--- title: "Meaning & Key Takeaway of: It is widely accepted and understood that…" description: "\"It is widely accepted and understood that consumer decisions are as much influenced by emotional attachments to a product or service as by factors like..." image: "https://sms4smile.com/quotes/i/e26/jens-martin-skibsted-12076_believe_it-is-widely-accepted-and-understood-tha_1221008.jpg" --- # It is widely accepted and understood that consumer… ![“It is widely accepted and understood that consumer decisions are as much influenced by emotional attachments to a product or service as by factors like price and performance. So why is it that when it comes to most aspects of human transportation, the world still seems to believe people are…” quote by Jens Martin Skibsted](https://sms4smile.com/quotes/i/e26/jens-martin-skibsted-12076_believe_it-is-widely-accepted-and-understood-tha_1221008.jpg) [Download](https://sms4smile.com/quotes/i/e26/jens-martin-skibsted-12076_believe_it-is-widely-accepted-and-understood-tha_1221008.jpg) [Open image](https://sms4smile.com/quotes/i/e26/jens-martin-skibsted-12076_believe_it-is-widely-accepted-and-understood-tha_1221008.jpg) > “It is widely accepted and understood that consumer decisions are as much influenced by emotional attachments to a product or service as by factors like price and performance. So why is it that when it comes to most aspects of human transportation, the world still seems to believe people are rational machines?” [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumer choices are driven as much by feelings as by price or performance, yet transportation is still treated as purely rational. **In simple terms:** Emotions shape buying, but transport is seen as logical. Key Takeaway Recognize emotional factors in transport design. Themes consumer behavior emotions rationality transportation marketing Mood analytical reflective Type insightful critical When to use this quote - product design - marketing strategy - public transport planning - user experience research Key Concepts behavioral economics psychology decision making Questions to Reflect On - How can designers measure emotional attachment? - What rational models overlook emotional drivers? A Different Perspective Emotional influences are harder to quantify than price. ★ ★ ★ ★ ★ No ratings yet [Computers](https://sms4smile.com/quotes/about/computers/) [Human](https://sms4smile.com/quotes/about/human/) [Machines](https://sms4smile.com/quotes/about/machines/) [Service](https://sms4smile.com/quotes/about/service/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [People don't get a chance to think, "Why am I a consumer?" 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They end with broken hearts and stalking.”](https://sms4smile.com/quotes/lauren-barnholdt/emotional-attachments-are-messy-they-end-with-broken-hearts-and/) [Lauren Barnholdt](https://sms4smile.com/quotes/author/lauren-barnholdt/) > [“You’re not ready, Skayld. You say you aren’t damaged, but you are. You’re terrified of forming emotional attachments. You might be ready to sleep…](https://sms4smile.com/quotes/jane-washington/you-re-not-ready-skayld-you-say-you-aren-t-damaged-but-you-are-you-re/) [Jane Washington](https://sms4smile.com/quotes/author/jane-washington/) > [My idea of family is not dominated by blood ties. 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And that's the only thing that could possibly…](https://sms4smile.com/quotes/noam-chomsky/the-very-concept-of-social-planning-of-rational-planning-for-human/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [When people are temperate in their behavior, in their lives, someone who is addictive or extreme or obsessive can't understand how people can just…](https://sms4smile.com/quotes/james-toback/when-people-are-temperate-in-their-behavior-in-their-lives-someone/) [James Toback](https://sms4smile.com/quotes/author/james-toback/) > [I think most people, most rational people, most people that I would feel comfortable sitting in a room with, understand that wrestling is scripted…](https://sms4smile.com/quotes/eric-bischoff/i-think-most-people-most-rational-people-most-people-that-i-would/) [Eric Bischoff](https://sms4smile.com/quotes/author/eric-bischoff/) > [There are so many different kinds of motivation for investing or giving or parting with your money in whatever other way, and plain old…](https://sms4smile.com/quotes/jessica-jackley/there-are-so-many-different-kinds-of-motivation-for-investing-or/) [Jessica Jackley](https://sms4smile.com/quotes/author/jessica-jackley/) > [“What the efficient market hypothesis doesn't account for is that people are not always rational. Just ask any divorce lawyer.”](https://sms4smile.com/quotes/coreen-t-sol/what-the-efficient-market-hypothesis-doesn-t-account-for-is-that/) [Coreen T. Sol](https://sms4smile.com/quotes/author/coreen-t-sol/) > [... the happiness of a people is the only rational object of government, and the only object for which a people, free to choose,…](https://sms4smile.com/quotes/frances-wright/the-happiness-of-a-people-is-the-only-rational-object-of-government/) [Frances Wright](https://sms4smile.com/quotes/author/frances-wright/) ## More by Jens Martin Skibsted > [Looking at the numbers, the transatlantic slave trade matches the Holocaust in horror - maybe even without counting subsidiary effects like internal strife and…](https://sms4smile.com/quotes/jens-martin-skibsted/looking-at-the-numbers-the-transatlantic-slave-trade-matches-the/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [I do think we need to at least register artificial intelligence units to be able to monitor and control them. Because we want to…](https://sms4smile.com/quotes/jens-martin-skibsted/i-do-think-we-need-to-at-least-register-artificial-intelligence-units/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [Bundling finance, energy solutions, water solutions, traffic infrastructure, and all general urban infrastructures is too much of an ask for most developing cities.](https://sms4smile.com/quotes/jens-martin-skibsted/bundling-finance-energy-solutions-water-solutions-traffic/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [Consumers do not want a perceived cheap car; they want a car to flaunt. 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More efficiency means that less fuel is required to generate a given amount…](https://sms4smile.com/quotes/jens-martin-skibsted/the-road-to-energy-efficiency-is-in-theory-a-sustainability/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [Curbing pollution and global warming takes a global cooperative mindset. Development aid needs to be rethought in this context.](https://sms4smile.com/quotes/jens-martin-skibsted/curbing-pollution-and-global-warming-takes-a-global-cooperative/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [Being design-led means designers take ideas from the abstract to the concrete, from potential to real value.](https://sms4smile.com/quotes/jens-martin-skibsted/being-design-led-means-designers-take-ideas-from-the-abstract-to-the/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [Effective altruism is a philosophy and social movement which tries to work out the most effective ways to improve the world. Effective altruists -…](https://sms4smile.com/quotes/jens-martin-skibsted/effective-altruism-is-a-philosophy-and-social-movement-which-tries-to/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [Our houses, shops, and factories waste gigantic amounts of energy, often in the form of excess heat. How do we slash this waste? The…](https://sms4smile.com/quotes/jens-martin-skibsted/our-houses-shops-and-factories-waste-gigantic-amounts-of-energy-often/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [Regardless of our political stance, we cannot afford to perpetuate the Western car-centric model.](https://sms4smile.com/quotes/jens-martin-skibsted/regardless-of-our-political-stance-we-cannot-afford-to-perpetuate-the/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) > [Airships could be part of the answer to Africa's infrastructure woes - if the financial challenges are overcome.](https://sms4smile.com/quotes/jens-martin-skibsted/airships-could-be-part-of-the-answer-to-africa-s-infrastructure-woes/) [Jens Martin Skibsted](https://sms4smile.com/quotes/author/jens-martin-skibsted/) [Explore all 56 Jens Martin Skibsted quotes ](https://sms4smile.com/quotes/author/jens-martin-skibsted/) ## More Believe quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/) [Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/) > [Some people still believe you should just fall in line with what's going on - and that's scary. It makes a mockery of freedom…](https://sms4smile.com/quotes/emily-robison/some-people-still-believe-you-should-just-fall-in-line-with-what-s/) [Emily Robison](https://sms4smile.com/quotes/author/emily-robison/) > [The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new;…](https://sms4smile.com/quotes/eric-hoffer/the-truth-seems-to-be-that-propaganda-on-its-own-cannot-force-its-way/) [Eric Hoffer](https://sms4smile.com/quotes/author/eric-hoffer/) > [Resist discouragement by speaking His Word over your future. Keep standing. Keep hoping; keep believing because He is working behind the scenes. He's going…](https://sms4smile.com/quotes/joel-osteen/resist-discouragement-by-speaking-his-word-over-your-future-keep/) [Joel Osteen](https://sms4smile.com/quotes/author/joel-osteen/) > [I can't believe that I'm sitting in meetings with Steven Spielberg, Tom Hanks, and Annette Bening. I want to take on that responsibility to…](https://sms4smile.com/quotes/roger-ross-williams/i-can-t-believe-that-i-m-sitting-in-meetings-with-steven-spielberg/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [There is no such word as item girl in the dictionary. People have created this word and I don't believe that I am an…](https://sms4smile.com/quotes/shefali-zariwala/there-is-no-such-word-as-item-girl-in-the-dictionary-people-have/) [Shefali Zariwala](https://sms4smile.com/quotes/author/shefali-zariwala/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [I don't really like too much credit. I know nobody's going to believe this, but I'd rather be able to score goals and nobody…](https://sms4smile.com/quotes/bradley-wright-phillips/i-don-t-really-like-too-much-credit-i-know-nobody-s-going-to-believe/) [Bradley Wright-Phillips](https://sms4smile.com/quotes/author/bradley-wright-phillips/) > [“What I have a problem with is not so much religion or god, but faith. When you say you believe something in your heart…](https://sms4smile.com/quotes/penn-jillette/what-i-have-a-problem-with-is-not-so-much-religion-or-god-but-faith/) [Penn Jillette](https://sms4smile.com/quotes/author/penn-jillette/) > [Bush reiterated his stand to conservatives opposing his decision on stem cell research. 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