--- title: "Meaning & Key Takeaway of: Yelp has been in this business since it…" description: "\"Yelp has been in this business since it really became something worth thinking about in 2004, when the transition started happening from the world of t..." image: "https://sms4smile.com/quotes/i/457/jeremy-stoppelman-19033_about_yelp-has-been-in-this-business-since-it_1906598.png" --- # Yelp has been in this business since it really became… ![“Yelp has been in this business since it really became something worth thinking about in 2004, when the transition started happening from the world of the Yellow Pages to the world of searching online for local information.” quote by Jeremy Stoppelman](https://sms4smile.com/quotes/i/457/jeremy-stoppelman-19033_about_yelp-has-been-in-this-business-since-it_1906598.png) [Download](https://sms4smile.com/quotes/i/457/jeremy-stoppelman-19033_about_yelp-has-been-in-this-business-since-it_1906598.png) [Open image](https://sms4smile.com/quotes/i/457/jeremy-stoppelman-19033_about_yelp-has-been-in-this-business-since-it_1906598.png) > “Yelp has been in this business since it really became something worth thinking about in 2004, when the transition started happening from the world of the Yellow Pages to the world of searching online for local information.” [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The shift from printed directories to online search transformed local information access. **In simple terms:** Digital search replaced phone books. Key Takeaway Embrace digital tools for discovery. Themes technology information digital transformation Mood optimistic critical Type observational strategic When to use this quote - business strategy - marketing - urban planning - education curricula Key Concepts innovation search engines Questions to Reflect On - How has online search changed your habits? - What challenges remain in local information? A Different Perspective Digital divide can limit access. ★ ★ ★ ★ ★ No ratings yet [2004 Transition](https://sms4smile.com/quotes/about/2004-transition-2845835/) [About](https://sms4smile.com/quotes/about/about/) [Became](https://sms4smile.com/quotes/about/became/) [Been](https://sms4smile.com/quotes/about/been/) [Business](https://sms4smile.com/quotes/about/business/) [Business Really](https://sms4smile.com/quotes/about/business-really/) [Happening](https://sms4smile.com/quotes/about/happening/) [Information](https://sms4smile.com/quotes/about/information/) [Local](https://sms4smile.com/quotes/about/local/) [Online](https://sms4smile.com/quotes/about/online/) [Online Local](https://sms4smile.com/quotes/about/online-local-2845834/) [Pages](https://sms4smile.com/quotes/about/pages/) [Really](https://sms4smile.com/quotes/about/really/) [Searching](https://sms4smile.com/quotes/about/searching/) [Since](https://sms4smile.com/quotes/about/since/) [Something](https://sms4smile.com/quotes/about/something/) [Started](https://sms4smile.com/quotes/about/started/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Transition](https://sms4smile.com/quotes/about/transition/) [World](https://sms4smile.com/quotes/about/world/) [Worth](https://sms4smile.com/quotes/about/worth/) [Yellow](https://sms4smile.com/quotes/about/yellow/) [Yellow Pages](https://sms4smile.com/quotes/about/yellow-pages-2187391/) [Yelp Business](https://sms4smile.com/quotes/about/yelp-business-2845833/) ## Related quotes > [“In here I'm the guy who can get things for you... outside all you need is the Yellow Pages. I don't think I could…](https://sms4smile.com/quotes/stephen-king/in-here-i-m-the-guy-who-can-get-things-for-you-outside-all-you-need/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [I can't tell you how many home businesses are almost in bankruptcy court over a Yellow Pages ad only to find out that the…](https://sms4smile.com/quotes/dave-ramsey/i-can-t-tell-you-how-many-home-businesses-are-almost-in-bankruptcy/) [Dave Ramsey](https://sms4smile.com/quotes/author/dave-ramsey/) > [I remember at a very early age ringing up record labels I found in the Yellow Pages, and asking them for a record deal.](https://sms4smile.com/quotes/ashley-walters/i-remember-at-a-very-early-age-ringing-up-record-labels-i-found-in/) [Ashley Walters](https://sms4smile.com/quotes/author/ashley-walters/) > [Yelp is in a very nice spot: local data, and especially review data, is one of the killer apps on mobile phones.](https://sms4smile.com/quotes/jeremy-stoppelman/yelp-is-in-a-very-nice-spot-local-data-and-especially-review-data-is/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value?…](https://sms4smile.com/quotes/jeremy-stoppelman/one-of-the-challenges-of-buying-local-advertising-is-how-do-you-know/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I don't feel necessarily it's winner-take-all across the globe, where there has to be one local guide for the entire world. We'll certainly do…](https://sms4smile.com/quotes/jeremy-stoppelman/i-don-t-feel-necessarily-it-s-winner-take-all-across-the-globe-where/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [You start a business, and you really don't have much of a budget.](https://sms4smile.com/quotes/fred-deluca/you-start-a-business-and-you-really-don-t-have-much-of-a-budget/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [It is nasty. You can think that you know someone in this business and you really don't. You can be stabbed in the back…](https://sms4smile.com/quotes/daisy-fuentes/it-is-nasty-you-can-think-that-you-know-someone-in-this-business-and/) [Daisy Fuentes](https://sms4smile.com/quotes/author/daisy-fuentes/) > [We built that into a wholesale business that became, really, one of the largest companies in the United States. We had success in building…](https://sms4smile.com/quotes/jeffrey-skilling/we-built-that-into-a-wholesale-business-that-became-really-one-of-the/) [Jeffrey Skilling](https://sms4smile.com/quotes/author/jeffrey-skilling/) > [The music business is really, really small. The real music is becoming almost extinct, if you don't stay true to who you are.](https://sms4smile.com/quotes/mary-j-blige/the-music-business-is-really-really-small-the-real-music-is-becoming/) [Mary J. Blige](https://sms4smile.com/quotes/author/mary-j-blige/) > [I think the sweet thing about my job, more than the music I sing, is that I come into some town and a really…](https://sms4smile.com/quotes/greg-brown/i-think-the-sweet-thing-about-my-job-more-than-the-music-i-sing-is/) [Greg Brown](https://sms4smile.com/quotes/author/greg-brown/) > [I've stepped more into my business and really... taken control for how I want that to be.](https://sms4smile.com/quotes/alicia-keys/i-ve-stepped-more-into-my-business-and-really-taken-control-for-how-i/) [Alicia Keys](https://sms4smile.com/quotes/author/alicia-keys/) > [Acting is a tough business, but if you really want to do it, you should go full force.](https://sms4smile.com/quotes/madeline-carroll/acting-is-a-tough-business-but-if-you-really-want-to-do-it-you-should/) [Madeline Carroll](https://sms4smile.com/quotes/author/madeline-carroll/) > [The number one thing I would say to someone who wants to start a business is if you really can't sleep at night and…](https://sms4smile.com/quotes/leandra-medine/the-number-one-thing-i-would-say-to-someone-who-wants-to-start-a/) [Leandra Medine](https://sms4smile.com/quotes/author/leandra-medine/) > [To be at ease is better than to be at business. Nothing really belongs to us but time, which even he has who has…](https://sms4smile.com/quotes/baltasar-gracian/to-be-at-ease-is-better-than-to-be-at-business-nothing-really-belongs/) [Baltasar Gracian](https://sms4smile.com/quotes/author/baltasar-gracian/) ## More by Jeremy Stoppelman > [In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of…](https://sms4smile.com/quotes/jeremy-stoppelman/in-the-very-beginning-yelp-started-as-a-service-where-we-really-didn/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [When Yelp first took off, our rankings on Google would fluctuate wildly.](https://sms4smile.com/quotes/jeremy-stoppelman/when-yelp-first-took-off-our-rankings-on-google-would-fluctuate-wildly/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I think with every successful consumer Internet business, there will be lawyers that are interested in going after your company, especially when they think…](https://sms4smile.com/quotes/jeremy-stoppelman/i-think-with-every-successful-consumer-internet-business-there-will/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Choose something you are passionate about - or a pain point that has affected you and that you feel really needs to be changed.](https://sms4smile.com/quotes/jeremy-stoppelman/choose-something-you-are-passionate-about-or-a-pain-point-that-has/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [There are so many businesses that are succeeding on Yelp that don't pay us a dollar, and we're really excited about that.](https://sms4smile.com/quotes/jeremy-stoppelman/there-are-so-many-businesses-that-are-succeeding-on-yelp-that-don-t/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I think by paying attention to the feedback that you get on Yelp, you can very quickly integrate it into your business... The really…](https://sms4smile.com/quotes/jeremy-stoppelman/i-think-by-paying-attention-to-the-feedback-that-you-get-on-yelp-you/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [On mobile, what are the core apps? It's basically messaging, mapping and review data.](https://sms4smile.com/quotes/jeremy-stoppelman/on-mobile-what-are-the-core-apps-it-s-basically-messaging-mapping-and/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Maintaining the trust of the consumer is critical to our business](https://sms4smile.com/quotes/jeremy-stoppelman/maintaining-the-trust-of-the-consumer-is-critical-to-our-business/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder…](https://sms4smile.com/quotes/jeremy-stoppelman/the-biggest-thing-is-to-create-a-product-that-consumers-find-useful/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [There is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify…](https://sms4smile.com/quotes/jeremy-stoppelman/there-is-this-cat-and-mouse-game-that-plays-out-over-time-where-our/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [When you read reviews on Yelp, you get a good sense of what's going to happen when you walk in the door of that…](https://sms4smile.com/quotes/jeremy-stoppelman/when-you-read-reviews-on-yelp-you-get-a-good-sense-of-what-s-going-to/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I think my dad did legal work for someone who had a Packard Bell 8088, and they couldn't pay him, so they gave him…](https://sms4smile.com/quotes/jeremy-stoppelman/i-think-my-dad-did-legal-work-for-someone-who-had-a-packard-bell-8088/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [There's simply anger over the accountability that Yelp brings and also this feeling of powerlessness because so much power is now being put in…](https://sms4smile.com/quotes/jeremy-stoppelman/there-s-simply-anger-over-the-accountability-that-yelp-brings-and/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [The entrepreneurs that really make it are the ones that start with an idea but are ready to change it at a moment's notice.](https://sms4smile.com/quotes/jeremy-stoppelman/the-entrepreneurs-that-really-make-it-are-the-ones-that-start-with-an/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I've been through a couple of mergers - they're not that fun. And it's easy to lose your focus on this grandiose mission you…](https://sms4smile.com/quotes/jeremy-stoppelman/i-ve-been-through-a-couple-of-mergers-they-re-not-that-fun-and-it-s/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) [Explore all 33 Jeremy Stoppelman quotes ](https://sms4smile.com/quotes/author/jeremy-stoppelman/) ## More About quotes > [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/) [Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/) > [Joking about violence is not funny.](https://sms4smile.com/quotes/perez-hilton/joking-about-violence-is-not-funny/) [Perez Hilton](https://sms4smile.com/quotes/author/perez-hilton/) > [I talk to my mates about our kids, being too tired and being worn out.](https://sms4smile.com/quotes/holly-willoughby/i-talk-to-my-mates-about-our-kids-being-too-tired-and-being-worn-out/) [Holly Willoughby](https://sms4smile.com/quotes/author/holly-willoughby/) > [With 'Pretty Girls,' I saw the opportunity to talk not just about crime but what crime leaves behind.](https://sms4smile.com/quotes/karin-slaughter/with-pretty-girls-i-saw-the-opportunity-to-talk-not-just-about-crime/) [Karin Slaughter](https://sms4smile.com/quotes/author/karin-slaughter/) > [I write about presidents. That means I write about guys - so far. I'm interested in the people closest to them, the people they…](https://sms4smile.com/quotes/doris-kearns-goodwin/i-write-about-presidents-that-means-i-write-about-guys-so-far-i-m/) [Doris Kearns Goodwin](https://sms4smile.com/quotes/author/doris-kearns-goodwin/) > [That's something a lot of folks don't know about me - I'm pretty darn funny.](https://sms4smile.com/quotes/michael-jai-white/that-s-something-a-lot-of-folks-don-t-know-about-me-i-m-pretty-darn/) [Michael Jai White](https://sms4smile.com/quotes/author/michael-jai-white/) > [I learned a lot about myself at Oakmont.](https://sms4smile.com/quotes/shane-lowry/i-learned-a-lot-about-myself-at-oakmont/) [Shane Lowry](https://sms4smile.com/quotes/author/shane-lowry/) > [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/) [Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/) > [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/) [Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/) > [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/) [Lights](https://sms4smile.com/quotes/author/lights/) > [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' It…](https://sms4smile.com/quotes/joan-rivers/i-didn-t-want-to-do-fashion-police-because-i-thought-this-is-stupid/) [Joan Rivers](https://sms4smile.com/quotes/author/joan-rivers/) > [I just worried about my weight. Worried about my appearance and thought I wan't pretty enough to be a pop star. It was very…](https://sms4smile.com/quotes/judith-durham/i-just-worried-about-my-weight-worried-about-my-appearance-and/) [Judith Durham](https://sms4smile.com/quotes/author/judith-durham/) > [I read a couple of books about neuroscience and the relationship between the mind and the body.](https://sms4smile.com/quotes/joel-kinnaman/i-read-a-couple-of-books-about-neuroscience-and-the-relationship/) [Joel Kinnaman](https://sms4smile.com/quotes/author/joel-kinnaman/) > [There are a lot of kids out there copying and distributing movies - not because they care about seeing the movies or sharing them…](https://sms4smile.com/quotes/john-perry-barlow/there-are-a-lot-of-kids-out-there-copying-and-distributing-movies-not/) [John Perry Barlow](https://sms4smile.com/quotes/author/john-perry-barlow/) > [I have no physical genius about me. I can't dribble a ball and run at the same time, I can't do lay-ups - I'm…](https://sms4smile.com/quotes/rich-mullins/i-have-no-physical-genius-about-me-i-can-t-dribble-a-ball-and-run-at/) [Rich Mullins](https://sms4smile.com/quotes/author/rich-mullins/) [Browse all 26,122 About quotes ](https://sms4smile.com/quotes/about/about/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Yelp has been in this business since it really became something worth thinking about in 2004, when the transition started happening from the world of the Yellow Pages to the world of searching online for local information.", "creator": { "@type": "Person", "name": "Jeremy Stoppelman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeremy-stoppelman/yelp-has-been-in-this-business-since-it-really-became-something-worth/", "about": { "@type": "Thing", "name": "About" }, "@id": "https://sms4smile.com/quotes/jeremy-stoppelman/yelp-has-been-in-this-business-since-it-really-became-something-worth/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/457/jeremy-stoppelman-19033_about_yelp-has-been-in-this-business-since-it_1906598.png", "contentUrl": "https://sms4smile.com/quotes/i/457/jeremy-stoppelman-19033_about_yelp-has-been-in-this-business-since-it_1906598.png", "url": "https://sms4smile.com/quotes/i/457/jeremy-stoppelman-19033_about_yelp-has-been-in-this-business-since-it_1906598.png", "width": 1080, "height": 1080, "caption": "“Yelp has been in this business since it really became something worth thinking about in 2004, when the…” — Jeremy Stoppelman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeremy Stoppelman", "item": "https://sms4smile.com/quotes/author/jeremy-stoppelman/" }, { "@type": "ListItem", "position": 4, "name": "Yelp has been in this business...", "item": "https://sms4smile.com/quotes/jeremy-stoppelman/yelp-has-been-in-this-business-since-it-really-became-something-worth/" } ], "@id": "https://sms4smile.com/quotes/jeremy-stoppelman/yelp-has-been-in-this-business-since-it-really-became-something-worth/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```