--- title: "Meaning & Key Takeaway of: I won't do ready meals because I'm…" description: "\"I won't do ready meals because I'm teaching people how to cook. I won't do it no matter how much you pay me, you can say you'll give me £100,000 to do ..." image: "https://sms4smile.com/quotes/i/d78/joe-wicks-5720_food_i-won-t-do-ready-meals-because-i-m-teach_2134535.jpg" --- # I won't do ready meals because I'm teaching people how to… ![“I won't do ready meals because I'm teaching people how to cook. I won't do it no matter how much you pay me, you can say you'll give me £100,000 to do it, but my brand is more important than that.” quote by Joe Wicks](https://sms4smile.com/quotes/i/d78/joe-wicks-5720_food_i-won-t-do-ready-meals-because-i-m-teach_2134535.jpg) [Download](https://sms4smile.com/quotes/i/d78/joe-wicks-5720_food_i-won-t-do-ready-meals-because-i-m-teach_2134535.jpg) [Open image](https://sms4smile.com/quotes/i/d78/joe-wicks-5720_food_i-won-t-do-ready-meals-because-i-m-teach_2134535.jpg) > “I won't do ready meals because I'm teaching people how to cook. I won't do it no matter how much you pay me, you can say you'll give me £100,000 to do it, but my brand is more important than that.” [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He refuses lucrative deals that conflict with his personal brand and values, prioritizing authenticity over money. **In simple terms:** Brand over money. Key Takeaway Protect your brand integrity. Themes integrity brand authenticity Mood determined principled Type advice motivational When to use this quote - sponsorship deals - social media influence - career decisions Key Concepts personal values brand management Questions to Reflect On - How would you handle a high‑paying offer that clashes with your values? - What defines your brand? A Different Perspective Money can tempt compromise of core values. ★ ★ ★ ★ ★ No ratings yet [Food](https://sms4smile.com/quotes/about/food/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [My mother was a woman of the '50s who had a family in the '70s while finding her political and feminist voice. She could…](https://sms4smile.com/quotes/dervla-kirwan/my-mother-was-a-woman-of-the-50s-who-had-a-family-in-the-70s-while/) [Dervla Kirwan](https://sms4smile.com/quotes/author/dervla-kirwan/) > [Because of the nature of my brand, it's so important our readers know it really is me behind my keyboard.](https://sms4smile.com/quotes/brit-morin/because-of-the-nature-of-my-brand-it-s-so-important-our-readers-know/) [Brit Morin](https://sms4smile.com/quotes/author/brit-morin/) > [“What you do may not be unique, but you are. This is why putting your personality into your brand is so important. You're not…](https://sms4smile.com/quotes/john-morgan/what-you-do-may-not-be-unique-but-you-are-this-is-why-putting-your/) [John Morgan](https://sms4smile.com/quotes/author/john-morgan/) > [Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I…](https://sms4smile.com/quotes/renzo-rosso/consumers-fall-in-love-with-a-brand-and-it-s-important-for-a-brand-to/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) > [“Align your brand with an important cause that you are passionate about so that you may effectively use your voice to raise awareness and…](https://sms4smile.com/quotes/germany-kent/align-your-brand-with-an-important-cause-that-you-are-passionate/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [Eating ready-made meals is about being very passive, and actively cooking is something that nothing compares to.](https://sms4smile.com/quotes/yotam-ottolenghi/eating-ready-made-meals-is-about-being-very-passive-and-actively/) [Yotam Ottolenghi](https://sms4smile.com/quotes/author/yotam-ottolenghi/) > [When I'm writing, I spend all my time in The Grocer on Elgin buying ready-made meals; I think they are the only reason my…](https://sms4smile.com/quotes/sadie-jones/when-i-m-writing-i-spend-all-my-time-in-the-grocer-on-elgin-buying/) [Sadie Jones](https://sms4smile.com/quotes/author/sadie-jones/) > [When Im writing, I spend all my time in The Grocer on Elgin buying ready-made meals; I think they are the only reason my…](https://sms4smile.com/quotes/sadie-jones/when-im-writing-i-spend-all-my-time-in-the-grocer-on-elgin-buying/) [Sadie Jones](https://sms4smile.com/quotes/author/sadie-jones/) > [Today everything must be easy and it mustn't take time ... ready meals. Powdered hot chocolate and instant coffee ... Living takes time. We…](https://sms4smile.com/quotes/karin-fossum/today-everything-must-be-easy-and-it-mustn-t-take-time-ready-meals/) [Karin Fossum](https://sms4smile.com/quotes/author/karin-fossum/) > [I won't eat frozen food and I like to know where my food has come from. I don't like anything going in my body…](https://sms4smile.com/quotes/nicola-roberts/i-won-t-eat-frozen-food-and-i-like-to-know-where-my-food-has-come/) [Nicola Roberts](https://sms4smile.com/quotes/author/nicola-roberts/) > [Teaching people to draw is teaching people to look](https://sms4smile.com/quotes/david-hockney/teaching-people-to-draw-is-teaching-people-to-look/) [David Hockney](https://sms4smile.com/quotes/author/david-hockney/) > [People really need to just love themselves because no one is teaching people that.](https://sms4smile.com/quotes/caleb-mclaughlin/people-really-need-to-just-love-themselves-because-no-one-is-teaching/) [Caleb McLaughlin](https://sms4smile.com/quotes/author/caleb-mclaughlin/) > [I love teaching people how to handle their money and I've built a brand on that skill.](https://sms4smile.com/quotes/michelle-singletary/i-love-teaching-people-how-to-handle-their-money-and-i-ve-built-a/) [Michelle Singletary](https://sms4smile.com/quotes/author/michelle-singletary/) > [Teaching people to become like Jesus, outside of the power of Jesus, dishonors Jesus.](https://sms4smile.com/quotes/ed-stetzer/teaching-people-to-become-like-jesus-outside-of-the-power-of-jesus/) [Ed Stetzer](https://sms4smile.com/quotes/author/ed-stetzer/) > [I believe in teaching people to be individuals, and to understand other individuals.](https://sms4smile.com/quotes/anonymous/i-believe-in-teaching-people-to-be-individuals-and-to-understand/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Joe Wicks > [There's no wrong or right with fitness. It's whatever you enjoy and whatever you can keep up and keep doing.](https://sms4smile.com/quotes/joe-wicks/there-s-no-wrong-or-right-with-fitness-it-s-whatever-you-enjoy-and/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [It's never too late to get fit; it's never too late to feel good and confident and change the way you eat and train.…](https://sms4smile.com/quotes/joe-wicks/it-s-never-too-late-to-get-fit-it-s-never-too-late-to-feel-good-and/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [One thing I had more than anything, I had love and support from my mum and dad. My mum used to say: 'I don't…](https://sms4smile.com/quotes/joe-wicks/one-thing-i-had-more-than-anything-i-had-love-and-support-from-my-mum/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [I don't live with judgement or resentment, I don't have time for it.](https://sms4smile.com/quotes/joe-wicks/i-don-t-live-with-judgement-or-resentment-i-don-t-have-time-for-it/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [Oh, I love a good burger, I really do. With chips and a beer and ice cream afterwards.](https://sms4smile.com/quotes/joe-wicks/oh-i-love-a-good-burger-i-really-do-with-chips-and-a-beer-and-ice/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [I'm staying fit to stay mentally strong.](https://sms4smile.com/quotes/joe-wicks/i-m-staying-fit-to-stay-mentally-strong/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [I really believe you need to have some challenges in life, because you come out of it, and are better for it.](https://sms4smile.com/quotes/joe-wicks/i-really-believe-you-need-to-have-some-challenges-in-life-because-you/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [I'm the man I am today because of what my dad's been through, what my mum's been through and I always had love and…](https://sms4smile.com/quotes/joe-wicks/i-m-the-man-i-am-today-because-of-what-my-dad-s-been-through-what-my/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [The antidote to addiction is connection and love.](https://sms4smile.com/quotes/joe-wicks/the-antidote-to-addiction-is-connection-and-love/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [I do need to exercise. I feel I'm a much better person for it.](https://sms4smile.com/quotes/joe-wicks/i-do-need-to-exercise-i-feel-i-m-a-much-better-person-for-it/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [I've always been a fan of the home workout. I know a lot of people think that jumping around in your living room is…](https://sms4smile.com/quotes/joe-wicks/i-ve-always-been-a-fan-of-the-home-workout-i-know-a-lot-of-people/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [I don't do politics.](https://sms4smile.com/quotes/joe-wicks/i-don-t-do-politics/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [You don't need a gym or lots of equipment to get fit and healthy.](https://sms4smile.com/quotes/joe-wicks/you-don-t-need-a-gym-or-lots-of-equipment-to-get-fit-and-healthy/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [When I've stopped doing workouts and YouTube videos, I want this content that I've created to be used in schools all around the world.…](https://sms4smile.com/quotes/joe-wicks/when-i-ve-stopped-doing-workouts-and-youtube-videos-i-want-this/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) > [Never eat food that drains you of energy; eat food that makes you feel awesome.](https://sms4smile.com/quotes/joe-wicks/never-eat-food-that-drains-you-of-energy-eat-food-that-makes-you-feel/) [Joe Wicks](https://sms4smile.com/quotes/author/joe-wicks/) [Explore all 100 Joe Wicks quotes ](https://sms4smile.com/quotes/author/joe-wicks/) ## More Cook quotes > [When you cook a sausage, the skin sometimes breaks and the ground meat comes apart.](https://sms4smile.com/quotes/anonymous/when-you-cook-a-sausage-the-skin-sometimes-breaks-and-the-ground-meat/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [There are some things that I like, like education, wine, and I'd like to be a good cook, although I'm a pretty good eater…](https://sms4smile.com/quotes/rick-wagoner/there-are-some-things-that-i-like-like-education-wine-and-i-d-like-to/) [Rick Wagoner](https://sms4smile.com/quotes/author/rick-wagoner/) > [Being such a good cook that even the fire alarm cheers you on.](https://sms4smile.com/quotes/anonymous/being-such-a-good-cook-that-even-the-fire-alarm-cheers-you-on/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'll cook the water...](https://sms4smile.com/quotes/maggie-stiefvater/i-ll-cook-the-water/) [Maggie Stiefvater](https://sms4smile.com/quotes/author/maggie-stiefvater/) > [My dream as a passionate cook has been to go to Le Cordon Bleu. Never could my most incredible dream have lived up to…](https://sms4smile.com/quotes/blake-lively/my-dream-as-a-passionate-cook-has-been-to-go-to-le-cordon-bleu-never/) [Blake Lively](https://sms4smile.com/quotes/author/blake-lively/) > [I love to feed people, and I like to cook food they want to eat and food that will be good for them. I…](https://sms4smile.com/quotes/ruth-glick/i-love-to-feed-people-and-i-like-to-cook-food-they-want-to-eat-and/) [Ruth Glick](https://sms4smile.com/quotes/author/ruth-glick/) > [“Looks delicious," he lied. "A mite crispy along the edges - but then, I like it that way." Incredulous eyes met his own. "You…](https://sms4smile.com/quotes/tracy-anne-warren/looks-delicious-he-lied-a-mite-crispy-along-the-edges-but-then-i-like/) [Tracy Anne Warren](https://sms4smile.com/quotes/author/tracy-anne-warren/) > [During the season I only cook for myself on the off-days.](https://sms4smile.com/quotes/xander-bogaerts/during-the-season-i-only-cook-for-myself-on-the-off-days/) [Xander Bogaerts](https://sms4smile.com/quotes/author/xander-bogaerts/) > [He makes his cook his merit, and the world visits his dinners and not him.](https://sms4smile.com/quotes/moliere/he-makes-his-cook-his-merit-and-the-world-visits-his-dinners-and-not/) [Moliere](https://sms4smile.com/quotes/author/moliere/) > [I never really cook from recipes. But the worst is when something turns out great and I can't figure out how to make it…](https://sms4smile.com/quotes/blake-lively/i-never-really-cook-from-recipes-but-the-worst-is-when-something/) [Blake Lively](https://sms4smile.com/quotes/author/blake-lively/) > [I love to cook for my husband and daughter. I enjoy going to the market for fresh vegetables.](https://sms4smile.com/quotes/salma-hayek/i-love-to-cook-for-my-husband-and-daughter-i-enjoy-going-to-the/) [Salma Hayek](https://sms4smile.com/quotes/author/salma-hayek/) > [I can cook, I can breathe, I can live!](https://sms4smile.com/quotes/sophia-loren/i-can-cook-i-can-breathe-i-can-live/) [Sophia Loren](https://sms4smile.com/quotes/author/sophia-loren/) > [Technology is, of course, a double edged sword. Fire can cook our food but also burn us.](https://sms4smile.com/quotes/jason-silva/technology-is-of-course-a-double-edged-sword-fire-can-cook-our-food/) [Jason Silva](https://sms4smile.com/quotes/author/jason-silva/) > [The way to entice people into cooking is to cook delicious things.](https://sms4smile.com/quotes/yotam-ottolenghi/the-way-to-entice-people-into-cooking-is-to-cook-delicious-things/) [Yotam Ottolenghi](https://sms4smile.com/quotes/author/yotam-ottolenghi/) > [“If you knew how to cook, maybe I would eat.”](https://sms4smile.com/quotes/cassandra-clare/if-you-knew-how-to-cook-maybe-i-would-eat/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) Browse all 945 Cook quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I won't do ready meals because I'm teaching people how to cook. 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