--- title: "Meaning & Key Takeaway of: Advertising and content have always been…" description: "\"Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or p..." image: "https://sms4smile.com/quotes/i/c00/john-battelle-7041_ad_advertising-and-content-have-always-been_691517.png" --- # Advertising and content have always been bound together… ![“Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the…” quote by John Battelle](https://sms4smile.com/quotes/i/c00/john-battelle-7041_ad_advertising-and-content-have-always-been_691517.png) [Download](https://sms4smile.com/quotes/i/c00/john-battelle-7041_ad_advertising-and-content-have-always-been_691517.png) [Open image](https://sms4smile.com/quotes/i/c00/john-battelle-7041_ad_advertising-and-content-have-always-been_691517.png) > “Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.” [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising and content are interdependent; good ads add value and deserve a place alongside content. **In simple terms:** Ads and content belong together; quality ads enhance the experience. Key Takeaway Create ads that complement and enrich the surrounding content. Themes advertising content media ecosystem value creation Mood analytical optimistic critical Type marketing media When to use this quote - online publishing - television programming - streaming platforms - social media feeds Key Concepts marketing strategy media ethics consumer engagement Questions to Reflect On - What makes an ad feel like a natural part of content? - How can creators balance ad revenue with user experience? A Different Perspective Ad‑blocking and audience fatigue can reduce effectiveness. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Consumer](https://sms4smile.com/quotes/about/consumer/) [Conversation](https://sms4smile.com/quotes/about/conversation/) [Ecosystem](https://sms4smile.com/quotes/about/ecosystem/) [Great advertising](https://sms4smile.com/quotes/about/great-advertising/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Press](https://sms4smile.com/quotes/about/press/) [Television](https://sms4smile.com/quotes/about/television/) [Value](https://sms4smile.com/quotes/about/value/) [Web](https://sms4smile.com/quotes/about/web/) ## Related quotes > [Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user…](https://sms4smile.com/quotes/shailesh-rao/users-want-relevant-content-as-advertising-as-a-result-the/) [Shailesh Rao](https://sms4smile.com/quotes/author/shailesh-rao/) > [I don't care how cheap the box is that you put a diamond ring in, nothing about the box diminishes the value of the…](https://sms4smile.com/quotes/t-d-jakes/i-don-t-care-how-cheap-the-box-is-that-you-put-a-diamond-ring-in/) [T. D. Jakes](https://sms4smile.com/quotes/author/t-d-jakes/) > [The value of content seems to get higher as the number of distribution pipes increases. The more distribution companies that want to be the…](https://sms4smile.com/quotes/wyc-grousbeck/the-value-of-content-seems-to-get-higher-as-the-number-of/) Wyc Grousbeck > [“Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too.…](https://sms4smile.com/quotes/gary-vaynerchuk/your-story-isn-t-powerful-enough-if-all-it-does-is-lead-the-horse-to-2/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for the value…](https://sms4smile.com/quotes/satoru-iwata/the-digital-world-is-one-that-has-sort-of-a-unique-characteristic/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [I believe that online paid content hasn't worked for general circulation newspapers because consumers weren't ready for it, because the implementation did not deliver…](https://sms4smile.com/quotes/robert-g-picard/i-believe-that-online-paid-content-hasn-t-worked-for-general/) [Robert G. Picard](https://sms4smile.com/quotes/author/robert-g-picard/) > [“let those surface issues go, to value content over form.”](https://sms4smile.com/quotes/emily-giffin/let-those-surface-issues-go-to-value-content-over-form/) [Emily Giffin](https://sms4smile.com/quotes/author/emily-giffin/) > [The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our…](https://sms4smile.com/quotes/satoru-iwata/the-thing-that-concerns-me-most-is-that-in-the-digital-age-if-we-fail/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [“Success is not a mix of great product plus great advertising plus great price point plus great distribution. It’s something else.”](https://sms4smile.com/quotes/patrick-hanlon/success-is-not-a-mix-of-great-product-plus-great-advertising-plus/) [Patrick Hanlon](https://sms4smile.com/quotes/author/patrick-hanlon/) > [If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating,…](https://sms4smile.com/quotes/david-ogilvy/if-you-ever-have-the-good-fortune-to-create-a-great-advertising/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [On the average, five times as many people read the headlines as read the body copy.](https://sms4smile.com/quotes/david-ogilvy/on-the-average-five-times-as-many-people-read-the-headlines-as-read/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great -…](https://sms4smile.com/quotes/rochelle-b-lazarus/no-movie-becomes-a-hit-without-good-reviews-and-word-of-mouth-no/) [Rochelle B Lazarus](https://sms4smile.com/quotes/author/rochelle-b-lazarus/) > [Give them quality. That's the best kind of advertising.](https://sms4smile.com/quotes/milton-s-hershey/give-them-quality-that-s-the-best-kind-of-advertising/) [Milton S. Hershey](https://sms4smile.com/quotes/author/milton-s-hershey/) > [You must make the product interesting, not just make the ad different.](https://sms4smile.com/quotes/rosser-reeves/you-must-make-the-product-interesting-not-just-make-the-ad-different/) [Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/) > [Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.](https://sms4smile.com/quotes/leo-burnett/rarely-have-i-seen-any-really-great-advertising-created-without-a/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) ## More by John Battelle > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.](https://sms4smile.com/quotes/john-battelle/increasingly-search-is-our-mechanism-for-how-we-understand-ourselves/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social…](https://sms4smile.com/quotes/john-battelle/you-happily-give-facebook-terabytes-of-structured-data-about-yourself/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' 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Wouldn't you rather…](https://sms4smile.com/quotes/john-battelle/there-will-soon-be-streams-of-data-coming-from-all-manner-of-products/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,…](https://sms4smile.com/quotes/john-battelle/the-smart-phone-isn-t-a-perfect-device-as-we-all-know-it-forces-the/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. 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