---
title: "Meaning & Key Takeaway of: Don't worry about motivation. Motivation…"
description: "\"Don't worry about motivation. Motivation is fickle. It comes and goes. It is unreliable - and when you are counting on motivation to get your goals acc..."
image: "https://sms4smile.com/quotes/i/271/jocko-willink-3347_goals_don-t-worry-about-motivation-motivation_2025393.jpg"
---

#  Don't worry about motivation. Motivation is fickle. It…

![“Don't worry about motivation. Motivation is fickle. It comes and goes. It is unreliable - and when you are counting on motivation to get your goals accomplished, you will likely fall short.” quote by Jocko Willink](https://sms4smile.com/quotes/i/271/jocko-willink-3347_goals_don-t-worry-about-motivation-motivation_2025393.jpg)   [Download](https://sms4smile.com/quotes/i/271/jocko-willink-3347_goals_don-t-worry-about-motivation-motivation_2025393.jpg) [Open image](https://sms4smile.com/quotes/i/271/jocko-willink-3347_goals_don-t-worry-about-motivation-motivation_2025393.jpg)

> “Don't worry about motivation. Motivation is fickle. It comes and goes. It is unreliable - and when you are counting on motivation to get your goals accomplished, you will likely fall short.”

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Motivation is unreliable; relying on it to achieve goals leads to failure.

**In simple terms:** Motivation comes and goes, so don’t depend on it.

Key Takeaway

Build habits, not hope.

Themes

discipline habit formation resilience

Mood

determined pragmatic

Type

advice motivational

When to use this quote

- exercise routine
- learning a skill
- project deadlines
- daily work tasks

Key Concepts

self‑regulation willpower goal attainment

Questions to Reflect On

- How can you create a system that works when motivation wanes?
- What habits can replace motivation for your goals?

A Different Perspective

Motivation can still spark initial action, but consistency matters more.

★ ★ ★ ★ ★   No ratings yet

[Goals](https://sms4smile.com/quotes/about/goals/) [Motivation](https://sms4smile.com/quotes/about/motivation/) [Worry](https://sms4smile.com/quotes/about/worry/)

## Related quotes

> [“Positive and negative actions are determined by one’s own motivation. If the motivation is good, all actions become positive; if the motivation is wrong,…](https://sms4smile.com/quotes/dalai-lama-xiv/positive-and-negative-actions-are-determined-by-one-s-own-motivation/)

[Dalai Lama XIV](https://sms4smile.com/quotes/author/dalai-lama-xiv/)

> [Desire is the mother of motivation because that is where your motivation is born.](https://sms4smile.com/quotes/zig-ziglar/desire-is-the-mother-of-motivation-because-that-is-where-your/)

[Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/)

> [Dream is key to motivate yourself to a purpose. Purpose drives to motivation &amp; it is motivation which gives wing to move confidently in…](https://sms4smile.com/quotes/dranil-kr-sinha/dream-is-key-to-motivate-yourself-to-a-purpose-purpose-drives-to/)

[DrAnil Kr Sinha](https://sms4smile.com/quotes/author/dranil-kr-sinha/)

> [Desire is the Mother of Motivation because that is where Motivation is born.](https://sms4smile.com/quotes/zig-ziglar/desire-is-the-mother-of-motivation-because-that-is-where-motivation/)

[Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/)

> [“Purpose fosters motivation; motivation lets us endure a greater perception of effort; and enduring a greater perception of effort often results in better performance.…](https://sms4smile.com/quotes/brad-stulberg/purpose-fosters-motivation-motivation-lets-us-endure-a-greater/)

[Brad Stulberg](https://sms4smile.com/quotes/author/brad-stulberg/)

> [I can't do things by myself. I need a motivation, and the motivation is always the director's. I find my freedom inside other people's…](https://sms4smile.com/quotes/charlotte-gainsbourg/i-can-t-do-things-by-myself-i-need-a-motivation-and-the-motivation-is/)

[Charlotte Gainsbourg](https://sms4smile.com/quotes/author/charlotte-gainsbourg/)

> ['LazyTown' is basically about motivation. So what do I call motivation? I call it 'go.' The show is going to inspire kids to go.…](https://sms4smile.com/quotes/magnus-scheving/lazytown-is-basically-about-motivation-so-what-do-i-call-motivation-i/)

[Magnus Scheving](https://sms4smile.com/quotes/author/magnus-scheving/)

> [I know I love a novel with an unreliable narrator, and I think many readers do as well.](https://sms4smile.com/quotes/fiona-barton/i-know-i-love-a-novel-with-an-unreliable-narrator-and-i-think-many/)

[Fiona Barton](https://sms4smile.com/quotes/author/fiona-barton/)

> [No organization can depend on genius; the supply is always scarce and unreliable. It is the test of an organization to make ordinary people…](https://sms4smile.com/quotes/peter-drucker/no-organization-can-depend-on-genius-the-supply-is-always-scarce-and/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [I very much like the idea of the unreliable narrator. Shaping my fictions as monologues - by introducing the "I" - allows me to…](https://sms4smile.com/quotes/norman-lock/i-very-much-like-the-idea-of-the-unreliable-narrator-shaping-my/)

[Norman Lock](https://sms4smile.com/quotes/author/norman-lock/)

> [Eyewitness testimony is notoriously unreliable.](https://sms4smile.com/quotes/chris-french/eyewitness-testimony-is-notoriously-unreliable/)

[Chris French](https://sms4smile.com/quotes/author/chris-french/)

> [The Term Paper Artist' represents two models of writing, one of the little boy bouncing his ball, generating stories for the sheer pleasure of…](https://sms4smile.com/quotes/david-leavitt/the-term-paper-artist-represents-two-models-of-writing-one-of-the/)

[David Leavitt](https://sms4smile.com/quotes/author/david-leavitt/)

> [Rehearsals and screening rooms are often unreliable because they can't provide the chemistry between an audience and what appears on the stage or screen.](https://sms4smile.com/quotes/gene-tierney/rehearsals-and-screening-rooms-are-often-unreliable-because-they-can/)

[Gene Tierney](https://sms4smile.com/quotes/author/gene-tierney/)

> [“I argue that the Jesus of the Gospels is essentially a myth. The Gospels are largely fiction. They were created around the turn of…](https://sms4smile.com/quotes/alvar-elleg-rd/i-argue-that-the-jesus-of-the-gospels-is-essentially-a-myth-the/)

Alvar Ellegård

> [I don't like working all hours of the night and having an unreliable working pattern.](https://sms4smile.com/quotes/michael-giacchino/i-don-t-like-working-all-hours-of-the-night-and-having-an-unreliable/)

[Michael Giacchino](https://sms4smile.com/quotes/author/michael-giacchino/)

## More by Jocko Willink

> [“The best leaders checked their egos, accepted blame, sought out constructive criticism, and took detailed notes for improvement. They”](https://sms4smile.com/quotes/jocko-willink/the-best-leaders-checked-their-egos-accepted-blame-sought-out/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [If I'm going to get you to do stuff, I need to lead you. I can't just order you to do it.](https://sms4smile.com/quotes/jocko-willink/if-i-m-going-to-get-you-to-do-stuff-i-need-to-lead-you-i-can-t-just/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [“The goal of all leaders should be to work themselves out of a job. This means leaders must be heavily engaged in training and…](https://sms4smile.com/quotes/jocko-willink/the-goal-of-all-leaders-should-be-to-work-themselves-out-of-a-job/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [With Benghazi, I don't see anyone saying, 'Hey look, I am overall responsible for this and therefore, I take responsibility for what happened. It's…](https://sms4smile.com/quotes/jocko-willink/with-benghazi-i-don-t-see-anyone-saying-hey-look-i-am-overall/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [“The leader must own everything in his or her world. There is no one else to blame.”](https://sms4smile.com/quotes/jocko-willink/the-leader-must-own-everything-in-his-or-her-world-there-is-no-one/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [“weaker commanders would get a solid explanation about the burden of command and the deep meaning of responsibility: the leader is truly and ultimately…](https://sms4smile.com/quotes/jocko-willink/weaker-commanders-would-get-a-solid-explanation-about-the-burden-of/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [If I've got something do. I'm going to attack it. I'm going to attack that stress.](https://sms4smile.com/quotes/jocko-willink/if-i-ve-got-something-do-i-m-going-to-attack-it-i-m-going-to-attack/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [“Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems. A”](https://sms4smile.com/quotes/jocko-willink/leaders-must-accept-total-responsibility-own-problems-that-inhibit/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [One of the best mental disciplines for people to implement is simply putting together a schedule or a task list and actually executing it.…](https://sms4smile.com/quotes/jocko-willink/one-of-the-best-mental-disciplines-for-people-to-implement-is-simply/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [If you have to stand and fight, you train yourself so that you're able to do it.](https://sms4smile.com/quotes/jocko-willink/if-you-have-to-stand-and-fight-you-train-yourself-so-that-you-re-able/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [If you try and work out at 4:30 in the afternoon, how many people are going to chip away at that time? Your boss,…](https://sms4smile.com/quotes/jocko-willink/if-you-try-and-work-out-at-4-30-in-the-afternoon-how-many-people-are/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [I'm always reading the next book. Taking notes. Highlighting, researching, studying. It doesn't stop.](https://sms4smile.com/quotes/jocko-willink/i-m-always-reading-the-next-book-taking-notes-highlighting/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [“Regardless of how you think an operation is going to unfold,” I answered, “the enemy gets their say as well—and they are going to…](https://sms4smile.com/quotes/jocko-willink/regardless-of-how-you-think-an-operation-is-going-to-unfold-i/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [“If you don’t understand or believe in the decisions coming down from your leadership, it is up to you to ask questions until you…](https://sms4smile.com/quotes/jocko-willink/if-you-don-t-understand-or-believe-in-the-decisions-coming-down-from/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

> [“No Bad Teams, Only Bad Leaders”](https://sms4smile.com/quotes/jocko-willink/no-bad-teams-only-bad-leaders/)

[Jocko Willink](https://sms4smile.com/quotes/author/jocko-willink/)

[Explore all 133 Jocko Willink quotes ](https://sms4smile.com/quotes/author/jocko-willink/)

## More Goals quotes

> [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/)

[Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/)

> [The costs of the Bush-Obama wars in Iraq and Afghanistan are now estimated to run as high as $4.4 trillion - a major victory…](https://sms4smile.com/quotes/noam-chomsky/the-costs-of-the-bush-obama-wars-in-iraq-and-afghanistan-are-now/)

[Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/)

> [Before I debuted, it was my goal to make my debut, and afterwards, I aimed at winning champion titles on television music shows, and…](https://sms4smile.com/quotes/hyuna/before-i-debuted-it-was-my-goal-to-make-my-debut-and-afterwards-i/)

[Hyuna](https://sms4smile.com/quotes/author/hyuna/)

> [I don't really like too much credit. I know nobody's going to believe this, but I'd rather be able to score goals and nobody…](https://sms4smile.com/quotes/bradley-wright-phillips/i-don-t-really-like-too-much-credit-i-know-nobody-s-going-to-believe/)

[Bradley Wright-Phillips](https://sms4smile.com/quotes/author/bradley-wright-phillips/)

> [Leo, Cristiano Ronaldo, Neymar, Eden. Every year, you look at their numbers - score goals, assists, minutes - to see they play very well.](https://sms4smile.com/quotes/pedro/leo-cristiano-ronaldo-neymar-eden-every-year-you-look-at-their/)

[Pedro](https://sms4smile.com/quotes/author/pedro/)

> [“So Jace is my actual family," Kit said. "But I can't go live with him, because him and his hot girlfriend are going off…](https://sms4smile.com/quotes/cassandra-clare/so-jace-is-my-actual-family-kit-said-but-i-can-t-go-live-with-him/)

[Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/)

> [The goal of spiritual practice is full recovery, and the only thing you need to recover from is a fractured sense of self.](https://sms4smile.com/quotes/marianne-williamson/the-goal-of-spiritual-practice-is-full-recovery-and-the-only-thing/)

[Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/)

> [Every drop of rain hits its appointed target.](https://sms4smile.com/quotes/john-newton/every-drop-of-rain-hits-its-appointed-target/)

[John Newton](https://sms4smile.com/quotes/author/john-newton/)

> [“Achieving mental harmony is one of the greatest goals and experiences in life.”](https://sms4smile.com/quotes/kambiz-mostofizadeh/achieving-mental-harmony-is-one-of-the-greatest-goals-and-experiences/)

[Kambiz Mostofizadeh](https://sms4smile.com/quotes/author/kambiz-mostofizadeh/)

> [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/)

[Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/)

> [Too many times we flitter our energy into too many goals and in the process don't achieve much. Focus is very important in life.…](https://sms4smile.com/quotes/vaishali-kasture/too-many-times-we-flitter-our-energy-into-too-many-goals-and-in-the/)

[Vaishali Kasture](https://sms4smile.com/quotes/author/vaishali-kasture/)

> [Plainly, the environment must be a living one, directed by a higher intelligence, arranged by an adult who is prepared for his mission.](https://sms4smile.com/quotes/maria-montessori/plainly-the-environment-must-be-a-living-one-directed-by-a-higher/)

[Maria Montessori](https://sms4smile.com/quotes/author/maria-montessori/)

> [According to the best research, less than 3% of Americans have written goals, and less than 1% review and rewrite their goals on a daily basis.](https://sms4smile.com/quotes/brian-tracy/according-to-the-best-research-less-than-3-of-americans-have-written/)

[Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/)

> [When you have accomplished your goal simply walk away. This is the path way to Heaven.](https://sms4smile.com/quotes/laozi/when-you-have-accomplished-your-goal-simply-walk-away-this-is-the/)

[Laozi](https://sms4smile.com/quotes/author/laozi/)

> [“What shapes us is not always our achievements but our omissions. Not lies; simply the truths we don’t tell.”](https://sms4smile.com/quotes/c-j-tudor/what-shapes-us-is-not-always-our-achievements-but-our-omissions-not/)

[C.J. Tudor](https://sms4smile.com/quotes/author/c-j-tudor/)

[Browse all 21,276 Goals quotes ](https://sms4smile.com/quotes/about/goals/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Don't worry about motivation. Motivation is fickle. It comes and goes. It is unreliable - and when you are counting on motivation to get your goals accomplished, you will likely fall short.",
            "creator": {
                "@type": "Person",
                "name": "Jocko Willink"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/jocko-willink/don-t-worry-about-motivation-motivation-is-fickle-it-comes-and-goes/",
            "about": {
                "@type": "Thing",
                "name": "Goals"
            },
            "@id": "https://sms4smile.com/quotes/jocko-willink/don-t-worry-about-motivation-motivation-is-fickle-it-comes-and-goes/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/271/jocko-willink-3347_goals_don-t-worry-about-motivation-motivation_2025393.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/271/jocko-willink-3347_goals_don-t-worry-about-motivation-motivation_2025393.jpg",
                "url": "https://sms4smile.com/quotes/i/271/jocko-willink-3347_goals_don-t-worry-about-motivation-motivation_2025393.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Don't worry about motivation. Motivation is fickle. It comes and goes. It is unreliable - and when you are…” — Jocko Willink",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Jocko Willink",
                    "item": "https://sms4smile.com/quotes/author/jocko-willink/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Don't worry about motivation. Motivation is...",
                    "item": "https://sms4smile.com/quotes/jocko-willink/don-t-worry-about-motivation-motivation-is-fickle-it-comes-and-goes/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/jocko-willink/don-t-worry-about-motivation-motivation-is-fickle-it-comes-and-goes/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
