--- title: "Meaning & Key Takeaway of: I wanted all my stores to be the same, to…" description: "\"I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.\" — Jimmy John Liautaud" image: "https://sms4smile.com/quotes/i/5f9/jimmy-john-liautaud-15875_customer_i-wanted-all-my-stores-to-be-the-same-to_32561.jpg" --- # I wanted all my stores to be the same, to offer the same… ![“I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.” quote by Jimmy John Liautaud](https://sms4smile.com/quotes/i/5f9/jimmy-john-liautaud-15875_customer_i-wanted-all-my-stores-to-be-the-same-to_32561.jpg) [Download](https://sms4smile.com/quotes/i/5f9/jimmy-john-liautaud-15875_customer_i-wanted-all-my-stores-to-be-the-same-to_32561.jpg) [Open image](https://sms4smile.com/quotes/i/5f9/jimmy-john-liautaud-15875_customer_i-wanted-all-my-stores-to-be-the-same-to_32561.jpg) > “I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.” [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Uniformity across locations ensures consistent brand perception and customer satisfaction, regardless of staff presence. **In simple terms:** Consistent experience builds trust. Key Takeaway Standardization drives loyalty. Themes Brand consistency Customer experience Operational efficiency Scalability Service quality Mood Confident Focused Professional Type Business insight Leadership quote When to use this quote - Opening new stores - Training new employees - Implementing SOPs - Managing remote locations Key Concepts Standard operating procedures Franchise model Customer expectations Quality control Practical Applications - Brand management - Retail chain expansion Questions to Reflect On - How does consistency affect brand loyalty? - What risks arise from over‑standardization? ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Customer experience](https://sms4smile.com/quotes/about/customer-experience/) [Experience](https://sms4smile.com/quotes/about/experience/) ## Related quotes > [I wanted stores that would feel like a comfortable room in my apartment, cozy and colorful and different.](https://sms4smile.com/quotes/tory-burch/i-wanted-stores-that-would-feel-like-a-comfortable-room-in-my/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [Apple Stores Offer the Best Buying Experience and Customer Service On The Planet](https://sms4smile.com/quotes/tim-cook/apple-stores-offer-the-best-buying-experience-and-customer-service-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [“Each store will fulfil some of your needs, but no individual store can meet all of your needs. Learning how to set realistic expectations…](https://sms4smile.com/quotes/janet-crain/each-store-will-fulfil-some-of-your-needs-but-no-individual-store-can/) Janet Crain > [I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There…](https://sms4smile.com/quotes/natalie-massenet/i-believe-that-all-brands-will-become-storytellers-editors-and/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [We offer an extremely controlled, disciplined, and completely systematic franchise package.](https://sms4smile.com/quotes/jimmy-john-liautaud/we-offer-an-extremely-controlled-disciplined-and-completely/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-committed-to-evolving-and-enhancing-our-customer/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies…](https://sms4smile.com/quotes/jim-bush/getting-service-right-is-more-than-just-a-nice-to-do-it-s-a-must-do/) Jim Bush > [When you are Uber, what we care about is the customer experience of getting somebody safely, cheaply, efficiently and reliably from where they are…](https://sms4smile.com/quotes/anthony-levandowski/when-you-are-uber-what-we-care-about-is-the-customer-experience-of/) [Anthony Levandowski](https://sms4smile.com/quotes/author/anthony-levandowski/) > [Highly engaged employees make the customer experience. Disengaged employees break it.](https://sms4smile.com/quotes/timothy-r-clark/highly-engaged-employees-make-the-customer-experience-disengaged/) Timothy R. Clark > [You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure…](https://sms4smile.com/quotes/steve-jobs/you-ve-got-to-start-with-the-customer-experience-and-work-backwards/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Bezos insisted the company needed to master anything that touched the hallowed customer experience, and he resisted any efforts to project profitability.”](https://sms4smile.com/quotes/brad-stone/bezos-insisted-the-company-needed-to-master-anything-that-touched-the/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative…](https://sms4smile.com/quotes/alexander-osterwalder/a-value-proposition-creates-value-for-a-customer-segment-through-a/) [Alexander Osterwalder](https://sms4smile.com/quotes/author/alexander-osterwalder/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was…](https://sms4smile.com/quotes/howard-schultz/customers-don-t-always-know-what-they-want-the-decline-in-coffee/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“In the innovation age customer experience is key. Your impression defines their expression”](https://sms4smile.com/quotes/fela-durotoye/in-the-innovation-age-customer-experience-is-key-your-impression/) [Fela Durotoye](https://sms4smile.com/quotes/author/fela-durotoye/) ## More by Jimmy John Liautaud > [If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going…](https://sms4smile.com/quotes/jimmy-john-liautaud/if-you-re-going-to-do-a-job-do-it-right-if-you-re-going-to-throw-a/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [We will continue to pursue anybody who violates our franchise covenants, trade agreements, or anything, for that matter, that is ours.](https://sms4smile.com/quotes/jimmy-john-liautaud/we-will-continue-to-pursue-anybody-who-violates-our-franchise/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [You have to live in reality: not in what might happen but what is happening.](https://sms4smile.com/quotes/jimmy-john-liautaud/you-have-to-live-in-reality-not-in-what-might-happen-but-what-is/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [Customer loyalty comes from consistent experience. They learn to count on you.](https://sms4smile.com/quotes/jimmy-john-liautaud/customer-loyalty-comes-from-consistent-experience-they-learn-to-count/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I've always liked food - a lot.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-ve-always-liked-food-a-lot/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I loved the taste and smell of Chicago hot dogs.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-loved-the-taste-and-smell-of-chicago-hot-dogs/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [It's so difficult to make the money we produce at Jimmy John's.](https://sms4smile.com/quotes/jimmy-john-liautaud/it-s-so-difficult-to-make-the-money-we-produce-at-jimmy-john-s/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-ve-never-offered-coupons-or-deals-i-m-not-fancy-enough-to-do-soup/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [We offer an extremely controlled, disciplined, and completely systematic franchise package.](https://sms4smile.com/quotes/jimmy-john-liautaud/we-offer-an-extremely-controlled-disciplined-and-completely/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning…](https://sms4smile.com/quotes/jimmy-john-liautaud/i-assumed-when-i-was-first-selling-the-franchises-that-everyone-would/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [When I see kids who naturally get A's and who naturally score high on tests and the teachers naturally like them because they require…](https://sms4smile.com/quotes/jimmy-john-liautaud/when-i-see-kids-who-naturally-get-a-s-and-who-naturally-score-high-on/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I think the kids that struggle are way more prepared for real life.](https://sms4smile.com/quotes/jimmy-john-liautaud/i-think-the-kids-that-struggle-are-way-more-prepared-for-real-life/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [My team and I are excited to bring to our new partners at Roark the same energy and commitment to excellence that helped make…](https://sms4smile.com/quotes/jimmy-john-liautaud/my-team-and-i-are-excited-to-bring-to-our-new-partners-at-roark-the/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [We have more franchisees that want to pay us money than we have locations to go into.](https://sms4smile.com/quotes/jimmy-john-liautaud/we-have-more-franchisees-that-want-to-pay-us-money-than-we-have/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) > [I was absolutely blessed. And I'm really fortunate that my parents were there for me. And I hope that I can give back to…](https://sms4smile.com/quotes/jimmy-john-liautaud/i-was-absolutely-blessed-and-i-m-really-fortunate-that-my-parents/) [Jimmy John Liautaud](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) [Explore all 41 Jimmy John Liautaud quotes ](https://sms4smile.com/quotes/author/jimmy-john-liautaud/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.", "creator": { "@type": "Person", "name": "Jimmy John Liautaud" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jimmy-john-liautaud/i-wanted-all-my-stores-to-be-the-same-to-offer-the-same-customer/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/jimmy-john-liautaud/i-wanted-all-my-stores-to-be-the-same-to-offer-the-same-customer/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5f9/jimmy-john-liautaud-15875_customer_i-wanted-all-my-stores-to-be-the-same-to_32561.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5f9/jimmy-john-liautaud-15875_customer_i-wanted-all-my-stores-to-be-the-same-to_32561.jpg", "url": "https://sms4smile.com/quotes/i/5f9/jimmy-john-liautaud-15875_customer_i-wanted-all-my-stores-to-be-the-same-to_32561.jpg", "width": 1080, "height": 1080, "caption": "“I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.” — Jimmy John Liautaud", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jimmy John Liautaud", "item": "https://sms4smile.com/quotes/author/jimmy-john-liautaud/" }, { "@type": "ListItem", "position": 4, "name": "I wanted all my stores to...", "item": "https://sms4smile.com/quotes/jimmy-john-liautaud/i-wanted-all-my-stores-to-be-the-same-to-offer-the-same-customer/" } ], "@id": "https://sms4smile.com/quotes/jimmy-john-liautaud/i-wanted-all-my-stores-to-be-the-same-to-offer-the-same-customer/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```