--- title: "Meaning & Key Takeaway of: I operate under the theory that all…" description: "\"I operate under the theory that all publicity is good publicity, and then, if that theory doesn't work, you just say that any newspaper article ends up..." image: "https://sms4smile.com/quotes/i/e48/joel-edgerton-2300_any_i-operate-under-the-theory-that-all-publ_1713171.jpg" --- # I operate under the theory that all publicity is good… ![“I operate under the theory that all publicity is good publicity, and then, if that theory doesn't work, you just say that any newspaper article ends up on the bottom of the parrot cage. But, of course, you can't line a parrot cage with Internet bloggers, can you?” quote by Joel Edgerton](https://sms4smile.com/quotes/i/e48/joel-edgerton-2300_any_i-operate-under-the-theory-that-all-publ_1713171.jpg) [Download](https://sms4smile.com/quotes/i/e48/joel-edgerton-2300_any_i-operate-under-the-theory-that-all-publ_1713171.jpg) [Open image](https://sms4smile.com/quotes/i/e48/joel-edgerton-2300_any_i-operate-under-the-theory-that-all-publ_1713171.jpg) > “I operate under the theory that all publicity is good publicity, and then, if that theory doesn't work, you just say that any newspaper article ends up on the bottom of the parrot cage. But, of course, you can't line a parrot cage with Internet bloggers, can you?” [Joel Edgerton](https://sms4smile.com/quotes/author/joel-edgerton/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He jokes that any publicity is good, but acknowledges limits with modern media. **In simple terms:** All publicity seems good, but not always. Key Takeaway Use media wisely, know its limits. Themes publicity media strategy Mood analytical witty Type observational advice When to use this quote - marketing campaigns - social media management - press relations Key Concepts branding information spread Questions to Reflect On - How does negative publicity affect reputation? - When is silence better than publicity? A Different Perspective Digital age changes impact of publicity. ★ ★ ★ ★ ★ No ratings yet [Any](https://sms4smile.com/quotes/about/any/) [Article](https://sms4smile.com/quotes/about/article/) [Bloggers](https://sms4smile.com/quotes/about/bloggers/) [Bottom](https://sms4smile.com/quotes/about/bottom/) [Cage](https://sms4smile.com/quotes/about/cage/) [Course](https://sms4smile.com/quotes/about/course/) [Ends](https://sms4smile.com/quotes/about/ends/) [Good](https://sms4smile.com/quotes/about/good/) [Good Publicity](https://sms4smile.com/quotes/about/good-publicity-508965/) [Internet](https://sms4smile.com/quotes/about/internet/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Just](https://sms4smile.com/quotes/about/just/) [Line](https://sms4smile.com/quotes/about/line/) [Newspaper](https://sms4smile.com/quotes/about/newspaper/) [Newspaper Article](https://sms4smile.com/quotes/about/newspaper-article/) [Operate](https://sms4smile.com/quotes/about/operate/) [Parrot](https://sms4smile.com/quotes/about/parrot/) [Publicity](https://sms4smile.com/quotes/about/publicity/) [Publicity Good](https://sms4smile.com/quotes/about/publicity-good-508966/) [Publicity Theory](https://sms4smile.com/quotes/about/publicity-theory-1265181/) [Say](https://sms4smile.com/quotes/about/say/) [Then](https://sms4smile.com/quotes/about/then/) [Theory](https://sms4smile.com/quotes/about/theory/) [Theory Publicity](https://sms4smile.com/quotes/about/theory-publicity-1265180/) [Up](https://sms4smile.com/quotes/about/up/) [Work](https://sms4smile.com/quotes/about/work/) [You](https://sms4smile.com/quotes/about/you/) ## Related quotes > [Sometimes the media twists your words, and they say things to get a headline, and it's not necessarily what came out of your mouth,…](https://sms4smile.com/quotes/paige-vanzant/sometimes-the-media-twists-your-words-and-they-say-things-to-get-a/) [Paige VanZant](https://sms4smile.com/quotes/author/paige-vanzant/) > [All publicity is good publicity.](https://sms4smile.com/quotes/pierre-choderlos-de-laclos/all-publicity-is-good-publicity/) [Pierre Choderlos de Laclos](https://sms4smile.com/quotes/author/pierre-choderlos-de-laclos/) > [To me, any publicity is good publicity.](https://sms4smile.com/quotes/cam-ron/to-me-any-publicity-is-good-publicity/) [Cam'ron](https://sms4smile.com/quotes/author/cam-ron/) > [Some people do believe that any publicity is good publicly, but I don't. I would never want to be in news for rumours.](https://sms4smile.com/quotes/kriti-sanon/some-people-do-believe-that-any-publicity-is-good-publicly-but-i-don/) [Kriti Sanon](https://sms4smile.com/quotes/author/kriti-sanon/) > [“In contrast to the notion that any publicity is good publicity, negative reviews hurt sales for some books. But for books by new or…](https://sms4smile.com/quotes/jonah-berger/in-contrast-to-the-notion-that-any-publicity-is-good-publicity/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [I am not into publicity. I'm not good at it. I get anxiety about it.](https://sms4smile.com/quotes/zach-galifianakis/i-am-not-into-publicity-i-m-not-good-at-it-i-get-anxiety-about-it/) [Zach Galifianakis](https://sms4smile.com/quotes/author/zach-galifianakis/) > [All publicity is good, except an obituary notice.](https://sms4smile.com/quotes/brendan-behan/all-publicity-is-good-except-an-obituary-notice/) [Brendan Behan](https://sms4smile.com/quotes/author/brendan-behan/) > [Women's soccer is not heavily publicized, so when you have an opportunity to be in a big magazine that publicity can be good. It…](https://sms4smile.com/quotes/heather-mitts/women-s-soccer-is-not-heavily-publicized-so-when-you-have-an/) [Heather Mitts](https://sms4smile.com/quotes/author/heather-mitts/) > [Whenever you have publicity, it's always a good thing.](https://sms4smile.com/quotes/ray-j/whenever-you-have-publicity-it-s-always-a-good-thing/) [Ray J](https://sms4smile.com/quotes/author/ray-j/) > [Without publicity, no good is permanent; under the auspices of publicity, no evil can continue.](https://sms4smile.com/quotes/jeremy-bentham/without-publicity-no-good-is-permanent-under-the-auspices-of/) [Jeremy Bentham](https://sms4smile.com/quotes/author/jeremy-bentham/) > [I do need publicity but not for what I do for good. I need publicity for my book. I need publicity for my fights.…](https://sms4smile.com/quotes/muhammad-ali/i-do-need-publicity-but-not-for-what-i-do-for-good-i-need-publicity/) [Muhammad Ali](https://sms4smile.com/quotes/author/muhammad-ali/) > [Squirrels are just rats with good publicity](https://sms4smile.com/quotes/garrison-wynn/squirrels-are-just-rats-with-good-publicity/) [Garrison Wynn](https://sms4smile.com/quotes/author/garrison-wynn/) > [“Did you think I made the team the way it is because I thought it would be a good publicity stunt? It's about second…](https://sms4smile.com/quotes/nora-sakavic/did-you-think-i-made-the-team-the-way-it-is-because-i-thought-it/) [Nora Sakavic](https://sms4smile.com/quotes/author/nora-sakavic/) > [Not everything you hear about yourself can be considered good publicity. 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I didn't even see a bathtub, running water, hot water, commode - we didn't have any of that.…](https://sms4smile.com/quotes/phil-robertson/we-were-so-poor-as-kids-i-didn-t-even-see-a-bathtub-running-water-hot/) [Phil Robertson](https://sms4smile.com/quotes/author/phil-robertson/) > [We earned any fans with the way we play.](https://sms4smile.com/quotes/jimmy-white/we-earned-any-fans-with-the-way-we-play/) [Jimmy White](https://sms4smile.com/quotes/author/jimmy-white/) > [Hard work and a good education will take you further than any government program.](https://sms4smile.com/quotes/aaron-schock/hard-work-and-a-good-education-will-take-you-further-than-any/) [Aaron Schock](https://sms4smile.com/quotes/author/aaron-schock/) > [Anyone who's read my 'Terror in the Skies' series knows that I have not been writing with an eye toward approval from any government…](https://sms4smile.com/quotes/annie-jacobsen/anyone-who-s-read-my-terror-in-the-skies-series-knows-that-i-have-not/) [Annie Jacobsen](https://sms4smile.com/quotes/author/annie-jacobsen/) > [The system in Germany is different, as you sign up with a company for two or three years, and you work exclusively with them;…](https://sms4smile.com/quotes/tom-wlaschiha/the-system-in-germany-is-different-as-you-sign-up-with-a-company-for/) [Tom Wlaschiha](https://sms4smile.com/quotes/author/tom-wlaschiha/) > [I'm writing about real things. 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