--- title: "Meaning & Key Takeaway of: When we first started Marquis Jet back in…" description: "\"When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way..." image: "https://sms4smile.com/quotes/i/860/jesse-itzler-9518_goals_when-we-first-started-marquis-jet-back-i_192625.jpg" --- # When we first started Marquis Jet back in 2001, one of our… ![“When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way to help build brand credibility and attract new customers by word of mouth.” quote by Jesse Itzler](https://sms4smile.com/quotes/i/860/jesse-itzler-9518_goals_when-we-first-started-marquis-jet-back-i_192625.jpg) [Download](https://sms4smile.com/quotes/i/860/jesse-itzler-9518_goals_when-we-first-started-marquis-jet-back-i_192625.jpg) [Open image](https://sms4smile.com/quotes/i/860/jesse-itzler-9518_goals_when-we-first-started-marquis-jet-back-i_192625.jpg) > “When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way to help build brand credibility and attract new customers by word of mouth.” [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The early goal was to enter Hollywood to boost brand credibility and attract customers through word‑of‑mouth. **In simple terms:** Targeted Hollywood to grow brand. Key Takeaway Use high‑visibility markets for credibility. Themes marketing brand building industry entry networking growth Mood optimistic strategic Type marketing strategic When to use this quote - startup launch - new product rollout - media campaigns Key Concepts strategic partnerships celebrity endorsement viral marketing Questions to Reflect On - Is celebrity endorsement worth the risk? - How can niche markets be leveraged for credibility? A Different Perspective Relying on Hollywood can be costly and unpredictable. ★ ★ ★ ★ ★ No ratings yet [Attract New](https://sms4smile.com/quotes/about/attract-new-588013/) [Build Brand](https://sms4smile.com/quotes/about/build-brand/) [Goals](https://sms4smile.com/quotes/about/goals/) [Good](https://sms4smile.com/quotes/about/good/) [Help](https://sms4smile.com/quotes/about/help/) [Hollywood](https://sms4smile.com/quotes/about/hollywood/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marquis](https://sms4smile.com/quotes/about/marquis-118086/) [Marquis Jet](https://sms4smile.com/quotes/about/marquis-jet-2032074/) [New](https://sms4smile.com/quotes/about/new/) [Started Marquis](https://sms4smile.com/quotes/about/started-marquis-2032075/) [Try](https://sms4smile.com/quotes/about/try/) [Word of mouth](https://sms4smile.com/quotes/about/word-of-mouth/) ## Related quotes > [I believe we need to attract a new generation of the best and brightest to public service and I believe that government can be…](https://sms4smile.com/quotes/andrew-cuomo/i-believe-we-need-to-attract-a-new-generation-of-the-best-and/) [Andrew Cuomo](https://sms4smile.com/quotes/author/andrew-cuomo/) > [We market to attract new business. But the one sitting in front of you AT THIS MOMENT is your best ever chance to do…](https://sms4smile.com/quotes/hania-whitfield/we-market-to-attract-new-business-but-the-one-sitting-in-front-of-you/) [Hania Whitfield](https://sms4smile.com/quotes/author/hania-whitfield/) > [Obviously the trouble with having a hit with something like a cover of a ballad, you attract a whole new set of listeners, which…](https://sms4smile.com/quotes/tracey-thorn/obviously-the-trouble-with-having-a-hit-with-something-like-a-cover/) [Tracey Thorn](https://sms4smile.com/quotes/author/tracey-thorn/) > [“Salespeople fail to attract new customers because beyond being self-focused, they’re long-winded and their message is often confusing. Many salespeople don’t invest the energy…](https://sms4smile.com/quotes/mike-weinberg/salespeople-fail-to-attract-new-customers-because-beyond-being-self/) [Mike Weinberg](https://sms4smile.com/quotes/author/mike-weinberg/) > [“Do you work hard to attract new customers but do little to keep them?”](https://sms4smile.com/quotes/frank-sonnenberg/do-you-work-hard-to-attract-new-customers-but-do-little-to-keep-them/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“The wine is drawn, M. le Marquis...we must drink it.′”](https://sms4smile.com/quotes/anonymous/the-wine-is-drawn-m-le-marquis-we-must-drink-it/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I never thought Marquis Teague would leave after a year.](https://sms4smile.com/quotes/john-calipari/i-never-thought-marquis-teague-would-leave-after-a-year/) [John Calipari](https://sms4smile.com/quotes/author/john-calipari/) > [“I never drive when I can ride,” said his lordship indifferently. “I make no doubt at all that had I been Mary Challoner you…](https://sms4smile.com/quotes/georgette-heyer/i-never-drive-when-i-can-ride-said-his-lordship-indifferently-i-make/) [Georgette Heyer](https://sms4smile.com/quotes/author/georgette-heyer/) > [“Oh to hell with it,” she heard the huge one Marquis grumble. “Sleep, woman.”](https://sms4smile.com/quotes/tessa-dawn/oh-to-hell-with-it-she-heard-the-huge-one-marquis-grumble-sleep-woman/) [Tessa Dawn](https://sms4smile.com/quotes/author/tessa-dawn/) > [“Everyone gets what they want most,” Marquis mused. “I can’t think of anything more terrifying.”](https://sms4smile.com/quotes/wildbow/everyone-gets-what-they-want-most-marquis-mused-i-can-t-think-of/) [wildbow](https://sms4smile.com/quotes/author/wildbow/) > [“The Marquis had known whom he had wanted not to be, when he was a boy. He had definitely not wanted to be like…](https://sms4smile.com/quotes/neil-gaiman/the-marquis-had-known-whom-he-had-wanted-not-to-be-when-he-was-a-boy/) [Neil Gaiman](https://sms4smile.com/quotes/author/neil-gaiman/) > [I am not the Marquis de Sade.](https://sms4smile.com/quotes/gaspar-noe/i-am-not-the-marquis-de-sade/) [Gaspar Noe](https://sms4smile.com/quotes/author/gaspar-noe/) > [If you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you…](https://sms4smile.com/quotes/carolina-herrera/if-you-ask-me-to-sew-a-button-i-don-t-know-how-to-do-it-the-idea-of/) [Carolina Herrera](https://sms4smile.com/quotes/author/carolina-herrera/) > [It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth.…](https://sms4smile.com/quotes/al-ries/it-normally-takes-decades-to-build-a-brand-it-s-the-forgetting-of-the/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was…](https://sms4smile.com/quotes/aliko-dangote/to-succeed-in-business-you-must-build-a-brand-and-never-destroy-it/) [Aliko Dangote](https://sms4smile.com/quotes/author/aliko-dangote/) ## More by Jesse Itzler > [I have a crazy background in music, both as a performer and writer.](https://sms4smile.com/quotes/jesse-itzler/i-have-a-crazy-background-in-music-both-as-a-performer-and-writer/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [If you want the most reward you have to take the most risk.](https://sms4smile.com/quotes/jesse-itzler/if-you-want-the-most-reward-you-have-to-take-the-most-risk/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [I was networking every day from 21 to 28 years old. I sent 10 letters a day, which means I reached out to 3,000 people in a year.](https://sms4smile.com/quotes/jesse-itzler/i-was-networking-every-day-from-21-to-28-years-old-i-sent-10-letters/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [I'm a New Yorker, man. I'm a Knicks fan.](https://sms4smile.com/quotes/jesse-itzler/i-m-a-new-yorker-man-i-m-a-knicks-fan/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [Do everyday things in a new way to get the brain thinking in new ways.](https://sms4smile.com/quotes/jesse-itzler/do-everyday-things-in-a-new-way-to-get-the-brain-thinking-in-new-ways/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [You know what I learned? 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You have to be willing to get out of your comfort zone and push your…](https://sms4smile.com/quotes/jesse-itzler/you-have-to-learn-to-get-comfortable-being-uncomfortable-you-have-to/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [Before I left for American University, my mother told me to sign up for everything I could: to take advantage of everything from on-campus…](https://sms4smile.com/quotes/jesse-itzler/before-i-left-for-american-university-my-mother-told-me-to-sign-up/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [If you haven't done something yet, and you want to do it, start now!](https://sms4smile.com/quotes/jesse-itzler/if-you-haven-t-done-something-yet-and-you-want-to-do-it-start-now/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [You can learn a lot when you're around people that are completely different than yourself.](https://sms4smile.com/quotes/jesse-itzler/you-can-learn-a-lot-when-you-re-around-people-that-are-completely/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [“If you don't challenge yourself, you don't know yourself. —SEAL”](https://sms4smile.com/quotes/jesse-itzler/if-you-don-t-challenge-yourself-you-don-t-know-yourself-seal/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [If I had done 'Go, New York, Go' for the Spurs, it might not have worked. It really taught me a lot about demographics…](https://sms4smile.com/quotes/jesse-itzler/if-i-had-done-go-new-york-go-for-the-spurs-it-might-not-have-worked/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [It's better to set a big goal to try and then fail than to never set a goal in the first place.](https://sms4smile.com/quotes/jesse-itzler/it-s-better-to-set-a-big-goal-to-try-and-then-fail-than-to-never-set/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) [Explore all 72 Jesse Itzler quotes ](https://sms4smile.com/quotes/author/jesse-itzler/) ## More Goals quotes > [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The costs of the Bush-Obama wars in Iraq and Afghanistan are now estimated to run as high as $4.4 trillion - a major victory…](https://sms4smile.com/quotes/noam-chomsky/the-costs-of-the-bush-obama-wars-in-iraq-and-afghanistan-are-now/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [Before I debuted, it was my goal to make my debut, and afterwards, I aimed at winning champion titles on television music shows, and…](https://sms4smile.com/quotes/hyuna/before-i-debuted-it-was-my-goal-to-make-my-debut-and-afterwards-i/) [Hyuna](https://sms4smile.com/quotes/author/hyuna/) > [I don't really like too much credit. I know nobody's going to believe this, but I'd rather be able to score goals and nobody…](https://sms4smile.com/quotes/bradley-wright-phillips/i-don-t-really-like-too-much-credit-i-know-nobody-s-going-to-believe/) [Bradley Wright-Phillips](https://sms4smile.com/quotes/author/bradley-wright-phillips/) > [Leo, Cristiano Ronaldo, Neymar, Eden. Every year, you look at their numbers - score goals, assists, minutes - to see they play very well.](https://sms4smile.com/quotes/pedro/leo-cristiano-ronaldo-neymar-eden-every-year-you-look-at-their/) [Pedro](https://sms4smile.com/quotes/author/pedro/) > [“So Jace is my actual family," Kit said. "But I can't go live with him, because him and his hot girlfriend are going off…](https://sms4smile.com/quotes/cassandra-clare/so-jace-is-my-actual-family-kit-said-but-i-can-t-go-live-with-him/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [The goal of spiritual practice is full recovery, and the only thing you need to recover from is a fractured sense of self.](https://sms4smile.com/quotes/marianne-williamson/the-goal-of-spiritual-practice-is-full-recovery-and-the-only-thing/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [Every drop of rain hits its appointed target.](https://sms4smile.com/quotes/john-newton/every-drop-of-rain-hits-its-appointed-target/) [John Newton](https://sms4smile.com/quotes/author/john-newton/) > [“Achieving mental harmony is one of the greatest goals and experiences in life.”](https://sms4smile.com/quotes/kambiz-mostofizadeh/achieving-mental-harmony-is-one-of-the-greatest-goals-and-experiences/) [Kambiz Mostofizadeh](https://sms4smile.com/quotes/author/kambiz-mostofizadeh/) > [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/) [Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/) > [Too many times we flitter our energy into too many goals and in the process don't achieve much. Focus is very important in life.…](https://sms4smile.com/quotes/vaishali-kasture/too-many-times-we-flitter-our-energy-into-too-many-goals-and-in-the/) [Vaishali Kasture](https://sms4smile.com/quotes/author/vaishali-kasture/) > [Plainly, the environment must be a living one, directed by a higher intelligence, arranged by an adult who is prepared for his mission.](https://sms4smile.com/quotes/maria-montessori/plainly-the-environment-must-be-a-living-one-directed-by-a-higher/) [Maria Montessori](https://sms4smile.com/quotes/author/maria-montessori/) > [According to the best research, less than 3% of Americans have written goals, and less than 1% review and rewrite their goals on a daily basis.](https://sms4smile.com/quotes/brian-tracy/according-to-the-best-research-less-than-3-of-americans-have-written/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [When you have accomplished your goal simply walk away. This is the path way to Heaven.](https://sms4smile.com/quotes/laozi/when-you-have-accomplished-your-goal-simply-walk-away-this-is-the/) [Laozi](https://sms4smile.com/quotes/author/laozi/) > [“What shapes us is not always our achievements but our omissions. Not lies; simply the truths we don’t tell.”](https://sms4smile.com/quotes/c-j-tudor/what-shapes-us-is-not-always-our-achievements-but-our-omissions-not/) [C.J. Tudor](https://sms4smile.com/quotes/author/c-j-tudor/) [Browse all 21,276 Goals quotes ](https://sms4smile.com/quotes/about/goals/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. 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