--- title: "Meaning & Key Takeaway of: That's the ultimate gratification in any…" description: "\"That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it..." image: "https://sms4smile.com/quotes/i/cf0/jim-barksdale-55915_any_that-s-the-ultimate-gratification-in-any_2368739.jpg" --- # That's the ultimate gratification in any business… ![“That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it?” quote by Jim Barksdale](https://sms4smile.com/quotes/i/cf0/jim-barksdale-55915_any_that-s-the-ultimate-gratification-in-any_2368739.jpg) [Download](https://sms4smile.com/quotes/i/cf0/jim-barksdale-55915_any_that-s-the-ultimate-gratification-in-any_2368739.jpg) [Open image](https://sms4smile.com/quotes/i/cf0/jim-barksdale-55915_any_that-s-the-ultimate-gratification-in-any_2368739.jpg) > “That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it?” [Jim Barksdale](https://sms4smile.com/quotes/author/jim-barksdale/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Business success is measured by customers purchasing, using, and repeatedly buying a product. **In simple terms:** Customers must keep buying and using the product. Key Takeaway Focus on repeat usage and loyalty. Themes business customer loyalty retention Mood analytical strategic Type business motivational When to use this quote - product launches - subscription services - customer support Key Concepts value proposition customer experience Questions to Reflect On - How can you ensure product value drives repeat purchase? - What role does customer feedback play in retention? A Different Perspective Neglects quality or ethical concerns. ★ ★ ★ ★ ★ No ratings yet [Any](https://sms4smile.com/quotes/about/any/) [Back](https://sms4smile.com/quotes/about/back/) [Business](https://sms4smile.com/quotes/about/business/) [Buy](https://sms4smile.com/quotes/about/buy/) [Buy Product](https://sms4smile.com/quotes/about/buy-product-3321911/) [Come](https://sms4smile.com/quotes/about/come/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Buy](https://sms4smile.com/quotes/about/customers-buy-552733/) [Gratification](https://sms4smile.com/quotes/about/gratification/) [Gratification Business](https://sms4smile.com/quotes/about/gratification-business-5825994/) [More](https://sms4smile.com/quotes/about/more/) [Product](https://sms4smile.com/quotes/about/product/) [Situation](https://sms4smile.com/quotes/about/situation/) [Ultimate](https://sms4smile.com/quotes/about/ultimate/) [Ultimate Gratification](https://sms4smile.com/quotes/about/ultimate-gratification-5825995/) [Use](https://sms4smile.com/quotes/about/use/) ## Related quotes > [I've learned several lessons over the years. First, never take yourself too seriously, or work is boring. Next, people make the difference. You can…](https://sms4smile.com/quotes/john-w-thompson/i-ve-learned-several-lessons-over-the-years-first-never-take-yourself/) [John W. Thompson](https://sms4smile.com/quotes/author/john-w-thompson/) > [Who decides what's in Windows? The customers who buy it.](https://sms4smile.com/quotes/bill-gates/who-decides-what-s-in-windows-the-customers-who-buy-it/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [“The only reason our customers buy from us is because the external problem we solve is frustrating them in some way. If we can…](https://sms4smile.com/quotes/donald-miller/the-only-reason-our-customers-buy-from-us-is-because-the-external/) [Donald Miller](https://sms4smile.com/quotes/author/donald-miller/) > [Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices,…](https://sms4smile.com/quotes/marty-neumeier/convincing-isn-t-really-possible-in-an-age-of-customer-control/) [Marty Neumeier](https://sms4smile.com/quotes/author/marty-neumeier/) > [Customers buy 1/4 holes, not 1/4 bits.](https://sms4smile.com/quotes/theodore-levitt/customers-buy-1-4-holes-not-1-4-bits/) [Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/) > [“There’s barely a product or service on the market today that customers can’t buy from someone else for about the same price, about the…](https://sms4smile.com/quotes/simon-sinek/there-s-barely-a-product-or-service-on-the-market-today-that/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [People don't want simply to buy the product, they want to have sympathy with the company too.](https://sms4smile.com/quotes/anita-roddick/people-don-t-want-simply-to-buy-the-product-they-want-to-have/) [Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/) > [I don't know any other business that tells you not to go in and buy their product.](https://sms4smile.com/quotes/jack-valenti/i-don-t-know-any-other-business-that-tells-you-not-to-go-in-and-buy/) [Jack Valenti](https://sms4smile.com/quotes/author/jack-valenti/) > [When you get $1 billion of free advertising, it's hard not to have anybody buy the product.](https://sms4smile.com/quotes/van-jones/when-you-get-1-billion-of-free-advertising-it-s-hard-not-to-have/) [Van Jones](https://sms4smile.com/quotes/author/van-jones/) > [“You're good salesman, if you make people buy product they don't need.”](https://sms4smile.com/quotes/toba-beta/you-re-good-salesman-if-you-make-people-buy-product-they-don-t-need/) [Toba Beta](https://sms4smile.com/quotes/author/toba-beta/) > [You can't force people to buy a product, and then if they don't buy it, you fine them.](https://sms4smile.com/quotes/joe-manchin/you-can-t-force-people-to-buy-a-product-and-then-if-they-don-t-buy-it/) [Joe Manchin](https://sms4smile.com/quotes/author/joe-manchin/) > [“It’s a privilege when someone trusts you enough to buy your product without even knowing you.”](https://sms4smile.com/quotes/marion-bekoe/it-s-a-privilege-when-someone-trusts-you-enough-to-buy-your-product/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [Why buy a product that it takes 2000 flushes to get rid of?](https://sms4smile.com/quotes/steven-wright/why-buy-a-product-that-it-takes-2000-flushes-to-get-rid-of/) [Steven Wright](https://sms4smile.com/quotes/author/steven-wright/) > [Happiness is a state of inner fulfillment, not the gratification of inexhaustible desires for outward things.](https://sms4smile.com/quotes/matthieu-ricard/happiness-is-a-state-of-inner-fulfillment-not-the-gratification-of/) [Matthieu Ricard](https://sms4smile.com/quotes/author/matthieu-ricard/) > [One moment of gratification is not worth a lifetime of being unhappy.](https://sms4smile.com/quotes/anonymous/one-moment-of-gratification-is-not-worth-a-lifetime-of-being-unhappy/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Jim Barksdale > [One problem was that my direct testimony was in writing, so a lot of people didn't get to see it. I hope they see…](https://sms4smile.com/quotes/jim-barksdale/one-problem-was-that-my-direct-testimony-was-in-writing-so-a-lot-of/) [Jim Barksdale](https://sms4smile.com/quotes/author/jim-barksdale/) > [I can't deny that some customers and prospects think it's the key to our future. But it's not. We're certainly supportive of the Dept.…](https://sms4smile.com/quotes/jim-barksdale/i-can-t-deny-that-some-customers-and-prospects-think-it-s-the-key-to/) [Jim Barksdale](https://sms4smile.com/quotes/author/jim-barksdale/) > [Of course, nothing happens until somebody sells something.](https://sms4smile.com/quotes/jim-barksdale/of-course-nothing-happens-until-somebody-sells-something/) [Jim Barksdale](https://sms4smile.com/quotes/author/jim-barksdale/) > [Take our own company as an example: We're living proof, we jump with our own parachutes.](https://sms4smile.com/quotes/jim-barksdale/take-our-own-company-as-an-example-we-re-living-proof-we-jump-with/) [Jim Barksdale](https://sms4smile.com/quotes/author/jim-barksdale/) > [It's the first time I've ever done anything like that. It took longer than I expected. 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And…](https://sms4smile.com/quotes/maya-angelou/if-we-accept-being-talked-to-any-kind-of-a-way-then-we-are-telling/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [A lot of people have been saying 'The 100' reminds them of 'Lord Of The Flies,' 'Lost' and 'Battlestar Galactica,' and all of those…](https://sms4smile.com/quotes/marie-avgeropoulos/a-lot-of-people-have-been-saying-the-100-reminds-them-of-lord-of-the/) [Marie Avgeropoulos](https://sms4smile.com/quotes/author/marie-avgeropoulos/) > [I have never been in, nor have I had any strong particular desire to be in, what is termed a costume drama, but I…](https://sms4smile.com/quotes/martin-freeman/i-have-never-been-in-nor-have-i-had-any-strong-particular-desire-to/) [Martin Freeman](https://sms4smile.com/quotes/author/martin-freeman/) > [We were so poor as kids. I didn't even see a bathtub, running water, hot water, commode - we didn't have any of that.…](https://sms4smile.com/quotes/phil-robertson/we-were-so-poor-as-kids-i-didn-t-even-see-a-bathtub-running-water-hot/) [Phil Robertson](https://sms4smile.com/quotes/author/phil-robertson/) > [We earned any fans with the way we play.](https://sms4smile.com/quotes/jimmy-white/we-earned-any-fans-with-the-way-we-play/) [Jimmy White](https://sms4smile.com/quotes/author/jimmy-white/) > [Hard work and a good education will take you further than any government program.](https://sms4smile.com/quotes/aaron-schock/hard-work-and-a-good-education-will-take-you-further-than-any/) [Aaron Schock](https://sms4smile.com/quotes/author/aaron-schock/) > [Anyone who's read my 'Terror in the Skies' series knows that I have not been writing with an eye toward approval from any government…](https://sms4smile.com/quotes/annie-jacobsen/anyone-who-s-read-my-terror-in-the-skies-series-knows-that-i-have-not/) [Annie Jacobsen](https://sms4smile.com/quotes/author/annie-jacobsen/) > [The system in Germany is different, as you sign up with a company for two or three years, and you work exclusively with them;…](https://sms4smile.com/quotes/tom-wlaschiha/the-system-in-germany-is-different-as-you-sign-up-with-a-company-for/) [Tom Wlaschiha](https://sms4smile.com/quotes/author/tom-wlaschiha/) > [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/) [Lou Reed](https://sms4smile.com/quotes/author/lou-reed/) > [I haven't shut any doors, and I'm really open to anything, so I think it's just about the material and what is going to…](https://sms4smile.com/quotes/danielle-panabaker/i-haven-t-shut-any-doors-and-i-m-really-open-to-anything-so-i-think/) [Danielle Panabaker](https://sms4smile.com/quotes/author/danielle-panabaker/) > [I never want to look back on any moment and say I could have done more. So I go all in.](https://sms4smile.com/quotes/scott-haze/i-never-want-to-look-back-on-any-moment-and-say-i-could-have-done/) [Scott Haze](https://sms4smile.com/quotes/author/scott-haze/) > [I love the sea, but I avoid any sort of seaside resort that has skyscrapers or seaside entertainments.](https://sms4smile.com/quotes/quentin-blake/i-love-the-sea-but-i-avoid-any-sort-of-seaside-resort-that-has/) [Quentin Blake](https://sms4smile.com/quotes/author/quentin-blake/) [Browse all 6,938 Any quotes ](https://sms4smile.com/quotes/about/any/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "That's the ultimate gratification in any business situation - do customers buy the product? 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