--- title: "Meaning & Key Takeaway of: For those of us at Marvel Television, it…" description: "\"For those of us at Marvel Television, it always begins with the story. It's all about the script. It's making sure it's there, on the page. So, we need..." image: "https://sms4smile.com/quotes/i/7a3/jeph-loeb-11136_action_for-those-of-us-at-marvel-television-it_2056008.jpg" --- # For those of us at Marvel Television, it always begins… ![“For those of us at Marvel Television, it always begins with the story. It's all about the script. It's making sure it's there, on the page. So, we needed to go to a group of individuals who have not only created some of the most memorable animated characters, like Ben 10 and Generator Rex, but…” quote by Jeph Loeb](https://sms4smile.com/quotes/i/7a3/jeph-loeb-11136_action_for-those-of-us-at-marvel-television-it_2056008.jpg) [Download](https://sms4smile.com/quotes/i/7a3/jeph-loeb-11136_action_for-those-of-us-at-marvel-television-it_2056008.jpg) [Open image](https://sms4smile.com/quotes/i/7a3/jeph-loeb-11136_action_for-those-of-us-at-marvel-television-it_2056008.jpg) > “For those of us at Marvel Television, it always begins with the story. It's all about the script. It's making sure it's there, on the page. So, we needed to go to a group of individuals who have not only created some of the most memorable animated characters, like Ben 10 and Generator Rex, but also had done two seasons of our very successful Marvel's Ultimate Spider-Man series, and that's the Man of Action guys. But, it wasn't just that.” [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success in TV animation starts with a strong script and proven creative teams. **In simple terms:** Good stories need solid scripts and experienced creators. Key Takeaway Prioritize script quality and proven talent. Themes storytelling collaboration animation Mood enthusiastic professional Type industry process When to use this quote - pitch meetings - series development - character design - production planning Key Concepts script development team dynamics creative partnership Questions to Reflect On - How can new voices be integrated with veteran teams? - What risks arise from repeating proven formulas? A Different Perspective Reliance on past successes may limit fresh ideas. ★ ★ ★ ★ ★ No ratings yet [Action](https://sms4smile.com/quotes/about/action/) [Character](https://sms4smile.com/quotes/about/character/) [Comic](https://sms4smile.com/quotes/about/comic/) [Individual](https://sms4smile.com/quotes/about/individual/) [Marvel](https://sms4smile.com/quotes/about/marvel/) [Memorable](https://sms4smile.com/quotes/about/memorable/) [Men](https://sms4smile.com/quotes/about/men/) [Seasons](https://sms4smile.com/quotes/about/seasons/) [Stories](https://sms4smile.com/quotes/about/stories/) [Successful](https://sms4smile.com/quotes/about/successful/) [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [For those of you that have been following Ultimate Spider-Man, you know how we took that show and brought it to the next level…](https://sms4smile.com/quotes/jeph-loeb/for-those-of-you-that-have-been-following-ultimate-spider-man-you/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [When Marvel put together Ultimate Spider-Man and someone came up with the idea of having Principal Coulson, they said, "Do you want to do…](https://sms4smile.com/quotes/clark-gregg/when-marvel-put-together-ultimate-spider-man-and-someone-came-up-with/) [Clark Gregg](https://sms4smile.com/quotes/author/clark-gregg/) > [I really do see everybody at Marvel Television as storytellers. They might have different titles, but whether they're actors or they're showrunners or they're…](https://sms4smile.com/quotes/jeph-loeb/i-really-do-see-everybody-at-marvel-television-as-storytellers-they/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > ['The Wire' is, by far, my favorite television show of all time. And I've always said that my aspirations for 'Luke Cage' was that…](https://sms4smile.com/quotes/cheo-hodari-coker/the-wire-is-by-far-my-favorite-television-show-of-all-time-and-i-ve/) [Cheo Hodari Coker](https://sms4smile.com/quotes/author/cheo-hodari-coker/) > [Every generation has their favorite Spider-Man television show.](https://sms4smile.com/quotes/jeph-loeb/every-generation-has-their-favorite-spider-man-television-show/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [The thing that makes us root for Spider-Man as he swings across the city is that he's either having the time of his life…](https://sms4smile.com/quotes/jeph-loeb/the-thing-that-makes-us-root-for-spider-man-as-he-swings-across-the/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [Every generation has their favorite Spider-Man television show. For a lot of us, it's the one that has the song, 'Spider-Man, Spider-Man, does whatever…](https://sms4smile.com/quotes/jeph-loeb/every-generation-has-their-favorite-spider-man-television-show-for-a/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [So, if I'm no cheerleader of sports, why write a chapter about it? Sports do have some positive impact on society. They solve problems,…](https://sms4smile.com/quotes/stephen-colbert/so-if-i-m-no-cheerleader-of-sports-why-write-a-chapter-about-it/) [Stephen Colbert](https://sms4smile.com/quotes/author/stephen-colbert/) > [Very few people ever meet celebrities. All we really know is what we read about them and the most memorable lines are jokes. That's…](https://sms4smile.com/quotes/robert-orben/very-few-people-ever-meet-celebrities-all-we-really-know-is-what-we/) [Robert Orben](https://sms4smile.com/quotes/author/robert-orben/) > [I don't know what it is about human beings but most of us really like reading about or observing sexual tension and romance. It's…](https://sms4smile.com/quotes/curtis-sittenfeld/i-don-t-know-what-it-is-about-human-beings-but-most-of-us-really-like/) [Curtis Sittenfeld](https://sms4smile.com/quotes/author/curtis-sittenfeld/) > [You think about some of the most memorable meals you've ever had; the food will be good but it will often be about locating…](https://sms4smile.com/quotes/heston-blumenthal/you-think-about-some-of-the-most-memorable-meals-you-ve-ever-had-the/) [Heston Blumenthal](https://sms4smile.com/quotes/author/heston-blumenthal/) > [One of my most memorable Thanksgiving memories was probably the first year that me and my two brothers decided to start our annual eating…](https://sms4smile.com/quotes/charles-kelley/one-of-my-most-memorable-thanksgiving-memories-was-probably-the-first/) [Charles Kelley](https://sms4smile.com/quotes/author/charles-kelley/) > [My memory is not so good so my most memorable show is the last one I played. Songs are written with intention but they…](https://sms4smile.com/quotes/jason-mraz/my-memory-is-not-so-good-so-my-most-memorable-show-is-the-last-one-i/) [Jason Mraz](https://sms4smile.com/quotes/author/jason-mraz/) > [In the 1970s, British food was beginning to get good, whereas in France it was just starting its long, sad decline. My most memorable…](https://sms4smile.com/quotes/sebastian-faulks/in-the-1970s-british-food-was-beginning-to-get-good-whereas-in-france/) [Sebastian Faulks](https://sms4smile.com/quotes/author/sebastian-faulks/) > [A horse, a horse, my kingdom for a horse!](https://sms4smile.com/quotes/william-shakespeare/a-horse-a-horse-my-kingdom-for-a-horse/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) ## More by Jeph Loeb > [What Cable is up to is not something that can be done quietly. It will raise the interest of some pretty important people and…](https://sms4smile.com/quotes/jeph-loeb/what-cable-is-up-to-is-not-something-that-can-be-done-quietly-it-will/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [Marvel heroes, at their core, are people who are damaged, are people that are trying to figure out who they are in life. And…](https://sms4smile.com/quotes/jeph-loeb/marvel-heroes-at-their-core-are-people-who-are-damaged-are-people/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [Batroc is a laughable character. I'm the one who always makes fun of him.](https://sms4smile.com/quotes/jeph-loeb/batroc-is-a-laughable-character-i-m-the-one-who-always-makes-fun-of/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [The challenges in taking any IP into any other platform are best met by empowering the individuals that can work best in that area…](https://sms4smile.com/quotes/jeph-loeb/the-challenges-in-taking-any-ip-into-any-other-platform-are-best-met/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [Not only do we have the handsomest voice cast out there, along with the very lovely Black Widow, we also have an incredible voice…](https://sms4smile.com/quotes/jeph-loeb/not-only-do-we-have-the-handsomest-voice-cast-out-there-along-with/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [It's such an enormously challenging process to make any kind of television. It's stressful and works towards getting the best out of creative people.](https://sms4smile.com/quotes/jeph-loeb/it-s-such-an-enormously-challenging-process-to-make-any-kind-of/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [How Cable survived Second Coming and what his responsibility is to his daughter, Hope, may have something to do with the Avengers.](https://sms4smile.com/quotes/jeph-loeb/how-cable-survived-second-coming-and-what-his-responsibility-is-to/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [There were radio shows where you actually got to hear people play off of each other and get that immediate magic that goes on.…](https://sms4smile.com/quotes/jeph-loeb/there-were-radio-shows-where-you-actually-got-to-hear-people-play-off/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [I went to Columbia film school; that's where I met Matthew Weisman. We then became writing partners, graduated, and moved out to Los Angeles.…](https://sms4smile.com/quotes/jeph-loeb/i-went-to-columbia-film-school-that-s-where-i-met-matthew-weisman-we/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [Marvel is at its best when we see how an ordinary person has something extraordinary happen to them - whether it's Tony Stark or…](https://sms4smile.com/quotes/jeph-loeb/marvel-is-at-its-best-when-we-see-how-an-ordinary-person-has/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [“Deep down, Clark's essentially a good person... and deep down, I'm not”](https://sms4smile.com/quotes/jeph-loeb/deep-down-clark-s-essentially-a-good-person-and-deep-down-i-m-not/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [When I grew up reading comics, the part in the Marvel universe that was so exciting was that you could have a battle going…](https://sms4smile.com/quotes/jeph-loeb/when-i-grew-up-reading-comics-the-part-in-the-marvel-universe-that/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [For Marvel, we've never looked at any of our characters in terms of gender, race, or religion. It truly is about, who is the…](https://sms4smile.com/quotes/jeph-loeb/for-marvel-we-ve-never-looked-at-any-of-our-characters-in-terms-of/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [We all have things in our lives that are terrible: you apologize for them; you wish you never had you name on it. But…](https://sms4smile.com/quotes/jeph-loeb/we-all-have-things-in-our-lives-that-are-terrible-you-apologize-for/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) > [Any platform that you use to tell stories helps you regardless of the medium regardless if they are bedtime stories that you tell your…](https://sms4smile.com/quotes/jeph-loeb/any-platform-that-you-use-to-tell-stories-helps-you-regardless-of-the/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) [Explore all 59 Jeph Loeb quotes ](https://sms4smile.com/quotes/author/jeph-loeb/) ## More Action quotes > [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [You'd be surprised how hard it can often be to translate an action into an idea.](https://sms4smile.com/quotes/karl-kraus/you-d-be-surprised-how-hard-it-can-often-be-to-translate-an-action/) [Karl Kraus](https://sms4smile.com/quotes/author/karl-kraus/) > [Gratitude isn't just a feeling, it's an action. Expressing gratitude by writing in a journal, taking a photo, or shooting a video creates a…](https://sms4smile.com/quotes/janice-kaplan/gratitude-isn-t-just-a-feeling-it-s-an-action-expressing-gratitude-by/) [Janice Kaplan](https://sms4smile.com/quotes/author/janice-kaplan/) > [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [Every thought I have imprisioned in expression I must free by my deeds](https://sms4smile.com/quotes/kahlil-gibran/every-thought-i-have-imprisioned-in-expression-i-must-free-by-my-deeds/) [Kahlil Gibran](https://sms4smile.com/quotes/author/kahlil-gibran/) > [It took me 20 years to buy an electric typewriter, because I was afraid it would be too sensitive. I like to bang the…](https://sms4smile.com/quotes/elmore-leonard/it-took-me-20-years-to-buy-an-electric-typewriter-because-i-was/) [Elmore Leonard](https://sms4smile.com/quotes/author/elmore-leonard/) > [Every action that helps us manifest our divine nature more and more is good; every action that retards it is evil.](https://sms4smile.com/quotes/swami-vivekananda/every-action-that-helps-us-manifest-our-divine-nature-more-and-more/) [Swami Vivekananda](https://sms4smile.com/quotes/author/swami-vivekananda/) > [As you begin changing your thinking, start immediately to change your behaviour. Begin to act the part of the person you would like to…](https://sms4smile.com/quotes/anonymous/as-you-begin-changing-your-thinking-start-immediately-to-change-your/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [It's easy to say, let's go in and get the bad guys. But you have a divided country of Sunnis and Shias. The United…](https://sms4smile.com/quotes/tulsi-gabbard/it-s-easy-to-say-let-s-go-in-and-get-the-bad-guys-but-you-have-a/) [Tulsi Gabbard](https://sms4smile.com/quotes/author/tulsi-gabbard/) > [For comedy action, I must know the language.](https://sms4smile.com/quotes/sammo-hung/for-comedy-action-i-must-know-the-language/) [Sammo Hung](https://sms4smile.com/quotes/author/sammo-hung/) > [Believing with you that religion is a matter which lies solely between man and his God, that he owes account to none other for…](https://sms4smile.com/quotes/thomas-jefferson/believing-with-you-that-religion-is-a-matter-which-lies-solely/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [“Action is a powerful thing. When you smile through your sadness, it can completely change your outlook. Try it! Smile :) Now hold onto…](https://sms4smile.com/quotes/leticia-rae/action-is-a-powerful-thing-when-you-smile-through-your-sadness-it-can/) [Leticia Rae](https://sms4smile.com/quotes/author/leticia-rae/) > [I reject criticism because the last thing I wanted was to sit there and look at people talking. I think people are conditioned to…](https://sms4smile.com/quotes/matt-tyrnauer/i-reject-criticism-because-the-last-thing-i-wanted-was-to-sit-there/) [Matt Tyrnauer](https://sms4smile.com/quotes/author/matt-tyrnauer/) > [“I take my actions because of my passion not because of compulsion.”](https://sms4smile.com/quotes/amit-kalantri/i-take-my-actions-because-of-my-passion-not-because-of-compulsion/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [When the first Superman movie came out I was frequently asked "What is a hero?" ...My answer was that a hero is someone who…](https://sms4smile.com/quotes/christopher-reeve/when-the-first-superman-movie-came-out-i-was-frequently-asked-what-is/) [Christopher Reeve](https://sms4smile.com/quotes/author/christopher-reeve/) [Browse all 14,940 Action quotes ](https://sms4smile.com/quotes/about/action/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "For those of us at Marvel Television, it always begins with the story. 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