--- title: "Meaning & Key Takeaway of: Marketers are making retirement…" description: "\"Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibil..." image: "https://sms4smile.com/quotes/i/680/jerry-della-femina-28500_aging_marketers-are-making-retirement-respecta_775942.jpg" --- # Marketers are making retirement respectable. Instead of… ![“Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.” quote by Jerry Della Femina](https://sms4smile.com/quotes/i/680/jerry-della-femina-28500_aging_marketers-are-making-retirement-respecta_775942.jpg) [Download](https://sms4smile.com/quotes/i/680/jerry-della-femina-28500_aging_marketers-are-making-retirement-respecta_775942.jpg) [Open image](https://sms4smile.com/quotes/i/680/jerry-della-femina-28500_aging_marketers-are-making-retirement-respecta_775942.jpg) > “Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.” [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketers portray retirement as an ideal, carefree state, encouraging people to view it as a reward rather than an ending. **In simple terms:** Retirement is sold as a perfect, responsibility‑free lifestyle. Key Takeaway Recognize marketing hype and plan for realistic post‑work life. Themes consumerism aging perception societal expectations Mood cautious reflective Type advertising sociological When to use this quote - financial planning - career transition - healthcare planning - social integration Key Concepts marketing strategy cultural narrative idealization Questions to Reflect On - How does advertising shape your view of retirement? - What practical steps can you take to prepare beyond the hype? A Different Perspective The portrayal may ignore practical challenges like health costs and social isolation. ★ ★ ★ ★ ★ No ratings yet [Aging](https://sms4smile.com/quotes/about/aging/) [Beginning Of The End](https://sms4smile.com/quotes/about/beginning-of-the-end/) [Being jealous](https://sms4smile.com/quotes/about/being-jealous/) [Boomers](https://sms4smile.com/quotes/about/boomers/) [Charades](https://sms4smile.com/quotes/about/charades/) [Marketers](https://sms4smile.com/quotes/about/marketers/) [Responsibility](https://sms4smile.com/quotes/about/responsibility/) [Retirement](https://sms4smile.com/quotes/about/retirement/) [Sound](https://sms4smile.com/quotes/about/sound/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [What you want](https://sms4smile.com/quotes/about/what-you-want/) ## Related quotes > [My girlfriend and I went to a dinner party the other night and we ended up playing charades. There was another couple there that…](https://sms4smile.com/quotes/zach-galifianakis/my-girlfriend-and-i-went-to-a-dinner-party-the-other-night-and-we/) [Zach Galifianakis](https://sms4smile.com/quotes/author/zach-galifianakis/) > [What does a man need - really need? A few pounds of food each day, heat and shelter, six feet to lie down in…](https://sms4smile.com/quotes/sterling-hayden/what-does-a-man-need-really-need-a-few-pounds-of-food-each-day-heat/) [Sterling Hayden](https://sms4smile.com/quotes/author/sterling-hayden/) > [I find myself having these conversations where I go...You know, the guy, in that place. The guy in the place with the thing, you…](https://sms4smile.com/quotes/dave-barry/i-find-myself-having-these-conversations-where-i-go-you-know-the-guy/) [Dave Barry](https://sms4smile.com/quotes/author/dave-barry/) > [I have mastered many things in my life. 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'T is the coquette…](https://sms4smile.com/quotes/benjamin-disraeli/coquettes-are-but-too-rare-it-is-a-career-that-requires-great/) [Benjamin Disraeli](https://sms4smile.com/quotes/author/benjamin-disraeli/) > [“From Charades: when she was younger she was a frustrated mother, so she is pleased when her children act as is they don't remember”](https://sms4smile.com/quotes/lorrie-moore/from-charades-when-she-was-younger-she-was-a-frustrated-mother-so-she/) [Lorrie Moore](https://sms4smile.com/quotes/author/lorrie-moore/) > [I asked Shia: who is the guy that terrifies you the most? And he said Mads. So it was somebody we both really wanted…](https://sms4smile.com/quotes/fredrik-bond/i-asked-shia-who-is-the-guy-that-terrifies-you-the-most-and-he-said/) [Fredrik Bond](https://sms4smile.com/quotes/author/fredrik-bond/) > [I have this theory that, depending on your attitude, your life doesn't have to become this ridiculous charade that it seems so many people…](https://sms4smile.com/quotes/christian-bale/i-have-this-theory-that-depending-on-your-attitude-your-life-doesn-t/) [Christian Bale](https://sms4smile.com/quotes/author/christian-bale/) > [It might sound a paradoxical thing to say --for surely never has a generation of children occupied more sheer hours of parental time --…](https://sms4smile.com/quotes/midge-decter/it-might-sound-a-paradoxical-thing-to-say-for-surely-never-has-a/) [Midge Decter](https://sms4smile.com/quotes/author/midge-decter/) > [Nothing beats cooking together, eating together and playing charades or Monopoly surrounded by my favorite people.](https://sms4smile.com/quotes/jill-zarin/nothing-beats-cooking-together-eating-together-and-playing-charades/) [Jill Zarin](https://sms4smile.com/quotes/author/jill-zarin/) > [There is nothing to say because I know everything about him. I raised him. I know what's a charade, and I know what's not…](https://sms4smile.com/quotes/shaquille-o-neal/there-is-nothing-to-say-because-i-know-everything-about-him-i-raised/) [Shaquille O'Neal](https://sms4smile.com/quotes/author/shaquille-o-neal/) > [Lies hold civilization together. If people ever seriously begin telling each other what they really think, there'd be no peace. Good-bye to tact. Good-bye…](https://sms4smile.com/quotes/jack-mcdevitt/lies-hold-civilization-together-if-people-ever-seriously-begin/) [Jack McDevitt](https://sms4smile.com/quotes/author/jack-mcdevitt/) > [“In spite of the horror, in spite of the tragedy, in spite of the weeks of sleepless nights, I'm finally alive. I'm not pretending.…](https://sms4smile.com/quotes/ellen-bass/in-spite-of-the-horror-in-spite-of-the-tragedy-in-spite-of-the-weeks/) [Ellen Bass](https://sms4smile.com/quotes/author/ellen-bass/) > [For as long as men and women have talked about war, they have talked about it in terms of right and wrong. And for…](https://sms4smile.com/quotes/michael-walzer/for-as-long-as-men-and-women-have-talked-about-war-they-have-talked/) [Michael Walzer](https://sms4smile.com/quotes/author/michael-walzer/) ## More by Jerry Della Femina > [“There will always be nervousness wherever big money is at stake. And above everything else, Madison Avenue is big money.”](https://sms4smile.com/quotes/jerry-della-femina/there-will-always-be-nervousness-wherever-big-money-is-at-stake-and/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [I'm hard-nosed about luck. I think it sucks. 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Advertising is the most fun you can…](https://sms4smile.com/quotes/jerry-della-femina/half-the-money-i-spend-on-advertising-is-wasted-the-trouble-is-i-don/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [Nothing kills a bad product faster than good advertising.](https://sms4smile.com/quotes/jerry-della-femina/nothing-kills-a-bad-product-faster-than-good-advertising/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [“A guy's reputation is the first thing you hear about”](https://sms4smile.com/quotes/jerry-della-femina/a-guy-s-reputation-is-the-first-thing-you-hear-about/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [I learned much from my father just by watching his example. If I saw him hold a door open for someone, I learned to…](https://sms4smile.com/quotes/jerry-della-femina/i-learned-much-from-my-father-just-by-watching-his-example-if-i-saw/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do…](https://sms4smile.com/quotes/jerry-della-femina/there-is-a-great-deal-of-advertising-that-is-much-better-than-the/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.](https://sms4smile.com/quotes/jerry-della-femina/that-s-great-advertising-when-you-can-turn-chicago-into-a-city-you-d/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [From Those Wonderful Folks Who Gave You Pearl Harbor.](https://sms4smile.com/quotes/jerry-della-femina/from-those-wonderful-folks-who-gave-you-pearl-harbor/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [Everybody sat around thinking about Panasonic, the Japanese electronics account. 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Today, only…](https://sms4smile.com/quotes/tom-vilsack/in-the-past-40-years-the-united-states-lost-more-than-a-million/) [Tom Vilsack](https://sms4smile.com/quotes/author/tom-vilsack/) > [We'll never be as young as we are tonight.](https://sms4smile.com/quotes/chuck-palahniuk/we-ll-never-be-as-young-as-we-are-tonight/) [Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/) > [“Prayer of an Anonymous Abbess: Lord, thou knowest better than myself that I am growing older and will soon be old. Keep me from…](https://sms4smile.com/quotes/anonymous/prayer-of-an-anonymous-abbess-lord-thou-knowest-better-than-myself/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The more I produce, the less I am certain. On the road along which the artist walks, night falls ever more densely. Finally, he…](https://sms4smile.com/quotes/albert-camus/the-more-i-produce-the-less-i-am-certain-on-the-road-along-which-the/) [Albert Camus](https://sms4smile.com/quotes/author/albert-camus/) > [So often do you see collegians enter life with high resolve and lofty purpose and then watch them shrink and shrink to sordid, selfish,…](https://sms4smile.com/quotes/w-e-b-du-bois/so-often-do-you-see-collegians-enter-life-with-high-resolve-and-lofty/) [W. E. B. Du Bois](https://sms4smile.com/quotes/author/w-e-b-du-bois/) > [Aging is like enlightenment at gunpoint. Before I had cancer, I lived my life for my art. After I had cancer, I lived my…](https://sms4smile.com/quotes/anna-halprin/aging-is-like-enlightenment-at-gunpoint-before-i-had-cancer-i-lived/) [Anna Halprin](https://sms4smile.com/quotes/author/anna-halprin/) > [All the dangers in our world are like a blessed wake up call. 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Even maturity.](https://sms4smile.com/quotes/howell-raines/anything-is-possible-in-the-life-of-a-man-if-he-lives-long-enough/) [Howell Raines](https://sms4smile.com/quotes/author/howell-raines/) > [I just want to be Patty McCormack. I want to spend every year aging the way she has.](https://sms4smile.com/quotes/janet-varney/i-just-want-to-be-patty-mccormack-i-want-to-spend-every-year-aging/) [Janet Varney](https://sms4smile.com/quotes/author/janet-varney/) > [Maturity is reached the day we don't need to be lied to about anything.](https://sms4smile.com/quotes/frank-yerby/maturity-is-reached-the-day-we-don-t-need-to-be-lied-to-about-anything/) [Frank Yerby](https://sms4smile.com/quotes/author/frank-yerby/) [Browse all 2,792 Aging quotes ](https://sms4smile.com/quotes/about/aging/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Marketers are making retirement respectable. 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