--- title: "Meaning & Key Takeaway of: Everybody sat around thinking about…" description: "\"Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up...." image: "https://sms4smile.com/quotes/i/3ee/jerry-della-femina-28500_accounts_everybody-sat-around-thinking-about-pana_2671699.jpg" --- # Everybody sat around thinking about Panasonic, the… ![“Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.” quote by Jerry Della Femina](https://sms4smile.com/quotes/i/3ee/jerry-della-femina-28500_accounts_everybody-sat-around-thinking-about-pana_2671699.jpg) [Download](https://sms4smile.com/quotes/i/3ee/jerry-della-femina-28500_accounts_everybody-sat-around-thinking-about-pana_2671699.jpg) [Open image](https://sms4smile.com/quotes/i/3ee/jerry-della-femina-28500_accounts_everybody-sat-around-thinking-about-pana_2671699.jpg) > “Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.” [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Use bold, humorous headlines to capture attention and break conventions. **In simple terms:** Bold humor grabs attention. Key Takeaway Create memorable, unconventional ads. Themes advertising humor creativity Mood playful provocative Type practical strategic When to use this quote - marketing - media - public relations - creative writing Key Concepts headline strategy brand disruption Questions to Reflect On - What risks does shock advertising carry? - How can you balance humor with brand integrity? A Different Perspective Humor may alienate some audiences. ★ ★ ★ ★ ★ No ratings yet [Hell](https://sms4smile.com/quotes/about/hell/) [Japanese](https://sms4smile.com/quotes/about/japanese/) [Pearl harbor](https://sms4smile.com/quotes/about/pearl-harbor/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Wonderful](https://sms4smile.com/quotes/about/wonderful/) ## Related quotes > [The Japanese, implementing a complex, long-term, and ultimately successful strategy to dominate the U S consumer-electronics market, attacked Pearl Harbor.](https://sms4smile.com/quotes/dave-barry/the-japanese-implementing-a-complex-long-term-and-ultimately/) [Dave Barry](https://sms4smile.com/quotes/author/dave-barry/) > [From Those Wonderful Folks Who Gave You Pearl Harbor.](https://sms4smile.com/quotes/jerry-della-femina/from-those-wonderful-folks-who-gave-you-pearl-harbor/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [I don't need a sensationalized headline to sell music or to bring attention to my music. It's the music and it's always been about…](https://sms4smile.com/quotes/big-boi/i-don-t-need-a-sensationalized-headline-to-sell-music-or-to-bring/) [Big Boi](https://sms4smile.com/quotes/author/big-boi/) > [Why don't you put that in the headline: 'He Only Did Three With Doris!' Set a lot of people straight.](https://sms4smile.com/quotes/rock-hudson/why-don-t-you-put-that-in-the-headline-he-only-did-three-with-doris/) [Rock Hudson](https://sms4smile.com/quotes/author/rock-hudson/) > [Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.](https://sms4smile.com/quotes/bill-gates/headlines-in-a-way-are-what-mislead-you-because-bad-news-is-a/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [“Her name has been released to the press. Her photograph is released, too. I want to talk to the press about it. I don't…](https://sms4smile.com/quotes/michael-hastings/her-name-has-been-released-to-the-press-her-photograph-is-released/) [Michael Hastings](https://sms4smile.com/quotes/author/michael-hastings/) > [Headline writing is tough because often times you are given a predetermined number of spaces and words depending on the layout and the type…](https://sms4smile.com/quotes/jennifer-lee/headline-writing-is-tough-because-often-times-you-are-given-a/) [Jennifer Lee](https://sms4smile.com/quotes/author/jennifer-lee/) > [The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.](https://sms4smile.com/quotes/david-ogilvy/the-headline-is-the-most-important-element-in-most-advertisements-it/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this…](https://sms4smile.com/quotes/ted-nicholas/based-on-hundreds-of-tests-conducted-a-good-headline-can-be-as-much/) [Ted Nicholas](https://sms4smile.com/quotes/author/ted-nicholas/) > [You are reading a bold and universal headline which says ,’I am here, I am here, I am here.](https://sms4smile.com/quotes/kurt-vonnegut/you-are-reading-a-bold-and-universal-headline-which-says-i-am-here-i/) [Kurt Vonnegut](https://sms4smile.com/quotes/author/kurt-vonnegut/) > [“Digest-digests, digest-digest-digests. Politics? One column, two sentences, a headline!”](https://sms4smile.com/quotes/ray-bradbury/digest-digests-digest-digest-digests-politics-one-column-two/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [If the headline is a good one, it is a relatively simple matter to write the copy.](https://sms4smile.com/quotes/john-caples/if-the-headline-is-a-good-one-it-is-a-relatively-simple-matter-to/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [A long headline that really says something is more effective than a brief heading that says nothing.](https://sms4smile.com/quotes/john-caples/a-long-headline-that-really-says-something-is-more-effective-than-a/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [ When this is over, the media will lose interest \[in the relationship\]. There’ll be nothing to say. It won’t fit into a headline anymore.… ](https://sms4smile.com/quotes/robert-pattinson/when-this-is-over-the-media-will-lose-interest-in-the-relationship/) [Robert Pattinson](https://sms4smile.com/quotes/author/robert-pattinson/) > [I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to…](https://sms4smile.com/quotes/fred-wilson/i-also-like-to-use-a-sensational-headline-many-people-read-blogs-in/) [Fred Wilson](https://sms4smile.com/quotes/author/fred-wilson/) ## More by Jerry Della Femina > [“There will always be nervousness wherever big money is at stake. And above everything else, Madison Avenue is big money.”](https://sms4smile.com/quotes/jerry-della-femina/there-will-always-be-nervousness-wherever-big-money-is-at-stake-and/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [I'm hard-nosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one…](https://sms4smile.com/quotes/jerry-della-femina/i-m-hard-nosed-about-luck-i-think-it-sucks-yeah-if-you-spend-seven/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or…](https://sms4smile.com/quotes/jerry-della-femina/the-creative-revolution-is-over-everybody-is-justholding-onto-their/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.](https://sms4smile.com/quotes/jerry-della-femina/it-goes-back-to-all-of-us-wanting-to-be-in-hollywood-we-re-all-dying/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The…](https://sms4smile.com/quotes/jerry-della-femina/marketers-are-making-retirement-respectable-instead-of-being-the/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [I honestly believe that advertising is the most fun you can have with your clothes on.](https://sms4smile.com/quotes/jerry-della-femina/i-honestly-believe-that-advertising-is-the-most-fun-you-can-have-with/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [A lot of its readers are of an age where they forget to cancel.](https://sms4smile.com/quotes/jerry-della-femina/a-lot-of-its-readers-are-of-an-age-where-they-forget-to-cancel/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune.](https://sms4smile.com/quotes/jerry-della-femina/i-m-hard-nosed-about-luck-if-you-re-persistent-in-trying-and-doing/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can…](https://sms4smile.com/quotes/jerry-della-femina/half-the-money-i-spend-on-advertising-is-wasted-the-trouble-is-i-don/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [Nothing kills a bad product faster than good advertising.](https://sms4smile.com/quotes/jerry-della-femina/nothing-kills-a-bad-product-faster-than-good-advertising/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [“A guy's reputation is the first thing you hear about”](https://sms4smile.com/quotes/jerry-della-femina/a-guy-s-reputation-is-the-first-thing-you-hear-about/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [I learned much from my father just by watching his example. If I saw him hold a door open for someone, I learned to…](https://sms4smile.com/quotes/jerry-della-femina/i-learned-much-from-my-father-just-by-watching-his-example-if-i-saw/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do…](https://sms4smile.com/quotes/jerry-della-femina/there-is-a-great-deal-of-advertising-that-is-much-better-than-the/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.](https://sms4smile.com/quotes/jerry-della-femina/that-s-great-advertising-when-you-can-turn-chicago-into-a-city-you-d/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [From Those Wonderful Folks Who Gave You Pearl Harbor.](https://sms4smile.com/quotes/jerry-della-femina/from-those-wonderful-folks-who-gave-you-pearl-harbor/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) [Explore all 19 Jerry Della Femina quotes ](https://sms4smile.com/quotes/author/jerry-della-femina/) ## More Accounts quotes > [I think most artists feel like they're outside society - no matter how many accolades they receive, or how much money is in your…](https://sms4smile.com/quotes/aaron-rose/i-think-most-artists-feel-like-they-re-outside-society-no-matter-how/) [Aaron Rose](https://sms4smile.com/quotes/author/aaron-rose/) > [Think of these things, whence you came, where you are going, and to whom you must account.](https://sms4smile.com/quotes/benjamin-franklin/think-of-these-things-whence-you-came-where-you-are-going-and-to-whom/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [Believing with you that religion is a matter which lies solely between man and his God, that he owes account to none other for…](https://sms4smile.com/quotes/thomas-jefferson/believing-with-you-that-religion-is-a-matter-which-lies-solely/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [There is nothing that we can properly call our own but our time, and yet everybody fools us out of it who has a…](https://sms4smile.com/quotes/seneca-the-younger/there-is-nothing-that-we-can-properly-call-our-own-but-our-time-and/) [Seneca the Younger](https://sms4smile.com/quotes/author/seneca-the-younger/) > [The Hindus have a peculiar slovenliness in business matters, not being sufficiently methodical and strict in keeping accounts etc.](https://sms4smile.com/quotes/swami-vivekananda/the-hindus-have-a-peculiar-slovenliness-in-business-matters-not-being/) [Swami Vivekananda](https://sms4smile.com/quotes/author/swami-vivekananda/) > [With the Truman book, I wrote the entire account of his experiences in World War I before going over to Europe to follow his…](https://sms4smile.com/quotes/david-mccullough/with-the-truman-book-i-wrote-the-entire-account-of-his-experiences-in/) [David McCullough](https://sms4smile.com/quotes/author/david-mccullough/) > [A great read; an exciting, frightening account of organized crime today. But like all important works of nonfiction, it goes further… This book is…](https://sms4smile.com/quotes/le-ly-hayslip/a-great-read-an-exciting-frightening-account-of-organized-crime-today/) [Le Ly Hayslip](https://sms4smile.com/quotes/author/le-ly-hayslip/) > [I had a very blessed journey with the upbringing I had. When you're working on sets as a stuntman, you have a firsthand account…](https://sms4smile.com/quotes/ric-roman-waugh/i-had-a-very-blessed-journey-with-the-upbringing-i-had-when-you-re/) [Ric Roman Waugh](https://sms4smile.com/quotes/author/ric-roman-waugh/) > [The suppression of uncomfortable ideas may be common in religion or in politics, but it is not the path to knowledge; it has no…](https://sms4smile.com/quotes/carl-sagan/the-suppression-of-uncomfortable-ideas-may-be-common-in-religion-or/) [Carl Sagan](https://sms4smile.com/quotes/author/carl-sagan/) > [You've got to exercise. Your health account, your bank account, they're the same thing. The more you put in, the more you can take…](https://sms4smile.com/quotes/jack-lalanne/you-ve-got-to-exercise-your-health-account-your-bank-account-they-re/) [Jack LaLanne](https://sms4smile.com/quotes/author/jack-lalanne/) > [No physiologist who calmly considers the question in connection with the general truths of his science, can long resist the conviction that different parts…](https://sms4smile.com/quotes/herbert-spencer/no-physiologist-who-calmly-considers-the-question-in-connection-with/) [Herbert Spencer](https://sms4smile.com/quotes/author/herbert-spencer/) > [God puts you where God needs you. You are where you are supposed to be. The job you are doing may not be any…](https://sms4smile.com/quotes/lawrence-kushner/god-puts-you-where-god-needs-you-you-are-where-you-are-supposed-to-be/) [Lawrence Kushner](https://sms4smile.com/quotes/author/lawrence-kushner/) > [Stop trying to treat music like it's a tennis shoe, something to be branded. If the music industry wants to save money, they should…](https://sms4smile.com/quotes/jeff-tweedy/stop-trying-to-treat-music-like-it-s-a-tennis-shoe-something-to-be/) [Jeff Tweedy](https://sms4smile.com/quotes/author/jeff-tweedy/) > [Anyone who thinks science is trying to make human life easier or more pleasant is utterly mistaken.](https://sms4smile.com/quotes/albert-einstein/anyone-who-thinks-science-is-trying-to-make-human-life-easier-or-more/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [That surely must be a concern to anyone who decides this drug must be given to stop transmissions, again from mother to child, which…](https://sms4smile.com/quotes/thabo-mbeki/that-surely-must-be-a-concern-to-anyone-who-decides-this-drug-must-be/) [Thabo Mbeki](https://sms4smile.com/quotes/author/thabo-mbeki/) Browse all 2,677 Accounts quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Everybody sat around thinking about Panasonic, the Japanese electronics account. 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