--- title: "Meaning & Key Takeaway of: Obsess about the next customer, not only…" description: "\"Obsess about the next customer, not only the ones you have.\" — Jeremy Gutsche" image: "https://sms4smile.com/quotes/i/45e/jeremy-gutsche-53220_customer_obsess-about-the-next-customer-not-only_1575838.png" --- # Obsess about the next customer, not only the ones you have. ![“Obsess about the next customer, not only the ones you have.” quote by Jeremy Gutsche](https://sms4smile.com/quotes/i/45e/jeremy-gutsche-53220_customer_obsess-about-the-next-customer-not-only_1575838.png) [Download](https://sms4smile.com/quotes/i/45e/jeremy-gutsche-53220_customer_obsess-about-the-next-customer-not-only_1575838.png) [Open image](https://sms4smile.com/quotes/i/45e/jeremy-gutsche-53220_customer_obsess-about-the-next-customer-not-only_1575838.png) > “Obsess about the next customer, not only the ones you have.” [Jeremy Gutsche](https://sms4smile.com/quotes/author/jeremy-gutsche/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Prioritize future customers over current ones to drive growth and innovation **In simple terms:** Focus on upcoming customers, not just existing ones Key Takeaway Shift mindset to future market needs Themes innovation customer focus growth strategy Mood strategic forward‑looking Type business motivational When to use this quote - product development - sales planning - strategic meetings Key Concepts market forecasting customer acquisition Questions to Reflect On - How can you balance serving existing and future customers? - What signals indicate emerging customer needs? A Different Perspective May neglect current customer satisfaction ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Funny](https://sms4smile.com/quotes/about/funny/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) ## Related quotes > [When you obsess about the customer, you end up defeating your competition as a byproduct. When you are just obsessed about the competition, you…](https://sms4smile.com/quotes/kr-sridhar/when-you-obsess-about-the-customer-you-end-up-defeating-your/) KR Sridhar > [I'm obsessive. That's the word for me. I obsess - perhaps to the point where it's moderately dysfunctional. I tend to put a book…](https://sms4smile.com/quotes/patrick-rothfuss/i-m-obsessive-that-s-the-word-for-me-i-obsess-perhaps-to-the-point/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [With roasting, you've really got to bring your A-game. I hate to admit it, but I probably think and obsess more about the roasts…](https://sms4smile.com/quotes/jeff-ross/with-roasting-you-ve-really-got-to-bring-your-a-game-i-hate-to-admit/) [Jeff Ross](https://sms4smile.com/quotes/author/jeff-ross/) > [Obsess about the quality of the product.](https://sms4smile.com/quotes/sam-altman/obsess-about-the-quality-of-the-product/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [“I didn’t realize it was possible to obsess over a girl as much as you can over a boy.”](https://sms4smile.com/quotes/daria-snadowsky/i-didn-t-realize-it-was-possible-to-obsess-over-a-girl-as-much-as-you/) [Daria Snadowsky](https://sms4smile.com/quotes/author/daria-snadowsky/) > [If you want to be a songwriter, you've got to obsess over it.](https://sms4smile.com/quotes/natalie-prass/if-you-want-to-be-a-songwriter-you-ve-got-to-obsess-over-it/) [Natalie Prass](https://sms4smile.com/quotes/author/natalie-prass/) > [If you obsess about the next, you will miss what you need in the now and ultimately, sacrifice the next.](https://sms4smile.com/quotes/ken-coleman/if-you-obsess-about-the-next-you-will-miss-what-you-need-in-the-now/) Ken Coleman > [I decided to work on things that obsess women because women can't resist things like lace, sequins, animal prints and python.](https://sms4smile.com/quotes/phoebe-philo/i-decided-to-work-on-things-that-obsess-women-because-women-can-t/) [Phoebe Philo](https://sms4smile.com/quotes/author/phoebe-philo/) > [If you give yourself too much time, you kind of over-obsess about the music. It's not supposed to be like that.](https://sms4smile.com/quotes/joss-stone/if-you-give-yourself-too-much-time-you-kind-of-over-obsess-about-the/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [I obsess everyday about everything. Not only about what we do well but what we can do better... In the end, the only reason…](https://sms4smile.com/quotes/mario-batali/i-obsess-everyday-about-everything-not-only-about-what-we-do-well-but/) [Mario Batali](https://sms4smile.com/quotes/author/mario-batali/) > [“To think is good. To obsess is bad.”](https://sms4smile.com/quotes/steve-backley/to-think-is-good-to-obsess-is-bad/) [Steve Backley](https://sms4smile.com/quotes/author/steve-backley/) > [Confidence has nothing to do with what you look like. If you obsess over that, you'll end up being disappointed in yourself all the…](https://sms4smile.com/quotes/marian-seldes/confidence-has-nothing-to-do-with-what-you-look-like-if-you-obsess/) [Marian Seldes](https://sms4smile.com/quotes/author/marian-seldes/) > [I'm thrilled that country music fans like my stuff, but so do a lot of people outside of country music, people who just love…](https://sms4smile.com/quotes/kacey-musgraves/i-m-thrilled-that-country-music-fans-like-my-stuff-but-so-do-a-lot-of/) [Kacey Musgraves](https://sms4smile.com/quotes/author/kacey-musgraves/) > [I don't eat well, exercise or do whatever is necessary to be as healthy as I can be. No, instead I obsess that every…](https://sms4smile.com/quotes/liz-carr/i-don-t-eat-well-exercise-or-do-whatever-is-necessary-to-be-as/) [Liz Carr](https://sms4smile.com/quotes/author/liz-carr/) > [Why couldn't Jesus command us to obsess over everything, to try to control and manipulate people, to try not to breathe at all, or…](https://sms4smile.com/quotes/anne-lamott/why-couldn-t-jesus-command-us-to-obsess-over-everything-to-try-to/) [Anne Lamott](https://sms4smile.com/quotes/author/anne-lamott/) ## More by Jeremy Gutsche > [When you create something that connects, your story will travel faster than ever before.](https://sms4smile.com/quotes/jeremy-gutsche/when-you-create-something-that-connects-your-story-will-travel-faster/) [Jeremy Gutsche](https://sms4smile.com/quotes/author/jeremy-gutsche/) > [At the end of the day, it doesn’t matter how good your PowerPoint slides are or your strategy or concept. What it really comes…](https://sms4smile.com/quotes/jeremy-gutsche/at-the-end-of-the-day-it-doesn-t-matter-how-good-your-powerpoint/) [Jeremy Gutsche](https://sms4smile.com/quotes/author/jeremy-gutsche/) > [Look beyond the failure of others.](https://sms4smile.com/quotes/jeremy-gutsche/look-beyond-the-failure-of-others/) [Jeremy Gutsche](https://sms4smile.com/quotes/author/jeremy-gutsche/) > [Complacency will be the architecture of your downfall.](https://sms4smile.com/quotes/jeremy-gutsche/complacency-will-be-the-architecture-of-your-downfall/) [Jeremy Gutsche](https://sms4smile.com/quotes/author/jeremy-gutsche/) > [Portray your product as average and that's all that it will ever be.](https://sms4smile.com/quotes/jeremy-gutsche/portray-your-product-as-average-and-that-s-all-that-it-will-ever-be/) [Jeremy Gutsche](https://sms4smile.com/quotes/author/jeremy-gutsche/) [Explore all 6 Jeremy Gutsche quotes ](https://sms4smile.com/quotes/author/jeremy-gutsche/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Obsess about the next customer, not only the ones you have.", "creator": { "@type": "Person", "name": "Jeremy Gutsche" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jeremy-gutsche/obsess-about-the-next-customer-not-only-the-ones-you-have/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/jeremy-gutsche/obsess-about-the-next-customer-not-only-the-ones-you-have/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/45e/jeremy-gutsche-53220_customer_obsess-about-the-next-customer-not-only_1575838.png", "contentUrl": "https://sms4smile.com/quotes/i/45e/jeremy-gutsche-53220_customer_obsess-about-the-next-customer-not-only_1575838.png", "url": "https://sms4smile.com/quotes/i/45e/jeremy-gutsche-53220_customer_obsess-about-the-next-customer-not-only_1575838.png", "width": 1080, "height": 1080, "caption": "“Obsess about the next customer, not only the ones you have.” — Jeremy Gutsche", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jeremy Gutsche", "item": "https://sms4smile.com/quotes/author/jeremy-gutsche/" }, { "@type": "ListItem", "position": 4, "name": "Obsess about the next customer, not...", "item": "https://sms4smile.com/quotes/jeremy-gutsche/obsess-about-the-next-customer-not-only-the-ones-you-have/" } ], "@id": "https://sms4smile.com/quotes/jeremy-gutsche/obsess-about-the-next-customer-not-only-the-ones-you-have/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```