--- title: "Meaning & Key Takeaway of: Without a sense of urgency, desire loses…" description: "\"Without a sense of urgency, desire loses its value.\" — Jim Rohn" image: "https://sms4smile.com/quotes/i/a2b/jim-rohn-243_desire_without-a-sense-of-urgency-desire-loses_21863.jpg" --- # Without a sense of urgency, desire loses its value. ![“Without a sense of urgency, desire loses its value.” quote by Jim Rohn](https://sms4smile.com/quotes/i/a2b/jim-rohn-243_desire_without-a-sense-of-urgency-desire-loses_21863.jpg) [Download](https://sms4smile.com/quotes/i/a2b/jim-rohn-243_desire_without-a-sense-of-urgency-desire-loses_21863.jpg) [Open image](https://sms4smile.com/quotes/i/a2b/jim-rohn-243_desire_without-a-sense-of-urgency-desire-loses_21863.jpg) > “Without a sense of urgency, desire loses its value.” [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Urgency gives desire momentum; without it, aspirations fade into complacency. **In simple terms:** Urgency fuels desire. Key Takeaway Act now or lose drive. Themes motivation psychology time management goal setting productivity Mood determined urgent inspired Type motivational philosophical When to use this quote - starting a new project - pursuing a career change - setting personal goals - overcoming procrastination - launching a product Key Concepts scarcity focus discipline prioritization Practical Applications - goal‑setting workshops - coaching sessions Questions to Reflect On - What creates a sense of urgency? - How can you embed urgency without stress? A Different Perspective Some argue that passion alone can sustain effort without urgency. ★ ★ ★ ★ ★ No ratings yet [Desire](https://sms4smile.com/quotes/about/desire/) [Desire Loses](https://sms4smile.com/quotes/about/desire-loses-399657/) [Loses Value](https://sms4smile.com/quotes/about/loses-value-399659/) [Sense of urgency](https://sms4smile.com/quotes/about/sense-of-urgency/) [Sense Urgency](https://sms4smile.com/quotes/about/sense-urgency-258268/) [Urgency](https://sms4smile.com/quotes/about/urgency/) [Urgency Desire](https://sms4smile.com/quotes/about/urgency-desire-399658/) ## Related quotes > [So many people are on the front lines of this fossil fuel frenzy. It is infused with a sense of urgency.](https://sms4smile.com/quotes/avi-lewis/so-many-people-are-on-the-front-lines-of-this-fossil-fuel-frenzy-it/) [Avi Lewis](https://sms4smile.com/quotes/author/avi-lewis/) > [I just think we want to stay healthy, and I don't think we think about a sense of urgency. We realize how old we…](https://sms4smile.com/quotes/karl-malone/i-just-think-we-want-to-stay-healthy-and-i-don-t-think-we-think-about/) [Karl Malone](https://sms4smile.com/quotes/author/karl-malone/) > [Being constantly the hub of a network of potential interruptions provides the excitement and importance of crisis management. As well as the false sense…](https://sms4smile.com/quotes/michael-foley/being-constantly-the-hub-of-a-network-of-potential-interruptions/) [Michael Foley](https://sms4smile.com/quotes/author/michael-foley/) > [You must take action now that will move you towards your goals. Develop a sense of urgency in your life.](https://sms4smile.com/quotes/h-jackson-brown-jr/you-must-take-action-now-that-will-move-you-towards-your-goals/) [H. Jackson Brown, Jr](https://sms4smile.com/quotes/author/h-jackson-brown-jr/) > [IBM needed - an enormous sense of urgency.](https://sms4smile.com/quotes/lou-gerstner/ibm-needed-an-enormous-sense-of-urgency/) [Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/) > [You feel a sense of urgency, especially at my advanced age, when you're staring into the grave.](https://sms4smile.com/quotes/frank-mccourt/you-feel-a-sense-of-urgency-especially-at-my-advanced-age-when-you-re/) [Frank McCourt](https://sms4smile.com/quotes/author/frank-mccourt/) > [When I was coming out of the dark places in my life, it's like, 'Man, you've come that close to not being here anymore,…](https://sms4smile.com/quotes/darren-waller/when-i-was-coming-out-of-the-dark-places-in-my-life-it-s-like-man-you/) [Darren Waller](https://sms4smile.com/quotes/author/darren-waller/) > [The sense of urgency has almost completely vanished.](https://sms4smile.com/quotes/cleve-jones/the-sense-of-urgency-has-almost-completely-vanished/) [Cleve Jones](https://sms4smile.com/quotes/author/cleve-jones/) > [I'm a little more measured. That sense of urgency I thought accompanied things - it can take a little longer. You have to take…](https://sms4smile.com/quotes/michael-arad/i-m-a-little-more-measured-that-sense-of-urgency-i-thought/) [Michael Arad](https://sms4smile.com/quotes/author/michael-arad/) > [Throughout all of human history we've enjoyed certain benign circumstances: an envelope of atmosphere, an envelope of temperature. A kind of resilience that if…](https://sms4smile.com/quotes/sylvia-earle/throughout-all-of-human-history-we-ve-enjoyed-certain-benign/) [Sylvia Earle](https://sms4smile.com/quotes/author/sylvia-earle/) > [There's a thin line between playing with a sense of urgency and playing a little too tight.](https://sms4smile.com/quotes/matthew-slater/there-s-a-thin-line-between-playing-with-a-sense-of-urgency-and/) [Matthew Slater](https://sms4smile.com/quotes/author/matthew-slater/) > [There's a sense of urgency in understanding that your body is not really your own. We can control it to a certain extent through…](https://sms4smile.com/quotes/sufjan-stevens/there-s-a-sense-of-urgency-in-understanding-that-your-body-is-not/) [Sufjan Stevens](https://sms4smile.com/quotes/author/sufjan-stevens/) > [I have a sense of urgency, of time. I am a woman and am always running between work, doctors' appointments, school meetings, filling up…](https://sms4smile.com/quotes/segolene-royal/i-have-a-sense-of-urgency-of-time-i-am-a-woman-and-am-always-running/) [Segolene Royal](https://sms4smile.com/quotes/author/segolene-royal/) > [Develop a sense of urgency in your life.](https://sms4smile.com/quotes/h-jackson-brown-jr/develop-a-sense-of-urgency-in-your-life/) [H. Jackson Brown, Jr](https://sms4smile.com/quotes/author/h-jackson-brown-jr/) > [There is a sense of urgency and this is a time for teachers and I think that there is this psychic awareness with this…](https://sms4smile.com/quotes/gabrielle-bernstein/there-is-a-sense-of-urgency-and-this-is-a-time-for-teachers-and-i/) [Gabrielle Bernstein](https://sms4smile.com/quotes/author/gabrielle-bernstein/) ## More by Jim Rohn > [A well-fashioned day - with a beginning and an end, a purpose and a content, a color and a character, a feel and a…](https://sms4smile.com/quotes/jim-rohn/a-well-fashioned-day-with-a-beginning-and-an-end-a-purpose-and-a/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [The amount you give isn't important. What matters is what that amount represents in terms of your life.](https://sms4smile.com/quotes/jim-rohn/the-amount-you-give-isn-t-important-what-matters-is-what-that-amount/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Show your contempt for the problem and your concern for the person.](https://sms4smile.com/quotes/jim-rohn/show-your-contempt-for-the-problem-and-your-concern-for-the-person/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Good people are found not changed. Recently I read a headline that said, 'We don't teach people to be nice. We simply hire nice…](https://sms4smile.com/quotes/jim-rohn/good-people-are-found-not-changed-recently-i-read-a-headline-that/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [If the idea of having to change ourselves makes us uncomfortable, we can remain as we are. We can choose rest over labour, entertainment…](https://sms4smile.com/quotes/jim-rohn/if-the-idea-of-having-to-change-ourselves-makes-us-uncomfortable-we/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [When a new idea comes our way, we must put it on our mental scales and weigh it carefully before deciding its value.](https://sms4smile.com/quotes/jim-rohn/when-a-new-idea-comes-our-way-we-must-put-it-on-our-mental-scales-and/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [The best motivation is self-motivation. The guy says, I wish someone would come by and turn me on. What if they don't show up?…](https://sms4smile.com/quotes/jim-rohn/the-best-motivation-is-self-motivation-the-guy-says-i-wish-someone/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Faith is the ability to see things that don't yet exist. Faith, though, can turn difficulty into reality, positive reality.](https://sms4smile.com/quotes/jim-rohn/faith-is-the-ability-to-see-things-that-don-t-yet-exist-faith-though/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Service to others leads to greatness.](https://sms4smile.com/quotes/jim-rohn/service-to-others-leads-to-greatness/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Dreams are a projection of the kind of life you want to lead. Dreams can drive you. Dreams can make you skip over obstacles.…](https://sms4smile.com/quotes/jim-rohn/dreams-are-a-projection-of-the-kind-of-life-you-want-to-lead-dreams/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [The greatest form of maturity is at harvest time. This is when we must learn how to reap without complaint if the amounts are…](https://sms4smile.com/quotes/jim-rohn/the-greatest-form-of-maturity-is-at-harvest-time-this-is-when-we-must/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Big achievements come one small advantage at a time, one step at a time, one day at time.](https://sms4smile.com/quotes/jim-rohn/big-achievements-come-one-small-advantage-at-a-time-one-step-at-a/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Excuses are the nails used to build a house of failure.](https://sms4smile.com/quotes/jim-rohn/excuses-are-the-nails-used-to-build-a-house-of-failure/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [The ultimate reason for setting goals is to entice you to become the person it takes to achieve them](https://sms4smile.com/quotes/jim-rohn/the-ultimate-reason-for-setting-goals-is-to-entice-you-to-become-the/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Don't mistake movement for achievement. It's easy to get faked out by being busy.](https://sms4smile.com/quotes/jim-rohn/don-t-mistake-movement-for-achievement-it-s-easy-to-get-faked-out-by/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) [Explore all 837 Jim Rohn quotes ](https://sms4smile.com/quotes/author/jim-rohn/) ## More Desire quotes > [I put myself in the student's place and remember the frustrations, doubts, determination, and desires I felt when I was going through the initial…](https://sms4smile.com/quotes/ted-martinez/i-put-myself-in-the-student-s-place-and-remember-the-frustrations/) [Ted Martinez](https://sms4smile.com/quotes/author/ted-martinez/) > [Passion is what you need to be good, an unforgiving passion.](https://sms4smile.com/quotes/david-easton/passion-is-what-you-need-to-be-good-an-unforgiving-passion/) [David Easton](https://sms4smile.com/quotes/author/david-easton/) > [I want the municipality to be a helping hand to the man with a desire of sympathy, to help the fallen when it is…](https://sms4smile.com/quotes/john-burns/i-want-the-municipality-to-be-a-helping-hand-to-the-man-with-a-desire/) [John Burns](https://sms4smile.com/quotes/author/john-burns/) > [Ye youths and virgins, when your generous blood Has drunk the warmth of fifteen summers, now The loves invite; now to new rapture wakes…](https://sms4smile.com/quotes/john-armstrong/ye-youths-and-virgins-when-your-generous-blood-has-drunk-the-warmth/) [John Armstrong](https://sms4smile.com/quotes/author/john-armstrong/) > [I have observed this in my experience of slavery, - that whenever my condition was improved, instead of its increasing my contentment, it only…](https://sms4smile.com/quotes/frederick-douglass/i-have-observed-this-in-my-experience-of-slavery-that-whenever-my/) [Frederick Douglass](https://sms4smile.com/quotes/author/frederick-douglass/) > [“THE ESSENCE OF YOUR DESIRE IS A FEELING”](https://sms4smile.com/quotes/danielle-laporte/the-essence-of-your-desire-is-a-feeling/) [Danielle LaPorte](https://sms4smile.com/quotes/author/danielle-laporte/) > [On the brink of being satiated, desire still appears infinite.](https://sms4smile.com/quotes/jean-rostand/on-the-brink-of-being-satiated-desire-still-appears-infinite/) [Jean Rostand](https://sms4smile.com/quotes/author/jean-rostand/) > [If there is any period one would desire to be born in, is it not the age of Revolution; when the old and the…](https://sms4smile.com/quotes/ralph-waldo-emerson/if-there-is-any-period-one-would-desire-to-be-born-in-is-it-not-the/) [Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/) > [He caught her, she fell, he caught her in his arms, he held her tightly unconscious of what he was doing. He held her…](https://sms4smile.com/quotes/victor-hugo/he-caught-her-she-fell-he-caught-her-in-his-arms-he-held-her-tightly/) [Victor Hugo](https://sms4smile.com/quotes/author/victor-hugo/) > [ Teaching might even be the greatest of the arts since the medium is the human mind and spirit. My three \[great teachers\] did not… ](https://sms4smile.com/quotes/john-steinbeck/teaching-might-even-be-the-greatest-of-the-arts-since-the-medium-is/) [John Steinbeck](https://sms4smile.com/quotes/author/john-steinbeck/) > [“The deepest urge in human nature is the desire to be important.”](https://sms4smile.com/quotes/john-dewey/the-deepest-urge-in-human-nature-is-the-desire-to-be-important/) [John Dewey](https://sms4smile.com/quotes/author/john-dewey/) > [In discovering books, you became free to explore the full range of human motives, desires, secrets, and lies. All my life, people have scolded…](https://sms4smile.com/quotes/betsy-lerner/in-discovering-books-you-became-free-to-explore-the-full-range-of/) [Betsy Lerner](https://sms4smile.com/quotes/author/betsy-lerner/) > [I have never been in, nor have I had any strong particular desire to be in, what is termed a costume drama, but I…](https://sms4smile.com/quotes/martin-freeman/i-have-never-been-in-nor-have-i-had-any-strong-particular-desire-to/) [Martin Freeman](https://sms4smile.com/quotes/author/martin-freeman/) > [Now I am in the place I call this wide wide Heaven because it includes all my simplest desires but also the most humble…](https://sms4smile.com/quotes/alice-sebold/now-i-am-in-the-place-i-call-this-wide-wide-heaven-because-it/) [Alice Sebold](https://sms4smile.com/quotes/author/alice-sebold/) > [“from THE DEVIL YOU KNOW : She wanted him too. He could see it in the rapid rise of her breasts. He could smell…](https://sms4smile.com/quotes/emery-lee/from-the-devil-you-know-she-wanted-him-too-he-could-see-it-in-the/) [Emery Lee](https://sms4smile.com/quotes/author/emery-lee/) [Browse all 15,155 Desire quotes ](https://sms4smile.com/quotes/about/desire/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Without a sense of urgency, desire loses its value.", "creator": { "@type": "Person", "name": "Jim Rohn" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jim-rohn/without-a-sense-of-urgency-desire-loses-its-value/", "about": { "@type": "Thing", "name": "Desire" }, "@id": "https://sms4smile.com/quotes/jim-rohn/without-a-sense-of-urgency-desire-loses-its-value/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a2b/jim-rohn-243_desire_without-a-sense-of-urgency-desire-loses_21863.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a2b/jim-rohn-243_desire_without-a-sense-of-urgency-desire-loses_21863.jpg", "url": "https://sms4smile.com/quotes/i/a2b/jim-rohn-243_desire_without-a-sense-of-urgency-desire-loses_21863.jpg", "width": 1080, "height": 1080, "caption": "“Without a sense of urgency, desire loses its value.” — Jim Rohn", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jim Rohn", "item": "https://sms4smile.com/quotes/author/jim-rohn/" }, { "@type": "ListItem", "position": 4, "name": "Without a sense of urgency, desire...", "item": "https://sms4smile.com/quotes/jim-rohn/without-a-sense-of-urgency-desire-loses-its-value/" } ], "@id": "https://sms4smile.com/quotes/jim-rohn/without-a-sense-of-urgency-desire-loses-its-value/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```