--- title: "Meaning & Key Takeaway of: When Yelp first took off, our rankings on…" description: "\"When Yelp first took off, our rankings on Google would fluctuate wildly.\" — Jeremy Stoppelman" image: "https://sms4smile.com/quotes/i/506/jeremy-stoppelman-19033_first_when-yelp-first-took-off-our-rankings-on_90693.png" --- # When Yelp first took off, our rankings on Google would… ![“When Yelp first took off, our rankings on Google would fluctuate wildly.” quote by Jeremy Stoppelman](https://sms4smile.com/quotes/i/506/jeremy-stoppelman-19033_first_when-yelp-first-took-off-our-rankings-on_90693.png) [Download](https://sms4smile.com/quotes/i/506/jeremy-stoppelman-19033_first_when-yelp-first-took-off-our-rankings-on_90693.png) [Open image](https://sms4smile.com/quotes/i/506/jeremy-stoppelman-19033_first_when-yelp-first-took-off-our-rankings-on_90693.png) > “When Yelp first took off, our rankings on Google would fluctuate wildly.” [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Early growth caused instability in search rankings, highlighting the volatility of algorithmic visibility for emerging platforms. **In simple terms:** Rapid growth leads to fluctuating Google rankings. Key Takeaway Visibility can be unstable during early scaling. Themes growth SEO volatility technology Mood pragmatic Type business When to use this quote - startup launches - new app gaining users - viral content spikes Key Concepts algorithmic dependence Practical Applications - Diversify traffic sources beyond a single search engine - Monitor ranking trends and adjust SEO tactics promptly Questions to Reflect On - How can a company mitigate ranking volatility while still leveraging SEO? - What alternative channels can sustain traffic during growth spikes? ★ ★ ★ ★ ★ No ratings yet [First](https://sms4smile.com/quotes/about/first/) [Firsts](https://sms4smile.com/quotes/about/firsts/) [Fluctuate Wildly](https://sms4smile.com/quotes/about/fluctuate-wildly-1128020/) [Google](https://sms4smile.com/quotes/about/google/) [Google Fluctuate](https://sms4smile.com/quotes/about/google-fluctuate-1128016/) [Off](https://sms4smile.com/quotes/about/off/) [Our](https://sms4smile.com/quotes/about/our/) [Ranking](https://sms4smile.com/quotes/about/ranking/) [Rankings Google](https://sms4smile.com/quotes/about/rankings-google-1128017/) [Took](https://sms4smile.com/quotes/about/took/) [Took Rankings](https://sms4smile.com/quotes/about/took-rankings-1128019/) [Wildly](https://sms4smile.com/quotes/about/wildly/) [Would](https://sms4smile.com/quotes/about/would/) [Yelp Took](https://sms4smile.com/quotes/about/yelp-took-1128014/) ## Related quotes > [If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that…](https://sms4smile.com/quotes/jeremy-stoppelman/if-somebody-writes-a-review-of-a-dry-cleaner-that-piece-of-content-is/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > ["Oscillate Wildly" is in many ways a story of first love and how it challenges our hero's guarded sense of what's possible.](https://sms4smile.com/quotes/travis-mathews/oscillate-wildly-is-in-many-ways-a-story-of-first-love-and-how-it/) [Travis Mathews](https://sms4smile.com/quotes/author/travis-mathews/) > [By all standards, except for 'Star Trek' standards, 98 episodes of any television show is a wildly successful run.](https://sms4smile.com/quotes/scott-bakula/by-all-standards-except-for-star-trek-standards-98-episodes-of-any/) [Scott Bakula](https://sms4smile.com/quotes/author/scott-bakula/) > [I'm wildly insecure with my looks.](https://sms4smile.com/quotes/matt-rife/i-m-wildly-insecure-with-my-looks/) [Matt Rife](https://sms4smile.com/quotes/author/matt-rife/) > [I don't need to be wildly famous for my life to make sense.](https://sms4smile.com/quotes/cory-monteith/i-don-t-need-to-be-wildly-famous-for-my-life-to-make-sense/) [Cory Monteith](https://sms4smile.com/quotes/author/cory-monteith/) > [Talent without craft is like fuel without an engine, it burns wildly but accomplishes nothing.](https://sms4smile.com/quotes/robert-mckee/talent-without-craft-is-like-fuel-without-an-engine-it-burns-wildly/) [Robert McKee](https://sms4smile.com/quotes/author/robert-mckee/) > [“I'm wildly in love with you.”](https://sms4smile.com/quotes/christina-lauren/i-m-wildly-in-love-with-you/) [Christina Lauren](https://sms4smile.com/quotes/author/christina-lauren/) > [I discovered philosophy in my youth when I read 'wildly,' and thus I was exposed to the world of ideas.](https://sms4smile.com/quotes/michel-onfray/i-discovered-philosophy-in-my-youth-when-i-read-wildly-and-thus-i-was/) [Michel Onfray](https://sms4smile.com/quotes/author/michel-onfray/) > [I think we live in an era without a predictable career path. Everybody's doing more, doing more at the same time, doing more faster.…](https://sms4smile.com/quotes/alex-timbers/i-think-we-live-in-an-era-without-a-predictable-career-path-everybody/) [Alex Timbers](https://sms4smile.com/quotes/author/alex-timbers/) > [I'm wildly different than Maria Bamford or Sarah Silverman, and might be more similar to some male comics.](https://sms4smile.com/quotes/jen-kirkman/i-m-wildly-different-than-maria-bamford-or-sarah-silverman-and-might/) [Jen Kirkman](https://sms4smile.com/quotes/author/jen-kirkman/) > [In some cases we've been building tools that are specific to Linux for the desktop, and they only work on Linux, but I see…](https://sms4smile.com/quotes/miguel-de-icaza/in-some-cases-we-ve-been-building-tools-that-are-specific-to-linux/) [Miguel de Icaza](https://sms4smile.com/quotes/author/miguel-de-icaza/) > [The people who think I'm famous are knitters. Most of my life, I'm wildly unrecognized.](https://sms4smile.com/quotes/stephanie-pearl-mcphee/the-people-who-think-i-m-famous-are-knitters-most-of-my-life-i-m/) [Stephanie Pearl-McPhee](https://sms4smile.com/quotes/author/stephanie-pearl-mcphee/) > [Good short-story collections, like good record albums, are almost always hit-and-miss affairs - successful if they include three or four great tracks, wildly successful…](https://sms4smile.com/quotes/walter-kirn/good-short-story-collections-like-good-record-albums-are-almost/) [Walter Kirn](https://sms4smile.com/quotes/author/walter-kirn/) > [Had Elizabeth Bennet known how wildly Darcy's heart beat for her, 'Pride and Prejudice' would barely have made it into a short story. Their…](https://sms4smile.com/quotes/mariella-frostrup/had-elizabeth-bennet-known-how-wildly-darcy-s-heart-beat-for-her/) [Mariella Frostrup](https://sms4smile.com/quotes/author/mariella-frostrup/) > [My first three-sisters novel in a while, 'Sandcastles' tells the story of the Sullivan family - two passionate artists and their three wildly different…](https://sms4smile.com/quotes/luanne-rice/my-first-three-sisters-novel-in-a-while-sandcastles-tells-the-story/) [Luanne Rice](https://sms4smile.com/quotes/author/luanne-rice/) ## More by Jeremy Stoppelman > [In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of…](https://sms4smile.com/quotes/jeremy-stoppelman/in-the-very-beginning-yelp-started-as-a-service-where-we-really-didn/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I think with every successful consumer Internet business, there will be lawyers that are interested in going after your company, especially when they think…](https://sms4smile.com/quotes/jeremy-stoppelman/i-think-with-every-successful-consumer-internet-business-there-will/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Choose something you are passionate about - or a pain point that has affected you and that you feel really needs to be changed.](https://sms4smile.com/quotes/jeremy-stoppelman/choose-something-you-are-passionate-about-or-a-pain-point-that-has/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [There are so many businesses that are succeeding on Yelp that don't pay us a dollar, and we're really excited about that.](https://sms4smile.com/quotes/jeremy-stoppelman/there-are-so-many-businesses-that-are-succeeding-on-yelp-that-don-t/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I think by paying attention to the feedback that you get on Yelp, you can very quickly integrate it into your business... The really…](https://sms4smile.com/quotes/jeremy-stoppelman/i-think-by-paying-attention-to-the-feedback-that-you-get-on-yelp-you/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [On mobile, what are the core apps? It's basically messaging, mapping and review data.](https://sms4smile.com/quotes/jeremy-stoppelman/on-mobile-what-are-the-core-apps-it-s-basically-messaging-mapping-and/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Maintaining the trust of the consumer is critical to our business](https://sms4smile.com/quotes/jeremy-stoppelman/maintaining-the-trust-of-the-consumer-is-critical-to-our-business/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder…](https://sms4smile.com/quotes/jeremy-stoppelman/the-biggest-thing-is-to-create-a-product-that-consumers-find-useful/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [There is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify…](https://sms4smile.com/quotes/jeremy-stoppelman/there-is-this-cat-and-mouse-game-that-plays-out-over-time-where-our/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [When you read reviews on Yelp, you get a good sense of what's going to happen when you walk in the door of that…](https://sms4smile.com/quotes/jeremy-stoppelman/when-you-read-reviews-on-yelp-you-get-a-good-sense-of-what-s-going-to/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I think my dad did legal work for someone who had a Packard Bell 8088, and they couldn't pay him, so they gave him…](https://sms4smile.com/quotes/jeremy-stoppelman/i-think-my-dad-did-legal-work-for-someone-who-had-a-packard-bell-8088/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [There's simply anger over the accountability that Yelp brings and also this feeling of powerlessness because so much power is now being put in…](https://sms4smile.com/quotes/jeremy-stoppelman/there-s-simply-anger-over-the-accountability-that-yelp-brings-and/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [The entrepreneurs that really make it are the ones that start with an idea but are ready to change it at a moment's notice.](https://sms4smile.com/quotes/jeremy-stoppelman/the-entrepreneurs-that-really-make-it-are-the-ones-that-start-with-an/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I've been through a couple of mergers - they're not that fun. And it's easy to lose your focus on this grandiose mission you…](https://sms4smile.com/quotes/jeremy-stoppelman/i-ve-been-through-a-couple-of-mergers-they-re-not-that-fun-and-it-s/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Consumers are empowered by Yelp and tools like it: before, when they had a bad experience, they didn't have much recourse. They could fume,…](https://sms4smile.com/quotes/jeremy-stoppelman/consumers-are-empowered-by-yelp-and-tools-like-it-before-when-they/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) [Explore all 33 Jeremy Stoppelman quotes ](https://sms4smile.com/quotes/author/jeremy-stoppelman/) ## More First quotes > [Life is going to hit you some line drives, and sometimes you'll have to think fast. However, it's better to think first than to…](https://sms4smile.com/quotes/john-bytheway/life-is-going-to-hit-you-some-line-drives-and-sometimes-you-ll-have/) [John Bytheway](https://sms4smile.com/quotes/author/john-bytheway/) > [You always hear actors say, 'Theater is my first love,' and it is. It's a time when you really get to do what you…](https://sms4smile.com/quotes/amy-landecker/you-always-hear-actors-say-theater-is-my-first-love-and-it-is-it-s-a/) [Amy Landecker](https://sms4smile.com/quotes/author/amy-landecker/) > [I watched the movie 'What We Do in the Shadows' in a packed theater when it first came out.](https://sms4smile.com/quotes/nia-dacosta/i-watched-the-movie-what-we-do-in-the-shadows-in-a-packed-theater/) [Nia DaCosta](https://sms4smile.com/quotes/author/nia-dacosta/) > [My first three manuscripts were epic fantasy - like high fantasy - and then the fourth one was a historical fantasy about Mozart as…](https://sms4smile.com/quotes/marie-lu/my-first-three-manuscripts-were-epic-fantasy-like-high-fantasy-and/) [Marie Lu](https://sms4smile.com/quotes/author/marie-lu/) > [When we first sold the Wallace and Gromit shorts to America, people suggested we get rid of the strange British accents and put clear…](https://sms4smile.com/quotes/nick-park/when-we-first-sold-the-wallace-and-gromit-shorts-to-america-people/) [Nick Park](https://sms4smile.com/quotes/author/nick-park/) > [Our fashion for us, it's an expression; first of all of life, I put all of myself in my fashion. Sometimes it's good, sometimes…](https://sms4smile.com/quotes/stefano-gabbana/our-fashion-for-us-it-s-an-expression-first-of-all-of-life-i-put-all/) [Stefano Gabbana](https://sms4smile.com/quotes/author/stefano-gabbana/) > [When I first started making music, it was learning other people's songs and putting them onto four-track. Like Beatles songs and stuff. When I…](https://sms4smile.com/quotes/m-ward/when-i-first-started-making-music-it-was-learning-other-people-s/) [M. Ward](https://sms4smile.com/quotes/author/m-ward/) > [Oh, I'm a great believer in the power of the pause. Radio is a bit brasher now. My style was slower. I just used…](https://sms4smile.com/quotes/terry-wogan/oh-i-m-a-great-believer-in-the-power-of-the-pause-radio-is-a-bit/) [Terry Wogan](https://sms4smile.com/quotes/author/terry-wogan/) > [My first company, Pure Software, was exciting and innovative in the first few years and bureaucratic and painful in the last few before it…](https://sms4smile.com/quotes/reed-hastings/my-first-company-pure-software-was-exciting-and-innovative-in-the/) [Reed Hastings](https://sms4smile.com/quotes/author/reed-hastings/) > [I have to say, I grew up with fashion because my mother was a seamstress, and she had an atelier. She would cut the…](https://sms4smile.com/quotes/donatella-versace/i-have-to-say-i-grew-up-with-fashion-because-my-mother-was-a/) [Donatella Versace](https://sms4smile.com/quotes/author/donatella-versace/) > [We do need different types of propulsion to get to Mars. I wrote one of the first Ph.D. theses on that in the 1960s.](https://sms4smile.com/quotes/edgar-mitchell/we-do-need-different-types-of-propulsion-to-get-to-mars-i-wrote-one/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) > [I try to have something in common with my protagonists, especially when I'm writing in the first person.](https://sms4smile.com/quotes/emily-giffin/i-try-to-have-something-in-common-with-my-protagonists-especially/) [Emily Giffin](https://sms4smile.com/quotes/author/emily-giffin/) > [The first draft is usually junk. You have to work on it seven to eight times.](https://sms4smile.com/quotes/ravi-subramanian/the-first-draft-is-usually-junk-you-have-to-work-on-it-seven-to-eight/) [Ravi Subramanian](https://sms4smile.com/quotes/author/ravi-subramanian/) > [When I first started, all the reviews of Cold Chisel would say, 'This singer won't have a voice in six months.'](https://sms4smile.com/quotes/jimmy-barnes/when-i-first-started-all-the-reviews-of-cold-chisel-would-say-this/) [Jimmy Barnes](https://sms4smile.com/quotes/author/jimmy-barnes/) > [I first got into boxing when I was quite young. I was about 12 when I won my first boxing match.](https://sms4smile.com/quotes/joseph-parker/i-first-got-into-boxing-when-i-was-quite-young-i-was-about-12-when-i/) [Joseph Parker](https://sms4smile.com/quotes/author/joseph-parker/) [Browse all 9,159 First quotes ](https://sms4smile.com/quotes/about/first/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When Yelp first took off, our rankings on Google would fluctuate wildly.", "creator": { "@type": "Person", "name": "Jeremy Stoppelman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeremy-stoppelman/when-yelp-first-took-off-our-rankings-on-google-would-fluctuate-wildly/", "about": { "@type": "Thing", "name": "First" }, "@id": "https://sms4smile.com/quotes/jeremy-stoppelman/when-yelp-first-took-off-our-rankings-on-google-would-fluctuate-wildly/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/506/jeremy-stoppelman-19033_first_when-yelp-first-took-off-our-rankings-on_90693.png", "contentUrl": "https://sms4smile.com/quotes/i/506/jeremy-stoppelman-19033_first_when-yelp-first-took-off-our-rankings-on_90693.png", "url": "https://sms4smile.com/quotes/i/506/jeremy-stoppelman-19033_first_when-yelp-first-took-off-our-rankings-on_90693.png", "width": 1080, "height": 1080, "caption": "“When Yelp first took off, our rankings on Google would fluctuate wildly.” — Jeremy Stoppelman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeremy Stoppelman", "item": "https://sms4smile.com/quotes/author/jeremy-stoppelman/" }, { "@type": "ListItem", "position": 4, "name": "When Yelp first took off, our...", "item": "https://sms4smile.com/quotes/jeremy-stoppelman/when-yelp-first-took-off-our-rankings-on-google-would-fluctuate-wildly/" } ], "@id": "https://sms4smile.com/quotes/jeremy-stoppelman/when-yelp-first-took-off-our-rankings-on-google-would-fluctuate-wildly/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```