--- title: "Meaning & Key Takeaway of: Perhaps you could send useful “how to”…" description: "\"“Perhaps you could send useful “how to” tips. You could clip news items out of the paper and send them to your customers with a little note that just s..." image: "https://sms4smile.com/quotes/i/684/joe-girard-48753_personal-note_perhaps-you-could-send-useful-how-to-tip_2271971.png" --- # Perhaps you could send useful “how to” tips. You could… ![“Perhaps you could send useful “how to” tips. You could clip news items out of the paper and send them to your customers with a little note that just says, “Hi John, thought this might interest you. Joe Girard.” Some salesmen send expensive personalized calendars. This keeps their name in front of…” quote by Joe Girard](https://sms4smile.com/quotes/i/684/joe-girard-48753_personal-note_perhaps-you-could-send-useful-how-to-tip_2271971.png) [Download](https://sms4smile.com/quotes/i/684/joe-girard-48753_personal-note_perhaps-you-could-send-useful-how-to-tip_2271971.png) [Open image](https://sms4smile.com/quotes/i/684/joe-girard-48753_personal-note_perhaps-you-could-send-useful-how-to-tip_2271971.png) > ““Perhaps you could send useful “how to” tips. You could clip news items out of the paper and send them to your customers with a little note that just says, “Hi John, thought this might interest you. Joe Girard.” Some salesmen send expensive personalized calendars. This keeps their name in front of the customer all year long. Another salesman I know keeps postcards in his briefcase and jots off a personal note to his good customers while waiting for an appointment or a plane. Watch the ways in which the giant companies spend millions just to keep their name in front of the public. I have learned from them, and you should too, because we have businesses just like them, only maybe not so big.”” [Joe Girard](https://sms4smile.com/quotes/author/joe-girard/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consistent, low‑cost personal touches keep a brand top‑of‑mind and build lasting relationships. **In simple terms:** Small, regular contact builds loyalty. Key Takeaway Stay visible with useful, personalized content. Themes relationship building branding customer retention personalization marketing Mood friendly professional strategic Type advice marketing sales When to use this quote - sales calls - email newsletters - handwritten notes - customized calendars - postcards Key Concepts psychology of reciprocity attention economy customer lifetime value Questions to Reflect On - How can you add genuine value in each touch? - What frequency feels natural for your audience? A Different Perspective Too many touches can feel intrusive if not truly valuable. ★ ★ ★ ★ ★ No ratings yet [Expensive Personalized](https://sms4smile.com/quotes/about/expensive-personalized-5269406/) [Personal Note](https://sms4smile.com/quotes/about/personal-note-1656463/) [Personalized Calendars](https://sms4smile.com/quotes/about/personalized-calendars-5269407/) [Salesmen Send](https://sms4smile.com/quotes/about/salesmen-send-5269405/) [Send Customers](https://sms4smile.com/quotes/about/send-customers-5269404/) ## Related quotes > [I just want everybody to know, on a personal note, from me, sincerely, it was all his fault.](https://sms4smile.com/quotes/triple-h/i-just-want-everybody-to-know-on-a-personal-note-from-me-sincerely-it/) [Triple H](https://sms4smile.com/quotes/author/triple-h/) > [The kind of life I want is to be a person who would get a personal note every day.](https://sms4smile.com/quotes/sara-zarr/the-kind-of-life-i-want-is-to-be-a-person-who-would-get-a-personal/) [Sara Zarr](https://sms4smile.com/quotes/author/sara-zarr/) > [On a personal note, I think it won't be until after I've retired that I'm fully aware of what I've done or what I've…](https://sms4smile.com/quotes/anonymous/on-a-personal-note-i-think-it-won-t-be-until-after-i-ve-retired-that/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [On a personal note I want to gain more confidence and give back in any way I can.](https://sms4smile.com/quotes/skylar-laine/on-a-personal-note-i-want-to-gain-more-confidence-and-give-back-in/) [Skylar Laine](https://sms4smile.com/quotes/author/skylar-laine/) > [On a personal note, reaching the World Cup would be something that no one could ever take away from me.](https://sms4smile.com/quotes/diego-godin/on-a-personal-note-reaching-the-world-cup-would-be-something-that-no/) [Diego Godin](https://sms4smile.com/quotes/author/diego-godin/) > [Oh, my God! My wife and I, boy, we got down that night. On a personal note!](https://sms4smile.com/quotes/derek-luke/oh-my-god-my-wife-and-i-boy-we-got-down-that-night-on-a-personal-note/) [Derek Luke](https://sms4smile.com/quotes/author/derek-luke/) > [It's always a pleasure on a personal note for me to come back to Australia.](https://sms4smile.com/quotes/nick-cave/it-s-always-a-pleasure-on-a-personal-note-for-me-to-come-back-to/) [Nick Cave](https://sms4smile.com/quotes/author/nick-cave/) > [On a personal note, a legacy he left me, aside from being a friend who was important to me on many levels, was that…](https://sms4smile.com/quotes/curtis-hanson/on-a-personal-note-a-legacy-he-left-me-aside-from-being-a-friend-who/) [Curtis Hanson](https://sms4smile.com/quotes/author/curtis-hanson/) > [“(Personal Note: I'm trying really hard to keep a straight face at this point)”](https://sms4smile.com/quotes/kieran-scott/personal-note-i-m-trying-really-hard-to-keep-a-straight-face-at-this/) [Kieran Scott](https://sms4smile.com/quotes/author/kieran-scott/) > [Let me say this on a personal note. Without the United States of America, I would in all probably not be able to stand…](https://sms4smile.com/quotes/angela-merkel/let-me-say-this-on-a-personal-note-without-the-united-states-of/) [Angela Merkel](https://sms4smile.com/quotes/author/angela-merkel/) ## More by Joe Girard > [The elevator to success is out of order. You'll have to use the stairs... one step at a time.](https://sms4smile.com/quotes/joe-girard/the-elevator-to-success-is-out-of-order-you-ll-have-to-use-the-stairs/) [Joe Girard](https://sms4smile.com/quotes/author/joe-girard/) > [If you do a lot of things to build business, you'll build business. They don't have to be done perfectly to work, although the…](https://sms4smile.com/quotes/joe-girard/if-you-do-a-lot-of-things-to-build-business-you-ll-build-business/) [Joe Girard](https://sms4smile.com/quotes/author/joe-girard/) > [The one key line used by a very rich Hudson salesman: Would you like to buy a car now, without waiting?](https://sms4smile.com/quotes/joe-girard/the-one-key-line-used-by-a-very-rich-hudson-salesman-would-you-like/) [Joe Girard](https://sms4smile.com/quotes/author/joe-girard/) > [“Selling yourself does not mean boasting about your accomplishments but rather demonstrating security in your goals and your lifestyle so your "customers" feel success…](https://sms4smile.com/quotes/joe-girard/selling-yourself-does-not-mean-boasting-about-your-accomplishments/) [Joe Girard](https://sms4smile.com/quotes/author/joe-girard/) > [GREAT Salesman is not born, GREAT Salesman is made..](https://sms4smile.com/quotes/joe-girard/great-salesman-is-not-born-great-salesman-is-made/) [Joe Girard](https://sms4smile.com/quotes/author/joe-girard/) > [Look back to learn how to look forward.](https://sms4smile.com/quotes/joe-girard/look-back-to-learn-how-to-look-forward/) [Joe Girard](https://sms4smile.com/quotes/author/joe-girard/) > [The important thing is to dare to dream big, then take action to make it come true.](https://sms4smile.com/quotes/joe-girard/the-important-thing-is-to-dare-to-dream-big-then-take-action-to-make/) [Joe Girard](https://sms4smile.com/quotes/author/joe-girard/) [Explore all 8 Joe Girard quotes ](https://sms4smile.com/quotes/author/joe-girard/) ## More Personal Note quotes > [I just want everybody to know, on a personal note, from me, sincerely, it was all his fault.](https://sms4smile.com/quotes/triple-h/i-just-want-everybody-to-know-on-a-personal-note-from-me-sincerely-it/) [Triple H](https://sms4smile.com/quotes/author/triple-h/) > [“(Personal Note: I'm trying really hard to keep a straight face at this point)”](https://sms4smile.com/quotes/kieran-scott/personal-note-i-m-trying-really-hard-to-keep-a-straight-face-at-this/) [Kieran Scott](https://sms4smile.com/quotes/author/kieran-scott/) > [On a personal note, a legacy he left me, aside from being a friend who was important to me on many levels, was that…](https://sms4smile.com/quotes/curtis-hanson/on-a-personal-note-a-legacy-he-left-me-aside-from-being-a-friend-who/) [Curtis Hanson](https://sms4smile.com/quotes/author/curtis-hanson/) > [It's always a pleasure on a personal note for me to come back to Australia.](https://sms4smile.com/quotes/nick-cave/it-s-always-a-pleasure-on-a-personal-note-for-me-to-come-back-to/) [Nick Cave](https://sms4smile.com/quotes/author/nick-cave/) > [Oh, my God! My wife and I, boy, we got down that night. On a personal note!](https://sms4smile.com/quotes/derek-luke/oh-my-god-my-wife-and-i-boy-we-got-down-that-night-on-a-personal-note/) [Derek Luke](https://sms4smile.com/quotes/author/derek-luke/) > [On a personal note, reaching the World Cup would be something that no one could ever take away from me.](https://sms4smile.com/quotes/diego-godin/on-a-personal-note-reaching-the-world-cup-would-be-something-that-no/) [Diego Godin](https://sms4smile.com/quotes/author/diego-godin/) > [On a personal note I want to gain more confidence and give back in any way I can.](https://sms4smile.com/quotes/skylar-laine/on-a-personal-note-i-want-to-gain-more-confidence-and-give-back-in/) [Skylar Laine](https://sms4smile.com/quotes/author/skylar-laine/) > [On a personal note, I think it won't be until after I've retired that I'm fully aware of what I've done or what I've…](https://sms4smile.com/quotes/anonymous/on-a-personal-note-i-think-it-won-t-be-until-after-i-ve-retired-that/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The kind of life I want is to be a person who would get a personal note every day.](https://sms4smile.com/quotes/sara-zarr/the-kind-of-life-i-want-is-to-be-a-person-who-would-get-a-personal/) [Sara Zarr](https://sms4smile.com/quotes/author/sara-zarr/) > [Let me say this on a personal note. Without the United States of America, I would in all probably not be able to stand…](https://sms4smile.com/quotes/angela-merkel/let-me-say-this-on-a-personal-note-without-the-united-states-of/) [Angela Merkel](https://sms4smile.com/quotes/author/angela-merkel/) [Browse all 11 Personal Note quotes ](https://sms4smile.com/quotes/about/personal-note-1656463/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Perhaps you could send useful “how to” tips. You could clip news items out of the paper and send them to your customers with a little note that just says, “Hi John, thought this might interest you. Joe Girard.” Some salesmen send expensive personalized calendars. This keeps their name in front of the customer all year long. Another salesman I know keeps postcards in his briefcase and jots off a personal note to his good customers while waiting for an appointment or a plane. 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