--- title: "Meaning & Key Takeaway of: The biggest thing is to create a product…" description: "\"The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a con..." image: "https://sms4smile.com/quotes/i/1f1/jeremy-stoppelman-19033_about_the-biggest-thing-is-to-create-a-product_521222.png" --- # The biggest thing is to create a product that consumers… ![“The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.” quote by Jeremy Stoppelman](https://sms4smile.com/quotes/i/1f1/jeremy-stoppelman-19033_about_the-biggest-thing-is-to-create-a-product_521222.png) [Download](https://sms4smile.com/quotes/i/1f1/jeremy-stoppelman-19033_about_the-biggest-thing-is-to-create-a-product_521222.png) [Open image](https://sms4smile.com/quotes/i/1f1/jeremy-stoppelman-19033_about_the-biggest-thing-is-to-create-a-product_521222.png) > “The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.” [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Product usefulness drives adoption; widespread popularity makes conspiracy theories harder to sustain. **In simple terms:** Useful products gain trust, limiting conspiracies. Key Takeaway Focus on building genuinely useful products. Themes innovation trust public perception Mood analytical optimistic Type business strategic When to use this quote - startup strategy - product development - marketing campaigns Key Concepts network effects social proof Questions to Reflect On - How does utility affect public belief? - What role does transparency play? A Different Perspective May ignore niche skepticism. ★ ★ ★ ★ ★ No ratings yet [About](https://sms4smile.com/quotes/about/about/) [Becomes](https://sms4smile.com/quotes/about/becomes/) [Biggest](https://sms4smile.com/quotes/about/biggest/) [Biggest thing](https://sms4smile.com/quotes/about/biggest-thing/) [Conspiracy](https://sms4smile.com/quotes/about/conspiracy/) [Conspiracy theory](https://sms4smile.com/quotes/about/conspiracy-theory/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Consumers Useful](https://sms4smile.com/quotes/about/consumers-useful-4397049/) [Create](https://sms4smile.com/quotes/about/create/) [Create Product](https://sms4smile.com/quotes/about/create-product-690746/) [Customer](https://sms4smile.com/quotes/about/customer/) [Find](https://sms4smile.com/quotes/about/find/) [Harder](https://sms4smile.com/quotes/about/harder/) [Like](https://sms4smile.com/quotes/about/like/) [Like something](https://sms4smile.com/quotes/about/like-something/) [More](https://sms4smile.com/quotes/about/more/) [More and more](https://sms4smile.com/quotes/about/more-and-more/) [More people](https://sms4smile.com/quotes/about/more-people/) [People](https://sms4smile.com/quotes/about/people/) [Product](https://sms4smile.com/quotes/about/product/) [Product Consumers](https://sms4smile.com/quotes/about/product-consumers-1590950/) [Products](https://sms4smile.com/quotes/about/products/) [Something](https://sms4smile.com/quotes/about/something/) [Theory](https://sms4smile.com/quotes/about/theory/) [Thing](https://sms4smile.com/quotes/about/thing/) [Useful](https://sms4smile.com/quotes/about/useful/) ## Related quotes > [When designing your product, go beyond consumers' current knowledge base. Design, test, and dig deeper than almost any client would pay you to do.](https://sms4smile.com/quotes/tahl-raz/when-designing-your-product-go-beyond-consumers-current-knowledge/) [Tahl Raz](https://sms4smile.com/quotes/author/tahl-raz/) > [Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and…](https://sms4smile.com/quotes/zygmunt-bauman/partnerships-are-increasingly-seen-through-the-prism-of-promises-and/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [Advertising doesn't create a product advantage. It can only convey it.](https://sms4smile.com/quotes/william-bernbach/advertising-doesn-t-create-a-product-advantage-it-can-only-convey-it/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [“You can create any product from time”](https://sms4smile.com/quotes/sunday-adelaja/you-can-create-any-product-from-time/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.](https://sms4smile.com/quotes/kimbal-musk/i-was-totally-humbled-by-how-hard-it-is-to-create-a-product-every-day/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [Now you must take money quickly, or there will be many companies saying they do the same thing. 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A lot of people focus on the name of their brand or the legal aspects, but it's more important to…](https://sms4smile.com/quotes/payal-kadakia/focus-on-your-product-a-lot-of-people-focus-on-the-name-of-their/) [Payal Kadakia](https://sms4smile.com/quotes/author/payal-kadakia/) > [The biggest thing the money Infosys brought me is the freedom to do what I want. 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I love my job as much now as…](https://sms4smile.com/quotes/steven-blum/i-suppose-the-biggest-thing-i-learned-is-that-i-m-in-it-for-the-right/) [Steven Blum](https://sms4smile.com/quotes/author/steven-blum/) > [I've read every Madonna biography. I've also looked up every pop star to see how they first made it. The biggest thing I learnt…](https://sms4smile.com/quotes/marina-and-the-diamonds/i-ve-read-every-madonna-biography-i-ve-also-looked-up-every-pop-star/) [Marina and the Diamonds](https://sms4smile.com/quotes/author/marina-and-the-diamonds/) > [The biggest thing as a head coach, you want to make sure you exhaust every option.](https://sms4smile.com/quotes/bill-cowher/the-biggest-thing-as-a-head-coach-you-want-to-make-sure-you-exhaust/) [Bill Cowher](https://sms4smile.com/quotes/author/bill-cowher/) ## More by Jeremy Stoppelman > [In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. 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The really…](https://sms4smile.com/quotes/jeremy-stoppelman/i-think-by-paying-attention-to-the-feedback-that-you-get-on-yelp-you/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [On mobile, what are the core apps? It's basically messaging, mapping and review data.](https://sms4smile.com/quotes/jeremy-stoppelman/on-mobile-what-are-the-core-apps-it-s-basically-messaging-mapping-and/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Maintaining the trust of the consumer is critical to our business](https://sms4smile.com/quotes/jeremy-stoppelman/maintaining-the-trust-of-the-consumer-is-critical-to-our-business/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [There is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify…](https://sms4smile.com/quotes/jeremy-stoppelman/there-is-this-cat-and-mouse-game-that-plays-out-over-time-where-our/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [When you read reviews on Yelp, you get a good sense of what's going to happen when you walk in the door of that…](https://sms4smile.com/quotes/jeremy-stoppelman/when-you-read-reviews-on-yelp-you-get-a-good-sense-of-what-s-going-to/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I think my dad did legal work for someone who had a Packard Bell 8088, and they couldn't pay him, so they gave him…](https://sms4smile.com/quotes/jeremy-stoppelman/i-think-my-dad-did-legal-work-for-someone-who-had-a-packard-bell-8088/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [There's simply anger over the accountability that Yelp brings and also this feeling of powerlessness because so much power is now being put in…](https://sms4smile.com/quotes/jeremy-stoppelman/there-s-simply-anger-over-the-accountability-that-yelp-brings-and/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [The entrepreneurs that really make it are the ones that start with an idea but are ready to change it at a moment's notice.](https://sms4smile.com/quotes/jeremy-stoppelman/the-entrepreneurs-that-really-make-it-are-the-ones-that-start-with-an/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [I've been through a couple of mergers - they're not that fun. 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