--- title: "Meaning & Key Takeaway of: We're not going to be the fastest-growing…" description: "\"We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours.\" — Jimmy John Liautaud" image: "https://sms4smile.com/quotes/i/613/jimmy-john-liautaud-15875_growing_we-re-not-going-to-be-the-fastest-growin_3111949.jpg" --- # We're not going to be the fastest-growing or the biggest… ![“We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours.” quote by Jimmy John Liautaud](https://sms4smile.com/quotes/i/613/jimmy-john-liautaud-15875_growing_we-re-not-going-to-be-the-fastest-growin_3111949.jpg) [Download](https://sms4smile.com/quotes/i/613/jimmy-john-liautaud-15875_growing_we-re-not-going-to-be-the-fastest-growin_3111949.jpg) [Open image](https://sms4smile.com/quotes/i/613/jimmy-john-liautaud-15875_growing_we-re-not-going-to-be-the-fastest-growin_3111949.jpg) > “We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours.” [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker acknowledges modest growth goals, emphasizing niche success over scale. **In simple terms:** Small businesses can thrive without being the biggest. Key Takeaway Focus on quality and community. Themes business humility growth niche community Mood optimistic pragmatic Type motivational business When to use this quote - opening a shop - local marketing - customer loyalty - scaling decisions Key Concepts entrepreneurship market positioning brand identity Questions to Reflect On - How can a small shop differentiate itself? - What trade‑offs exist between size and quality? A Different Perspective May limit market share and profitability. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [It's nice to be home - I go to the same old sandwich shop around the corner, I go to the movies, I do…](https://sms4smile.com/quotes/ryan-ross/it-s-nice-to-be-home-i-go-to-the-same-old-sandwich-shop-around-the/) [Ryan Ross](https://sms4smile.com/quotes/author/ryan-ross/) > [“I did an about-face and veered into the sandwich shop. What I ordered is none of your business, but it was really good.”](https://sms4smile.com/quotes/sue-grafton/i-did-an-about-face-and-veered-into-the-sandwich-shop-what-i-ordered/) [Sue Grafton](https://sms4smile.com/quotes/author/sue-grafton/) > [There's plenty of room at the bottom.](https://sms4smile.com/quotes/richard-p-feynman/there-s-plenty-of-room-at-the-bottom/) [Richard P. Feynman](https://sms4smile.com/quotes/author/richard-p-feynman/) > [Aim for the top. There is plenty of room there. There are so few at the top it is almost lonely there.](https://sms4smile.com/quotes/samuel-insull/aim-for-the-top-there-is-plenty-of-room-there-there-are-so-few-at-the/) Samuel Insull > [We want a system that creates the same exact sandwich, very rapidly and very consistently, every single time.](https://sms4smile.com/quotes/jimmy-john-liautaud/we-want-a-system-that-creates-the-same-exact-sandwich-very-rapidly/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [We have plenty of room for people...in our lives, I mean. Especially the ones who make us be the people we want to be.](https://sms4smile.com/quotes/suzanne-lafleur/we-have-plenty-of-room-for-people-in-our-lives-i-mean-especially-the/) [Suzanne LaFleur](https://sms4smile.com/quotes/author/suzanne-lafleur/) > [“Gran’s cottage might be tiny, and the furniture old and battered, but she ran a tight ship. As long as everything is in its…](https://sms4smile.com/quotes/adam-slater/gran-s-cottage-might-be-tiny-and-the-furniture-old-and-battered-but/) [Adam Slater](https://sms4smile.com/quotes/author/adam-slater/) > [We're breaking all of the rules, even our own rules, and how do we do that? By leaving plenty of room for X quantities.](https://sms4smile.com/quotes/john-cage/we-re-breaking-all-of-the-rules-even-our-own-rules-and-how-do-we-do/) [John Cage](https://sms4smile.com/quotes/author/john-cage/) > [I always remind people from outside our state that there’s plenty of room for all Alaska’s animals — right next to the mashed potatoes.](https://sms4smile.com/quotes/sarah-palin/i-always-remind-people-from-outside-our-state-that-there-s-plenty-of/) [Sarah Palin](https://sms4smile.com/quotes/author/sarah-palin/) > [Remember there is plenty of room at the top-but not enough to sit down.](https://sms4smile.com/quotes/zig-ziglar/remember-there-is-plenty-of-room-at-the-top-but-not-enough-to-sit-down/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [“I took it back: he didn't just hate himself down deep. He'd made plenty of room in there for me, too.”](https://sms4smile.com/quotes/michelle-rowen/i-took-it-back-he-didn-t-just-hate-himself-down-deep-he-d-made-plenty/) [Michelle Rowen](https://sms4smile.com/quotes/author/michelle-rowen/) > [The only place a new hat can be carried into with safety is a church, for there is plenty of room there.](https://sms4smile.com/quotes/leigh-hunt/the-only-place-a-new-hat-can-be-carried-into-with-safety-is-a-church/) [Leigh Hunt](https://sms4smile.com/quotes/author/leigh-hunt/) > [As a CEO, I want to show women that there are no limits to what they can achieve, whether through entrepreneurship, government, science or…](https://sms4smile.com/quotes/linda-mcmahon/as-a-ceo-i-want-to-show-women-that-there-are-no-limits-to-what-they/) [Linda McMahon](https://sms4smile.com/quotes/author/linda-mcmahon/) > [Honey, I am the chief of my train. If critics want to hop on board, fantastic. There's plenty of room.](https://sms4smile.com/quotes/katy-perry/honey-i-am-the-chief-of-my-train-if-critics-want-to-hop-on-board/) [Katy Perry](https://sms4smile.com/quotes/author/katy-perry/) > [Marriage is long enough to have plenty of room for time behind it.](https://sms4smile.com/quotes/william-faulkner/marriage-is-long-enough-to-have-plenty-of-room-for-time-behind-it/) [William Faulkner](https://sms4smile.com/quotes/author/william-faulkner/) ## More by Jimmy John Liautaud > [If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going…](https://sms4smile.com/quotes/jimmy-john-liautaud/if-you-re-going-to-do-a-job-do-it-right-if-you-re-going-to-throw-a/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-wanted-all-my-stores-to-be-the-same-to-offer-the-same-customer/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [We will continue to pursue anybody who violates our franchise covenants, trade agreements, or anything, for that matter, that is ours.](https://sms4smile.com/quotes/jimmy-john-liautaud/we-will-continue-to-pursue-anybody-who-violates-our-franchise/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [You have to live in reality: not in what might happen but what is happening.](https://sms4smile.com/quotes/jimmy-john-liautaud/you-have-to-live-in-reality-not-in-what-might-happen-but-what-is/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [Customer loyalty comes from consistent experience. They learn to count on you.](https://sms4smile.com/quotes/jimmy-john-liautaud/customer-loyalty-comes-from-consistent-experience-they-learn-to-count/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I've always liked food - a lot.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-ve-always-liked-food-a-lot/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I loved the taste and smell of Chicago hot dogs.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-loved-the-taste-and-smell-of-chicago-hot-dogs/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [It's so difficult to make the money we produce at Jimmy John's.](https://sms4smile.com/quotes/jimmy-john-liautaud/it-s-so-difficult-to-make-the-money-we-produce-at-jimmy-john-s/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-ve-never-offered-coupons-or-deals-i-m-not-fancy-enough-to-do-soup/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [We offer an extremely controlled, disciplined, and completely systematic franchise package.](https://sms4smile.com/quotes/jimmy-john-liautaud/we-offer-an-extremely-controlled-disciplined-and-completely/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning…](https://sms4smile.com/quotes/jimmy-john-liautaud/i-assumed-when-i-was-first-selling-the-franchises-that-everyone-would/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [When I see kids who naturally get A's and who naturally score high on tests and the teachers naturally like them because they require…](https://sms4smile.com/quotes/jimmy-john-liautaud/when-i-see-kids-who-naturally-get-a-s-and-who-naturally-score-high-on/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I think the kids that struggle are way more prepared for real life.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-think-the-kids-that-struggle-are-way-more-prepared-for-real-life/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [My team and I are excited to bring to our new partners at Roark the same energy and commitment to excellence that helped make…](https://sms4smile.com/quotes/jimmy-john-liautaud/my-team-and-i-are-excited-to-bring-to-our-new-partners-at-roark-the/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [We have more franchisees that want to pay us money than we have locations to go into.](https://sms4smile.com/quotes/jimmy-john-liautaud/we-have-more-franchisees-that-want-to-pay-us-money-than-we-have/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) [Explore all 41 Jimmy John Liautaud quotes ](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) ## More Growing quotes > [I have a strong feeling about this quick movement and changing of society and populations growing - something scary.](https://sms4smile.com/quotes/hiroshi-sugimoto/i-have-a-strong-feeling-about-this-quick-movement-and-changing-of/) [Hiroshi Sugimoto](https://sms4smile.com/quotes/author/hiroshi-sugimoto/) > [Public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy…](https://sms4smile.com/quotes/naomi-klein/public-infrastructure-around-the-world-is-facing-unprecedented-stress/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [I became a bit of a teacher's pet, and it became known in the school by both faculty and students that I really excelled…](https://sms4smile.com/quotes/paul-smith/i-became-a-bit-of-a-teacher-s-pet-and-it-became-known-in-the-school/) [Paul Smith](https://sms4smile.com/quotes/author/paul-smith/) > [Well, I've been politically involved for a really long time. Growing up in the segregated South, it was a very painful experience for me…](https://sms4smile.com/quotes/cybill-shepherd/well-i-ve-been-politically-involved-for-a-really-long-time-growing-up/) [Cybill Shepherd](https://sms4smile.com/quotes/author/cybill-shepherd/) > [I always feel like I'm struggling to become someone else. Like I'm trying to find a new place, grab hold of a new life,…](https://sms4smile.com/quotes/haruki-murakami/i-always-feel-like-i-m-struggling-to-become-someone-else-like-i-m/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [Throughout our history, the words of the Declaration have inspired immigrants from around the world to set sail to our shores. These immigrants have…](https://sms4smile.com/quotes/george-w-bush/throughout-our-history-the-words-of-the-declaration-have-inspired/) [George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/) > [ I failed, I think, seven \[or\] eight times before I finally got my first \[championship\]. It was just, you know, just about me growing… ](https://sms4smile.com/quotes/shaquille-o-neal/i-failed-i-think-seven-or-eight-times-before-i-finally-got-my-first/) [Shaquille O'Neal](https://sms4smile.com/quotes/author/shaquille-o-neal/) > [Every woman I have ever loved has left her print upon me, where I loved some invaluable piece of myself apart from me-so different…](https://sms4smile.com/quotes/audre-lorde/every-woman-i-have-ever-loved-has-left-her-print-upon-me-where-i/) [Audre Lorde](https://sms4smile.com/quotes/author/audre-lorde/) > [I think kids growing up, if they were picked on and feeling inferior at 12, they're going to feel that way at 72. You…](https://sms4smile.com/quotes/sylvester-stallone/i-think-kids-growing-up-if-they-were-picked-on-and-feeling-inferior/) [Sylvester Stallone](https://sms4smile.com/quotes/author/sylvester-stallone/) > [I felt pretty good growing up. I didnt feel a lot of prejudice or racism. But I do remember, if there was going to…](https://sms4smile.com/quotes/david-henry-hwang/i-felt-pretty-good-growing-up-i-didnt-feel-a-lot-of-prejudice-or/) [David Henry Hwang](https://sms4smile.com/quotes/author/david-henry-hwang/) > [But the effect of her being on those around her was incalculably diffusive: for the growing good of the world is partly dependent on…](https://sms4smile.com/quotes/george-eliot/but-the-effect-of-her-being-on-those-around-her-was-incalculably/) [George Eliot](https://sms4smile.com/quotes/author/george-eliot/) > [I wasn't a kid growing up thinking, 'One day I'll get an Oscar and make a speech.' That wasn't on my mind.](https://sms4smile.com/quotes/adam-sandler/i-wasn-t-a-kid-growing-up-thinking-one-day-i-ll-get-an-oscar-and-make/) [Adam Sandler](https://sms4smile.com/quotes/author/adam-sandler/) > [I have no hesitation in saying that although the American woman never leaves her domestic sphere and is in some respects very dependent within…](https://sms4smile.com/quotes/alexis-de-tocqueville/i-have-no-hesitation-in-saying-that-although-the-american-woman-never/) [Alexis de Tocqueville](https://sms4smile.com/quotes/author/alexis-de-tocqueville/) > [I was young, but to me that was underground music. I had never heard anything like Venom or any of that stuff growing up…](https://sms4smile.com/quotes/david-pajo/i-was-young-but-to-me-that-was-underground-music-i-had-never-heard/) [David Pajo](https://sms4smile.com/quotes/author/david-pajo/) > [Growing up I did commercials and things like that, but nothing serious. As I got older, my family is really hardcore into academics. They…](https://sms4smile.com/quotes/portia-doubleday/growing-up-i-did-commercials-and-things-like-that-but-nothing-serious/) [Portia Doubleday](https://sms4smile.com/quotes/author/portia-doubleday/) Browse all 7,266 Growing quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We're not going to be the fastest-growing or the biggest. 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