--- title: "Meaning & Key Takeaway of: Apple is a company that understands music." description: "\"Apple is a company that understands music.\" — Jimmy Iovine" image: "https://sms4smile.com/quotes/i/100/jimmy-iovine-2486_apple_apple-is-a-company-that-understands-musi_2679326.png" --- # Apple is a company that understands music. ![“Apple is a company that understands music.” quote by Jimmy Iovine](https://sms4smile.com/quotes/i/100/jimmy-iovine-2486_apple_apple-is-a-company-that-understands-musi_2679326.png) [Download](https://sms4smile.com/quotes/i/100/jimmy-iovine-2486_apple_apple-is-a-company-that-understands-musi_2679326.png) [Open image](https://sms4smile.com/quotes/i/100/jimmy-iovine-2486_apple_apple-is-a-company-that-understands-musi_2679326.png) > “Apple is a company that understands music.” [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple understands music deeply, integrating it into its products. **In simple terms:** Apple has strong music insight. Key Takeaway Leverage Apple’s music ecosystem. Themes technology music industry innovation Mood optimistic informative Type business technological When to use this quote - app development - marketing - product design Key Concepts consumer behavior platform strategy Questions to Reflect On - How does Apple influence music consumption? - What alternatives exist for artists? A Different Perspective Corporate focus may overlook indie creators. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Music](https://sms4smile.com/quotes/about/music/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [“Look, Steve, you’re my best friend, and Apple is your company. I’ll do whatever you want.”](https://sms4smile.com/quotes/walter-isaacson/look-steve-you-re-my-best-friend-and-apple-is-your-company-i-ll-do/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer.…](https://sms4smile.com/quotes/tim-cook/apple-is-the-only-company-that-can-take-hardware-software-and/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I get to travel the world doing what I love to do - making other people happy... They might not even understand my words,…](https://sms4smile.com/quotes/martin-garrix/i-get-to-travel-the-world-doing-what-i-love-to-do-making-other-people/) [Martin Garrix](https://sms4smile.com/quotes/author/martin-garrix/) > [“I sing louder and he looks right at me, finally getting it, because what I am saying with the rise of my voice is…](https://sms4smile.com/quotes/david-levithan/i-sing-louder-and-he-looks-right-at-me-finally-getting-it-because/) [David Levithan](https://sms4smile.com/quotes/author/david-levithan/) > [I'm thrilled to be joining Gap Inc., a company that understands the importance of integrating technology and retail in ways that improve the lives…](https://sms4smile.com/quotes/padmasree-warrior/i-m-thrilled-to-be-joining-gap-inc-a-company-that-understands-the/) [Padmasree Warrior](https://sms4smile.com/quotes/author/padmasree-warrior/) > [We are a company that lives and breathes a philosophy that's centered on not only making sound business decisions but also personally and professionally…](https://sms4smile.com/quotes/magic-johnson/we-are-a-company-that-lives-and-breathes-a-philosophy-that-s-centered/) [Magic Johnson](https://sms4smile.com/quotes/author/magic-johnson/) > [“The first customer ship date does not mean the company understands its customers or how to market or sell to them.”](https://sms4smile.com/quotes/steve-blank/the-first-customer-ship-date-does-not-mean-the-company-understands/) [Steve Blank](https://sms4smile.com/quotes/author/steve-blank/) > [When I go to T-Mobile retail stores, I jokingly tell the employees that everybody between me and them is the enemy. In effect, what…](https://sms4smile.com/quotes/john-j-legere/when-i-go-to-t-mobile-retail-stores-i-jokingly-tell-the-employees/) [John J. Legere](https://sms4smile.com/quotes/author/john-j-legere/) > [Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that…](https://sms4smile.com/quotes/steve-jobs/apple-is-the-only-company-in-the-world-that-has-all-of-that-under-one/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“It’s difficult to remember now, but when Apple made that move back then, most people figured the company was wrong; that Apple was a…](https://sms4smile.com/quotes/scott-galloway/it-s-difficult-to-remember-now-but-when-apple-made-that-move-back/) [Scott Galloway](https://sms4smile.com/quotes/author/scott-galloway/) > [The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so…](https://sms4smile.com/quotes/steve-jobs/the-engineering-is-long-gone-in-most-pc-companies-in-the-consumer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Apple, of all the global tech companies, was the one that understood why artists make things.](https://sms4smile.com/quotes/jimmy-iovine/apple-of-all-the-global-tech-companies-was-the-one-that-understood/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [We created Apple Music to make finding the right music easier for everyone - men and women, young and old.](https://sms4smile.com/quotes/jimmy-iovine/we-created-apple-music-to-make-finding-the-right-music-easier-for/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple…](https://sms4smile.com/quotes/jimmy-iovine/we-re-trying-to-make-the-music-service-a-cultural-point-of-reference/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [Apple Music is about getting things early and pushing them out.](https://sms4smile.com/quotes/jimmy-iovine/apple-music-is-about-getting-things-early-and-pushing-them-out/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) ## More by Jimmy Iovine > [Continue to learn with humility, not hubris. Hubris is boring.](https://sms4smile.com/quotes/jimmy-iovine/continue-to-learn-with-humility-not-hubris-hubris-is-boring/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [I like 'The Voice.'](https://sms4smile.com/quotes/jimmy-iovine/i-like-the-voice/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [If you love your dad, it’s tough when he dies. If you don’t like your dad, it’s tough when he dies. Because you lose…](https://sms4smile.com/quotes/jimmy-iovine/if-you-love-your-dad-it-s-tough-when-he-dies-if-you-don-t-like-your/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [I am blessed with the energy of a chimpanzee. There is nothing I can't get up for and give it a hundred percent.](https://sms4smile.com/quotes/jimmy-iovine/i-am-blessed-with-the-energy-of-a-chimpanzee-there-is-nothing-i-can-t/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [Seeing young people caring about sound again and realizing that it's not cool to not have good sound, that means a lot.](https://sms4smile.com/quotes/jimmy-iovine/seeing-young-people-caring-about-sound-again-and-realizing-that-it-s/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [I'm most proud that I thought of Beats at 55.](https://sms4smile.com/quotes/jimmy-iovine/i-m-most-proud-that-i-thought-of-beats-at-55/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [Genres are just names.](https://sms4smile.com/quotes/jimmy-iovine/genres-are-just-names/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [The great artists of music have always innovated and boldly changed the game, but the industry itself has not.](https://sms4smile.com/quotes/jimmy-iovine/the-great-artists-of-music-have-always-innovated-and-boldly-changed/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [I learned how to do absolutely nothing - I didn't learn one thing in high school. If I had to get a job at…](https://sms4smile.com/quotes/jimmy-iovine/i-learned-how-to-do-absolutely-nothing-i-didn-t-learn-one-thing-in/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [Apple, of all the global tech companies, was the one that understood why artists make things.](https://sms4smile.com/quotes/jimmy-iovine/apple-of-all-the-global-tech-companies-was-the-one-that-understood/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [I'm happy with studio infiltration, but I'm thrilled when I see 12- to 20-year olds walking down the street with Beats and not two-dollar…](https://sms4smile.com/quotes/jimmy-iovine/i-m-happy-with-studio-infiltration-but-i-m-thrilled-when-i-see-12-to/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [I always wanted to be where the cool was because I didn't think I was cool. But music was cool.](https://sms4smile.com/quotes/jimmy-iovine/i-always-wanted-to-be-where-the-cool-was-because-i-didn-t-think-i-was/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [Music industry's a fragmented mess.](https://sms4smile.com/quotes/jimmy-iovine/music-industry-s-a-fragmented-mess/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [Apple was selling $400 iPods with $1 earbuds. They're making a beautiful white object with all the music in the world in it... I'm…](https://sms4smile.com/quotes/jimmy-iovine/apple-was-selling-400-ipods-with-1-earbuds-they-re-making-a-beautiful/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) > [The thing about seeing the big picture and being self-aware is knowing that it's not about you. It's about the big picture. It's not…](https://sms4smile.com/quotes/jimmy-iovine/the-thing-about-seeing-the-big-picture-and-being-self-aware-is/) [Jimmy Iovine](https://sms4smile.com/quotes/author/jimmy-iovine/) [Explore all 163 Jimmy Iovine quotes ](https://sms4smile.com/quotes/author/jimmy-iovine/) ## More Apple quotes > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“An apple with a rotten core can only last so long,” he”](https://sms4smile.com/quotes/morgan-rice/an-apple-with-a-rotten-core-can-only-last-so-long-he/) [Morgan Rice](https://sms4smile.com/quotes/author/morgan-rice/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As far as Apple goes, it was a different company every few years from the time I joined in 1984.](https://sms4smile.com/quotes/alan-kay/as-far-as-apple-goes-it-was-a-different-company-every-few-years-from/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [“You are the apple of Love’s eye.”](https://sms4smile.com/quotes/david-paul-kirkpatrick/you-are-the-apple-of-love-s-eye/) [David Paul Kirkpatrick](https://sms4smile.com/quotes/author/david-paul-kirkpatrick/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) Horace Dediu > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We…](https://sms4smile.com/quotes/craig-federighi/to-the-extent-that-anyone-anywhere-does-anything-interesting-the/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always…](https://sms4smile.com/quotes/g-eazy/i-read-the-steve-jobs-book-and-that-kind-of-changed-everything-i-ve/) [G-Eazy](https://sms4smile.com/quotes/author/g-eazy/) Browse all 889 Apple quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Apple is a company that understands music.", "creator": { "@type": "Person", "name": "Jimmy Iovine" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jimmy-iovine/apple-is-a-company-that-understands-music/", "about": { "@type": "Thing", "name": "Apple" }, "@id": "https://sms4smile.com/quotes/jimmy-iovine/apple-is-a-company-that-understands-music/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/100/jimmy-iovine-2486_apple_apple-is-a-company-that-understands-musi_2679326.png", "contentUrl": "https://sms4smile.com/quotes/i/100/jimmy-iovine-2486_apple_apple-is-a-company-that-understands-musi_2679326.png", "url": "https://sms4smile.com/quotes/i/100/jimmy-iovine-2486_apple_apple-is-a-company-that-understands-musi_2679326.png", "width": 1080, "height": 1080, "caption": "“Apple is a company that understands music.” — Jimmy Iovine", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jimmy Iovine", "item": "https://sms4smile.com/quotes/author/jimmy-iovine/" }, { "@type": "ListItem", "position": 4, "name": "Apple is a company that understands...", "item": "https://sms4smile.com/quotes/jimmy-iovine/apple-is-a-company-that-understands-music/" } ], "@id": "https://sms4smile.com/quotes/jimmy-iovine/apple-is-a-company-that-understands-music/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```