then I will be alerted - in inverted commas - when the…](https://sms4smile.com/quotes/sue-perkins/i-have-slight-attention-span-issues-so-i-will-often-wander-off-and/) [Sue Perkins](https://sms4smile.com/quotes/author/sue-perkins/) > [As Secretary of Housing, I do have to express alarm, signal the alarm if you will, that the potential for homelessness to grow is…](https://sms4smile.com/quotes/henry-cisneros/as-secretary-of-housing-i-do-have-to-express-alarm-signal-the-alarm/) [Henry Cisneros](https://sms4smile.com/quotes/author/henry-cisneros/) > [To-night I am going to take a party to the headquarters of the fire department, where I have a cinch on the captain, a…](https://sms4smile.com/quotes/richard-h-davis/to-night-i-am-going-to-take-a-party-to-the-headquarters-of-the-fire/) [Richard H. Davis](https://sms4smile.com/quotes/author/richard-h-davis/) > [We've already seen digital picture frames pre-loaded with viruses; I'm not eager to have my refrigerator hacked or my alarm clock turned against me.](https://sms4smile.com/quotes/jamais-cascio/we-ve-already-seen-digital-picture-frames-pre-loaded-with-viruses-i-m/) [Jamais Cascio](https://sms4smile.com/quotes/author/jamais-cascio/) > [You lock your windows before you leave. You put on an alarm if you live in the country because you know that there are…](https://sms4smile.com/quotes/judy-sheindlin/you-lock-your-windows-before-you-leave-you-put-on-an-alarm-if-you/) [Judy Sheindlin](https://sms4smile.com/quotes/author/judy-sheindlin/) > [Waking up naturally to light is way better. It feels way better than waking up to an alarm.](https://sms4smile.com/quotes/mat-fraser/waking-up-naturally-to-light-is-way-better-it-feels-way-better-than/) [Mat Fraser](https://sms4smile.com/quotes/author/mat-fraser/) > [It's gonna be awesome! A suspected pedophile dunks my kids head in a bucket so when she dies she can live in an invisible…](https://sms4smile.com/quotes/dana-gould/it-s-gonna-be-awesome-a-suspected-pedophile-dunks-my-kids-head-in-a/) [Dana Gould](https://sms4smile.com/quotes/author/dana-gould/) > [I'm like a fire hose when the alarm goes off in a battle against a woman. Don't ever count me out.](https://sms4smile.com/quotes/bobby-riggs/i-m-like-a-fire-hose-when-the-alarm-goes-off-in-a-battle-against-a/) [Bobby Riggs](https://sms4smile.com/quotes/author/bobby-riggs/) > [Sleeping is my drug, my bed is the dealer, and my alarm clock is the police..](https://sms4smile.com/quotes/mitchell-sakundiak/sleeping-is-my-drug-my-bed-is-the-dealer-and-my-alarm-clock-is-the/) [Mitchell Sakundiak](https://sms4smile.com/quotes/author/mitchell-sakundiak/) > [“Tip #2: No more alarm clocks”](https://sms4smile.com/quotes/mary-helen-conroy/tip-2-no-more-alarm-clocks/) Mary Helen Conroy > [I don't set the alarm to get up. I get up when I feel like it.](https://sms4smile.com/quotes/patricia-highsmith/i-don-t-set-the-alarm-to-get-up-i-get-up-when-i-feel-like-it/) [Patricia Highsmith](https://sms4smile.com/quotes/author/patricia-highsmith/) Browse all 272 Alarm quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable.", "creator": { "@type": "Person", "name": "John Battelle" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/john-battelle/founded-by-an-ex-apple-employee-nest-devices-do-for-thermostats-and/", "about": { "@type": "Thing", "name": "Alarm" }, "@id": "https://sms4smile.com/quotes/john-battelle/founded-by-an-ex-apple-employee-nest-devices-do-for-thermostats-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png", "contentUrl": "https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png", "url": "https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png", "width": 1080, "height": 1080, "caption": "“Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs…” — John Battelle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "John Battelle", "item": "https://sms4smile.com/quotes/author/john-battelle/" }, { "@type": "ListItem", "position": 4, "name": "Founded by an ex-Apple employee, Nest...", "item": "https://sms4smile.com/quotes/john-battelle/founded-by-an-ex-apple-employee-nest-devices-do-for-thermostats-and/" } ], "@id": "https://sms4smile.com/quotes/john-battelle/founded-by-an-ex-apple-employee-nest-devices-do-for-thermostats-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```